Scott Monty

The Week in Digital — November 30, 2015

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Black Friday moves to mobile, digital trends influencing retail, more than 280 marketing resources in one place, the future of homeless media, Amazon's power play, how Facebook scales its culture, unimpressive ad growth at Snapchat, why audio content doesn't go viral, luxury brands' difficulty with storytelling, what that Facebook words quiz did to your privacy, how big brands measure social media, Silicon Valley's reputation problem, plus our weekly trivia challenge, the podcast pick of the week and more, it's <b>The Week in Digital</b>.<br />
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A roundup of relevant links affecting our industry.<br />
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Each Monday we publish a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. <a href="http://www.scottmonty.com/p/subscribe.html" rel="nofollow" target="_blank">Please subscribe</a> to keep up to date on developments.<br />
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<b>Industry</b></h4>
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<li>The Thanksgiving holiday came and went, and with it, Black Friday. This year, the crowds at the stores were slightly smaller, as <a href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjq67fqvLbJAhXIKB4KHS9fAcoQFggeMAA&url=http%3A%2F%2Fblogs.wsj.com%2Fcio%2F2015%2F11%2F25%2Fwal-mart-revamps-e-commerce-technology-as-amazon-applies-pressure%2F&usg=AFQjCNHKuUjFPvTPavERj56g2jhs8_m6uA">34% of purchases were made on mobile devices</a>.</li>
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<li>But <a href="http://www.emarketer.com/Article/Mobile-App-Users-Reluctant-Share-Location/1013276?ecid=NL1001">mobile app users are still reluctant to share their location</a>, particularly if the use of the data isn't obvious. <i>Location for a weather app makes sense, but why would you need it for a game, for example?</i></li>
<li><a href="http://www.emarketer.com/Article/Most-Digital-Shoppers-See-Well-Targeted-Ads/1013269?ecid=NL1001">Most digital shoppers will see well-targeted ads</a>. <i>The key is to make them useful, revelant, and do it well</i>. </li>
<li>And <a href="https://www.google.com/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0ahUKEwjq67fqvLbJAhXIKB4KHS9fAcoQFggeMAA&url=http%3A%2F%2Fblogs.wsj.com%2Fcio%2F2015%2F11%2F25%2Fwal-mart-revamps-e-commerce-technology-as-amazon-applies-pressure%2F&usg=AFQjCNHKuUjFPvTPavERj56g2jhs8_m6uA">Walmart is completely overhauling its e-commerce technology</a> as it ramps up its battle against Amazon. Some 3,600 engineers have developed custom solutions using open-source software and custom-developed hybrid clouds. <i>If any company has the ability and scale to take on the online giant, it's Walmart. This should be interesting</i>.</li>
<li>And finally, here are <a href="http://www.adweek.com/socialtimes/5-digital-trends-influencing-the-future-of-retail-infographic/630664">five digital trends influencing the future of online retail</a>.</li>
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<li>It's nearly 2016, and <a href="http://www.forbes.com/sites/jenniferrooney/2015/11/20/the-five-marketing-trends-cmos-can-no-longer-ignore-in-2016/">CMOs need to be aware of (at least) these five marketing trends</a>: product digitization, mobile first, virtual reality, disruptive competition and the rise of adtech.</li>
<li>If you'd like a comprehensive set of tools to help you with your efforts, try this <a href="https://medium.com/@bentossell/the-full-list-of-resources-from-marketingstack-io-ab20106aeed2#.ude5fehml">curated directory of more than 280 marketing resources</a>.</li>
<li>A research team in Estonia reports that LiFi — data transmitted via light — <a href="http://www.ibtimes.co.uk/lifi-internet-first-real-world-usage-boasts-speed-100-times-faster-wifi-1530021">is 100 times faster than WiFi</a>. But don't expect a commercially-viable product just yet;<a href="http://techcrunch.com/2015/11/29/li-fi-probably-wont-be-the-new-wi-fi-for-most-people/"> it won't work through walls</a>.</li>
<li><a href="http://www.twistimage.com/blog/archives/apps-are-media/">Are apps the new media?</a> With so much content living within Facebook, it can be argued that content consumption within apps is the way to go, in terms of driving views and developing content.</li>
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<li>Easier said than done. App developers are suffering, with <a href="https://medium.com/swlh/mobile-app-developers-are-suffering-a5636c57d576#.1r8no8aqz">too much saturation and high barriers to entry</a> holding back their success. Building for the web may be easier. <i>Case in point: the 10th most popular app has only a fraction of the traffic seen by the top app</i>.</li>
<li>We're living in an age of <a href="https://medium.com/thoughts-on-media/the-rise-of-homeless-media-97e031c8b319#.ob9ka8atu">homeless media</a>: home pages and apps aren't really necessary any more; it's possible to syndicate content through different social channels and platforms now. <i>This is indeed a new world of content distribution, and you need to be where consumers are, rather than forcing them to visit your site or download your app. But it that enough? What do you actually own as far as the customer experience?</i></li>
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<li>Remember that <a href="http://www.standard.co.uk/news/world/phuc-dat-bich-vietnameseaustralian-man-shares-photo-of-passport-to-prove-his-real-name-a3119161.html">unfortunately-named Facebook guy</a> we mentioned last week? <a href="http://www.bbc.com/news/world-australia-34918491">It was a hoax</a>.</li>
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<b>Platforms</b></h4>
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<li><b>Amazon</b></li>
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<li>Amazon is <a href="http://www.bloomberg.com/news/articles/2015-11-25/amazon-said-planning-to-add-other-online-networks-to-prime-video">adding a number of other online video networks</a> to its Prime Video lineup. <i>This could be just the thing that will drive people to subscribe, as limited offerings in one network are a deterrent. The question is whether consumers will want to sustain multiple subscriptions (and how many)</i>.</li>
<li>Jeff Bezos says the <a href="http://www.niemanlab.org/2015/11/spacesuit-wearing-jeff-bezos-says-the-washington-posts-goal-is-to-become-the-new-paper-of-record/">Washington Post will become the new paper of record</a>, as it has passed the New York Times in online viewers and is focused on quality journalism.</li>
<li>Meanwhile, the New York Times knows that <a href="http://www.nytimes.com/2015/11/24/insider/live-blogs-paris-mali.html?nlid=3094050&tntemail0=y">liveblogging is a fast way to report breaking news</a>.</li>
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<li><b>Facebook</b></li>
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<li>You've probably seen your fair share of squabbles on Facebook over religion and politics (the third rails of decent discourse), perhaps to the point where you <a href="https://www.facebook.com/notes/mark-schaefer/darkness-on-the-edge-of-town/10153201063073531">wonder if the future is bleak</a>. The bottom line: <a href="https://www.facebook.com/notes/mitch-joel/facebook-is-a-reflection-of-you/10156264928085506">Facebook reflects who you are</a> and you have the power to clean up your Timeline. <i>And as Mom always said, "You're judged by the company you keep."</i></li>
<li>The Royal Bank of Scotland is <a href="http://www.businessinsider.com/why-rbs-is-using-facebook-at-work-2015-11?IR=T&r=UK">eschewing email for Facebook at Work</a>. The 100,000-employee bank uses the platform because it allows them to communicate, discuss and solve problems that other solutions, such as email, simply can’t.</li>
<li>Facebook's growth and its retention of its core values has been nothing short of impressive. Here's <a href="http://www.fastcompany.com/3053776/behind-the-brand/how-facebook-keeps-scaling-its-culture?campaign_date=11242015&partner=newsletter&position=1">how Facebook manages to scale its culture</a>. <i>Too long; <b>do</b> read. And a related article from the Harvard Business Review indicates that <a href="https://hbr.org/2015/11/how-company-culture-shapes-employee-motivation">company culture shapes employee motivation</a>.</i></li>
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<li><b>Instagram</b></li>
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<li><a href="http://www.androidpolice.com/2015/11/27/this-is-actual-news-instagram-starts-rolling-out-multiple-account-support-on-android/">Instagram will have multiple account support</a> on Android. An iOS version will follow. <i>This will make it easier to switch between personal and brand accounts. We'll stand by, awaiting the inevitable I-forgot-which-account-I-was-logged-into <a href="http://www.adweek.com/adfreak/chrysler-throws-down-f-bomb-twitter-126967">fiascos</a> that will ensue</i>.</li>
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<li><b>Twitter</b></li>
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<li>If your sports mascot is a controversial figure, it's probably not wise to tweet something on a holiday related to that figure. That's what the Washington Redskins discovered when <a href="http://mashable.com/2015/11/26/happy-thanksgiving-tweet/#vXMvlmowtuqV">they ignorantly wished everyone a Happy Thanksgiving</a> on Twitter. <i>See Instagram, above</i>.</li>
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<li><b>Snapchat</b></li>
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<li>Snapchat's <a href="http://www.reuters.com/article/2015/11/20/us-snapchat-advertising-analysis-idUSKCN0T92AV20151120?mod=djemCMOToday">ad business hasn't been all that impressive</a>. To the point that its $16 billion valuation is being negatively affected. <i>With an ad product that bumps up against the $500,000 mark and lack of metrics, we can't say we're surprised</i>.</li>
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<b>Trivia question: What new show offended riders of New York City's subway trains this week, and how did it go about doing so? *</b></h3>
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<b>Collaborative Economy</b> </h4>
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<li style="text-align: left;">After much scrutiny and publicity over issues with drivers, <a href="http://www.nbcbayarea.com/news/tech/Uber-Creates-Safety-Advisory-Board-353187821.html">Uber is creating a safety advisory board</a>. It's not yet clear what role it will play, but it will address all aspects of safety for the company.</li>
<li style="text-align: left;">From the delivery of flu shots today to covering rural areas that may not have available ambulances tomorrow, <a href="http://www.buzzfeed.com/stephaniemlee/heres-how-uber-wants-to-shake-up-health-care#.jnq0NpKNl">Uber is getting into healthcare</a>. <i>Another example of an industry completely unrelated to transportation that could be disrupted. It might even be better received than Obamacare</i>. </li>
<li style="text-align: left;">Have a friend or family member who's too cheap to take Uber? <a href="http://lifehacker.com/teleport-on-ios-uses-uber-to-deliver-your-friends-and-f-1744507798">Use Teleport to bring them to you</a>. <i>We can't wait for an IFTTT that couples Siri, Cortana, Google Now or Facebook M to allow you to execute the command by saying "Beam me up."</i></li>
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<b>Audio</b></h4>
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<li style="text-align: left;">Without any kind of innovation in UX, <a href="http://www.niemanlab.org/2015/11/hot-pod-revisiting-the-question-why-doesnt-audio-go-viral/">we're unlikely to see audio content go viral</a>.</li>
<li style="text-align: left;">You might think Spotify is a recent innovation. But <a href="http://www.atlasobscura.com/articles/the-telharmonium-was-the-spotify-of-1906">the Telharmonium was the Spotify of 1906</a>. <i>"The old wheel turns and the same spoke comes up. It's all been done before and will be again." - <a amzn-ps-bm-asin="048644533X" class="amzn_ps_bm_tl" data-amzn-link-id="633f8fabf7650872cc98691cc6c7c16c" data-amzn-ps-bm-keyword="The Valley of Fear" href="http://www.amazon.com/Valley-Fear-Dover-Thrift-Editions/dp/048644533X/ref=as_li_bk_tl/?tag=thebakerstree-20&linkId=633f8fabf7650872cc98691cc6c7c16c&linkCode=ktl" id="amznPsBmLink_3007965" rel="nofollow" target="_blank">The Valley of Fear</a><img alt="" border="0" height="0" id="amznPsBmPixel_3007965" src="https://ir-na.amazon-adsystem.com/e/ir?source=bk&t=thebakerstree-20&bm-id=default&l=ktl&linkId=633f8fabf7650872cc98691cc6c7c16c&_cb=1448835794022" style="border: none !important; height: 0px !important; margin: 0px !important; padding: 0px !important; width: 0px !important;" width="0" /></i></li>
<li style="text-align: left;"><b>Podcast Recommendation of the Week</b>. This week, check out The Truth from Radiotopia. The Truth makes movies for your ears: short stories that are sometimes dark, sometimes funny, and always intriguing. Each story is different, and usually 10 to 20 minutes long. <i>Do you have a podcast recommendation for us? Add yours to our Google Sheet: <a href="http://smonty.co/yourpodcasts">smonty.co/yourpodcasts</a></i></li>
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<b>Content / Customer Experience</b></h4>
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<li>If you want to learn from the best, take a look at <a href="https://www.marketingweek.com/2015/11/13/the-uks-top-storytelling-brands-2015/">the UK's top storytelling brands of 2015</a>.</li>
<li>Despite such successes, <a href="http://www.theguardian.com/media-network/2015/nov/23/luxury-brands-marketing-failing-storytelling">luxury brands seem to be struggling with storytelling</a>. Why? "Content strategy is not your brand story. It cannot replace the ethos and the defining point of view of your brand...luxury brands need to summon the spirit and passion of their founders and turn them into modern culture."</li>
<li>And regardless of how you feel about content marketing — whether you think the term is overused or the segment overhyped — <a href="http://johnbell.typepad.com/weblog/2015/11/a-fresh-business-case-for-content-marketing-by-brands.html">there's a business case to be made for content marketing</a>.</li>
<li>When working with influencers, it's important <a href="http://www.emarketer.com/Article/Creative-Freedom-Solidifies-Partnership-Between-Influencers-Brands/1013261?ecid=NL1001">to give them the creative freedom they need</a> and treat them like publishers.</li>
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<b>Privacy / Security / Legal</b></h4>
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<li>Bad news if you live in the UK: not only is it illegal to create pirated editions of music for sale, but <a href="http://arstechnica.co.uk/tech-policy/2015/11/thanks-to-the-music-industry-it-is-illegal-to-make-private-copies-of-music-again/">you can't even make private copies of music</a>.</li>
<li>Iranian hackers <a href="http://www.nytimes.com/2015/11/25/world/middleeast/iran-hackers-cyberespionage-state-department-social-media.html">attacked U.S. State Department social media accounts</a>. <i>It must be a side effect of that nuclear deal. Either that, or they wanted to send "I thought you'd find this interesting" emails to John Kerry's contacts</i>.</li>
<li>As it continues to comply with the takedown requests of search results coming out or Europe, Google has identified the top sites that have been requested. <a href="http://www.google.com/transparencyreport/removals/europeprivacy/">Among the top 10 are Facebook, Twitter and YouTube</a>.</li>
<li>The <a href="http://motherboard.vice.com/read/one-of-the-largest-hacks-yet-exposes-data-on-hundreds-of-thousands-of-kids">toy company VTech has had a data breach</a>. It stores the data of some 5 million adults and 200,000 children. <i>Just in time for the holidays</i>.</li>
<li>You probably played that "most used words on Facebook" quiz recently. As we suspected, <a href="https://www.comparitech.com/blog/vpn-privacy/that-most-used-words-facebook-quiz-is-a-privacy-nightmare/">they've got a treasure trove of data about you</a> (and your friends) now. </li>
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<b>Measurement / Metrics / Data</b></h4>
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<li>People often wonder <a href="http://www.toprankblog.com/2015/03/how-big-brands-measure/">how big brands measure and communicate social media success</a>.</li>
<li>Senior marketers agree that a data-driven approach to marketing is key to success. But what do they measure? Aside from profitability, <a href="http://www.marketingcharts.com/online/how-are-senior-marketers-acting-on-data-driven-audience-insights-63015/">they increasingly look at how it can affect messaging and creative</a>.</li>
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<b>* Answer to the trivia question above: </b></h3>
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<li><a href="http://recode.net/2015/11/24/amazon-studios-decides-plastering-trains-with-nazi-symbols-isnt-such-a-great-idea-after-all/">The advertising</a> for the Amazon original <i><a amzn-ps-bm-asin="B00RSI6NKS" class="amzn_ps_bm_tl" data-amzn-link-id="83084aa47d1d5f8659aecb196e687c5b" data-amzn-ps-bm-keyword="The Man in the High Castle" href="http://www.amazon.com/The-New-World/dp/B00RSI6NKS/ref=as_li_bk_tl/?tag=thebakerstree-20&linkId=83084aa47d1d5f8659aecb196e687c5b&linkCode=ktl" id="amznPsBmLink_5229718" rel="nofollow" target="_blank">The Man in the High Castle</a><img alt="" border="0" height="0" id="amznPsBmPixel_5229718" src="https://ir-na.amazon-adsystem.com/e/ir?source=bk&t=thebakerstree-20&bm-id=default&l=ktl&linkId=83084aa47d1d5f8659aecb196e687c5b&_cb=1448832378896" style="border: none !important; height: 0px !important; margin: 0px !important; padding: 0px !important; width: 0px !important;" width="0" /></i> was a little controversial: the Nazi-U.S. symbols were plastered all over New York subway, giving some riders a vivid memory of how Jewish prisoners were transported to death camps. The ads were removed.</li>
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<h4>
<b>When You Have the Time: Essential Watching / Listening / Reading</b> </h4>
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<li>Online communities have been around for a while — and they can be described in fairly broad terms. Often overlooked with respect to the newer, sexier social platforms, <a href="http://dionhinchcliffe.com/2015/11/20/how-online-communities-became-central-to-how-we-work/">online communities have fundamentally changed the way we work</a>.</li>
<li>People outside of Silicon Valley have strong opinions about how the tech hub is perceived, and the negative-positive split is quite marked. But the question remains:<a href="http://www.web-strategist.com/blog/2015/11/23/should-silicon-valley-fix-its-image-problem/"> should Silicon Valley do something about its reputation problem?</a> </li>
<li>You think fighting for a good app review is slog? Try getting a Michelin Star. It's such an albatross that <a href="http://www.vanityfair.com/culture/2015/09/top-chefs-michelin-stars">some world-renowned chefs don't want a Michelin rating</a>. <i>Consider that the next time you're telling off a dissatisfied Yelp reviewer</i>.</li>
<li>The key to being a better boss: <a href="http://firstround.com/review/radical-candor-the-surprising-secret-to-being-a-good-boss/">radical candor</a>.</li>
<li>And when you're thinking about your hiring practices, remember that <a href="http://www.ted.com/talks/regina_hartley_why_the_best_hire_might_not_have_the_perfect_resume?utm_source=newsletter_weekly_2015-11-29&utm_campaign=newsletter_weekly&utm_medium=email&utm_content=talk_of_the_week_button">the best candidate doesn't always have the perfect resume</a>. How to think about scrappers vs. silver spoons.</li>
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The Week in Digital — November 30, 2015

