Scott Monty

The Full Monty — January 25, 2016

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It's time for the annual Trust Barometer from Edelman, the great digital divide in newspapers and other industries, display passes search, the interconnectedness of Detroit and Silicon Valley, Facebook readies its Stadium in time for the Big Game, Twitter wants to give brands access to your tweets, understanding Snapchat, Uber's continued success (Lyft too!), roles you need to recruit for in 2016, building personas on a budget, why classical culture is important, sarcasm abounds, the Chart of the Week, plus our trivia challenge, our podcast pick and more, it's <b>The Full Monty</b>.</div>
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A roundup of relevant links affecting our industry. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to <i><a href="http://smonty.co/flipdigital" rel="nofollow" target="_blank">The Full Monty Magazine</a></i> at <a href="http://smonty.co/fullmontymag" target="_blank">smonty.co/fullmontymag</a>.<br />
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This is The Full Monty — the newsletter previously known as The Week in Digital. If you don't yet get our email updates, <a href="http://smonty.co/GetTheFullMonty" target="_blank">please make sure you're regularly exposed to it with a subscription</a>.<br />
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This is the spot we usually post a video from our Sunday evening <b>Facebook Mentions</b> chat. We had to cancel this week's installment, due to illness.<br />
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<b>Industry</b></h4>
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<li>The <a href="http://newspaperdeathwatch.com/" target="_blank">death of the traditional newspaper industry</a> has been predicted consistently over the last decade. It seems more imminent than ever now, with <a href="https://medium.com/@dicktofel/the-sky-is-falling-on-print-newspapers-faster-than-you-think-c84a2f9a9df4#.b6snkhz7c" target="_blank">print circulation topping 500,000 for only two national publications</a>.</li>
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<li><i>Penthouse</i> magazine <a href="http://www.theverge.com/2016/1/18/10785134/penthouse-magazine-ends-print-edition" target="_blank">will cease its print edition</a>, acknowledging the increasingly digital habits of readers (<i>no pun intended</i>). <i>We suppose it's more difficult to store a tablet or phone under your mattress anyway</i>.</li>
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<li>If there's one person who knows how to balance news in the digital age, it's <b>Shani Hilton, the executive news editor for BuzzFeed</b>. Even at a relatively new publication like BuzzFeed she acknowledges that change happens quickly, saying, "<a href="http://recode.net/2016/01/21/meet-shani-hilton-buzzfeeds-newsmaker-in-chief/" target="_blank">We don’t have to do things the way we’ve done them for the last six months.</a>"</li>
<li>There's <a href="https://hbr.org/2016/01/the-most-digital-companies-are-leaving-all-the-rest-behind" target="_blank">a bigger divide between companies that are going digital</a> and those that are being left behind. As industries go, the slower to adopt include government, health care, local services, hospitality, and construction. <i>That list is interesting, as it ranges from those that are too big, too regulated to small shops without enough manpower and those that are focused on personal interaction</i>.</li>
<li>Is search gradually becoming a thing of the past? With more people spending time in apps, that's one indication. The other is that in 2016, <a href="http://www.emarketer.com/Article/US-Digital-Display-Ad-Spending-Surpass-Search-Ad-Spending-2016/1013442" target="_blank">digital display ad spending will surpass search ad spending</a>, with a good portion of that being allocated for video.</li>
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<li>In Davos last week, leaders joined forces for the annual World Economic Forum. One of the attendees, venture capitalist Jim Breyer predicted that we're coming to the end of what many have called an economic bubble in the technology industry—specifically that <a href="http://www.businessinsider.com/blood-in-the-water-90-of-the-billion-dollar-unicorn-startups-are-in-trouble-2016-1" target="_blank">90% of the "unicorns" (companies valued at $1 billion or more) will fail or be repriced</a> and that only 10% will survive.</li>
<li>What happens when your startup gets acquired? You write an acquisition blog post. Well, <a href="https://medium.com/@daveheal/startup-templates-acquisition-announcement-blog-post-3be334715784#.fdcq3pji4" target="_blank">now there's a template for that</a>. <i>Don't miss the translation</i>.</li>
<li>It's that time of year — the annual tallying of how businesses, the media, government and NGOs are doing in the trust department: <a href="http://www.edelman.com/insights/intellectual-property/2016-edelman-trust-barometer/" target="_blank">the 2016 Edelman Trust Barometer</a>. This time around, there's been an overall lift in trust, but there's a more pronounced gap between the way the informed public and the general public perceives trust. </li>
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<b><span style="font-size: small;">Sponsor</span></b></div>
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Advanced Bootcamp for Account Executives</h2>
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<b>Send your AEs to Advanced AE Bootcamp March 31 - April 1, 2016</b></h3>
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The workshop is an opportunity to advance your account executives to the next level, polish their skills, and make them experts!<br />
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<b>What AEs learn during our 2-day Advanced workshop: </b>Agency math; running your accounts like a small business; teaching your team how to think strategically; it’s not just marketing, it’s business; getting paid to build the plan; building a sales funnel that demonstrates actual ROI to clients.<br />
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Attendees also learn how to develop marketing strategies (and know why one is better than the other) instead of just managing a project the client assigns to them.  <br />
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<b>Who Should Attend?</b><br />
Agency Senior Management and Account management staff with at least 3+ years account management experience as a project manager, an account coordinator, account executive, key account manager, or as an account supervisor.</div>
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<b><a href="http://smonty.co/1NtLSEe" target="_blank">Register now or learn more!</a></b></h4>
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<b>Platforms</b><br />
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<li><b>Google / Alphabet</b></li>
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<li>Expect Google to <a href="http://www.businessinsider.com/google-self-driving-car-boss-says-it-needs-a-lot-of-help-2016-1?pundits_only=0&comments_page=1#comment-56a591c58e91c63b70ade9f7" target="_blank">partner extensively with its self-driving car efforts</a>. According to John Krafcik, CEO of the division, they will be "partnering more and more." <i>Although the rumored deal with Ford never went through</i>.</li>
<li>Such partnering is needed. While some may view <a href="http://venturebeat.com/2016/01/12/auto-industry-goes-head-to-head-with-silicon-valleys-self-driving-innovators/" target="_blank">the auto industry going head-to-head with Silicon Valley</a>, it may be a matter of <a href="http://www.theverge.com/2016/1/9/10736858/ces-2016-versus-detroit-auto-show" target="_blank">a more deep collaboration</a> between the two engineering-driven regions.</li>
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<li><b>Facebook</b></li>
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<li>Facebook wants to become the Internet. <a href="http://thenextweb.com/facebook/2016/01/16/facebook-is-testing-a-new-browser-that-will-make-sure-you-never-leave-the-app/" target="_blank">The social giant is working on an in-app browser</a> that approximates the feel of using a mobile web browser.</li>
