Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Lots of speculation around Yahoo and Marissa Mayer, advertisers don't know how to respond to ad blockers, the year of modern marketing, Zuckerberg gives to the Max, live video for all on Facebook, Twitter sharing declines after share count removed, Snapchat and real-time news, Uber runs fundraising like an IPO, Lyft teams up with international partners to create a global alliance, NYC Airbnbs are mostly single apartments, tips on writing a great newsletter and making killer Facebook ads, plus our weekly trivia challenge, the podcast pick of the week and more, it's The Week in Digital.

A roundup of relevant links affecting our industry.

Each Monday we publish a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. Please subscribe to keep up to date on developments.

News items are in regular text; additional commentary has been added in italics.

If you’re on Flipboard, you can get these links — and additional ones — by subscribing to the The Week in Digital Magazine at smonty.co/flipdigital.

Check out our Recommended section for tools to help you become a more effective marketer and communicator.

We're using Facebook Mentions each Sunday evening at 9:30 pm ET to bring you 15 minutes of commentary and previews of what to expect from the week's newsletter. If you follow on Facebook and tune in every Sunday night, you can get a preview and join in the commentary as well.

Live Video Chat - Week in Digital Preview/Rant #SundaysWithScott
Posted by Scott Monty on Sunday, December 6, 2015



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  • Yahoo
    • Yahoo Messenger is finally making a reappearance, as an updated messaging app with powerful image capabilities. It's a product of 10 acquisitions and includes the ability to search for GIFs (what every message system user wants). But one has to wonder — particularly given the above news, if this is too little, too late

Trivia question: What are more parents naming their kids after these days? *

Collaborative Economy 


Content / Customer Experience

Privacy / Security / Legal

Measurement / Metrics / Data

* Answer to the trivia question above: 

  • Believe it or not, in the ultimate hipster move, there's a growing trend of parents naming their kids after Instagram filters. Okay, Ludwig, Hudson, Sierra and Willow, I'll grant you. But I hope my kids don't end up in school with Earlybird, Lo-Fi, X-Pro II or Hefe.

When You Have the Time: Essential Watching / Listening / Reading 

Did you enjoy what you read this week? If so, please consider becoming a patron, which means you can pledge as little as $1 a month — or any amount you wish — to help support this newsletter by going to PatreonA dollar a month? That's 25¢ for everything you've read above.

I advise brands and agencies to help them improve their communications and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.