Scott Monty

Scott Monty
 
 

Five Skills That Young Marketers and Communicators Should Develop Five Skills That Young Marketers and Communicators Should Develop

As the marketing and communications industry continues to change and to adapt to digital environments, these are some key skills/specialt...

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The 5 Cs of Earning Loyalty In a Sea of Commodity The 5 Cs of Earning Loyalty In a Sea of Commodity

In the fickle world in which we live, loyalty is one of the most sought-after and hard-won aspects of customer experience. After all,...

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Four Leadership Lessons from Mister Rogers Four Leadership Lessons from Mister Rogers

It may seem odd to look at the mild and kind Mister Rogers as an example for leadership. After all, most leaders we admire have tradition...

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Customer Loyalty: You Had One Job Customer Loyalty: You Had One Job

There's typically one thing we're looking for from the companies with which we do business. Make life easier for me. Now, &qu...

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Membership Has Its Privileges Membership Has Its Privileges

You may not remember this, but back in the 'Nineties, the slogan of American Express was "membership has its privileges." I...

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Our Terms of Service Have Not Changed Our Terms of Service Have Not Changed

The  Facebook / Cambridge Analytica  news has brought quite a bit of the unrealized or unspoken of the tech world into national conscious...

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The Fault Is In Ourselves The Fault Is In Ourselves

We've certainly learned quite a bit about Facebook over the last few weeks, haven't we? What's becoming increasingly clear ...

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With Great Power Comes Great Responsibility With Great Power Comes Great Responsibility

You've probably heard the phrase " with great power comes great responsibility ." Its origins are uncertain, as it's be...

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Oh the Humanity Oh the Humanity

A controversial memo written by Facebook executive Andrew Bosworth memo – admittedly written to provoke a response – revealed the exten...

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In the Shift from Channel to Customer, Brands May Be Hamstrung In the Shift from Channel to Customer, Brands May Be Hamstrung

We recently began a commentary with  a focus on Big Tech  – how Facebook and Google hold a duopoly in digital advertising – and ended w...

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When an Unstoppable Force Meets an Immovable Object When an Unstoppable Force Meets an Immovable Object

Amid all of the recent uproar of data privacy issues among a number of companies, the outrage did nothing to stop the forward motion of  ...

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The Invisible Brand Killer The Invisible Brand Killer

They say that high blood pressure is "the silent killer." However, what will ultimately defeat CPG brands is not a silent kill...

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