<li>Long read: <a href="http://www.wired.com/2016/01/facebook-zuckerberg-internet-org/" target="_blank">Inside Facebook's Ambitious Plan to Connect the Whole World</a> is an in-depth piece about its internet.org project that is bringing connectivity to third world countries under the belief that the Internet is a basic human right. <i>Tell that to my pricey network provider</i>.</li>
<li>Just as the Internet is a basic human right, so is talking about the Super Bowl all over it. Which makes <a href="http://newsroom.fb.com/news/2016/01/facebook-sports-stadium/" target="_blank">Facebook Sports Stadium</a> a great place to have the conversation. It's a dedicated area where sports fans can find information about the latest games and exchange commentary.</li>
<li>One of <a href="http://www.independent.co.uk/life-style/gadgets-and-tech/news/be-like-bill-smarmy-stick-figure-meme-takes-facebook-by-storm-a6825886.html" target="_blank">the most annoying memes on the social web</a> flew around Facebook last week, with stick figures encouraging you to be more like them. <i><a href="http://newsthump.com/2016/01/18/bill-found-dead/" target="_blank">Alas, poor Bill!</a> I knew him, Horatio</i>.</li>
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<li><b>Twitter</b></li>
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<li>Twitter is reportedly developing a new product (a "brand enthusiast gallery") that allows brands <a href="http://digiday.com/platforms/twitters-new-pitch-brands-turn-everyday-fan-tweets-ads/" target="_blank">to collect tweets from users and re-purpose them</a> to help promote themselves on the social network. "<i>But enough about us. Let's hear what <b>you</b> have to say about us!</i>"</li>
<li> Is <a href="http://mumbrella.com.au/golden-age-twitter-339281" target="_blank">the golden age of Twitter</a> behind us? With more bots, fewer referrals to websites and a general loss of direction, it very well could be. <i>We agree. Bring back 2008!</i></li>
<li>And they'd better do it quickly: <a href="http://recode.net/2016/01/24/also-out-at-twitter-engineering-head-roetter-and-more/?mkt_tok=3RkMMJWWfF9wsRoku67JZKXonjHpfsX54uUuT%2Frn28M3109ad%2BrmPBy93YQEWp8na%2BqWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">the executive ranks at Twitter are undergoing an upheaval</a>, amid product confusion and a stock slide. Expect more ousters this week.</li>
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<li><b>Snapchat</b></li>
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<li>Isn't it time that you took Snapchat 101 and learned <a href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwj42dWrgsTKAhVCqh4KHfREALAQFggdMAA&url=http%3A%2F%2Fwww.wsj.com%2Farticles%2Fsnapchat-101-learn-to-love-the-worlds-most-confusing-social-network-1452628322&usg=AFQjCNEMUX88mIQH-dVO2SmrKXcIJDLzXA&sig2=ApUN10n77VsmcyIhodbm9A" target="_blank">how to use the world's most confusing social network</a> (for older folks, anyway)?</li>
<li>Probably. <a href="http://mashable.com/2016/01/11/white-house-snapchat/" target="_blank">If the White House can grok Snapchat</a>, then you should too.</li>
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<li><a href="http://recode.net/2016/01/14/foursquare-finishes-its-down-round-and-ceo-dennis-crowley-steps-away/?mkt_tok=3RkMMJWWfF9wsRonsqvBZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy93YAGWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">Remember Foursquare</a>? They're still around, and they just raised money on a $250 million valuation and their CEO and co-founder Dennis Crowley moved to an executive chairman role.</li>
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<b>Trivia question: What global mega brand is adopting "Taste the Feeling" as its new campaign slogan? *</b></h3>
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<b>Collaborative Economy</b> </h4>
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<li style="text-align: left;"><a href="http://www.engadget.com/2016/01/20/uber-tfl-consultation-win/" target="_blank">Uber can remain in business in London</a>, as the city's transport authority, TfL, received an outpouring of support for Uber from the public. </li>
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<li style="text-align: left;">This show of support is a global phenomenon, and particularly in the US, <a href="http://qz.com/589041/uber-pulled-off-a-spectacular-political-coup-and-hardly-anyone-noticed/" target="_blank">Uber has pulled off a massive coup that hardly anyone has noticed</a>: it has managed to get pro-Uber legislation passed in a significant number of states.</li>
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<li style="text-align: left;">Uber is trying to beat the competition <a href="http://www.bloomberg.com/news/articles/2016-01-21/facing-a-price-war-uber-bets-on-volume" target="_blank">by creating a price war</a>. Drivers are getting hit the hardest in the ride-hailing company's quest for more customers.</li>
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<li style="text-align: left;">Speaking of prices, someone might let the taxi industry know that regulation doesn't mean consumer protection. Case in point: <a href="http://finance.yahoo.com/news/audit-vegas-cabs-overcharging-public-095301686.html" target="_blank">an audit uncovered some $47 million in overcharges each year by the Las Vegas taxi industry</a>. <i>Who says you need to go to the casinos to lose your money?</i></li>
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<li style="text-align: left;">The less confrontational <a href="http://www.latimes.com/business/technology/la-fi-0105-lyft-growth-20160105-story.html" target="_blank">Lyft is succeeding despite Uber's best efforts</a>.</li>
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<li style="text-align: left;">At the same time, <a href="https://medium.com/@SunilPaul/why-we-sold-to-gm-83a29058af5a#.ttfiazoa1" target="_blank">Sidecar has shut down</a> and <a href="http://www.bloomberg.com/news/articles/2016-01-19/general-motors-salvages-ride-hailing-company-sidecar-for-parts" target="_blank">General Motors acquired all of its assets</a>. <i>Along with its $500 million investment in Lyft, GM is looking like a visionary and the clear leader among the US auto industry when it comes to alternative transportation options</i>.</li>
<li style="text-align: left;">London-based Hailo may be next. The cab-hailing app needs new funding <a href="http://www.theguardian.com/technology/2016/jan/11/taxi-app-hailo-funding-losses" target="_blank">after losing £22 million last year</a>, and faces stiff competition from Uber. <i>A quote from Sidecar's CEO in the story above laid bare the facts: <b>"Uber is willing to win at any cost and they have practically limitless capital to do it."</b></i></li>
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<li style="text-align: left;">The collaborative economy is laying the ground for <a href="http://www.web-strategist.com/blog/2016/01/18/the-collaborative-economy-sets-the-stage-for-autonomous-innovation/" target="_blank">a future state in which autonomous functions will create more efficient business models</a>.</li>
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<li style="text-align: left;">While many are predicting near-term autonomous driving, the fact is that <a href="https://techpinions.com/self-driving-cars-and-trust/43053" target="_blank">trust is what's holding us back and that change will be incremental</a> — not because of technology but because of human nature.</li>
<li style="text-align: left;">We may have more to fear <a href="https://www.washingtonpost.com/news/the-switch/wp/2015/03/24/apple-co-founder-on-artificial-intelligence-the-future-is-scary-and-very-bad-for-people/" target="_blank">from the rise of the machines</a>, according to Apple co-founder Steve Wozniak. His concern addresses the eventual obsolescence of humans. <i>It may be time to re-read Isaac Asimov's <a amzn-ps-bm-asin="055338256X" class="amzn_ps_bm_tl" data-amzn-link-id="954773845ede54919a4a653daddf49cc" data-amzn-ps-bm-keyword="I, Robot" href="http://www.amazon.com/I-Robot-Isaac-Asimov/dp/055338256X/ref=as_li_bk_tl/?tag=thebakerstree-20&linkId=954773845ede54919a4a653daddf49cc&linkCode=ktl" id="amznPsBmLink_8505131" rel="nofollow" target="_blank">I, Robot</a><img alt="" border="0" height="0" id="amznPsBmPixel_8505131" src="https://ir-na.amazon-adsystem.com/e/ir?source=bk&t=thebakerstree-20&bm-id=default&l=ktl&linkId=954773845ede54919a4a653daddf49cc&_cb=1453724146096" style="border: none !important; height: 0px !important; margin: 0px !important; padding: 0px !important; width: 0px !important;" width="0" /></i>.</li>
