Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

I typically update these pages only when I have something of gravity to write. Something that takes many paragraphs and captures your attention for a good amount of time. Thought pieces that are just that: thoughtfully crafted.

But not every thought is created equal.

That's not to say I'll be regurgitating nonsensical blather here. But my plan is to be a bit more active than in recent months.

The reason I'm suddenly considering this change of frequency is due to three separate pieces that came across my screen from my friend and colleague C.C. Chapman.

First, C.C. wrote an impassioned plea aimed at those who are feeding the content beast, trying to put out material that satisfies the bots and crawlers. He called it Stop Creating for the Algorithms and implores us to create based on what compels or inspires us. There's great truth to this, as that which significantly moves us gives us an added impetus to create.

C.C. also hosts a podcast called Why I Write, and he welcomed Seth Godin to Episode 6. If you don't follow Seth Godin's blog, he manages to crank out a post every day, without fail. Every. Single. Day. And the interview made me think not only about his prodigious output, but the variance in the length of his posts. Some of Seth's blog posts are multiple paragraphs while others are just a few sentences long. But the frequency (daily) is consistent.

The third and final piece of content that inspired me is reading C.C. Chapman's newsletter. This is the medium that alerted me to the first piece mentioned above, and a stark reminder — for me at least — that email is still a powerful communications channel. Despite the hype given to new technologies and platforms, email is still the old workhorse that gets the job done. [By the way, you should subscribe to C.C.'s newsletter.]

So there you have it. My commitment to sharing more when it's on my mind. But my sincere promise that I won't be beaming it into your brain.

Image credit: "Old Timey Tuner" by Orin Zebest (Flickr)


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