Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Uber is the poster-child for the collaborative economy. A unicorn many times over, it is purportedly worth $65 billion. It achieved this status through ruthless determinism, and a willful desire to ignore existing regulations in the hope of winning more customers.

With a wildly loyal customer base, the service has proven itself useful, fast and convenient. When you add affordable to that, then it's a lock. 

But can Uber's dominance continue with some of its recent decisions?

Uber has made questionable business decisions over time. Decisions that impact its reputation. But like Donald Trump, not even the most ridiculous and outrageous actions leave the merest dent in Uber's armor. For example:

At some point, Uber's culture and questionable business practices will catch up with them. Uber seems to escape the watchful eye of journalists, for the most part. There's no modern-day Ida Tarbell, who investigated Rockefeller and Standard Oil, leading to its eventual breakup.

But if more consumers understand the behavior of the company, there's going to be a breaking point where no amount of user experience or convenience can make up for its lack of ethics and basic human decency.

If you liked this commentary and the previous one on legal terms of apps, you can listen to them in my new podcast The Full Monty. Subscribe on iTunesGoogle PlayStitcherSpreaker or SoundCloud.

Image credit: Blue Diamond Gallery via a Creative Commons 3 license - CC BY-SA 3.0

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