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<b>Audio</b></h4>
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<li style="text-align: left;"><b>Podcast Recommendation of the Week</b>. This week, check out <a href="http://recode.net/podcasts/" target="_blank">Re/code Decode</a> with Kara Swisher and Lauren Goode. Hear hard-hitting interviews about the week in tech with influential business leaders and outspoken personalities from media, politics and more. <i>Do you have a podcast recommendation for us? Add yours to our Google Sheet: <a href="http://smonty.co/yourpodcasts">smonty.co/yourpodcasts</a></i></li>
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<li>Two of the <a href="https://marketproinc.com/hiring-advice-2/2016/01/recruiting-digital-marketers-2016/" target="_blank">three roles that digital marketers need to recruit for in 2016</a> give a nod to the importance of two ends of the spectrum: influencer marketing manager and customer experience manager.</li>
<li>A company that needs help in the customer experience area is United Airlines. At this point, <a href="http://www.bloomberg.com/features/2016-united-airlines-struggles/" target="_blank">their mission is simply to become less awful</a>. <i>They've got their work cut out for them</i>.</li>
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<b>Privacy / Security / Legal</b></h4>
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<li>Be careful when you're on the road. Particularly <a href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjG06SDjcTKAhXEKiYKHWMBAz8QFggdMAA&url=http%3A%2F%2Fwww.wsj.com%2Farticles%2Fchecking-in-at-a-hotel-hackers-may-be-too-1452793763&usg=AFQjCNEyiCnJsMdqP9A6-K5IbEkcHxmYpg&sig2=lE9BSyCW-THDviol1GcBGw" target="_blank">at hotels, where you're more vulnerable to hackers</a>. Not only is security more uneven at hotels, but when a guest makes a room charge in the hotel bar or restaurant, hackers are counting on the guest not investigating the charges until checkout time.</li>
<li>Facebook's friend finder feature <a href="http://mashable.com/2016/01/15/facebook-friend-finder-germany/#clmcXMTItGqn" target="_blank">is illegal in Germany</a>. <i>Because the last thing Germans want is to be notified that friends might like to connect with them</i>.</li>
<li>The notion that <a href="https://hbr.org/2016/01/companies-in-regulated-industries-can-also-do-digital-marketing" target="_blank">highly regulated industries can't do digital marketing</a> is a canard. All it requires is a coordinated team that's invested in the success and a fine-tuned process with support from management. </li>
<li>You may recall that Taco Bell executive who was fired after assaulting an Uber driver (which was caught on video). Well, <a href="http://www.cnbc.com/2016/01/15/ex-taco-bell-exec-now-suing-uber-driver-for-5-million.html" target="_blank">he's suing the driver for $5 million</a>. <i>Reminds us of <a href="https://youtu.be/g4GoWLIV23A?t=2m15s" target="_blank">this scene from Liar Liar</a></i>.</li>
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<b>Measurement / Metrics / Data </b></h4>
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<li>If you're interested in creating personas, one of the best places <a href="https://moz.com/blog/facebook-insights-create-audience-personas-budget" target="_blank">to find the data is through Facebook's Audience Insights</a>. You'll be able to build personas on a budget that way.</li>
<li><a href="http://www.emarketer.com/Article/How-Data-Driving-Marketing/1013450" target="_blank">Marketing is becoming more data-driven</a>, with more marketers keeping databases and getting savvier at segmenting.</li>
<li>As you build our your marketing analytics team, make sure you leave room for a position that will be getting more attention in the coming year: <a href="https://www.thinkwithgoogle.com/articles/staffing-your-marketing-measurement-team.html" target="_blank">data storytellers</a>.</li>
<li>The <a href="http://arstechnica.com/information-technology/2016/01/snark-attack-cornell-students-teach-software-to-detect-sarcasm/" target="_blank">sarcasm analysis machine</a> that Bloomberg and Cornell University are working on is gaining traction.</li>
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<i>Brought to you by <a href="http://smonty.co/zignalmonty" target="_blank">Zignal Labs</a>, a realtime, cross media analytics platform (and a client).</i></div>
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The sarcasm analysis machine could have been helpful in the news that <a href="http://www.npr.org/sections/thetwo-way/2016/01/19/463535648/area-satiric-publication-the-onion-sold-to-univision-seriously" target="_blank">Univision is buying The Onion</a>. A savvy move to increase its digital chops and to expand the Spanish language reach. And it clearly made a splash as seen in the chart below. But the word cloud indicated that people were skeptical of the news at first.<br />
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<li><a href="http://adage.com/article/cmo-strategy/coke-debuts-taste-feeling-campaign-strategic-shift/302184/" target="_blank">Coca-Cola is changing its catchphrase</a> from "Open Happiness" to "Taste the Feeling."<i> The move strikes is as one of practicality that is focused on moving more product. This is in direct contrast to the more aspirational tone of Open Happiness. Because of Coke's dominance, this could be the beginning of a trend for marketers</i>.</li>
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<b>When You Have the Time: Essential Watching / Listening / Reading</b> </h4>
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<li><a href="http://www.strategy-business.com/blog/The-Three-Measures-of-Your-Leadership-Success?gko=16718" target="_blank">Three measures of leadership success</a>: the measure of now, looking forward, a look back toward lasting value.</li>
<li>Do you know <a href="https://hbr.org/2013/02/dont-let-strategy-become-plann/" target="_blank">the difference between strategy and planning</a>? In short, strategy is a directional framework, while planning is a set of tactics with a budget. The longer version from the <a href="https://hbr.org/2013/02/dont-let-strategy-become-plann/" target="_blank">Harvard Business Review</a> is much more informative.</li>
<li>Don't be afraid to write, revise, edit, write and revise more. <a href="https://www.brainpickings.org/2016/01/04/with-hemingway-arnold-samuelson-writing/" target="_blank">Hemingway gave some of the greatest advice on this</a>, as well as a reading list for aspiring writers.</li>
<li>As a classics major, we were drawn to this piece on <a href="http://www.artofmanliness.com/2015/11/23/why-every-man-should-study-the-ancient-classics/" target="_blank">why everyone should study classical culture</a>. <i>Aside from being inspired by the less-than-usual sources, it also helps with strategic thinking, as you begin to see the interconnectedness of ideas. And it makes you more interesting to talk to</i>.</li>
<li>As the East Coast of the United States continues to dig out from the blizzard, it's a good time to consider comfort food: <a href="http://www.bostonmagazine.com/restaurants/blog/2014/09/24/visit-marshmallow-fluff-factory/" target="_blank">go behind the scenes at the Marshmallow Fluff factory</a>, where they make the essential ingredient of the <a href="https://en.wikipedia.org/wiki/Fluffernutter" target="_blank">Fluffernutter</a>.</li>
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Each Monday we publish this newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. <a href="http://www.scottmonty.com/p/subscribe.html" rel="nofollow" target="_blank">Please subscribe</a> to keep up to date on developments.<br />
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<a href="http://smonty.co/announcemt" rel="nofollow" target="_blank">I advise brands and agencies to help them improve their communications and digital acumen</a>. Please <a href="http://www.scottmonty.com/p/contact.html" rel="nofollow" target="_blank">get in touch</a> if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.</div>
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<i>Image credit: <a href="https://flic.kr/p/ms7kvD" target="_blank">studio tdes (Flickr)</a></i><br />
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The Full Monty — January 25, 2016

It's time for the annual Trust Barometer from Edelman, the great digital divide in newspapers and other industries, display passes s...

