Scott Monty

Scott Monty
 
 

Oh the Humanity Oh the Humanity

A controversial memo written by Facebook executive Andrew Bosworth memo – admittedly written to provoke a response – revealed the exten...

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In the Shift from Channel to Customer, Brands May Be Hamstrung In the Shift from Channel to Customer, Brands May Be Hamstrung

We recently began a commentary with  a focus on Big Tech  – how Facebook and Google hold a duopoly in digital advertising – and ended wit...

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When an Unstoppable Force Meets an Immovable Object When an Unstoppable Force Meets an Immovable Object

Amid all of the recent uproar of data privacy issues among a number of companies, the outrage did nothing to stop the forward motion of  ...

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The Invisible Brand Killer The Invisible Brand Killer

They say that high blood pressure is "the silent killer." However, what will ultimately defeat CPG brands is not a silent kill...

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A Matter of Trust A Matter of Trust

There's no question that we live in a society in which information moves faster than ever before. So the old adage that "a lie ...

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The Struggle Is Real The Struggle Is Real

You may think that the problems and challenges we're met with in the 21st century are unique and new. But if you look at the cycles ...

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This One Thing is at the Core of Leadership This One Thing is at the Core of Leadership

Too often we think of leadership as a series of tasks to manage, of goals to meet and numbers to hit. It's a matter of jumping throug...

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Perfection Is Overrated Perfection Is Overrated

We were raised to believe that practice makes perfect. But in a rapidly evolving marketplace, is there time for continual practice? Cer...

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The Four Kinds of Content that Move Us The Four Kinds of Content that Move Us

Apropos of nothing, I was thinking of some of the great Volkswagen ads of years past. Volkswagen was known for its unusual style, fr...

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Is the Future of AI-Powered Search Oral or Visual? Is the Future of AI-Powered Search Oral or Visual?

We're moving into an era when more of our desires and demands will be answered — literally and figuratively — by disembodied voices. ...

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Dear United, Your Indifference to Customers Is Showing Dear United, Your Indifference to Customers Is Showing

By now, you've seen the footage, news reports, tweets, hashtag trends, Facebook posts or general chatter about the one story that wa...

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It's Not a PR Problem It's Not a PR Problem

Uber seems to be in a perennial communications death spiral. But this isn't about Uber alone. They've gotten in plenty of hot w...

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