Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Bow tie pattern: the Whoville, from Beau Ties, Ltd. of Vermont

Television is losing to smartphones, Amazon bundles streaming video services, PR wants to get more involved in content marketing, the open office layout debate, making pharma more digital, Yahoo reverses course, the year in review from Facebook, Twitter and LinkedIn, strong brands matter in the collaborative economy, the best tech company to work for, finding your tone of voice, influencer marketing requires relationships, the Ben Franklin Effect, plus our weekly trivia challenge, the podcast pick of the week and more, it's The Week in Digital.

A roundup of relevant links affecting our industry.

Each Monday we publish a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. Please subscribe to keep up to date on developments.

News items are in regular text; additional commentary has been added in italics.

If you’re on Flipboard, you can get these links — and additional ones — by subscribing to The Week in Digital Magazine at smonty.co/flipdigital.

Last minute holiday gifts abount at our Recommended section for the marketer or communicator in your life.

We're using Facebook Mentions each Sunday evening at 9:30 pm ET to bring you 15 minutes of commentary and previews of what to expect from the week's newsletter. If you follow on Facebook and tune in every Sunday night, you can get a preview and join in the commentary as well.

#SundaysWithScott #12 - Live Video and Q&A
Posted by Scott Monty on Sunday, December 13, 2015



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  • That must mean that slacktivism is working. Online activity gives protests a longer lifespan and reaches more people who are heavily engaged online.

Trivia question: Without peeking, who's the voice behind the classic holiday song "You're a Mean One, Mr. Grinch" and what else is he most famous for? *

Collaborative Economy 


Content / Customer Experience

Privacy / Security / Legal

Measurement / Metrics / Data

* Answer to the trivia question above: 

  • "You're a Mean One, Mr. Grinch" was sung by Thurl Ravenscroft, who was also well known for his time as Tony the Tiger, pitchman for Kellogg's Frosted Flakes.

When You Have the Time: Essential Watching / Listening / Reading 

Hey — this took a lot of time to assemble. Do you get any value out of it on a regular basis? If so, please consider becoming a patron to help support this newsletter by going to Patreon. Yes, you can pledge a dollar a month, but that's a paltry amount, don't you think?

I advise brands and agencies to help them improve their communications and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.