Black Friday moves to mobile, digital trends influencing retail, more than 280 marketing resources in one place, the future of homele...

The Week in Digital — November 23, 2015

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<a href="http://www.flatteringman.com/" target="_blank"><img alt="Trust this site." border="0" height="298" src="http://3.bp.blogspot.com/-CMuLssBWEOY/VlKFKE7y20I/AAAAAAAAjf8/79hdZy1ged0/s640/Push-Up%2BMuscle%2BShirt.PNG" title="This is for you - trust me." width="640" /></a></div>
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Advertising is annoying — mostly because it lacks trust, tips for marketers starting out and looking for boardroom seats, what ISIS has that you don't, Yahoo on the ropes, Google searches within apps, Facebook lets you take a break from your ex, the future of the work-related social network, money flowing into Airbnb and Lyft, what led to Rdio's downfall, what's killing content marketing, know your FTC guidelines, measuring TV ad impact, life before smartphones, plus our weekly trivia challenge, the podcast pick of the week and more, it's <b>The Week in Digital</b>.<br />
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A roundup of relevant links affecting our industry.<br />
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Each Monday we publish a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. <a href="http://www.scottmonty.com/p/subscribe.html" rel="nofollow" target="_blank">Please subscribe</a> to keep up to date on developments.<br />
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If you found this of interest, you might want to check out <a href="https://blab.im/mark-schaefer-social-media-office-hours-content-monetization" target="_blank">the live video chat I'm doing with Mark Schaefer on Blab</a> this Tuesday, November 24 at noon ET. We'll be discussing content monetization.<br />
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<a href="http://2.bp.blogspot.com/-H7SS38rfRW8/VlKDFPJRMMI/AAAAAAAAjfw/vzIyexpzA9k/s1600/Blab.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="276" src="http://2.bp.blogspot.com/-H7SS38rfRW8/VlKDFPJRMMI/AAAAAAAAjfw/vzIyexpzA9k/s320/Blab.jpg" width="320" /></a></div>
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<b>Industry</b></h4>
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<li>We can probably all agree that to some extent, advertising is annoying. <a href="http://www.thebookoflife.org/why-advertising-is-so-annoying-but-doesnt-have-to-be/" target="_blank">But it doesn't have to be that way</a>. But consumers are not so sure about giving out more information that will allow advertisers to be less annoying. <i>A big reason for this? One of our the regular things we bemoan here: lack of trust</i>. </li>
<ul>
<li>Speaking of lack of trust, the <a href="http://www.theflatteringman.com/" target="_blank">Push-Up Muscle Shirt</a> might make you wonder.</li>
</ul>
<li>Marketers are always looking for legitimacy, and that includes in the C-suite. Here are <a href="http://www.marketing-interactive.com/5-skills-marketers-need-gain-seat-board/" target="_blank">5 skills that marketers need to gain a seat in the boardroom</a>. <i>Warning: numbers are involved</i>.</li>
<li><a href="http://www.brasstackthinking.com/want-to-break-into-digital-marketing-do-this-first/" target="_blank">If you want to break into digital marketing</a>, there are two things you need to do first. And they might not be what you think they are.</li>
<li>Two weeks ago, we mentioned how <a href="http://www.scottmonty.com/2015/11/the-week-in-digital-november-9-2015.html" target="_blank">Comcast might be implementing data caps</a> on its current pricing tiers. Well, it seems that with its new Stream TV service, the company may have found a loophole in Net Neutrality rules. You see, because Stream TV comes through your cable (and not wifi), <a href="http://www.wired.com/2015/11/comcast-may-have-found-a-major-net-neutrality-loophole/" target="_blank">it won't count against the 300GB data limit</a>.</li>
<li>After the Paris attacks, online hacktivist group <a href="http://techcrunch.com/2015/11/16/hacking-collective-anonymous-declares-total-war-on-isis-following-paris-terror-attacks/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=sfgplus&sr_share=googleplus&%3Fncid=sfgplus" target="_blank">Anonymous declared war on ISIS</a>. It seems that this may be an astute way to attack the group, which is electronically sophisticated enough <a href="http://www.nbcnews.com/storyline/paris-terror-attacks/isis-has-help-desk-terrorists-staffed-around-clock-n464391" target="_blank">to have a 24/7 Jihadi Help Desk</a>. <i>I couldn't even get such reliable help at an established company</i>.</li>
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<b>Platforms</b></h4>
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<li><b>Yahoo</b></li>
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<li>Yet <a href="http://recode.net/2015/11/20/yet-another-top-yahoo-media-exec-departs/" target="_blank">another high-level executive departure</a> has people wondering if <a href="http://www.forbes.com/sites/miguelhelft/2015/11/19/the-last-days-of-marissa-mayer/" target="_blank">Marisa Mayer's grand plans for Yahoo are about to implode</a>. <i>To sum up, there's been lots of busy-ness, but not much strategy. Oh, and a $70,000 Wizard of Oz photo shoot for executives</i>.</li>
<li>Some users of Yahoo Mail were locked out of their accounts after being notified that they couldn't access their mail if they used ad blockers. <i>As if it's not already hard enough to get people to use Yahoo mail. And did you catch the part in the above piece where Mayer kiboshed a $70 million grossing ad on Yahoo Mail's home page because she didn't like the user experience?</i></li>
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<li><b>Google</b></li>
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<li><a href="http://techcrunch.com/2015/11/17/meet-the-new-google/#.fvmhl3:mBIc" target="_blank">The new Google+ has debuted</a>, and it focuses on Communities and Collections. So, it's more about topics that are of common interest than it is about connecting individuals with each other.</li>
<li>You'll be able to <a href="http://insidesearch.blogspot.com/2015/11/new-ways-to-find-and-stream-app-content.html" target="_blank">find and stream content within apps</a> — even if you haven't downloaded the app. <i>Just goes to show the ubiquity and importance of apps, and that the Web isn't necessarily the destination we'll send all of our visitors to</i>.</li>
<li>And <a href="http://searchengineland.com/facebook-google-app-indexing-236164" target="_blank">one of the apps</a> that Google will now be able to search: <a href="http://blogs.wsj.com/digits/2015/11/16/google-gets-surprise-ally-in-mobile-app-search-push-facebook/" target="_blank">Facebook</a>. <i>This is huge. And clearly part of Facebook's strategy to be everyone's destination</i>.</li>
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<li><b>Facebook</b></li>
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<li>You know how you can mark a relationship as "It's Complicated" on Facebook? Well, Facebook recognizes that complications happen, so it has implemented <a href="http://mashable.com/2015/11/19/facebook-breakup-feature/#yL1yiYQ3tPqx" target="_blank">a feature that allows you to take a break from your ex</a>, thus limiting the amount of content you see from them. <i>It's the other side of ghosting</i>.</li>
<li>Facebook has made it easier for non-profits <a href="http://newsroom.fb.com/news/2015/11/introducing-new-tools-for-nonprofits/" target="_blank">to do fundraising directly within Facebook</a>.</li>
<li>David Marcus, head of messaging products, details how <a href="http://www.buzzfeed.com/alexkantrowitz/time-to-meet-the-wizard-facebooks-messenger-head-pulls-back#.pqojQEXQe" target="_blank">Messenger's AI feature 'M' is still human-driven, but learning all the time</a>.</li>
<li>Taking a look <a href="http://www.fastcompany.com/3052885/mark-zuckerberg-facebook" target="_blank">inside Mark Zuckerberg's plan</a> for the future of Facebook. <i>It's as much about his own leadership style and changes as it is about Facebook's</i>.</li>
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<li><b>Twitter</b></li>
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<li>Why Twitter <a href="http://www.convinceandconvert.com/social-media-strategy/why-twitter-killed-the-twitter-share-button/" target="_blank">killed the count total on its tweet button</a>. <i>Not a wise move, when the button appears alongside other similar buttons with counts. Perhaps it will send users scurrying to the analytics dashboard? Great for publishers, but it does diddly squat for site visitors, who might wish to know how popular a piece is</i>.</li>
<li>Twitter recently changed the favorite star to a like heart. And now it's <a href="http://www.theverge.com/2015/11/16/9745744/twitter-emoji-reactions" target="_blank">experimenting with other emojis</a>.</li>
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<li><b>Instagram</b></li>
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<li>Ford (my former employer) is <a href="http://www.adweek.com/news/advertising-branding/ford-using-instagram-perfectly-these-dont-and-drive-posts-168223" target="_blank">using Instagram to create public service messages</a>.</li>
<li><a href="http://www.nytimes.com/2015/11/19/fashion/instagram-finstagram-fake-account.html?WT.nav=inside-nyt-region&action=click&module=inside-nyt-region&moduleDetail=inside-nyt-region-1&pgtype=Homepage&region=inside-nyt-region&version=Moth-Visible&_r=0" target="_blank">Finstagrams are in</a>. These are "fake Instagrams" that allow you to show your true self to a select group of friends. <i>Don't try to make sense of it; just go with it</i>. </li>
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<li>Is the next generation of social media <a href="http://www.strategy-business.com/blog/The-Next-Generation-of-Social-Media-in-the-Office?gko=bb000" target="_blank">the work-related social network</a>? It seems that even the most digitally-savvy are still more comfortable using email and other traditional tools. <b>Slack</b> is making inroads, <a href="http://www.niemanlab.org/2015/11/how-storyful-is-turning-slack-into-an-extension-of-its-newswire/" target="_blank">as this case study with Storyful demonstrates</a>.</li>
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<b>Trivia question: What did the Oxford Dictionaries choose as the Word of the Year for 2015? *</b></h3>
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<li style="text-align: left;"><a href="http://fortune.com/2015/11/20/airbnb-100-million-funding/" target="_blank">Airbnb has raised another $100 million</a>, just months after its latest round, putting its valuation at $25.5 billion. The company expects $900 million in revenue this year.</li>
<li style="text-align: left;">Uber cars are everywhere, so it's a no-brainer to put them to work <a href="http://www.buzzfeed.com/johanabhuiyan/uber-has-mapping-cars-now-too#.ilgXd04dJ" target="_blank">to map streets with 3D cameras</a>.</li>
<li style="text-align: left;">A new feature will allow Uber drivers to <a href="http://techcrunch.com/2015/11/16/uber-drivers-can-now-pick-up-riders-headed-in-the-same-direction-as-them/#.fvmhl3:tLQ9" target="_blank">pick up riders that happen to be headed in the same direction as them</a>. Will this <a href="http://www.theverge.com/2015/11/16/9732284/uber-destinations-rideshare-driver-app-overhaul" target="_blank">turn us all into Uber drivers</a>?  <i>More importantly, if an Uber driver is headed home and picks up a rider, isn't this kind of the nightmarish situation that Uber has been fighting in various cities with the sexual assault allegations against drivers?</i></li>
<li style="text-align: left;"><a href="http://toddwschneider.com/posts/analyzing-1-1-billion-nyc-taxi-and-uber-trips-with-a-vengeance/" target="_blank">Analysis of NYC taxi and Uber data</a> reveals some interesting insights, including how Brooklyn hipsters prefer green taxis, the rise of Uber across the boroughs, travel times and much more.</li>
<li style="text-align: left;">Not all Uber airport experiences are the same. Here's <a href="http://lifehacker.com/the-uber-airport-rules-for-11-major-cities-in-the-u-s-1743405933?sidebar_promotions_icons=testingoff&utm_expid=66866090-67.e9PWeE2DSnKObFD7vNEoqg.1&utm_referrer=https%3A%2F%2Fflipboard.com%2F" target="_blank">your guide to Uber rules at 11 airports</a>.</li>
<li style="text-align: left;"><a href="http://www.reuters.com/article/2015/11/17/us-lyft-runrate-exclusive-idUSKCN0T621K20151117" target="_blank">Lyft is on track to hit $1 billion in revenue</a>, according to its CEO, John Zimmer. So naturally, <a href="http://www.nytimes.com/2015/11/18/business/dealbook/lyft-said-to-seek-dollar500-million-in-funding.html" target="_blank">it needs $500 million in funding</a>.</li>
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<b>Audio</b></h4>
<ul>
<li style="text-align: left;"> Streaming audio provider <a href="http://adage.com/article/digital/pandora-buys-spotify-apple-music-rival-rdio-75-million/301389/" target="_blank">Pandora purchased the assets of streaming audio provider Rdio</a> for $75 million. Pandora wants to create an on-demand option that will be more competitive with Apple Music and Spotify.</li>
<li style="text-align: left;">What let to the downfall of a first mover like Rdio? It wasn't just its odd spelling, but rather the competition. That's right, <a href="http://www.theverge.com/2015/11/17/9750890/rdio-shutdown-pandora" target="_blank">Spotify killed the Rdio star</a>.</li>
<li style="text-align: left;"><b>Podcast Recommendation of the Week</b>. This week, check out <a href="http://www.virgin.com/entrepreneur/the-virgin-podcast" target="_blank">The Virgin Podcast</a>. Each week the Virgin Podcast interviews somebody interesting. It might be a well-known entrepreneur, somebody who’s written a new book, somebody from the world of tech or travel. The main thing is that they’re interesting – and that they’ve got a great story to tell, one we can all learn from. <i>Do you have a podcast recommendation for us? Add yours to our Google Sheet: <a href="http://smonty.co/yourpodcasts">smonty.co/yourpodcasts</a></i></li>
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<b>Content / Customer Experience</b></h4>
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[<i><b>Note</b>: this section now includes customer experience-related material, as it reasonably represents the offline version of content marketing.</i>]</div>
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<ul>
<li> As you begin to develop content, <a href="http://www.businessesgrow.com/2015/11/16/social-media-wisdom/" target="_blank">here are 25 nuggets of wisdom</a> to follow. <i>Wonderful advice here that spans writing, social media, selling, audience development and more</i>.</li>
<li>It might be worth stepping back and asking yourself <a href="http://www.twistimage.com/blog/archives/what-do-you-want-your-content-to-do/" target="_blank">what you want your content to do</a>. If you don't know what your content is doing, it's hard to position it correctly.</li>
<li><a href="http://geofflivingston.com/2015/11/16/watching-the-content-marketing-trend-fade-to-black/" target="_blank">Content is killing content marketing</a>. There's just too much out there. What works? Relationships.</li>
<li>Persuasion is hard. Because <a href="http://sethgodin.typepad.com/seths_blog/2015/11/a-reason-persuasion-is-surprisingly-difficult.html" target="_blank">people don't like making an argument that requires us to put ourselves in the customer's shoes</a>. "Marketing is the empathetic act of telling a story that works, that's true for the person hearing it, that stands up to scrutiny. But marketing is not about merely sharing what you, the marketer believes. It's about what we, the listener, believe."</li>
<li><a href="http://www.mckinsey.com/insights/operations/speed_and_scale_unlocking_digital_value_in_customer_journeys?cid=digital-eml-alt-mip-mck-oth-1511" target="_blank">Unlocking digital value in customer journeys</a> requires speed and scale, and such value needs to be more than digital versions of analog processes.</li>
<li>They say to err is human, but <a href="http://zignallabs.com/the-four-human-desires-rivalry/" target="_blank">to compete is human</a> as well. <i>If you understand the drive behind rivalry, you can get to the heart of so much more</i>.</li>
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<li><a href="http://thenextweb.com/eu/2015/11/16/airbnb-is-being-sued-for-copying-a-french-designers-house/" target="_blank">Airbnb is being sued for copying a French designer's house</a> for part of its headquarters. <i>Normally, it wouldn't be too suspicious, but she's an Airbnb host who has hosted Airbnb's CEO. And a copy of the photo of her grandmother ended up at Airbnb's version too</i>.</li>
<li>The 500 most popular apps on Android <a href="http://news.mit.edu/2015/data-transferred-android-apps-hiding-1119" target="_blank">contain communications functions that have nothing to do with the user experience</a>. Yet half of those capture data that have nothing to do with performance or analytics. Just what are they collecting about you?</li>
<li>The FTC has pretty clear guidelines when it comes to working with sponsored content. But <a href="http://www.emarketer.com/Article/Many-B2B-Marketers-Not-Aware-of-FTC-Sponsored-Content-Guidelines/1013239?ecid=NL1001" target="_blank">B2B marketers are woefully ignorant of the FTC's rules of sponsored content</a>.</li>
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Measurement / Metrics / Data</b></h4>
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<li>Measuring the results of TV ads may seem like a mystery to some; but tying ad results to business results is a key performance indicator for large companies. <a href="http://www.marketingcharts.com/television/how-are-large-companies-measuring-the-roi-of-their-tv-campaigns-61249/" target="_blank">The ROI of television advertising</a>.</li>
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<li>So it shouldn't be too surprising that brands are willing to rely on <a href="http://www.wsj.com/articles/on-snapchat-brands-trust-influencers-but-verify-with-only-screenshots-1447952491" target="_blank">the loosest of metrics and screenshots from Snapchat influencers</a>.</li>
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<li>If you don't know what you want for Christmas, IBM's Watson does. The platform is releasing IBM Watson Trend, which uses predictive analytics <a href="http://www.fastcompany.com/3053729/elasticity/its-making-a-list-ibms-watson-will-predict-this-holidays-top-gifts?campaign_date=11202015&partner=newsletter&position=3" target="_blank">to determine what will be the most popular items this holiday season</a>. <i>I'm making a <a href="http://amzn.com/w/30ZUOVO9BNAPD" target="_blank">list</a> and checking it twice...</i></li>
<li>Sometimes you can't rely on data as if they're the gospel; <a href="https://moz.com/blog/when-data-just-isnt-enough-hidden-context-content-loyalty" target="_blank">it's a matter of understanding context</a>. How do you understand context? Observe, theorize, test and construct.</li>
<li><a href="http://www.marketingcharts.com/online/customer-journey-analysis-a-rising-force-in-conversion-rate-optimization-61205/" target="_blank">Customer journey analysis</a> is becoming one of the most popular methods to improve conversion rates.</li>
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<b>* Answer to the trivia question above: </b></h3>
<ul><a href="http://3.bp.blogspot.com/-e9gVx26EeaA/VlKIz-LzXKI/AAAAAAAAjgI/cUyN1fv3-E8/s1600/WhatsApp_Laugh-100x100.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://3.bp.blogspot.com/-e9gVx26EeaA/VlKIz-LzXKI/AAAAAAAAjgI/cUyN1fv3-E8/s1600/WhatsApp_Laugh-100x100.jpg" /></a>
<li>The Oxford English Dictionaries chose <a href="http://blogs.wsj.com/speakeasy/2015/11/16/oxford-dictionaries-word-of-the-year-emoji/" target="_blank">an emoji as the Word of the Year</a>. That's the "face with tears of joy," in case you didn't recognize it. Other words and expressions that made the 2015 Word of the Year shortlist: Ad blocker, Dark Web, lumbersexual, on fleek, refugee, Brexit, and sharing economy.</li>
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<b>When You Have the Time: Essential Watching / Listening / Reading</b> </h4>
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<li>For years, Apple followed user-centric design principles. Now, Apple has gone wrong and are <a href="http://www.fastcodesign.com/3053406/how-apple-is-giving-design-a-bad-name" target="_blank">giving design a bad name</a>.</li>
<li>We've now got an entire generation of teenagers that <a href="http://www.popularmechanics.com/technology/a17931/technology-american-teenager/" target="_blank">doesn't remember life without smartphones</a>. <i>Me? I still remember rotary phones and dreading calling that kid with all of the 8s and 9s in his phone number <span style="font-style: normal;">— </span> not to mention being tethered to the kitchen phone with a cord</i>.</li>
<li>Seven chapters on the evolution of photos of your face: <a href="https://medium.com/matter/selfie-fe945dcba6b0#.amj1d2bbh" target="_blank">The Selfie</a>. How this phenomenon has changed our society.</li>
<li>All we can say is Facebook should have <a href="http://www.standard.co.uk/news/world/phuc-dat-bich-vietnameseaustralian-man-shares-photo-of-passport-to-prove-his-real-name-a3119161.html" target="_blank">forced this guy to use their name pronunciation tool</a>.</li>
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<a href="http://smonty.co/announcemt" rel="nofollow" target="_blank">I advise brands and agencies to help them improve their communications and digital acumen</a>. Please <a href="http://www.scottmonty.com/p/contact.html" rel="nofollow" target="_blank">get in touch</a> if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.</div>
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The Week in Digital — November 23, 2015

