This is a bite-sized portion of The Full Monty, the weekly publication from Brain+Trust Partners that exposes you to virtually everything you need in business intelligence at the top of every week. If you'd like the entire publication, sign up for email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.
This Week:Google got itself into hot water with advertisers and programmatic ads need a safe space; Uber continues to lick its wounds but deny injury; the Senate votes against privacy; a new operating model for marketing; Walmart's innovation for the future of retail; liking a brand on social media doesn't change behavior; a paid version of Twitter; how Instagram stays one step ahead of the market; measuring corporate innovation programs; make way for bike sharing; the Trump administration has its head in the sand about automation; ethical questions around the right to privacy; the busier you are, the more you need quiet time; and much more in the trust edition of The Full Monty. And don't forget to subscribe to The Full Monty podcast, and check out where Brain+Trust is speaking this week (final section below).
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- Google has found itself in hot water with advertisers who are angry over the placement of online ads alongside offensive or extremist content. A number of major brands, including AT&T, Verizon, McDonald's, L'Oreal, Toyota, HSBC and Johnson & Johnson are pulling advertising dollars from Google and YouTube.
- Google is going into damage control, apologizing in a blog post and committing to add more staff and artificial intelligence to root out the placements.
- As inconsistencies behind the company’s ability to police advertising on controversial content are coming to light, many YouTube creators are having difficulty placing trust in Google.
- But this isn't an issue that's specific to Google. In an analysis, the the Washington Post found that ads for big brands have been placed on politically extreme and derogatory content across the web, highlighting broader issues with programmatic advertising. This is what happens when the media buying process becomes too automated.
- From the Trusted Media Brands Report: the vast majority (81%) of programmatic digital ad buyers agree that ensuring a “brand safe” environment for advertising is a high priority, and an equal proportion feel that in today’s fragmented digital landscape, using brand safe, trusted environments is more important than ever.
- To drive revenue growth in the digital age, new data shows that marketing leaders are upgrading data-collection technology, collaborating closely with IT, and focusing on test-and-learn agility. From McKinsey: Meet Your New MOM (Marketing Operating Model). It's made up of three parts: integrated consumer data (the challenge being not the collection, but the integration; decision making; and distribution platforms.
- With the advent of Sears, JC Penney, Kmart and others closing multiple stores, the retail apocalypse is upon us.
- On the flip side, Walmart is creating a technology-startup incubator in Silicon Valley called Building 8 to identify changes that will reshape the retail experience, including virtual reality, autonomous vehicle and drone delivery and personalized shopping.
- And Walmart is poised to make more acquisitions following Moosejaw, Shoebuy and Modcloth. Evidently if your ecommerce company is a compound noun, you stand a good chance of being acquired by Walmart.
- Spending on native digital display ads will make up more than half of all digital display ad spending in the US this year, growing 36.2% this year to reach $22.09 billion. And the vast majority goes to social networks.
- Latching onto the video on demand trend, movie studios are betting consumers will pay a premium to watch new releases at home rather than in theaters. With prices between $25-50 per rental, it may be easy for a family to justify this arrangement — particularly when you factor in costs like babysitters and refreshments.
- Although with Americans binge-watching for 5 hours straight, there might be precious little time to squeeze in that movie.
- Related: Millennials have finally reached a watershed moment, as they spent more time using smartphones (app and web) than watching traditional TV.
- A fascinating story of a brand turnaround from Bloomberg: Domino's Atoned for Its Crimes Against Pizza and Built a $9 Billion Empire. If nothing else, you must check out this link for the on-brand layout / user experience.
- Domino's remade the "running home" scene from Ferris Bueller's Day Off and it's amazing.
The above is just the tip of the iceberg. For updates on platforms, collaborative / autonomous / AI, VR/AR, audio, content / influencer marketing, privacy / security, analytics / measurement / data, and further reading, please see The Full Monty for March 27, 2017.
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Upcoming Brain+Trust Speaking Engagements
- Keynote at Texas Society of Association Executives Tech Talks, March 30, 2017. (Tim)
- Keynote at Ragan's PR and Media Relations Summit in New York, April 5-7, 2017. (Christopher)
- Speaking at the Detroit Speed Conference, June 1, 2017 (Scott and Christopher)
- Keynote at the CEO Communications Summit at Concordia University's John Molson School of Business in Montreal, June 13-14, 2017. (Scott)
- Can we speak for your organization? Drop us a line.
Top photo credit: Patroclus, by Jacques-Louis David [Public domain], via Wikimedia Commons
Bonus: the connection between Patroclus and trust.