The Full Monty — January 11, 2016

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Technology for 2016, CES is the new auto show, guess how many CMOs use digital advertising for customer insights, why people share content, Yahoo is off to a rough start, Facebook is all about Messenger this year, Twitter goes big, ridesharing woes, competitive car communications at CES, why podcasting (and email) is on the rise, content marketing tips for 2016, two customer experience blunders, new FTC native advertising guidelines, a new feature — the Chart of the Week, a new book that gets inside the minds of con artists, plus our weekly trivia challenge, the podcast pick of the week and more, it's the first edition of <b>The Full Monty</b>.<br />
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A roundup of relevant links affecting our industry. If you’re on Flipboard, you can get these links — and additional ones — by subscribing to <i><a href="http://smonty.co/flipdigital" rel="nofollow" target="_blank">The Full Monty Magazine</a></i> at <a href="http://smonty.co/fullmontymag" target="_blank">smonty.co/fullmontymag</a>.<br />
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As noted in the video above, this is the first edition of The Full Monty — the newsletter previously known as The Week in Digital. If you don't yet subscribe, <a href="http://smonty.co/GetTheFullMonty" target="_blank">please make sure you're regularly exposed to it with a subscription</a>.<br />
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We're using <b>Facebook Mentions</b> each Sunday evening at 9:30 pm ET to bring you 15 minutes or so of commentary and previews of what to expect from the week's newsletter. If you follow on <a href="http://facebook.com/scottmonty" target="_blank">Facebook</a> and tune in every Sunday night, you can get a preview and join in the commentary as well. <i>We will be off next week, due to the Martin Luther King, Jr. holiday (and a hockey tournament)</i>.<br />
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The first 2016 installment of #SundaysWithScott - live commentary and ranting before the Monday newsletter.<br />
Posted by <a href="https://www.facebook.com/scott.monty">Scott Monty</a> on Sunday, January 10, 2016</blockquote>
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<li>Since this is our first edition for 2016, it's time for what lies ahead.</li>
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<li>The Wall Street Journal has a comprehensive listing of <a href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwick9XXgqHKAhUDKyYKHZhfCn8QFggdMAA&url=http%3A%2F%2Fwww.wsj.com%2Farticles%2Fthe-tech-that-will-change-your-life-in-2016-1451409261&usg=AFQjCNFcm-lOrqgMPf-mF7CBMdpRlXOIFA&sig2=XEOk5gDOc5_Xfw1sELPc_g" target="_blank">the technology that will change your life in 2016</a>. From virtual reality to better messaging apps, wearables, voice-control, wireless charging, streaming and more, they're not exaggerating.</li>
<li>Futurist Faith Popcorn thinks <a href="http://fortune.com/2015/12/30/faith-popcorn-predictions-2016/" target="_blank">fear will be the watchword of the year</a>, driving people to security through technology, systems and behavior — driving more people to binge watching and the need to escape reality. <i>See the VR prediction from the WSJ for validation. The challenge is how marketers can think about being part of these escapes</i>.</li>
<li>Which is great — unless you're one of the 13 million PC owners <a href="http://www.bloomberg.com/news/articles/2015-12-30/few-computers-are-powerful-enough-to-support-virtual-reality" target="_blank">who have the graphics capability to handle virtual reality</a>.</li>
<li>A comprehensive look at <a href="http://www.branddrivendigital.com/2016-social-media-trends/" target="_blank">social media trends for 2016</a> from 27 noted pundits.</li>
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<li>With CES behind us and the North American International Auto Show upon us, it should be no surprise that automotive companies dominated at CES. But Tamara Warren argues that it's not Silicon Valley vs. Detroit; <a href="http://www.theverge.com/2016/1/9/10736858/ces-2016-versus-detroit-auto-show" target="_blank">it's a complex story of collaboration and competition</a>. <i>CES tends to be idea- and feature-focused for auto company announcements, while NAIAS is traditionally product-focused. And see the <b>Zignals Chart of the Week </b>below for who came out on top</i>.</li>
<li>With all of the opportunities to engage customers in digital channels, one might think that CMOs are rolling in the plethora of available consumer insights. But no, according to a study by The CMO Club and SocialCode, <a href="http://www.emarketer.com/Article/Do-CMOs-Use-Digital-Advertising-Consumer-Insights/1013417" target="_blank">only 37% of CMOs use digital advertising to better understand their audience</a>. <i>What year is this again? It doesn't matter. Advertising rolls on, using the old shout-and-broadcast model to do its bidding</i>.</li>
<li>Ad blocking gets its comeuppance with GQ, which is asking those using ad blocking technology <a href="http://digiday.com/publishers/gq-now-blocking-readers-running-ad-blockers/" target="_blank">to disable it or pay 50 cents to read an article</a>.</li>
<li>You see links, articles, photos and videos come your way every day via a variety of platforms. Did you wonder <a href="http://www.marketingcharts.com/online/why-do-consumers-share-content-online-63914/" target="_blank">what motivates people to share content</a>? It turns out that one of the most significant reasons is to make other people laugh. Other reasons, according to this Adobe study, include raising awareness of an issue, sharing something a friend will enjoy, sharing knowledge on a topic and connecting with people who feel similarly to them. <i>Important psychological motivators for marketers to understand</i>. </li>
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<b><span style="font-size: small;">Sponsor</span></b></div>
<b><span style="font-size: small;"><br />
</span></b><span style="font-size: large;">#1 goal of CMOs in 2016 is lead gen*. Is your agency ready to deliver on their goal?</span></h2>
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<span style="font-size: large;"><b>January 20th & 21st in Orlando.</b> Learn step-by-step techniques for driving qualified leads for your clients. You’ll learn 20+ different tactics and get a 200+ page book that gives you step by step instructions. On top of that — we’ll teach you how to bundle/sell these services, give you sample proposals and contracts and much more!</span></div>
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"You made SEO and lead gen understandable and now we have a new revenue stream! Clients love how we can tie our efforts to their ROI and we love how they keep increasing their budgets!“</blockquote>
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<span style="font-size: large;"><a href="http://smonty.co/1T8ld5d" target="_blank">Register today</a> so you can start selling strong in 2016.</span><br />