Advertising is annoying — mostly because it lacks trust, tips for marketers starting out and looking for boardroom seats, what ISIS has...

The Danger of Too Many Choices

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<br />Recently, I had the pleasure of speaking at the <a href="http://branddrivendigital.com/socialbrand2015/" target="_blank">Social Brand Forum</a> in Iowa City, IA. It was a great event, with all top-notch speakers — so you can imagine that I was wondering why they invited me to join the roster.<br /><br />One of the stories told by Tom Webster, VP of Marketing for Edison Research, was about Patient Elliott, a brain cancer survivor whose frontal lobe had to be removed with surgery, leaving his intellect in tact, but completely destroying the center of emotion processing in his brain. As a result, he was unable to make any decisions and his life fell apart.<br /><br />In his book <a href="http://amzn.to/1GY2Bxz"><i>How We Decide</i></a>, author Jonah Lehrer noted: “Emotion and motivation share the same Latin root, <i>movere</i>, which means to move. The world is full of things and it is our feelings that help us choose among them.”<br /><br /><h4 style="text-align: center;">
<b><i>It’s our job as marketers to connect with the emotions of consumers.</i></b></h4>
<br />They couldn’t care less about a list of features; they want to be made to feel something. Make their heart race, make them excited to be first to know, make them proud to be featured in your content —whatever it is, appeal to their emotional selves, not their rational selves.<br /><br />Let’s use consumer packaged goods as an example. We’ve gotten so far away from where we were just a generation ago that emotional appeal is nearly impossible. Think about brand extensions. How many kinds of orange juice are there? Remember when it was Tropicana or Minute Maid, and that was it? Forget about no pulp / some pulp / all pulp / country style / calcium added / low acid / low sugar. Or toothpaste? Back in the day it was Crest, AIM, Colgate or Aquafresh, and you had one or two flavors to choose from in each brand. Now there are about 50 different iterations. And don’t even get me started on Oreos or yogurt.<br /><br />The point is, in marketers’ rush to serve absolutely every niche audience and psychographic,<a href="http://www.theguardian.com/lifeandstyle/2015/oct/21/choice-stressing-us-out-dating-partners-monopolies" target="_blank"> they’re making it harder for people to choose</a>. Yes, there are more choices — but that’s the issue: there are more choices. More choices than ever.<br /><br />We’re all being turned into Patient Elliott because we’re being forced to become emotionally detached from brands. We end up suffering from the inability to choose because of a surplus of content and products. It’s up to us to simplify things and take the time to reconnect with hearts rather than minds.<br /><br />Yes, the simpler times were more emotionally fulfilling. And sometimes, when you’re just trying to find a 32 oz. container of plain yogurt, the clutter just gets in the way.<div>
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The Danger of Too Many Choices

Recently, I had the pleasure of speaking at the Social Brand Forum in Iowa City, IA. It was a great event, with all top-notch speakers — ...

