Scott Monty - Keynote Speaker, Pragmatic Futurist

Scott Monty - Keynote Speaker, Pragmatic Futurist
 
 

Sherlock Holmes Knew the Secret to Standing Out Sherlock Holmes Knew the Secret to Standing Out

No, it wasn't by wearing a silly hat. As we're nearing the close of August, it's back-to-school season. That means there ar...

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Influencers Are People Too Influencers Are People Too

How much money would you say goes into influencer marketing? On Instagram – that bastion of vanity – brands are spending $1.6 billion...

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What Is Influence? What Is Influence?

Influence is not a destination, but a journey. It's not a job, but the by-product of doing something well. It is not the size of ...

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The Fuller Brush Credo The Fuller Brush Credo

The Fuller Brush Company was ahead of its time. It's well known for the army of door to door salesmen that peddled its wide ra...

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That Word Doesn't Mean What You Think It Means That Word Doesn't Mean What You Think It Means

Do you want happy customers? It's hard to imagine anyone answering "no" to that question. And yet, every single day, we s...

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Change Your Leaves, Not Your Roots Change Your Leaves, Not Your Roots

We're all driven by something – a goal, an inner desire, a set of objectives. This applies to you as an individual and to the compa...

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The Barrenness of a Busy Life The Barrenness of a Busy Life

As you return to work on Monday, amid the flurry of emails, calls, meetings, and general catching up, remember that busyness can mask pr...

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That Which We Are, We Are That Which We Are, We Are

We all inhabit some kind of personality when we're online, and probably at work too. It's about fitting in, and making it clear w...

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Five Skills That Young Marketers and Communicators Should Develop Five Skills That Young Marketers and Communicators Should Develop

As the marketing and communications industry continues to change and to adapt to digital environments, these are some key skills/specialt...

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The 5 Cs of Earning Loyalty In a Sea of Commodity The 5 Cs of Earning Loyalty In a Sea of Commodity

In the fickle world in which we live, loyalty is one of the most sought-after and hard-won aspects of customer experience. After all,...

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Four Leadership Lessons from Mister Rogers Four Leadership Lessons from Mister Rogers

It may seem odd to look at the mild and kind Mister Rogers as an example for leadership. After all, most leaders we admire have tradition...

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Customer Loyalty: You Had One Job Customer Loyalty: You Had One Job

There's typically one thing we're looking for from the companies with which we do business. Make life easier for me. Now, &qu...

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Membership Has Its Privileges Membership Has Its Privileges

You may not remember this, but back in the 'Nineties, the slogan of American Express was "membership has its privileges." I...

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Our Terms of Service Have Not Changed Our Terms of Service Have Not Changed

The  Facebook / Cambridge Analytica  news has brought quite a bit of the unrealized or unspoken of the tech world into national conscious...

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The Fault Is In Ourselves The Fault Is In Ourselves

We've certainly learned quite a bit about Facebook over the last few weeks, haven't we? What's becoming increasingly clear ...

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With Great Power Comes Great Responsibility With Great Power Comes Great Responsibility

You've probably heard the phrase " with great power comes great responsibility ." Its origins are uncertain, as it's be...

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Oh the Humanity Oh the Humanity

A controversial memo written by Facebook executive Andrew Bosworth memo – admittedly written to provoke a response – revealed the exten...

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In the Shift from Channel to Customer, Brands May Be Hamstrung In the Shift from Channel to Customer, Brands May Be Hamstrung

We recently began a commentary with  a focus on Big Tech  – how Facebook and Google hold a duopoly in digital advertising – and ended w...

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