Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Apple and the FBI go at it, the need to evolve the entertainment industry, the potential of intelligent assistant apps, how to suck at social media, a week of tough decisions at Yahoo, Facebook wants to advertise to you in Messenger, Twitter gets customer service support, Uber $1 billion a year to break into markets in China but cuts U.S. driver fares by 15%, podcasting is a tough sell for big brands, customer experience is the new marketing, marketers need help with numbers, the psychology of good stories, upcoming events, the Zignal Labs chart of the week, plus a trivia challenge, our podcast pick and more, it's The Full Monty.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

The Full Monty is the publication that exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

And, if you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics via the live video on Facebook. If not, you can always catch the replay here:

The Full Monty Preview - February 21, 2016
It's the Sherlock Holmes edition of #SundaysWithScott - trivia, rants and the bow tie of the week
Posted by Scott Monty on Sunday, February 21, 2016

Join me
This week, I'll be on a panel and participating in two webinars. Feel free to pick which work for you and join me for some lively conversation. The webinars are also available for replay in case you can't make it live.


Do the data tell you where you need to be?


Advanced Bootcamp for Account Executives

Send your AEs to Advanced AE Bootcamp March 31 - April 1, 2016

The workshop is an opportunity to advance your account executives to the next level, polish their skills, and make them experts!

What AEs learn during our 2-day Advanced workshop: Agency math; running your accounts like a small business; teaching your team how to think strategically; it’s not just marketing, it’s business; getting paid to build the plan; building a sales funnel that demonstrates actual ROI to clients.

Attendees also learn how to develop marketing strategies (and know why one is better than the other) instead of just managing a project the client assigns to them.

Who Should Attend?
Agency Senior Management and Account management staff with at least 3+ years account management experience as a project manager, an account coordinator, account executive, key account manager, or as an account supervisor.

Register now or learn more!


“If you would not have a man flinch when the crisis comes, train him before it comes.” — Seneca [TWEET THIS QUOTE]

  • Giphy closed a $55 million round, valuing the company at $300 million, with plenty of opportunities for brands to collaborate, from Giphy Cam to message integration with Slack. This should be a signal to messaging and visual platforms that they're growing in importance.

Trivia question: Online review company Yelp fired an employee for what reason? *

Collaborative / Autonomous Economy 

  • With a company named Uber Promotions having business in Gainesville, Florida, a judge wants Uber to "ensure that a search conducted with the Google, Yahoo, or Bing search engines using the keywords “Uber promotions Gainesville phone” or “Uber promotions Gainesville phone number” does not return a result with Defendant’s 352-area-code number." That's right. The judge wants Uber to control Google search results.
  • Lyft has asked a judge to stop Uber from its witch hunt in pursuing confidential information and trade secrets as part of a data breach case.
  • Uber is losing $1 billion a year in ChinaIs it fiscally responsible for Uber to pursue a win-at-all-costs approach in every market?
  • Meanwhile, Uber has angered its drivers with its 15% drop in fares. In a letter to the company, the drivers wrote: “In the beginning, your company was great for both drivers and customers. You treated drivers well and we loved you for that. Little did we know that it would be a short-lived momentary ecstasy that you used to lure us in in great numbers, just so that you can execute your plans and strategies toward world domination.” Consider this with respect to Uber's billion-dollar approach to China for a moment.


Content / Customer Experience

Privacy / Security / Legal

Measurement / Metrics / Data 

Chart of the Week

Brought to you by Zignal Labs, a realtime, cross media analytics platform (also a client of Scott Monty Strategies).

The Apple/FBI skirmish was all over mainstream and digital platforms last week. Zignal Labs does cross-media monitoring, meaning it picks up broadcast, mainstream and social sources in a single tool. What stuck out this week was how the shared stories were shared from a variety of sources: Apple itself (showing the continued importance of owned media), mainstream news sites and a user-generated site (dontbreakourphones.org). You never know where a spike in sharing will affect your business.

* Answer to the trivia question above: 

When You Have the Time: Essential Watching / Listening / Reading 

  • Storytelling gets a lot of play in marketing and communications circles. Yet, it's incredibly hard to implement. Why is that? Maria Popova looked at the writing of Harvard psychologist Jerome Bruner to get to the psychology of what makes a great story. Bruner indicates that scientists and philosophers (and marketers?) are concerned with getting to the truth; but storytellers are concerned with the question of how to endow experience with meaning.
  • With Apple and the FBI in the news this week, here are five stories about espionage. Yes, we know the CIA, not the FBI, is concerned with espionage. Still.
  • Our friend C.C. Chapman channels Abraham Lincoln's quote "Most folks are as happy as they make up their minds to be," in his uplifting piece on choosing optimism.
  • Seth Godin's manifesto for small teams doing important work is a mini masterpiece, including this gem: "I'll know it when I see it," is not a professional thing to say. I had the experience of having a manager like that once. Made me wish I forwarded this to him.

Each Monday we publish this newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. Please subscribe to keep up to date on developments.

Curation is hard work. Do you get any value out of it on a regular basis? If so, please consider becoming a patron to help support this newsletter by going to Patreon. Yes, you can pledge a dollar a month, but that's a paltry amount, don't you think?

I advise brands and agencies to help them improve their communications and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.


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