The Week in Digital — November 16, 2015

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Crisis hits Paris and technology companies swing into action, the relationship between Facebook and publishers gets complicated, IBM's global C-suite study, we notify you about Notify, video piracy on Facebook, Twitter gets less white and male, what happens when someone dies at an Airbnb rental, reliable channels to connect with customers, the first honest video about your cable company, Rolling Stone gets sued for $25M, the future of data sharing, Edward Snowden endorses ad blocking, plus our weekly trivia challenge, the podcast pick of the week and more in <b>The Week in Digital</b>, a roundup of relevant links affecting the industry.<br />
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Below is a series of links, analysis and commentary about current events and trends in the worlds of technology, business, digital communications and marketing, written to help leaders keep up to speed with changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. <a href="http://www.scottmonty.com/p/subscribe.html" rel="nofollow" target="_blank">Please subscribe</a> and get your own copy delivered to your inbox every week.<br />
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<i>Check out our <a href="http://www.scottmonty.com/p/recommend.html" rel="nofollow" target="_blank">Recommended</a> section for tools to help you become a more effective marketer and communicator.</i></h3>
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<b>Industry</b></h4>
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<li>The Internet united on Friday evening, as news of the Paris attacks spread quickly over social media. Most notable was <a href="http://www.cnet.com/news/facebook-activates-safety-status-tool-after-deadly-paris-attacks/" target="_blank">Facebook's activation of a Safety Check tool</a> to determine whether friends were marked safe. This was the first non-natural disaster use of the application (it had previously been used for the Nepal earthquake in April of 2015, the Chile earthquake in September and Hurricane Patricia last month). </li>
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<li>After receiving some criticism for the service not being used during recent Beruit terrorism acts, CEO Mark <a href="http://www.huffingtonpost.com/entry/mark-zuckerberg-facebook-safety-check-paris-terror-attacks_5647d3d9e4b0603773496346?sqy0t3xr" target="_blank">Zuckerberg said that Facebook will activate the service for more human disasters</a>.</li>
<li><i>In addition, Facebook activated the the ability to create a temporary profile picture with its Causes function, allowing users to superimpose the French flag over a photo for a specified period of time</i>.</li>
</ul>
<li><a href="http://www.buzzfeed.com/brendanklinkenberg/startsups-rise-to-the-occasion#.gijVzE1zB" target="_blank">Other technology companies joined Facebook in providing value</a> during the crisis: </li>
<ul>
<li>Uber suspended surge pricing.</li>
<li>Airbnb urged Paris users to open their homes and activated <a href="https://www.airbnb.com/disaster-response" target="_blank">a disaster response tool</a>.</li>
<li>Twitter used the <a href="https://twitter.com/hashtag/porteouverte?src=hash" target="_blank">#PorteOuverte</a> hashtag to signal help was needed or offered, used its Moments feature to curate the news, and became the definitive go-to source for up to date information on the crisis.</li>
<li>Google let users make free calls on Hangouts.</li>
<li>Reddit had <a href="https://www.reddit.com/live/vwwmdb26t78v?utm_content=buffer6a776&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer" target="_blank">a constantly updating thread</a> of live updates.</li>
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<li>If Facebook were to update the status of its relationship with publishers, they'd chose <a href="http://fortune.com/2015/11/09/facebook-media/" target="_blank">"It's Complicated."</a> The landlord-tenant relationship (as in "rented media") has resulted in far less traffic being driven to publisher's websites — up to a 30% loss of traffic in some cases — which in turn is <a href="http://www.wsj.com/articles/facebook-mulls-ad-changes-for-instant-articles-after-publisher-pushback-1447281399?alg=y" target="_blank">causing Facebook to reassess Instant Articles</a>. </li>
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<li>Facebook isn't alone, as <a href="http://digiday.com/publishers/publishers-underwhelmed-apple-news-app/" target="_blank">publishers are also pushing back against Apple News</a> after seeing less than acceptable results.</li>
<li><i>We're at a critical time for the media, as Facebook is pushing to make its site and apps the only destinations that users consider, keeping the reading, watching and playing experience entirely within Facebook. This will understandably frustrate publishers and could hamper how we think about, receive and pay for news. See more below in the Further Reading section for a longer thought piece on this issue.</i></li>
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<li>Meanwhile, <a href="http://www.ibtimes.com/apple-working-iphone-iphone-payments-tim-cook-says-it-does-not-want-become-bank-2180908" target="_blank">Apple is working on person-to-person payment systems</a> in conjunction with the banking industry. <i>This is great for iPhone users, and it's likely that Android will follow suit at some point. Does this signal the end of cash? We still think cash will be needed, particularly in the service industry (for tips)</i>.</li>
<li>Hulu counts Disney, Fox and NBCUniversal among its investors. <a href="http://money.cnn.com/2015/11/12/media/hulu-time-warner-talks/" target="_blank">Time Warner might be a fourth investor</a>.</li>
<li>T-Mobile followed in its #Uncarrier pattern (one that has previously included streaming music that doesn't count against subscribers' data plans) by announcing <a href="http://www.theverge.com/2015/11/10/9706296/t-mobile-binge-on-streaming-net-neutrality-problem-john-legere?mkt_tok=3RkMMJWWfF9wsRons63MZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy924cCWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">Binge On — free access to Netflix, HBO Go and other streaming providers</a> — just not YouTube or Facebook. But some question whether the deal violates net neutrality rules.</li>
<li>Who should run corporate social media? We've heard the back-and-forth arguments for marketing versus communications. But this time, <a href="https://www.bulldogreporter.com/who-should-manage-corporate-social-media-pr-is-best-suited-for-the-task-say-most-ad-and-marketing-execs-in-new-study/" target="_blank">marketers and communicators agree</a>.</li>
<li>Chief marketing officers are just as preoccupied with technology as CIOs. So it shouldn't be a surprise that the <a href="http://www.marketingcharts.com/online/mobile-iot-top-list-of-cmos-most-important-future-technologies-61046/" target="_blank">Internet of Things and mobile</a> are at the top of their list of concerns, according to a recent <a href="http://www-935.ibm.com/services/c-suite/study/study/" target="_blank">IBM Global C-suite Study</a>. They're also wary of competition from other industries.</li>
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<span style="margin-left: 1em; margin-right: 1em;"><a href="http://agencymanagementinstitute.com/advertising-agency-training/owner-workshops/financial-firepower/" target="_blank"><img border="0" height="108" src="http://3.bp.blogspot.com/-8oc0UTzoaV4/VhH0TQgYzUI/AAAAAAAAiqw/PGV3k6xHC5A/s640/Money%2BMatters%2Bworkshop.jpg" width="640" /></a></span></div>
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</b></div>
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<span style="font-size: large;"><b>December 8 - 9 in Orlando</b>. Explore best practices of how agencies are making and keeping more money from an industry expert who works with 250+ privately owned small to mid-sized agencies every year. Learn how to tell at a glance if you’re making money, if you’re staffed properly and how to keep more of what you earn.</span></div>
<blockquote class="tr_bq">
"The conversation about taxes alone was worth the workshop fee. I went home and ran our numbers through your financial dashboard and couldn’t believe my eyes. Thank you!"</blockquote>
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<br /></div>
<div>
<span style="font-size: large;"><a href="http://agencymanagementinstitute.com/advertising-agency-training/owner-workshops/financial-firepower/" target="_blank">Register today</a> for your chance to fine-tune your business.</span></div>
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<b>Platforms</b></h4>
<ul>
<li><b>Facebook</b></li>
<ul>
<li><a href="http://digiday.com/publishers/facebooks-traffic-top-publishers-fell-32-percent-since-january/" target="_blank">Referral traffic for the top 30 advertisers on Facebook has fallen 32%</a> from January through October of 2015. <i>Again, a reminder why it pays to have a smart strategy that combines paid, earned, owned and rented media. Need help with this? <a href="mailto:consulting@scottmonty.com" target="_blank">Give me a shout</a></i>.</li>
<li>Facebook is testing <a href="http://www.telegraph.co.uk/technology/facebook/11993123/Facebook-tests-disappearing-messages-like-Snapchat.html" target="_blank">messages that self-destruct within an hour</a>, similar to Snapchat.</li>
<li>Facebook search continues to improve. The company is experimenting with <a href="http://mashable.com/2015/11/13/facebook-profile-search/#clmcXMTItGqn" target="_blank">searches that will allow you to find posts within a Page</a>.</li>
<li><a href="http://recode.net/2015/11/11/facebooks-new-app-notify-pushes-content-to-your-lock-screen/" target="_blank">Notify launched</a> this week. The app pushes news updates from a variety of publications, from business to breaking news to lifestyle, entertainment, sports and more. <a href="https://medium.com/@davepell/consider-yourself-on-notification-bc9612318b69" target="_blank">Consider yourself on notification</a>. <i>We tried it, but it was redundant to our other news apps (exactly what Facebook wants, so you'll switch loyalties) and it used our battery power a little too freely</i>.</li>
<li><a href="http://www.adweek.com/news/technology/facebooks-freebooting-piracy-problem-just-cost-casey-neistat-20-million-views-168082" target="_blank">Facebook has a freebooting / piracy problem</a> when it comes to video. We covered it in our <a href="http://www.scottmonty.com/2015/08/the-week-in-digital-august-10-2015.html" target="_blank">August 10 issue</a> ("Theft, Lies and Facebook Video"), and it's not yet clear what, if anything, they've done to address it. The <a href="https://www.youtube.com/watch?v=t7tA3NNKF0Q" target="_blank">video</a> below brings that story to life.</li>
</ul>
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<ul><ul></ul>
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<iframe allowfullscreen="" frameborder="0" height="360" src="https://www.youtube.com/embed/t7tA3NNKF0Q?rel=0" width="640"></iframe><b><br /></b></div>
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<ul>
<li><b>Snapchat</b></li>
<ul>
<li>Snapchat <a href="http://thenextweb.com/apps/2015/11/13/snapchat-secretly-implemented-celebrity-verification-in-its-latest-update/" target="_blank">secretly added celebrity verification</a> to its features, along with <a href="http://www.theverge.com/2015/11/13/9700312/snapchat-lens-store" target="_blank">a Lens Store</a> to allow you to gussie up your selfies.</li>
