Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

There were reactions to Reactions, Apple continues its fight to the core, NBCUniversal is making some advertising changes of note, what really damages your company's reputation, marketing budgets set to increase, Facebook VR, traditional ad measurement on a messaging platform, Uber is upset about a recent shooting, but won't let its screening process be held hostage, it doesn't take much or long for customers to leave you, how BuzzFeed thinks about data, the leadership industry, getting fired for honesty, the Zignal Labs chart of the week, plus a trivia challenge, our podcast pick and more, it's The Full Monty.

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And, if you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics via the live video on Facebook. If not, you can always catch the replay here:

In this case, the replay is edited, as we were unable to award an Oscar to our sound guy.

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  • Facebook
    • In a long-form interview, Facebook CEO Mark Zuckerberg expands on his vision for the virtual reality market. It may seem silly now, but even the smartphone market took almost a decade to catch on. It's best to start thinking long term about VR strategies.
    • Live video is now available for Android users and in 30 more countries. Interesting statistic: people watch a live video more than 3 times longer when it is live compared to when it is not live
    • Facebook is aiming to upend the telecommunications market with its new Telco Intra Project. The goal is to build open source hardware and software that will cover the three elements of a telecommunications network: the access (how a computer or phone gets online), the backhaul (how the signals get from the device to the Internet) and the core (information exchanged via data packet delivery).  Facebook wants to create a simplified model.
    • Facebook Reactions rolled out globally. You've probably already seen the six emoji options instead of the 'Like' button: like, love, haha, wow, sad, angry that all allow us to express ourselves more fully than a 'Like.' Because actually thinking of and typing out words to express the full range of the human condition is so 2015. Long live the digital grunt!
    • Twitter
      • Twitter has a new VP of Communications with some significant experience: former Apple communications executive Natalie Kerris. Although, we'll wager that in her previous job she never had to deal with the kind of circus that Twitter is currently in the middle of.

    Trivia question: What Uber-like tactic is Disney Parks adopting this year? *

    Collaborative / Autonomous Economy 


    • Spotify has moved its sound to Google's cloud. The streaming music service is now using Google's infrastructure to store and stream its music around the world. It's a move away from data centers and to the cloud — a common refrain from many businesses today.
    • SoundCloud Pulse is a new dedicated app for artists and music creators. The app is available on iOS and is an important move for SoundCloud, which needs to shore up its relationship with artists.
    • Podcast Recommendation of the Week. This week, how about hitting the play button on Marc Maron's WTF? He consistently has some of the best interviews out there. And if you really like his work, check this out (and don't say I didn't warn you). Do you have a podcast recommendation for us? Add yours to our Google Sheet: smonty.co/yourpodcasts

    Content / Customer Experience

    "If you wish to persuade me, you must think my thoughts, feel my feelings and speak my words." — Cicero [TWEET THIS]

    Privacy / Security / Legal

    Measurement / Metrics / Data 

    • Be sure to catch this interview between Mitch Joel and Avinash Kaushik. There's no better person to learn digital marketing analytics from.
    • How BuzzFeed thinks about data — by re-anchoring, embracing complexity, learning (not vanity), being pragmatic and understanding that some things are important but not measurable. Lots of great lesssons (and charts!) here for brands as well.
    • 42% of C-level executives are focused on expanding the customer base, while 32% are focused on retaining the existing base. They measuring their success in customer engagement primarily through revenue metrics (customer lifetime value, revenue per customer and overall revenue increases).

    Chart of the Week

    Brought to you by Zignal Labs, a realtime, cross media analytics platform (also a client of Scott Monty Strategies).

    Social Media Week New York took place, and as you might expect, getting social media types to post on social media about social media was easier than asking Donald Trump to talk about himself. Particularly of interest were the take-aways from the keynote of Mark Thompson, the CEO of The New York Times, as displayed here:

    * Answer to the trivia question above: 

    • Uber isn't the only company employing surge pricing. Disney Parks (Disneyland and Walt Disney World) are using a tiered pricing model to help address demand. Prices will drop on weekdays in non-holiday and non-school break seasons, and will rise on weekends and in peak seasons (such as July weekends, spring break weeks and December). Analysts say that in pure economic terms, Disney’s price increases have been modest considering the soaring demand.

    When You Have the Time: Essential Watching / Listening / Reading 

    Employee morale reflects company culture. "Snarling people have snarling dogs." — Sherlock Holmes [TWEET THIS]

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    I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

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