Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

This week: Video rising; the Facebook ultra-update issue; new consumer behavior insights; a test to pay for content; the arrogance and poetry of Silicon Valley; Twitter gets NFL rights; what you need to know about Snapchat; the collaborative economy market is maturing; Tesla is not a disruptor, but the decision to buy one isn't rational either; cities aren't ready for autonomous vehicles; what top-performing marketers do differently; insights on Millennials from JD Power; applying healthy skepticism to data; why you should take more handwritten notes; the Zignal Labs chart of the week, our weekly trivia challenge, podcast pick and more.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here:

The Full Monty Preview - April 10, 2016
It's the Fear the Walking Dead edition of #SundaysWithScott - commentary, trivia, bow tie of the week and more.
Posted by Scott Monty on Sunday, April 10, 2016

Join me

  • I'll be giving a keynote address at CeBIT Australia in Sydney on May 3, 2016. If you're Down Under on the days around this time, let me know — maybe we can meet up.


  • McKinsey has new insights on consumer behavior. With uncertain economic times, some 58% of consumers around the world report having modified their buying behavior when it comes to their favorite brands. Five insights: 1) consumers are searching for savings; 2) they're brand loyal at the right price; 3) if they trade down, they might not trade back up; 4) they splurge - but selectively; 5) they shop across channels.

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      • Facebook
        • Facebook rolled out a number of updates to their Live Video feature, including the ability to go live in Events and Groups. They also included filters, live feedback, livestream discovery and sharing capabilities. Clearly, this is a shot across the bow of both Periscope and Shapchat (Facebook's real competitor). Facebook wants to use its already sticky platform (see stats above) to hook people on live video.
        • Eventually, Facebook may plan to share live video revenue with broadcasters. A clear incentive for publishers and brands to get active with live video.
        • And the reasoning behind the push for live video is clear: embrace the video-centric trend and crush the competition.
        • However, as some "gurus" get in a tizzy about live video, keep this in mind: "Social live video seems like a particularly strong candidate to be viewed in retrospect as a fad—or, more likely, a niche medium that appeals to some public figures and publishers and their audiences without ever revolutionizing how ordinary individuals communicate with one another." This is a solid point and worth dwelling on. Most individuals are passive consumers of content, not creators of it.
        • It's a good time for Facebook to focus on increasing engagement and usage; because people are sharing fewer updates on Facebook.
        • Facebook has dropped its ban on third party paid content on pages. Anyone who runs a verified Facebook page — a publisher, brand or celebrity, for instance — can now post articles, videos, photos, links or other content to that page that someone else paid for without needing Facebook’s permission or cutting the company in on the proceeds. It's not yet clear whether this is FTC-compliant (our guess is no).
        • You can now post your Medium updates...on Facebook. Instant Articles opens to all publishers on April 12, and that includes Medium.
        • Instant Articles are getting video too. Facebook will now allow advertisers to place video content at the bottom of articles to drive more engagement. And presumably more revenue for Facebook, with the improved results it delivers to brands.
        • Facebook Messenger now has 900 million monthly active users and is adding short URLs and Snapchat-like scannable codes for starting conversations with businesses and individuals. And they'll announce live chat APIs and chatbots at their F8 developers conference this week. Again, trying to out-do Snapchat and making Facebook more appealing to brands. When you combine bots with live chat (and the poets from the above section), you get semi-automated customer service.

        Trivia question: What is Spain doing to make itself more in step with the global economy? *

        Collaborative / Autonomous Economy 

        • Recently, there's been some fretting over the state of the collaborative/sharing/gig economy, as a number of these startups have folded or changed direction. Jeremiah Owyang wisely points out that this is simply a signal of a maturing market.

        • Autonomous
          • Venture Capital firm Andreessen Horowitz is investing $3.1 million in Comma.ai, a company that creates aftermarket semiautonomous vehicle kits. Homebrew self-driving vehicles? It's not out of the question. We'll see if automakers are interested, as they were with GM's $1B Cruise acquisition (Reported in our March 14 edition).
          • Toyota has created university partnerships for its autonomous vehicle initiatives. The UM campus will be responsible for fully autonomous cars, the Stanford campus will be working on partially autonomous and the MIT campus will work on machine learning.
          • The HBS Growth and Innovation Forum claims Tesla is not a disruptor; but they forget that the decision to buy a Tesla isn't necessarily rational. Remember how the iPhone unexpectedly took the market by storm?
          • While the tech world single-mindedly salivates over autonomous vehicles, we need to stop and ask the question: are cities ready for autonomous vehicles? The short answer is emphatically no, but the Driverless Cities Project is developing a comprehensive answer, folding in urban design, landscape architecture, transportation engineering, sociology, urban networks, and planning law. Hint: there's more to this than the perfecting the technology in vehicles. For example, have you ever witnessed pedestrian behavior in New York City?


        • We've heard this argument before, and it's worth repeating: the podcasting industry has a nomenclature problem. "Podcasting" just isn't that compelling of a term. "Please sponsor my episodic downloadable mp3 files that are playable on any device."
        • The New York Times has developed a podcasting team that will launch several new shows this year, backed by advertising and designed to draw broad audiences.
        • Audible, long known for audio books, is getting into news and podcasting. Recall that Audible is an Amazon property. This could be game-changing for the audio industry.
        • What are the five types of podcasts? What is the common thread that connects each? How can you make your podcast better? Dave Delaney has the answer in The Art of the Podcast.
        • Podcast Recommendation of the Week. This week's recommendation comes from Daniel Lieberman: Stratechery. If you enjoyed the Tesla piece above, you'll enjoy this. Stratechery is hosted by Ben Thompson and Jon Nathanson, and focuses on understanding the strategy and business implications technology.  Do you have a podcast recommendation for us? Add yours to our Google Sheet: smonty.co/yourpodcasts

        Content / Customer Experience

        Privacy / Security / Legal

        Measurement / Metrics / Data 

        Chart of the Week

        Brought to you by Zignal Labs, a realtime, cross media analytics platform (also a client of Scott Monty Strategies).

        Ride-hailing is becoming globally prevalent. But like language, there are variations everywhere you go. Even in the U.S., there are regional preferences for certain companies over others. Here's a quick look the dominant conversation over the last month, where Lyft is dominating in many U.S. cities. For more detail this week, follow the Zignal Labs blog on what it means.

        * Answer to the trivia question above: 

        When You Have the Time: Essential Watching / Listening / Reading 

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        I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

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