<li>The lens store is largely seen as <a href="http://recode.net/2015/11/13/snapchat-tries-another-way-to-make-money-more-in-app-purchases/" target="_blank">a monetization strategy</a> through in-app purchases. <i>This is similar to how some of the Asian chat apps have traditionally made money</i>.</li>
</ul>
</ul>
<ul>
<li><b>Twitter</b></li>
<ul>
<li><a href="http://thenextweb.com/twitter/2015/11/12/twitter-shows-off-scratchreel-gifs-you-can-rewind/" target="_blank">Animated GIFs on Twitter will now be interactive</a>, thanks to ScratchReel. Users can move the frames back and forth with Twitter's technology.</li>
<li>Twitter is making major <a href="http://recode.net/2015/11/09/twitter-plans-to-turn-over-its-board-add-more-diversity/" target="_blank">changes to its board, with a focus on diversity</a>. It will be adding more women and minorities, moving away from its "bro" culture. <i>Welp, so much for this middle-aged white guy getting a board seat!</i></li>
</ul>
</ul>
<ul>
<li><b>Google</b></li>
<ul>
<li>Continuing the push into artificial intelligence, <a href="http://bits.blogs.nytimes.com/2015/11/09/google-offers-free-software-in-bid-to-gain-an-edge-in-machine-learning/?_r=0" target="_blank">Google is making its machine learning software TensorFlow open source</a> to allow outside developers to use modify it for free.</li>
</ul>
</ul>
<ul>
<li>Periscope has introduced a revamped global map and now allows viewers to <a href="https://medium.com/@periscope/skip-around-the-world-bd419f1ade3b" target="_blank">skip ahead on replays</a>. </li>
</ul>
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<b>Trivia question: T-Mobile CEO John Legere is legendary for speaking like a real customer. What did he have to say about Apple's #bendgate issue last year? *</b></h3>
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<b>Collaborative Economy</b> </h4>
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<ul>
<li style="text-align: left;">A tragic story about <a href="https://medium.com/matter/living-and-dying-on-airbnb-6bff8d600c04" target="_blank">a death at an Airbnb rental</a>, with some thoughts on the need for safety at its millions of units.</li>
<li style="text-align: left;">Looking to build on its loyalty, <a href="http://techcrunch.com/2015/11/10/airbnb-working-on-experience-card-a-preloaded-1k-mastercard-and-rewards-program/#.fvmhl3:HbKH" target="_blank">Airbnb is experimenting with an "experience card"</a> from MasterCard, loaded with $1,000 of credit for international travelers using Airbnb in the US. It's a combination of a loyalty card and prepaid credit card.</li>
<li style="text-align: left;">Uber's rival in India, <a href="http://techcrunch.com/2015/11/12/ola-ubers-big-rival-in-india-gives-its-payment-service-a-standalone-app/" target="_blank">Ola, is introducing a payment system as a standalone app</a>. <i>It's an interesting diversification strategy that gives the company additional revenue and potentially attracts new users</i>.</li>
<li style="text-align: left;">Everyone from Amazon to Uber wants to own the last mile. <a href="https://medium.com/backchannel/doordash-wants-to-own-the-last-mile-27c03098a657" target="_blank">See why DoorDash thinks it is ready for the challenge</a>.</li>
<li style="text-align: left;">Don't forget to check out <a href="http://www.scottmonty.com/2015/10/new-collaborative-economy-report-shows.html" target="_blank">the New Collaborative Economy Report</a> to see what's driving results in the various sectors.</li>
</ul>
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<h4 style="text-align: left;">
<b>Audio</b></h4>
<ul>
<li style="text-align: left;"><a href="http://www.theverge.com/2015/11/12/9723496/youtube-music-app-offline-background" target="_blank">The YouTube Music app debuted</a> this week. It's basically a music-focused YouTube. And it comes with a free YouTube Red subscription for 14 days. One of the features that's bundled with Music and Red is the ability to keep playing videos and music in the background, after you've opened other apps — something that would seem to be the price of entry for music apps these days. Just don't get too used to it; you'll need a paid subscription to keep that feature functioning.</li>
<li style="text-align: left;"><b>Podcast Recommendation of the Week</b>. This week, check out <a href="http://themoth.org/about/programs/the-moth-podcast" target="_blank">The Moth</a>. It is a celebration of both the raconteur, who breathes fire into true tales of ordinary life, and the storytelling novice, who has lived through something extraordinary and yearns to share it. <i>Do you have a podcast recommendation for us? Add yours to our Google Sheet: <a href="http://smonty.co/yourpodcasts">smonty.co/yourpodcasts</a></i></li>
</ul>
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<h4>
<b>Content / Customer Experience</b></h4>
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[<i><b>Note</b>: this section has expanded to include customer experience-related material, as it reasonably represents the offline version of content marketing.</i>]</div>
<ul><b></b></ul>
<ul>
<li>Content calendars don't have to be difficult to build and manage, <a href="http://www.socialmediaexaminer.com/4-tools-to-build-a-social-media-content-calendar/" target="_blank">especially with these four tools</a>.</li>
<li>There are winners and losers in the retail environment. But it might surprise you to see<a href="http://www.emarketer.com/Article/Whats-Different-Retailers-That-Outperform/1013229" target="_blank"> the thinking of those that outperform their competitors</a>.</li>
</ul>
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<a href="http://4.bp.blogspot.com/-V6DN8FyQeV0/VklNbmmav5I/AAAAAAAAjcQ/byz5_OlpPfQ/s1600/Digital%2Bretail%2Bwinners%2Bvs.%2Blosers.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-V6DN8FyQeV0/VklNbmmav5I/AAAAAAAAjcQ/byz5_OlpPfQ/s1600/Digital%2Bretail%2Bwinners%2Bvs.%2Blosers.gif" /></a></div>
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<ul>
<li>We don't need more content; <a href="http://www.gerrymcgovern.com/new-thinking/less-content-marketing-more-quality-content" target="_blank">we need more <i>quality</i> content</a>.</li>
<li>While creating content is important, it's equally as important to know that you're reaching the right people. Here are some of <a href="http://www.businessesgrow.com/2015/11/09/content-channels/" target="_blank">the most reliable channels to connect with customers</a>.</li>
<li>Stop and try to think of more than just a handful of (the usual) brands that do storytelling well. You know why you're having trouble coming up with many? Because <a href="http://www.scottmonty.com/2015/11/one-reason-businesses-fail-at.html" target="_blank">brands nearly always forget this fundamental storytelling imperative</a>.</li>
<li>You'll probably be familiar with <a href="https://www.youtube.com/watch?v=0ilMx7k7mso" target="_blank">the following customer experience</a> when it comes to cable service. <i>Interesting to note that things haven't changed much in the nearly three years since this video was created</i>.</li>
</ul>
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Metrics / Measurement / Data</h4>
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<ul>
<li><a href="http://www8.gsb.columbia.edu/globalbrands/research/future-of-data-sharing" target="_blank">What is the Future of Data Sharing?</a> A report from Columbia Business School that breaks down consumer mindsets and the power of brands.</li>
<li>We you you watch TV. But did you know that <a href="http://www.propublica.org/article/own-a-vizio-smart-tv-its-watching-you" target="_blank">TV may be watching you?</a> If you have a Vizio Smart TV, it's so smart that it knows your behaviors and is sharing your habits with advertisers. </li>
</ul>
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<h4>
<b>Privacy / Security / Legal</b></h4>
<ul>
<li>Rolling Stone magazine ran a piece last November about an alleged rape at the University of Virginia which have since been proven to be false, and Rolling Stone's editor and the author of the piece were accused of shoddy journalism. Now, <a href="http://www.hollywoodreporter.com/thr-esq/rolling-stone-sued-25-million-838548" target="_blank">the fraternity implicated in that story is suing Rolling Stone for $25 million</a>. <i>Speed and sensationalism are no match for accuracy in reporting, despite the public's need for lurid stories</i>.</li>
<li>The government wants to know about you. Where do they go to get your data? Increasingly to <a href="http://www.theverge.com/2015/11/11/9715948/facebook-global-government-requests-2015-surveillance-report" target="_blank">Facebook, which has seen its highest level of requests for data from the government this year</a>. <i>With 1.5 billion people on the system, it's not a surprise. What is a surprise is that people are actually surprised that they can be tracked</i>.</li>
<li>Edward Snowden doesn't like how you can be tracked by ads. So naturally, <a href="http://www.theverge.com/2015/11/12/9723314/edward-snowden-ad-blocking" target="_blank">he advocates using ad blocking technology</a>.</li>
<li>People are okay with <a href="https://www.bulldogreporter.com/lets-make-a-privacy-pr-deal-if-the-benefits-and-brand-are-right-consumers-are-willing-to-share-personal-data/" target="_blank">giving up their personal data to companies they trust</a>, but only if the benefits and the brands are right.</li>
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<b>* Answer to the trivia question above: </b></h3>
<ul>
<li>The T-Mobile CEO, in a live video at GeekWire Summit in 2014, said this of the iPhone and #bendgate: "<a href="https://www.youtube.com/watch?v=bKqn8_gwW3c" target="_blank">This is an amazing supercomputer in your hand. What the f@*k are you doing putting it in your pants and sitting on it for?</a>"</li>
</ul>
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</b> <br />
<h4>
<b>When You Have the Time: Essential Watching / Listening / Reading</b> </h4>
<div>
<ul>
<li>With the tech industry absorbing so much of the publishing and news industry, <a href="https://medium.com/@jwherrman/tech-is-eating-media-now-what-807047ad4ede" target="_blank">what does the future between technology and media look like?</a> From the editor of The Awl.</li>
<li>Media changes everything, drives our expectations, conversations, and our culture. <a href="http://sethgodin.typepad.com/seths_blog/2015/11/direct-marketing-and-the-other-kind.html" target="_blank">And ads drive media</a>. Seth Godin posits that pushing toward direct marketing could result in a less-than-desirable outcome.</li>
<li>As we ponder the terror attacks in Paris, it's a good time to revisit Theodore Roosevelt's "<a href="https://medium.com/@tacanderson/what-theodore-roosevelt-told-paris-in-1910-about-being-in-a-republic-3e9cea84e5cf" target="_blank">Citizenship in a Republic</a>" speech given in Paris in 1910. </li>
</ul>
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<br />
Did you enjoy what you read this week? If so, please consider <a href="http://patreon.com/scottmonty" target="_blank">becoming a patron</a>, which means you can pledge as little as $1 a month — or any amount you wish — to help support this newsletter by <a href="https://www.patreon.com/scottmonty?ty=h" target="_blank">going to Patreon</a>. <i>A dollar a month? That's 25¢ for everything you've read above</i>.</div>
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<br />
<a href="http://smonty.co/announcemt" rel="nofollow" target="_blank">I advise brands and agencies to help them improve their communications and digital acumen</a>. Please <a href="http://www.scottmonty.com/p/contact.html" rel="nofollow" target="_blank">get in touch</a> if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.</div>
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The Week in Digital — November 16, 2015

