Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

This week, he top digital marketing trends; CMO tenure falls; ad blocking developments; Yahoo downsizes and its CEO wants more time; Facebook is changing the face of news; Twitter is getting back on track; Uber has some challenges; a major survey of digital habits; tying value to the customer experience; the big speech at SXSW; the history of pessimism; the Zignal Labs chart of the week, our weekly trivia challenge, podcast pick and more.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here:

The Full Monty Preview - March 13, 2016
It's the SXSW / Daylight Saving Time edition of #SundaysWithScott - rants, trivia, the bow tie of the week and more.
Posted by Scott Monty on Sunday, March 13, 2016

Join me

  • Upcoming speaking engagements include the YouToo Conference at Kent State University on Friday April 8, 2016.



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  • Facebook

    Trivia question: Who beat a grandmaster of the board game Go this week? *

    Collaborative / Autonomous Economy 


    • Edison Research and Triton Digital have released Infinite Dial 2016, the latest entry in the longest-running survey of digital media habits of Americans. Some highlights:
      • Monthly podcast listening has increased YoY from 17% to 21%.
      • In-home ownership of over-the-air radio receivers has dropped from 96% in 2008 to just 79% this year.
      • On-demand video subscriptions are held by 51% of Americans.
      • Facebook remains the most used of all social networks among all ages at 64%, but the 12-24 year-olds prefer Snapchat by 72% to Facebook by 68%. 
    • Podcast Recommendation of the Week. This week's recommendation comes to us from Tracy Darchini: The James Altucher Show. James Altucher is a successful entrepreneur, investor, board member, and the writer of 11 books. He interviews guests on what motivates them as entrepreneurs. Do you have a podcast recommendation for us? Add yours to our Google Sheet: smonty.co/yourpodcasts

    Content / Customer Experience

    Privacy / Security / Legal

    Measurement / Metrics / Data 

    Chart of the Week

    Brought to you by Zignal Labs, a realtime, cross media analytics platform (also a client of Scott Monty Strategies).

    With SXSW taking place this weekend (SXSW Interactive began last Thursday) and President Obama's appearance there, it should be no surprise that his speech became a trending topic. On Sunday evening, the top stories were still focused on his remarks about privacy and security.

    If you're at SXSW in Austin on Tuesday, you can join Zignal Labs for breakfast tacos and a tour of their Command Center. Tell them I sent you.

    * Answer to the trivia question above: 

    • Lee Se-dol, a Go grandmaster and 18-time world champion, was defeated 3 games to 1 by AlphaGo, the artificial intelligence system created by Google's DeepMind division. Go Grandmaster would be a great rapper name.

    When You Have the Time: Essential Watching / Listening / Reading 

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    I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

    Image source: Bill Ward (Flickr)