Scott Monty

Scott Monty
 
 

Instead of Using Fear, Try This Motivating Technique Instead of Using Fear, Try This Motivating Technique

As marketers, we're primed to use emotion to gain attention and connect with customers. Emoti...

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The Full Monty — February 1, 2016 The Full Monty — February 1, 2016

A rough week for Twitter, Facebook by the numbers, the IAB goes off on AdBlock Plus, the rele...

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The Full Monty — January 25, 2016 The Full Monty — January 25, 2016

It's time for the annual Trust Barometer from Edelman, the great digital divide in newspaper...

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The Full Monty — January 11, 2016 The Full Monty — January 11, 2016

Technology for 2016, CES is the new auto show, guess how many CMOs use digital advertising for...

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Get Ready for the Full Monty Get Ready for the Full Monty

If you have even a passing familiarity with this site, you might know that we regularly write a w...

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