Crisis hits Paris and technology companies swing into action, the relationship between Facebook and publishers gets complicated, IBM...

One Reason Businesses Fail at Storytelling

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<a href="http://2.bp.blogspot.com/-gfo54EcOLrc/Vi0QY07ulgI/AAAAAAAAi6w/vF6fSoRPiBs/s1600/Giovanni_Domenico_Tiepolo_-_The_Storyteller_-_Google_Art_Project.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="The Storyteller by Giovanni Domenico Tiepolo" border="0" height="378" src="http://2.bp.blogspot.com/-gfo54EcOLrc/Vi0QY07ulgI/AAAAAAAAi6w/vF6fSoRPiBs/s640/Giovanni_Domenico_Tiepolo_-_The_Storyteller_-_Google_Art_Project.jpg" title="Giovanni Domenico Tiepolo - The Storyteller" width="640" /></a></div>
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You've probably heard your fair share of stories in your lifetime. From teachers, from grandparents, from best friends, from colleagues. Think about the stories that you recall most vividly. Not the ones you've read — the ones that were told to you.<br />
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You probably remember the flow of the story, from the setup to the action and the conclusion. Perhaps you remember the characters. You might even remember some of the actual lines verbatim.<br />
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But there's one thing that you almost certainly recall: who told you the story.<br />
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As brands continue to grapple with and adopt this marketing term we call "storytelling," that's one fact that seems to go by the wayside. If we're trying to connect emotionally with customers, employees, or whomever else is our intended audience — and we're trying to go it through stories — the only way to go about that is to have a human being doing the talking (or writing).<br />
<br />
Why? Because the best stories convey how the storyteller felt. And an institution (like a brand, a company, etc.) doesn't have feelings.<br />
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Too many companies want to take the easy way out and hide behind a nameless, faceless logo, letting the brand tell the story. And then they wonder why their efforts aren't working.<br />
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Try letting a real person speak. It could be one of your employees or customers, or part of your vendor network. But don't give us the canard that marketers or PR professionals should remain behind the scenes. Otherwise, you're not conveying emotion; your'e sharing how great you think your products are.<br />
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That's not how stories are told.<br />
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One Reason Businesses Fail at Storytelling

You've probably heard your fair share of stories in your lifetime. From teachers, from grandparents, from best friends, from colleagu...