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<i>*B2B Content Marketing 2016 Benchmarks, Budgets and Trends (Content Marketing Institute & Marketing Profs)</i><br />
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<li>It's not such a great start to the year for Yahoo. First they announced <a href="http://variety.com/2016/digital/news/yahoo-shutters-video-service-yahoo-screen-exclusive-1201671374/" target="_blank">they're shutting down Yahoo Screen</a>, the much-hyped video hub first launched two years ago.</li>
<li>And then came news that <a href="http://www.businessinsider.com/yahoo-is-prepping-to-lay-off-10-percent-or-more-of-its-workforce-2016-1" target="_blank">Yahoo is planning to lay off at least 10% of its workforce</a>. <i>And no, at this time, Marissa Mayer is not part of that number</i>.</li>
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<li>For a comprehensive look at everything that Google's parent company Alphabet is working on, read, bookmark and reread this <a href="http://arstechnica.com/gadgets/2016/01/2016-google-tracker-everything-google-is-working-on-for-the-new-year/" target="_blank">2016 Google Tracker</a> from Ars Technica.</li>
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<li>The Facebook News Feed. It's constant, pervasive and has a mysterious algorithm. And it's controlled by a small group of engineers, some power users and increasingly, <a href="http://www.slate.com/articles/technology/cover_story/2016/01/how_facebook_s_news_feed_algorithm_works.html" target="_blank">you</a>.</li>
<li><a href="http://techcrunch.com/2016/01/07/beyond-messaging/#.fvmhl3:GYeN" target="_blank">Facebook messenger now has over 800 million users</a> and 2016 will be a banner year, from potentially replacing the phone number as a primary means of contact, become more whimsical, and gain artificial intelligence. <i>Messenger is critical for the future of Facebook, large as it is, because it can act as the portal to the retention and engagement of a younger audience</i>.</li>
<li>On Android devices, <a href="http://www.theverge.com/2016/1/4/10708590/facebook-google-android-app-crash-tests" target="_blank">Facebook forced errors</a> to test how loyal users would be. <i>Facebook engaging in some psychological experiment? <a href="http://www.scottmonty.com/2014/06/facebooks-trust-problem.html" rel="nofollow" target="_blank">Couldn't be</a></i>.</li>
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<li>Twitter is getting serious about <a href="http://www.telegraph.co.uk/technology/internet-security/12069560/Twitter-vows-to-wage-war-on-internet-trolls.html" target="_blank">dealing with Internet trolls</a>, giving more control to users who wish to block harassers. <i><a href="http://www.buzzfeed.com/alexkantrowitz/twitter-unverifies-milo-yiannopoulos-leading-to-speech-polic" target="_blank">But what about the trolls at Twitter HQ</a>?</i></li>
<li>The service that is synonymous with brevity may be trading it that brand: Twitter is considering <a href="http://recode.net/2016/01/05/twitter-considering-10000-character-limit-for-tweets/" target="_blank">extending its 140-character limit to 10,000 characters</a>. <i>And as expected, some 10,000 social media characters got out pitchforks and torches over the rumored change, without having seen how it might be implemented</i>. </li>
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<li style="text-align: left;">The collaborative economy is moving steadily into corporate spheres, as predicted and counseled by Vision Critical and Crowd Companies <a href="http://www.scottmonty.com/2015/10/new-collaborative-economy-report-shows.html" rel="nofollow" target="_blank">in their report from last quarter</a>. And it is very much in evidence by <a href="http://www.digitaltrends.com/web/indiegogo-launches-enterprise-crowdfunding/" target="_blank">Indiegogo's launch of Enterprise Crowdfunding</a> that gives companies access to the same services and audience that individual Indiegogo users have had.</li>
<li style="text-align: left;">While the hotel industry continues to thrive, <a href="http://qz.com/582553/airbnb-is-becoming-a-real-threat-to-the-hotel-business-in-big-us-cities/" target="_blank">Airbnb is becoming more of a threat to hotels in large cities</a>.</li>
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<li style="text-align: left;">Yellow Cab in San Francisco was slow on the uptake and resisted change when Uber, Lyft and others came along. Which is why <a href="http://www.sfexaminer.com/yellow-cab-to-file-for-bankruptcy/" target="_blank">Yellow Cab is now filing for bankruptcy protection</a>. <i>Can't say we didn't see that coming</i>.</li>
<li style="text-align: left;">Perhaps as they're reorganizing, they can take advantage of <a href="http://www.cnet.com/news/now-taxis-can-tap-tech-to-be-more-like-uber/" target="_blank">Flywheel's technology that allows any cab company to become more like Uber</a>. <i>Let's hope it's not too little, too late</i>.</li>
<li style="text-align: left;">Traditional businesses aren't the only victim to the success of the disruptors; ride-sharing company Sidecar has ceased operations as of December 31.</li>
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<li style="text-align: left;">Even though it's an investor, <a href="http://fortune.com/2015/12/16/google-uber-driverless-cars/" target="_blank">Google is still taking aim at Uber in 2016 with its autonomous cars</a>.</li>
<li style="text-align: left;"><a href="http://techcrunch.com/2016/01/04/audi-leads-28m-investment-in-rental-startup-silvercar/" target="_blank">Audi invested $28 million in Silvercar</a>, the rental car startup that only carries Audi A4s. <i>We're hoping they'll expand the fleet to A6s for our next rental opportunity</i>.</li>
<li style="text-align: left;">At CES, <a href="http://recode.net/2016/01/04/forget-google-ford-partners-with-amazon-and-dji-to-make-cars-that-talk-to-everything/?mkt_tok=3RkMMJWWfF9wsRonsqjNZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy93IsIWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">Ford announced its partnership with Amazon</a> to make connected cars that connect with your home and everything in it, as well as its view on the future of mobility. Lots of applications here.</li>
<li style="text-align: left;">Not to be outdone, GM announced its all-electric and completely affordable Chevy Bolt, and <a href="http://www.nytimes.com/2016/01/05/technology/gm-invests-in-lyft.html?_r=0" target="_blank">a $500 million investment in Lyft</a>, which if anything, <a href="http://www.theverge.com/2016/1/6/10719414/uber-lyft-gm-driverless-cars-ridesharing" target="_blank">was a lifeline for Lyft in its quest to keep up with Uber</a>. </li>
