Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Scott doesn't post mindless memes. Be like Scott.
It's time for the annual Trust Barometer from Edelman, the great digital divide in newspapers and other industries, display passes search, the interconnectedness of Detroit and Silicon Valley, Facebook readies its Stadium in time for the Big Game, Twitter wants to give brands access to your tweets, understanding Snapchat, Uber's continued success (Lyft too!), roles you need to recruit for in 2016, building personas on a budget, why classical culture is important, sarcasm abounds, the Chart of the Week, plus our trivia challenge, our podcast pick and more, it's The Full Monty.

A roundup of relevant links affecting our industry. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

This is The Full Monty — the newsletter previously known as The Week in Digital. If you don't yet get our email updates, please make sure you're regularly exposed to it with a subscription.

This is the spot we usually post a video from our Sunday evening Facebook Mentions chat. We had to cancel this week's installment, due to illness.


    • In Davos last week, leaders joined forces for the annual World Economic Forum. One of the attendees, venture capitalist Jim Breyer predicted that we're coming to the end of what many have called an economic bubble in the technology industry—specifically that 90% of the "unicorns" (companies valued at $1 billion or more) will fail or be repriced and that only 10% will survive.
    • What happens when your startup gets acquired? You write an acquisition blog post. Well, now there's a template for that. Don't miss the translation.
    • It's that time of year — the annual tallying of how businesses, the media, government and NGOs are doing in the trust department: the 2016 Edelman Trust Barometer. This time around, there's been an overall lift in trust, but there's a more pronounced gap between the way the informed public and the general public perceives trust. 


      Advanced Bootcamp for Account Executives

      Send your AEs to Advanced AE Bootcamp March 31 - April 1, 2016

      The workshop is an opportunity to advance your account executives to the next level, polish their skills, and make them experts!

      What AEs learn during our 2-day Advanced workshop: Agency math; running your accounts like a small business; teaching your team how to think strategically; it’s not just marketing, it’s business; getting paid to build the plan; building a sales funnel that demonstrates actual ROI to clients.

      Attendees also learn how to develop marketing strategies (and know why one is better than the other) instead of just managing a project the client assigns to them.

      Who Should Attend?
      Agency Senior Management and Account management staff with at least 3+ years account management experience as a project manager, an account coordinator, account executive, key account manager, or as an account supervisor.

      Register now or learn more!

        • Remember Foursquare? They're still around, and they just raised money on a $250 million valuation and their CEO and co-founder Dennis Crowley moved to an executive chairman role.

        Trivia question: What global mega brand is adopting "Taste the Feeling" as its new campaign slogan? *

        Collaborative Economy 


        • Podcast Recommendation of the Week. This week, check out Re/code Decode with Kara Swisher and Lauren Goode. Hear hard-hitting interviews about the week in tech with influential business leaders and outspoken personalities from media, politics and more. Do you have a podcast recommendation for us? Add yours to our Google Sheet: smonty.co/yourpodcasts

        Content / Customer Experience

        Privacy / Security / Legal

        Measurement / Metrics / Data 

        Chart of the Week

        Brought to you by Zignal Labs, a realtime, cross media analytics platform (and a client).

        The sarcasm analysis machine could have been helpful in the news that Univision is buying The Onion. A savvy move to increase its digital chops and to expand the Spanish language reach. And it clearly made a splash as seen in the chart below. But the word cloud indicated that people were skeptical of the news at first.

        * Answer to the trivia question above: 

        • Coca-Cola is changing its catchphrase from "Open Happiness" to "Taste the Feeling." The move strikes is as one of practicality that is focused on moving more product. This is in direct contrast to the more aspirational tone of Open Happiness. Because of Coke's dominance, this could be the beginning of a trend for marketers.

        When You Have the Time: Essential Watching / Listening / Reading 

        Each Monday we publish this newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. Please subscribe to keep up to date on developments.

        In case you hadn't noticed, this took a lot of time to assemble. Do you get any value out of it on a regular basis? If so, please consider becoming a patron to help support this newsletter by going to Patreon. Yes, you can pledge a dollar a month, but that's a paltry amount, don't you think?

        I advise brands and agencies to help them improve their communications and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

        Image credit: studio tdes (Flickr)