The Week in Digital — November 9, 2015

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<a href="http://1.bp.blogspot.com/-kMBtclbFcUk/VkAhFpQdN3I/AAAAAAAAjXE/glxBrT2lMD4/s1600/Mustela_nivalis%2B-%2BLeast%2BWeasel.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="442" src="http://1.bp.blogspot.com/-kMBtclbFcUk/VkAhFpQdN3I/AAAAAAAAjXE/glxBrT2lMD4/s640/Mustela_nivalis%2B-%2BLeast%2BWeasel.jpg" width="640" /></a></div>
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Determining the bigger weasel — Comcast or Microsoft, Netflix vs. everybody, the rise of artificial intelligence in everything, the Camp David of ad blocking, platform predictions for 2016, sharing is down on Facebook, huge gains in video views, Twitter's public policy efforts, customer experience matters from online to offline, SEC updates on influencer marketing, the best new app around, plus our weekly trivia challenge, the podcast pick of the week and more, it's <b>The Week in Digital</b>.<br />
<br />
A roundup of relevant links affecting our industry.<br />
<br />
Each Monday we publish a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. A new issue is available every Monday morning. <a href="http://www.scottmonty.com/p/subscribe.html" rel="nofollow" target="_blank">Please subscribe</a> to keep up to date on developments.<br />
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News items are in regular text; <i>additional commentary has been added in italics</i>.<br />
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If you’re on Flipboard, you can get these links — and additional ones — by subscribing to the <i><a href="http://smonty.co/flipdigital" rel="nofollow" target="_blank">The Week in Digital Magazine</a></i> at <a href="http://smonty.co/flipdigital" target="_blank">smonty.co/flipdigital</a>.<br />
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If you like what you see here, you can <a href="http://patreon.com/scottmonty" target="_blank">become a patron</a> and pledge as little as $1 a month to help support the discovery, curation, editing and writing that goes into creating this newsletter by <a href="https://www.patreon.com/scottmonty?ty=h" target="_blank">going to our Patreon page</a>.<br />
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<i>Check out our <a href="http://www.scottmonty.com/p/recommend.html" rel="nofollow" target="_blank">Recommended</a> section for tools to help you become a more effective marketer and communicator.</i></h3>
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<h4>
<b>Industry</b></h4>
<ul>
<li>Streaming video is still in the news in a major way:</li>
<ul>
<li>Netflix has made its name <a href="http://recode.net/2015/11/03/can-the-tv-guys-put-the-netflix-genie-back-in-the-bottle/" target="_blank">off of the backs of television network programming</a>, among other things. </li>
<li>So when <a href="http://recode.net/2015/11/04/time-warner-says-its-ready-to-start-the-great-netflix-pullback/?mkt_tok=3RkMMJWWfF9wsRons6zMZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy924EIWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">Time Warner decides that it will delay the release</a> of its shows to Netflix and <a href="http://www.cbs.com/shows/star-trek-series/" target="_blank">CBS creates a new Star Trek series</a> to run on its own streaming service, TV is reminding Neflix where most of the programming still lies. <i>But with <a href="http://www.hollywoodreporter.com/lists/streaming-smackdown-comparing-10-top-837135/item/amazon-prime-instant-video-top-837138" target="_blank">so many different platforms to choose from</a>, a divide and conquer approach simply may not work</i>.</li>
<li>Alternatively, Disney is hedging its bets with distribution deals with Hulu, SlingTV and <a href="http://www.wsj.com/articles/disney-joins-sonys-vue-streaming-service-1446740910" target="_blank">now Sony's Vue</a>. <i>As Craig Daitch put it in a comment on our Facebook video last night: "content hoarding will inevitably doom the networks unless they recognize and work with the aggregators."</i></li>
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<li>Artificial intelligence (AI) is becoming ever-more popular. As autonomous driving becomes the latest must-have for automakers such as Tesla, Nissan, Hyundai and others (<i>FYI, I was driving Ford vehicles that had semi-autonomous features as long as four years ago</i>), we've seen AI announcements continuing:</li>
<ul>
<li><a href="http://hosted.ap.org/dynamic/stories/A/AS_JAPAN_TOYOTA_ROBOTICS?SECTION=HOME&SITE=RIPRJ&TEMPLATE=DEFAULT" target="_blank">Toyota announced it is opening an artificial intelligence and robotic center</a> in Silicon Valley.</li>
<li><a href="http://gmailblog.blogspot.com/2015/11/computer-respond-to-this-email.html" target="_blank">Google is rolling out Smart Reply in Inbox</a> - an automated reply protocol. </li>
<li>These are in addition to Facebook's announcement of <a href="http://www.wired.com/2015/08/facebook-launches-m-new-kind-virtual-assistant/" target="_blank">M, its new AI assistant within Messenger</a>, which we <a href="http://www.scottmonty.com/2015/08/the-week-in-digital-august-31-2015.html" target="_blank">reported in August</a>.</li>
<li><i><a href="http://www.scottmonty.com/p/pick-my-brain.html" target="_blank">If you schedule a meeting with me</a>, I have my own AI-based virtual assistant that sets up my meetings</i>.</li>
</ul>
<li>If you're dealing with young adults between 18 and 29 years of age, <a href="http://www.emarketer.com/Article/Young-Adults-More-Likely-Own-Smartphone-Than-PC/1013202?ecid=NL1009" target="_blank">there's this</a>: 86% of them own smartphones — but only 78% of them own laptops.</li>
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<ul>
<li>Eyeo, the company that owns <a href="http://www.niemanlab.org/2015/11/adblock-plus-holds-campdavid-peace-talks-in-new-york-with-publishers-and-advertisers/" target="_blank">AdBlock Plus, held "peace talks" with advertisers in New York</a>. Professor David Carroll was there and shared <a href="https://medium.com/@profcarroll/can-acceptable-ads-solve-adblocking-fa8471f20a31" target="_blank">some of the preliminary definitions for "acceptable ads"</a>:</li>
<ul>
<li>Advertisements cannot contain animations, sounds, or “attention- grabbing” images.</li>
<li>Advertisements cannot obscure page content or obstruct reading flow, i.e., the ad cannot be placed in the middle of a block of text.</li>
<li>Advertisements must be clearly distinguished from the page content and must be labeled using the word “advertisement” or equivalent terms.</li>
<li>Banner advertisements should not force the user to scroll down to view the page content.</li>
</ul>
</ul>
<i>We can't resist noting that the meeting was held a the Algonquin Hotel, home of the legendary Algonquin Round Table</i>. <i>At one of the original Algonquin Round Table gatherings Dorothy Parker, said this, which could equally be said of advertisers:</i><br />
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<h4 style="text-align: center;">
<b>“If you want to know what God thinks of money, just look at the people he gave it to.” [<a href="http://ctt.ec/a85iv" target="_blank">CLICK TO TWEET</a>]</b></h4>
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<b><span style="font-size: small;">Sponsor</span></b><br />
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</span></b><b>Must-attend workshop — Money Matters for Agency Owners</b></h2>
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<span style="font-size: large;"><a href="http://agencymanagementinstitute.com/advertising-agency-training/owner-workshops/financial-firepower/" target="_blank">Register today</a> for your chance to fine-tune your business.</span></div>
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<b>Platforms</b></h4>
<ul>
<li>You might be interested in <a href="http://vocecommunications.com/blog/2015/11/2016-social-network-predictions-back-to-1999/" target="_blank">platform predictions for 2016</a>. <i>In many ways, it's a return to the basics, which is exactly what we need after years of shiny-object syndrome</i>. </li>
<li>Large companies —  particularly media companies — are finding there's a <a href="http://digiday.com/publishers/rise-platforms-publishers-scramble-point-persons/" target="_blank">need for a new role: platform ambassador</a>, who acts as a liaison between their in-house content teams and the major content platforms. </li>
<li><b>Instagram</b></li>
<ul>
<li><a href="http://www.thedailybeast.com/articles/2015/11/07/the-high-cost-of-instagram-modeling.html" target="_blank">It's not all sunshine and roses</a> when you make your living modeling for Instagram.</li>
<li>Instagram's latest update includes <a href="http://recode.net/2015/10/31/instagram-joins-snapchat-twitter-with-new-event-specific-content-streams/?mkt_tok=3RkMMJWWfF9wsRonvKXBZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy924EHWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">curated streams of content of events</a>, much like Twitter and Snapchat.</li>
</ul>
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<li><b>Facebook</b></li>
<ul>
<li>Facebook's stock shot to a new high this week, upon its Q3 earnings call in which <a href="http://recode.net/2015/11/04/facebook-now-serving-one-billion-people-daily/?mkt_tok=3RkMMJWWfF9wsRons6zMZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy924EIWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">the social networking giant beat the street's estimate</a> on earnings and advertising revenue, despite some serious infrastructure spending. </li>
<li>Also, it crossed the 1.55 billion user threshold, with <a href="http://recode.net/2015/11/04/facebook-now-serving-one-billion-people-daily/?mkt_tok=3RkMMJWWfF9wsRons6zMZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy924EIWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">more than 1 billion average daily users</a> over the entire quarter. </li>
<li>Expect Facebook's <a href="http://venturebeat.com/2015/11/04/facebooks-breaking-news-app-notify-will-reportedly-launch-next-week/" target="_blank">news app Notify to launch this week</a>, with content from “dozens of media partners” including Vogue, The Washington Post, Comedy Central, Billboard, and CBS. <i>This is where things will get really interesting between Twitter and Facebook. Twitter, the real-time surfacer of news versus Facebook's drive for more content hosted directly on its platform to keep users there, rather than sending them to third party sites</i>.</li>
<li>ICYMI, the goal of Messenger is not to be a one-size-fits-all app, but <a href="http://venturebeat.com/2015/11/06/facebook-the-goal-of-messenger-is-to-be-a-platform-not-one-app-that-does-it-all/" target="_blank">to be a platform for developers</a>. </li>
<li>Sharing is down year-over-year, according to <a href="http://www.globalwebindex.net/hubfs/Reports/GWI_Social_Report_-_Q3_2015_Summary.pdf?t=1446574539031&utm_campaign=Insight+Reports&utm_source=hs_automation&utm_medium=email&utm_content=22078263&_hsenc=p2ANqtz-_IHM4nQodSnG7QLRlxn1bD8hyZbt2OoHABecShi4pJj7J7_OAUb3MrcFyP1tweIXsUMTOFyH-ObdkVQ1ZYbr_l3KngEZiNarbdtD0-N2Afjs1jJm8&_hsmi=22078263" target="_blank">a report by Global Web Index</a>. Only 34% of Facebook users updated their status, and 37% shared their own photos, down from 50% and 59% a year ago. As a result, <a href="http://www.wsj.com/articles/facebook-prods-users-to-share-a-bit-more-1446520723" target="_blank">Facebook is taking steps to encourage more posting</a>.</li>
<li>Facebook video views now stand at <a href="http://techcrunch.com/2015/11/04/facebook-video-views/#.fvmhl3:YW6V" target="_blank">8 billion views per day</a> — double what it reported in April.</li>
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<li><b>Snapchat</b></li>
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<li>Facebook isn't the only platform that's dominating in video views. Snapchat has tripled its video views since May, with <a href="http://www.ft.com/intl/cms/s/0%2Fa48ca1fc-84e7-11e5-8095-ed1a37d1e096.html#axzz3qx3Twyyr" target="_blank">over 6 billion views per day</a>. </li>
<li>Snapchat is <a href="http://recode.net/2015/10/30/snapchats-money-train-gains-steam-with-new-sponsored-lenses-ad/" target="_blank">making good money on its Sponsored lenses</a>, in addition to its ads in the Discover section.</li>
<li>In the latest privacy update, the platform let users know that<a href="http://mashable.com/2015/11/01/snapchat-privacy-policy-update/#1ty1W8CbugqE" target="_blank"> it is not storing their private photos</a>.  </li>
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<li><b>Twitter</b></li>
<ul>
<li>Another <a href="http://www.theatlantic.com/technology/archive/2015/11/conversation-smoosh-twitter-decay/412867/?1446488530766=1" target="_blank">are-they-dead-yet look at Twitter</a>, this time from The Atlantic. <i>They win for most creative image, anyway</i>.</li>