<li style="text-align: left;">Yes, in case you missed all of the above, it's <a href="http://www.web-strategist.com/blog/2016/01/06/here-comes-the-autonomous-vehicle-arms-race/" target="_blank">an autonomous and connected vehicle arms race</a>, and it involves Detroit and Silicon Valley. <i>Of interest might be this graphic that shows the spectrum of autonomous driving according to the SAE (Society of Automotive Engineers) — it's not all about so-called "driverless cars." — it goes from no automation (Level 0) to driver assistance (Level 1), partial automation (Level 2), conditional automation (Level 3), high automation (Level 4) and full automation (Level 5)</i>.</li>
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<b>Audio</b></h4>
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<li style="text-align: left;">If you've been here before, you know that podcasting is growing. <a href="http://www.vox.com/business-and-finance/2015/12/15/10126144/serial-podcast-huge-hit" target="_blank">Three reasons</a>: better technology, more professionals are getting involved, and businesses are figuring out how to make money on them.</li>
<ul>
<li style="text-align: left;"><a href="http://www.fastcompany.com/3054877/most-creative-people/beyond-mail-kimp-the-future-of-podcast-advertising" target="_blank">Let's just hope there are more</a> than Squarespace, Stamps.com, MailChimp and Audible that get involved, though.</li>
</ul>
<li style="text-align: left;">Nielsen says that while digital sales fell, <a href="http://techcrunch.com/2016/01/07/nielsen-music-streams-doubled-in-2015-digital-sales-continue-to-fall/" target="_blank">music streams doubled in 2015</a>.</li>
<li style="text-align: left;">Audio wasn't the only thing that began to make a comeback in 2015; <a href="http://www.poynter.org/2015/how-email-and-audio-came-back-in-a-major-way-in-2015/390265/" target="_blank">email is back too</a>. <i>Insert pithy I-told-you-so phrase here</i>.</li>
<li style="text-align: left;">Here are <a href="http://www.theatlantic.com/entertainment/archive/2015/12/the-50-best-podcast-episodes-of-2015/421572/" target="_blank">50 of the best podcast episodes of 2015</a>, courtesy of The Atlantic.</li>
<li style="text-align: left;"><b>Podcast Recommendation of the Week</b>. This week, check out <a href="http://socialgeekradio.com/" target="_blank">Social Geek Radio</a> with Deb Evans and Jack Monson. Listen in each week as they discuss the use of social technologies on today’s Web for business. And I had the honor of <a href="http://socialgeekradio.com/2016/01/07/digital-marketing-trends-in-2016-with-scott-monty/" target="_blank">being their most recent guest</a>. <i>Do you have a podcast recommendation for us? Add yours to our Google Sheet: <a href="http://smonty.co/yourpodcasts">smonty.co/yourpodcasts</a></i></li>
</ul>
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<h4>
<b>Content / Customer Experience</b></h4>
<ul><b></b></ul>
<ul>
<li>You have the whole year ahead of you to make the content that matters to your audience. So start by looking at this <a href="http://www.zencontent.com/2015/11/30/a-complete-guide-to-2016-content-marketing-trends/?mc_cid=4672c27b02&mc_eid=6b50f1b70a" target="_blank">complete guide to 2016 content marketing trends</a>. Note the "less is more" recommendation.</li>
<li>Get ahead of your editorial duties with this<a href="http://www.prnewswire.com/blog/how-to-plan-your-2016-content-marketing-editorial-calendar-15303.html" target="_blank"> ultimate guide to planning your year's editorial calendar</a>.</li>
<li>While you're chewing on all of that, Mark Schaefer brings us back down to earth with <a href="http://www.businessesgrow.com/2016/01/04/content-marketing-change/" target="_blank">five practical tips to keep you in touch with what you need to know now</a> to succeed with content marketing.</li>
<li>Bottom line: <a href="http://adage.com/article/digitalnext/influencers-key-content-platform/301981/" target="_blank">if you don't have decent influencers</a>, it doesn't matter what your content platform looks like. <i>Take another look at Faith Popcorn's observations in the link in the first section; she mentions micro-clans, where spheres of influence and connection are getting smaller. And that's okay. Scale isn't everything</i>.</li>
<li>Even in this content-soaked world, there's a dearth of really good content. To the extent that <a href="http://www.niemanlab.org/2015/12/if-you-make-good-content-people-will-pay-for-it/" target="_blank">if you make good content, people will pay for it</a>.</li>
<ul>
<li>In fact, some people even pay for what you're reading right now. <a href="http://patreon.com/scottmonty" target="_blank">Why not join them?</a></li>
</ul>
<li>Two instances of customer experiences that led customers to feel like they were getting screwed:</li>
<ul>
<li>StubHub reneged on a ticket they sold to a Lakers fan, 3 weeks after he bought them, when they learned that his tickets would be to Kobe Bryant's last game (announced after the ticket purchase). The market price for the tickets rose in the interim, and StubHub canceled the order and refused to reissue the tickets at the same price, citing <strike>greed</strike> no similarly priced tickets were available. <i>StubHub: the Pharma Bro of ticket sales</i>.</li>
<li>When an Amazon customer complained about poor customer service, <a href="http://arstechnica.com/information-technology/2016/01/amazon-customer-complains-finds-spiteful-10-inch-dildo-in-his-shopping-basket/" target="_blank">he later found a 10-inch dildo in his shopping cart</a>, allegedly placed there by a vindictive Amazon rep. <i>We know some companies can be hard to deal with, but talk about having to bend over and take it</i>...</li>
</ul>
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<b>Privacy / Security / Legal</b></h4>
<ul>
<li>Microsoft has committed to letting users know <a href="http://blogs.microsoft.com/on-the-issues/2015/12/30/additional-steps-to-help-keep-your-personal-information-secure/" target="_blank">if their accounts have been targeted by an individual or group working on behalf of a nation state</a>.</li>
<li>Spotify may be on the hook <a href="http://www.billboard.com/articles/business/6828092/spotify-class-action-royalties-david-lowery-cracker-150-million" target="_blank">for $150 million of unpaid royalties</a> to musicians and songwriters.</li>
<li>Over the holidays <a href="http://vocecommunications.com/blog/2016/01/the-ftc-addresses-native-advertising-labeling/" target="_blank">the Federal Trade Commission weighed in in native advertising</a>, decreeing that advertisers and publishers alike must be responsible for ensuring that consumers know it's advertising before they arrive at the content.</li>
<ul>
</ul>
</ul>
<div style="text-align: center;">
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<h4>
<b>Measurement / Metrics / Data </b></h4>
<ul>
<li>Check out <a href="http://zignallabs.com/this-week-in-realtime-media-twirm-january-8-2016/" target="_blank">This Week in Realtime from Zignal Labs</a> (client). This week, their coverage of CES caught my eye. Which brings us to a new feature...</li>
</ul>
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<b><br /><div style="text-align: center;">
<b>Chart of the Week</b></div>
