Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

This week: the shocking truth behind mobile ad units; top priorities for marketers in 2016; you don't control your timelines; Snapchat is an important media company; getting to Mexico in an Uber; the demise of on-demand parking; the expected rollout of autonomous vehicles; why NPR is not promoting its podcasts on the air; all about influencer marketing; the importance of privacy, even in 2016; inside the mind of a procrastinator; the Zignal Labs chart of the week, our weekly trivia challenge, podcast pick and more.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here:

The Full Monty Preview — March 20, 2016
It's the Spring edition of #SundaysWithScott - commentary, trivia, bow tie of the week and more
Posted by Scott Monty on Sunday, March 20, 2016

Join me

  • Upcoming speaking engagements include the YouToo Conference at Kent State University on Friday April 8, 2016.


  • Digital strategy is more than just planning for online presence and operations; its very nature means there may be major economic impacts and disruptions that cause companies to refocus significant resources. A long and smart read from McKinsey.
  • BuzzFeed is launching a new ad format that allows advertisers to run campaigns simultaneously across all of his company's Web and mobile properties and six of its social platforms (Snapchat Discover, Vine, YouTube, Facebook, Instagram and Tumblr). Opening access to all of a publisher's networks makes sense, yet it's not a standard offer. Perhaps it's time to say farewell to the lowly banner ad.
  • The real reason people should think about ad blockers is not because of the annoying or intrusive ads; it's because ad content accounts for between 18% and 79% of mobile data transferred. In other words, the advertisers are making you go over your data limits.
  • If you have yet to understand the power of earned media, look no further than the runaway success of Donald Trump, who has underspent half of the candidates on advertising.
  • Marketers want to put more focus on customer-centric initiatives in 2016, along with strategy and brand management, and better reporting and insights. But they're also looking for better technology and a better set of reporting tools for creating dashboards and custom reports. Ahem. See the Chart of the Week below for a client who does just that.

More than 93% of social content created by brands is 1:1. [Tweet this]


Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.


    • Instagram
      • Twitter was not alone, as Instagram turned on its own algorithm to show you the content it deems worthy, "based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post." 
      • Still, people freaked out.
      • It shouldn't be a surprise. As we saw above, Twitter has done it. And Pinterest. And remember that time Facebook made a change to the Timeline? That was in 2011. The real reason social networks change their timelines from chronological to algorithm-based filtered feeds? Because they're growing up.

    Trivia question: What is the latest and tastiest entry in autonomous vehicles? *

    Collaborative / Autonomous Economy 

    • Transportation
      • On-demand valet parking seemed like a good idea. It wasn't. Two shut down (Caarbon and Vatler) and another three are shifting away from the on-demand model (Luxe, Zirx, Valet Anywhere). "You really need to get money from customers." Hey, maybe Silicon Valley is growing up.
      • Lyft and Maven, GM’s catchall brand for its car-sharing programs, will be rolling out a short-term rental program for Lyft drivers in Chicago later this month.
      • Uber launched Passport, a one-way cross-border service from San Diego to Mexico. Buena suerte getting home.
      • Meanwhile, up north, two Uber drivers were arrested in East Lansing, MI and are under investigation of criminal sexual conduct. 
      • And for those who thought that Uber shouldn't have been part of the news story of the driver who went on a shooting rampage in Kalamazoo: the driver claims that the Uber app took him over "like artificial intelligence that can tap into your body." We can sympathize. The same thing happens to us with Facebook.


    • Podcast Recommendation of the Week. This week's recommendation is Faster Than Normal. Peter Shankman hosts this show in which he interviews guests and taps into their knowledge and experience on how to use the gift of ADD / ADHD to excel. Do you have a podcast recommendation for us? Add yours to our Google Sheet: smonty.co/yourpodcasts

    Content / Customer Experience

    Privacy / Security / Legal

    Measurement / Metrics / Data 

    In fact, a 5% increase in customer retention rate increases profits by 25% to 95% [Tweet this]

    Chart of the Week

    Brought to you by Zignal Labs, a realtime, cross media analytics platform (also a client of Scott Monty Strategies).

    American Airlines is in a tailspin. The company has been dealing with a series of public issues that have called its management style and entire corporate culture into question. In the span of five days earlier this month, a flight attendant purposefully set a fire on board a flight; its pilots issued a letter of complaint to the management questioning its commitment to product and culture; and the company reversed course on three month-old decision to fly to Venezuela, effectively abandoning many customers. As a result, the news stories and mentions began picking up pace, which you can see below in the total mentions chart. More available here.

    * Answer to the trivia question above: 

    • The latest autonomous vehicle is Dominos Robotic Unit (DRU), a pizza delivery robot. The four-wheeled vehicle, developed in Australia, can traverse roads or sidewalks and has a 12-mile range. Two separate units keep drinks cold and up to 10 pizzas hot. Customers access the unit with a code.

    When You Have the Time: Essential Watching / Listening / Reading 

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    I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

    Image source: Mike Lewinsky (Flickr)


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