<li>Twitter has <a href="https://blog.twitter.com/2015/hearts-on-twitter" target="_blank">eliminated Favorites in favor of like-hearts</a>. The change extends to Vine and was already part of Periscope. <i>What's not to like?</i></li>
<li><a href="https://blog.twitter.com/2015/introducing-twitters-public-policy-transparency-page" target="_blank">A new Public Policy Page</a> shows the important work Twitter is doing on things like freedom of speech, Internet freedom, privacy, online safety, disaster response, corporate intellectual property and more. <i>For all of the hoo-hah of whether or not Twitter is useful or has a place, it's worth a visit to this site to see the impact of Twitter around the world</i>.</li>
</ul>
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<li><b>LinkedIn</b></li>
<ul>
<li>Changes to the way LinkedIn Groups are managed have created <a href="http://marketingland.com/why-the-new-linkedin-group-changes-are-a-community-managers-worst-nightmare-150048" target="_blank">problems for community managers</a>.</li>
<li>LinkedIn doesn't seem to have too much going for it right now <a href="http://www.scottmonty.com/2015/11/linkedin-whats-happened-to-you.html" rel="nofollow" target="_blank">in the way of user design or user experience</a>. Here's how one dissatisfied user <a href="http://heylinkedin.com/" target="_blank">took matters into his own hands with a complete redesign</a>.</li>
</ul>
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<ul>
<li>The GWI report also indicates that <a href="http://www.globalwebindex.net/hubfs/Reports/GWI_Social_Report_-_Q3_2015_Summary.pdf?t=1446574539031&utm_campaign=Insight+Reports&utm_source=hs_automation&utm_medium=email&utm_content=22078263&_hsenc=p2ANqtz-_IHM4nQodSnG7QLRlxn1bD8hyZbt2OoHABecShi4pJj7J7_OAUb3MrcFyP1tweIXsUMTOFyH-ObdkVQ1ZYbr_l3KngEZiNarbdtD0-N2Afjs1jJm8&_hsmi=22078263" target="_blank">time spent on social networks is up this year</a> as is the average number of user accounts. <i>This means that consumers are spreading their time between more networks, spending less on each one individually</i>.</li>
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<b>Trivia question: Amazon surprised the world last week by doing what? *</b></h3>
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<b>Collaborative Economy</b> </h4>
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<li style="text-align: left;">Proposition F was in front of San Francisco voters last week, and <a href="http://www.sfchronicle.com/bayarea/article/Prop-F-Measure-to-restrict-Airbnb-rentals-6609176.php?t=d6f238244c61146f10" target="_blank">the measure to restrict Airbnb rentals was defeated 55% to 45%</a>.</li>
<li style="text-align: left;"><a href="http://www.bloomberg.com/news/articles/2015-11-03/uber-sticks-to-china-expansion-plan-as-regulatory-curbs-loom?mkt_tok=3RkMMJWWfF9wsRons6zKZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy924EJWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">Uber is continuing with its China expansion plans</a>, despite major regulatory roadblocks.</li>
<li style="text-align: left;">How do Uber and Airbnb influence legal and regular policy? <a href="http://www.nytimes.com/2015/11/05/technology/airbnb-and-uber-mobilize-vast-user-base-to-sway-policy.html?WT.nav=top-news&action=click&module=photo-spot-region&pgtype=Homepage&region=top-news&_r=0" target="_blank">By activating their extensive user base</a>. <i>This is where having loyal customers and fans truly helps businesses</i>. </li>
<li style="text-align: left;">The peer-to-peer vehicle rental service <a href="http://techcrunch.com/2015/11/03/relayrides-rebrands-as-turo-and-raises-47-million-led-by-kleiner/" target="_blank">Relay Rides has rebranded as Turo</a>.</li>
<li style="text-align: left;">Uber is looking to raise another $1 billion, bringing its valuation as high as <a href="http://money.cnn.com/2015/10/27/investing/uber-ford-gm-70-billion-valuation/index.html?section=money_markets" target="_blank">$70 billion <span style="color: black;">— </span>higher than GM, Ford or Honda</a>. How is this possible? <i>Our guess: Unicorn farts</i>.</li>
<li style="text-align: left;"><a href="http://mashable.com/2015/11/03/taco-bell-exec-fired-uber-attack/#SsjSBJPO0sqc" target="_blank">A Taco Bell executive was fired after attacking an Uber driver</a> — one that had a dashboard cam that captured the drunkard's questionable passenger etiquette. <i>We have to say, we're surprised. Usually, people go on a bender and then go to Taco Bell</i>.</li>
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<b>Audio</b></h4>
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<li style="text-align: left;">Spotify isn't killing the music industry; it's leading the way to the future of music, which is <a href="http://fivethirtyeight.com/features/maybe-spotify-isnt-killing-the-music-industry-after-all/" target="_blank">streaming rather than ownership</a>.</li>
<li style="text-align: left;">Facebook is doing its part to make music streaming mainstream as it <a href="http://www.theverge.com/2015/11/5/9671754/facebook-music-stories-news-feed-apple-music-spotify" target="_blank">adds Apple Music and Spotify song clips to your News Feed</a>.</li>
<li style="text-align: left;">The second season of <a href="http://www.niemanlab.org/2015/11/aiming-to-grow-beyond-the-existing-podcast-audience-serial-will-also-stream-on-pandora/" target="_blank">"Serial" will stream on Pandora</a>. <i>There was some confusion about the term "exclusive" in the announcement; producers assured everyone that Serial would still be available as previously, just that Pandora was added as a streaming partner</i>. </li>
<li style="text-align: left;"><b>Podcast Recommendation of the Week</b>. This week, check out <a href="http://www.quickanddirtytips.com/grammar-girl" target="_blank">Grammar Girl</a>, recommended by Erik Deckers. Your friendly guide to the world of grammar, punctuation, usage, and fun developments in the English language. <i>Do you have a podcast recommendation for us? Add yours to our Google Sheet: <a href="http://smonty.co/yourpodcasts">smonty.co/yourpodcasts</a></i></li>
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<b>Content / Customer Experience</b></h4>
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[<i><b>Note</b>: this section is expanding to include customer experience-related material, as it reasonably represents the offline version of content marketing.</i>]</div>
<ul><b></b></ul>
<ul>
<li>Blogging is the grandfather of content marketing, and there are still <a href="http://contentmarketinginstitute.com/2015/11/latest-blogging-trends/" target="_blank">things you can learn from the latest blogging trends</a>.</li>
<li>Cyber Monday shoppers say that a poor online experience is enough to keep them from visiting a retailer's physical store: <a href="https://www.bulldogreporter.com/integrated-retail-pr-nearly-half-of-cyber-monday-shoppers-say-a-poor-online-experience-could-keep-them-out-of-a-retailers-physical-store/" target="_blank">47% say that they'd have second thoughts of visiting a retailer's store after a less-than-stellar online experience</a>.</li>
<li>If you want to deliver a breakthrough customer experience, <a href="http://www.mckinsey.com/insights/organization/What_it_takes_to_deliver_breakthrough_customer_experiences?cid=other-eml-alt-mip-mck-oth-1511" target="_blank">spend time in your customers' shoes</a>. McKinsey recommends this and six other key tactics as large companies push the boundaries and adopt next-generation digital thinking and practices.</li>
<li>Microsoft announced <a href="https://blog.onedrive.com/onedrive_changes/" target="_blank">changes to its OneDrive plans this week</a>, including <a href="http://arstechnica.com/information-technology/2015/11/microsoft-drops-unlimited-onedrive-storage-after-people-use-it-for-unlimited-storage/" target="_blank">revoking unlimited storage for paying customers</a>, replacing its 100GB and 200GB plans with a 50GB plan, and reducing its free plan from 15GB to 5GB. <i>We're guessing they dropped unlimited storage because people were actually using it. This should go without saying but don't be like Microsoft</i>.</li>
<li>Not to be outdone, Comcast didn't announce but was caught <a href="http://mashable.com/2015/11/07/comcast-data-caps/#vXMvlmowtuqV" target="_blank">quietly expanding a plan to limit the amount of data customers can use each month</a>. </li>
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<li><a href="http://www.theverge.com/smart-home/2015/11/7/9687976/comcast-data-caps-are-not-about-fixing-network-congestion" target="_blank">The PR memo to their customer service team</a> (<i>those poor people</i>) told them to avoid using the term "data cap," as there isn't a limit on data. <i>Evidently there isn't a limit on being weasels</i>.</li>
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<b>Privacy / Security / Legal</b></h4>
<ul>
<li>Here's a way to get people to read that overly long legalese in your Terms and Conditions: <a href="http://www.gq.com/story/itunes-agreement-graphic-novel" target="_blank">turn it into a graphic novel</a>.</li>
<li>Think twice about that negative review: some <a href="http://www.buzzfeed.com/hamzashaban/companies-are-attacking-consumers-for-bad-reviews-now-congre#.efprkPokz" target="_blank">companies are suing consumers who post negative reviews</a>. But Congress is looking into <a href="http://www.bizjournals.com/bizjournals/washingtonbureau/2015/11/congress-may-ban-gag-clauses-that-prohibit.html?page=all" target="_blank">legislation to ban such "gag orders."</a> <i>If you can't say something nice...get a lawyer</i>?</li>
<li>If you're thinking about starting an Indiegogo or Kickstarter for your business or project, the SEC has 685 pages of juicy <a href="http://venturebeat.com/2015/11/02/the-secs-new-685-page-crowdfunding-rules-what-you-need-to-know/" target="_blank">information on crowdfunding rules</a> you need to read.</li>
<li>FYI, there are still some <a href="http://arstechnica.com/business/2015/11/fcc-wont-force-websites-to-honor-do-not-track-requests/" target="_blank">sites out there that don't have to honor FCC do-not-track requests</a>. These include sites like Google, Facebook, YouTube, Pandora, Netflix, and LinkedIn.</li>
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<b>* Answer to the trivia question above: </b></h3>
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<li>Amazon made headlines by <a href="http://www.theverge.com/2015/11/2/9661556/amazon-books-first-physical-bookstore-opening-seattle" target="_blank">opening a physical store in Seattle this week</a>. The retail giant's online presence has resulted in the closing of hundreds of independent bookstores over the years. <i>Thus, clearing the way for its own physical stores</i>.</li>
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<b>When You Have the Time: Essential Watching / Listening / Reading</b> </h4>
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<li>An enterprising British man has created <a href="http://www.entertainmentwise.com/culture/kardblock-british-man-creates-app-that-filters-out-all-mentions-of-the-kardashians-25878/" target="_blank">an app that filters out all Kardashian activity</a>. <i>While we may not be on board with AdBlock, we'll support this. Can we make him an honorary U.S. citizen while we're at it?</i></li>
<li><a href="http://greenlightavet.com/" target="_blank">Greenlight A Vet</a>: Change one light to green in a visible location-on your porch, in your home, or at your office-and keep it glowing every day as a symbol of appreciation and support for our veterans. Then, share your support by taking a picture of your green light and posting it using the hashtag <a href="http://corporate.walmart.com/greenlight-a-vet" target="_blank">#greenlightavet</a>.</li>
<li>If you're in the advertising / marketing / communications industry, you might be accustomed to <a href="http://www.adweek.com/adfreak/watch-people-other-industries-react-hilariously-being-asked-free-spec-work-167945" target="_blank">giving away your intellectual property for free</a>. Here's how other industries respond:</li>
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<a href="http://smonty.co/announcemt" rel="nofollow" target="_blank">I advise brands and agencies to help them improve their communications and digital acumen</a>. Please <a href="http://www.scottmonty.com/p/contact.html" rel="nofollow" target="_blank">get in touch</a> if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.</div>
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<i>Image credit: <a href="https://www.flickr.com/photos/66164549@N00/2771844162" target="_blank">Keven Law (Flickr)</a> </i><br />
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The Week in Digital — November 9, 2015

Determining the bigger weasel — Comcast or Microsoft, Netflix vs. everybody, the rise of artificial intelligence in everything, the Cam...

Scott Monty - Strategic Communications & Leadership Advisor