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<i>Brought to you by <a href="http://smonty.co/zignalmonty" target="_blank">Zignal Labs</a>, a realtime, cross media analytics platform.</i></div>
<br />
This week, the automotive-heavy announcements at CES caught our attention. We expected much from Ford, a long-time CES attendee, which was rumored to be making a Google-related announcement. Their Amazon news, as well as their overall mobility plan they shared in their keynote was enough to create a spike that just barely peaked over Faraday Future's electric concept vehicle - although Faraday Future got more sustained volume on January 5.<br />
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-8-l3HAdB0j4/VpNbEvwhVZI/AAAAAAAAk2c/7RkwpwNLgpA/s1600/Zignal%2B1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="332" src="http://4.bp.blogspot.com/-8-l3HAdB0j4/VpNbEvwhVZI/AAAAAAAAk2c/7RkwpwNLgpA/s640/Zignal%2B1.jpg" width="640" /></a></div>
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Then came Chevrolet's announcement about the all-electric and more affordable Bolt, which grabbed attention on January 6. We can see the major spike from Chevy here:<br />
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<a href="http://1.bp.blogspot.com/-48qOhIUKQ18/VpNbpQDOJ8I/AAAAAAAAk2k/_TlGDsyMu5g/s1600/Zignal%2B2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="334" src="http://1.bp.blogspot.com/-48qOhIUKQ18/VpNbpQDOJ8I/AAAAAAAAk2k/_TlGDsyMu5g/s640/Zignal%2B2.jpg" width="640" /></a></div>
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To put the two days in perspective, here's the comparison between the performance of the two major Detroit car brands against each other:<br />
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<a href="http://3.bp.blogspot.com/-fZqtZL5f8Ko/VpNb1QuaJjI/AAAAAAAAk2s/wIjCCCpL1Wg/s1600/Zignal%2B3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="336" src="http://3.bp.blogspot.com/-fZqtZL5f8Ko/VpNb1QuaJjI/AAAAAAAAk2s/wIjCCCpL1Wg/s640/Zignal%2B3.jpg" width="640" /></a></div>
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Chevy's spike is more pronounced, but Ford and Faraday Future each had some sustained conversation. Who do you think won?<br />
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<b><br /></b></h3>
<h3>
<b>* Answer to the trivia question above: </b></h3>
<ul>
<li>Joseph and Paul Galvin, along with William Lear, developed the first audio automobile dashboard in 1930 and called it the — wait for it — Motorola, for "motorized Victrola." My, how times have changed. And Lenovo has decreed that Motorola Mobility (all that's left of the storied brand) <a href="http://motorola-blog.blogspot.com/2016/01/motorolas-next-chapter-as-brand.html" target="_blank">will henceforth simply be known as Moto</a>.</li>
</ul>
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</b> <br />
<h4>
<b>When You Have the Time: Essential Watching / Listening / Reading</b> </h4>
<div>
<ul>
<li>You already knew this, but now we have proof: <a href="http://qz.com/584850/creative-peoples-brains-really-do-work-differently/" target="_blank">creative people's brains work differently</a>.</li>
<li>When you're putting together a presentation, make sure it falls into <a href="http://www.oratium.com/the-three-types-of-presentations-why-what-now-and-how/#sthash.CyIbQqi6.dpbs" target="_blank">one of three categories</a>: Why? — they're unaware of the problem; What Now? — they're open and interested to learn; and How? — they're aware and ready.</li>
<li>The bots are here and they're already learning from us. Here's what <a href="http://www.theverge.com/2016/1/6/10718282/internet-bots-messaging-slack-facebook-m" target="_blank">the future of the killer bot</a> may look like.</li>
<li>Maria Konnikova impressed us with her first book <i><a amzn-ps-bm-asin="B00OHX056K" class="amzn_ps_bm_tl" data-amzn-link-id="020dc85a0e639de5221cafd898c02f5b" data-amzn-ps-bm-keyword="Mastermind: How to Think Like Sherlock Holmes" href="http://www.amazon.com/Mastermind-Sherlock-Holmes-Konnikova-Hardcover/dp/B00OHX056K/ref=as_li_bk_tl/?tag=thebakerstree-20&linkId=020dc85a0e639de5221cafd898c02f5b&linkCode=ktl" id="amznPsBmLink_5483567" rel="nofollow" target="_blank">Mastermind: How to Think Like Sherlock Holmes</a><img alt="" border="0" height="0" id="amznPsBmPixel_5483567" src="https://ir-na.amazon-adsystem.com/e/ir?source=bk&t=thebakerstree-20&bm-id=default&l=ktl&linkId=020dc85a0e639de5221cafd898c02f5b&_cb=1452498423436" style="border: none !important; height: 0px !important; margin: 0px !important; padding: 0px !important; width: 0px !important;" width="0" /></i> (naturally). Her second book, <i><a amzn-ps-bm-asin="0525427414" class="amzn_ps_bm_tl" data-amzn-link-id="b2e81bfd87ed0e3fac2bdccf0b1f7d5e" data-amzn-ps-bm-keyword="Confidence Game: Why We Fall for it...Every Time" href="http://www.amazon.com/The-Confidence-Game-Fall-Every/dp/0525427414/ref=as_li_bk_tl/?tag=thebakerstree-20&linkId=b2e81bfd87ed0e3fac2bdccf0b1f7d5e&linkCode=ktl" id="amznPsBmLink_6517668" rel="nofollow" target="_blank">Confidence Game: Why We Fall for it...Every Time</a><img alt="" border="0" height="0" id="amznPsBmPixel_6517668" src="https://ir-na.amazon-adsystem.com/e/ir?source=bk&t=thebakerstree-20&bm-id=default&l=ktl&linkId=b2e81bfd87ed0e3fac2bdccf0b1f7d5e&_cb=1452498395857" style="border: none !important; height: 0px !important; margin: 0px !important; padding: 0px !important; width: 0px !important;" width="0" /></i> is another winner. While advertisers aren't quite con me, the psychology behind the behaviors is familiar.</li>
</ul>
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Each Monday we publish this newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. <a href="http://www.scottmonty.com/p/subscribe.html" rel="nofollow" target="_blank">Please subscribe</a> to keep up to date on developments.<br />
<br />
In case you hadn't noticed, this took a lot of time to assemble. Do you get any value out of it on a regular basis? If so, please consider <a href="http://patreon.com/scottmonty" target="_blank">becoming a patron</a> to help support this newsletter by <a href="https://www.patreon.com/scottmonty?ty=h" target="_blank">going to Patreon</a>. Yes, you can pledge a dollar a month, but that's a paltry amount, don't you think?<br />
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<a href="https://www.patreon.com/bePatron?u=2274959&redirect_uri=http%3A%2F%2Fwww.scottmonty.com%2Fp%2Fthank-you.html"><br />
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<div>
<a href="http://smonty.co/announcemt" rel="nofollow" target="_blank">I advise brands and agencies to help them improve their communications and digital acumen</a>. Please <a href="http://www.scottmonty.com/p/contact.html" rel="nofollow" target="_blank">get in touch</a> if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.</div>
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The Full Monty — January 11, 2016

Technology for 2016, CES is the new auto show, guess how many CMOs use digital advertising for customer insights, why people share con...

Get Ready for the Full Monty

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<a href="http://4.bp.blogspot.com/-GCHlIpy6fhs/Vo3O53JFPrI/AAAAAAAAkz0/nKM9F16vvSY/s1600/Full%2BMonty.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Maybe not *the* Full Monty, but *a* Full Monty" border="0" height="370" src="http://4.bp.blogspot.com/-GCHlIpy6fhs/Vo3O53JFPrI/AAAAAAAAkz0/nKM9F16vvSY/s640/Full%2BMonty.jpg" title="The Full Monty" width="640" /></a></div>
<br />
If you have even a passing familiarity with this site, you might know that we regularly write a weekly update that gets distributed as a newsletter called "The Week in Digital."<br />
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As of the end of 2015, The Week in Digital is no more.<br />
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A bit more on that in a moment. But first, let's explore how we got there in the first place.<br />
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<h3>
<b>Branding and Rebranding</b></h3>
This project began in March 2013 amid producing such a newsletter for teammates on the communications and marketing staff around the world. Originally called "This Week in Social Media," we broadened the title in October 2013 to "This Week in Digital and Social." That too was truncated to "This Week in Digital" in January 2014 and in mid-2015, it morphed once again into "The Week in Digital," in recognition that it reflected goings-on during the previous week.<br />
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Such a utilitarian and descriptive set of names shouldn't be a surprise from a site that was once called The Social Media Marketing Blog. Again, not terribly creative, but when it came to SEO and brand recognition, it did the job.<br />
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The content of <a href="http://www.scottmonty.com/p/newsletter.html" rel="nofollow" target="_blank">the weekly newsletter</a> has changed as well, with entries that aren't necessarily purely digital. The Content section now includes Customer Experience, and the Collaborative Economy isn't exclusively digital. Our section for longer reads typically contains things about leadership, culture and non-digital elements as well.<br />
<br />
When <a href="http://smonty.co/announcemt" rel="nofollow" target="_blank">I launched my own company</a> and the weekly newsletter became an increasingly important part of the branding and the value I deliver to clients and subscribers. And because my experience on the corporate communications team at Ford exposed me to a wide variety of functions beyond social media and digital communications (such as crisis communications, executive communications, employee communications, media relations, influencer marketing, digital marketing and more), the branding of Scott Monty Strategies needed to include that.<br />
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So a more effective newsletter name seemed to be in order.<br />
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<h3>
<b>Welcome...The Full Monty</b></h3>
Ever since the debut of the <a amzn-ps-bm-asin="B000I9UA8U" class="amzn_ps_bm_tl" data-amzn-link-id="ed4beaa8592b6138e4a4012218056a94" data-amzn-ps-bm-keyword="the full monty" href="http://www.amazon.com/The-Full-Monty-Robert-Carlyle/dp/B000I9UA8U/ref=as_li_bk_tl/?tag=thebakerstree-20&linkId=ed4beaa8592b6138e4a4012218056a94&linkCode=ktl" id="amznPsBmLink_8156398" rel="nofollow" target="_blank">1997 movie</a><img alt="" border="0" height="0" id="amznPsBmPixel_8156398" src="https://ir-na.amazon-adsystem.com/e/ir?source=bk&t=thebakerstree-20&bm-id=default&l=ktl&linkId=ed4beaa8592b6138e4a4012218056a94&_cb=1452129351131" style="border: none !important; height: 0px !important; margin: 0px !important; padding: 0px !important; width: 0px !important;" width="0" />, I've gotten remarks about my name. My family and I traveled to England about six months after it hit theaters and when we arrived at the counter of the car hire establishment, they looked at our documentation and said, "Like <i>The Full Monty</i>?"<br />
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[Aside: it's never been clearly established exactly <a href="https://en.wikipedia.org/wiki/Full_monty_(phrase)" target="_blank">where the phrase got its origin</a>, but it also refers to a large English breakfast and <a href="https://en.wikipedia.org/wiki/Bernard_Montgomery" target="_blank">Field Marshal Bernard Montgomery</a>.]<br />
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In the last few #SundaysWithScott videos that are included in each newsletter, I've alluded to the demise of The Week in Digital and a new iteration. As of next Monday, January 11, The Full Monty will make its debut, and you're the first to see the new logo:<br />
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<a href="http://3.bp.blogspot.com/-VAyTM_o7v0M/Vo29MX9NV9I/AAAAAAAAkzY/43An01WfSYc/s1600/The%2BFull%2BMonty%2B-%2BVirtually%2BEverything.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="256" src="http://3.bp.blogspot.com/-VAyTM_o7v0M/Vo29MX9NV9I/AAAAAAAAkzY/43An01WfSYc/s640/The%2BFull%2BMonty%2B-%2BVirtually%2BEverything.png" width="640" /></a></div>
<br />
It incorporates the bow tie logo from Scott Monty Strategies (which you can see on the site above), tying it into the 'o' in Monty, making it a little more human. As you know, the bow tie is part of my signature look, giving a nod to experience, trust and independent thinking. Blue is a classic corporate color that exudes trust and confidence. And I've been on a constant drumbeat about the need to humanize business since before I arrived at Ford.<br />
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And "Virtually Everything" should tell you a bit about what I give you in each issue. The value that most people get from the publication is that it pulls together disparate bits of interesting and relevant information from across the Web, giving you just about everything you need to know for the week. Add to that the double entendre of virtual, meaning practically and the next wave of techno-gadgets that await us, and we have a winner.<br />
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If you don't yet, <a href="http://www.scottmonty.com/p/newsletter.html" rel="nofollow" target="_blank">please subscribe to my newsletter</a> and be guaranteed that you get <a href="http://www.scottmonty.com/search/label/The%20Full%20Monty" rel="nofollow" target="_blank">The Full Monty</a> every Monday when it hits inboxes around the globe.<br />
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I hope you find something to like about the new name and the branding. And I hope you'll continue to come back and feed me with your insights and discoveries. You make me smarter by doing so.<br />
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<a href="http://1.bp.blogspot.com/-tmb23A-OC8Q/Vo297QILiwI/AAAAAAAAkzg/e2JoLAadwrA/s1600/Sig%2B-%2BScott.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="86" src="http://1.bp.blogspot.com/-tmb23A-OC8Q/Vo297QILiwI/AAAAAAAAkzg/e2JoLAadwrA/s200/Sig%2B-%2BScott.png" width="200" /></a></div>
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<i><span style="font-size: x-small;">Photo credit: <a href="https://flic.kr/p/cJfUU" target="_blank">James Creegan (Flickr)</a></span></i><br />
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Get Ready for the Full Monty

If you have even a passing familiarity with this site, you might know that we regularly write a weekly update that gets distributed as a ...

Scott Monty - Strategic Communications & Leadership Advisor

The Full Monty — January 25, 2016

The Full Monty — January 11, 2016

Get Ready for the Full Monty

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