Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

A dentist and the Internet claim their latest victims, the rise of BuzzFeed TV, few brands are prepared for moments of intent, Twitter doesn't get Periscope, Facebook aims to monetize its messaging apps, Instagram may be taking in more mobile revenue than Google and Twitter in two years, LinkedIn to syndicate its users content (for free), the college president that became an Uber driver, determining who owns an audience, CVS and IBM's Watson pair up for predictive analytics in healthcare, how security experts stay safe online, what a digital detox does to you and more, it's The Week in Digital.

A roundup of relevant links affecting our industry.

Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Based on subscriber feedback, we're now shifting to a Monday morning release. Please subscribe - either to the full feed or just to this newsletter to keep up to date on developments.

If you’re on Flipboard, you can get these links - and additional ones - by subscribing to the The Week in Digital Magazine at smonty.co/flipdigital.

News items are in regular text; additional commentary has been added in italics.


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Collaborative Economy 

As allegedly “innovative” firms increasingly influence our economy and culture, they must be held accountable for the power they exercise. Otherwise, corporate nullification will further entrench a two-tier system of justice, where individuals and small firms abide by one set of laws, and mega-firms create their own regime of privilege for themselves and power over others."


  • Pandora is allowing brands to purchase a full hour of programming for its free listeners (up from the standard 30 minutes). Initial tests show a 30% rise in purchase intent. It's an interesting experiment as Pandora continues to balance subscriber revenue with advertiser revenue.


Social Fresh Conference, Sept 23-25 in Tampa, has less than 100 tickets left. This year's speaker list is outstanding! Featuring Jay Baer, Scott Monty, Chris Brogan, Twitter, HP, Patron, Priceline, Buffer, The Today Show, American Eagle and more. Social Fresh is one track, with no fluff — filled with highly actionable and practical content.


Metrics / Measurement / Data

Privacy / Security / Legal

  • The U.S. is retaliating against China for the unauthorized breach of the Office of Personnel Management database that resulted in the exposure of personal data of some 20 million Americans. 
  • How often has your data been exposed to hackers? Here's a handy tool to find out
  • Actor James Woods is suing Twitter for $10 million over what he called "defamatory and derogatory" tweets from an individual using the name Abe Lists. Such an action would require Twitter to unmask the pseudonymous individual.
  • Twitter is deleting stolen jokes based on copyright grounds. Writers and comedians have asked the service to crack down on accounts that re-tweet their jokes without attribution, and Twitter is complying with some requests. Maybe James Woods should just write some jokes about himself.
  • New York Magazine ran a piece on the Bill Cosby story in which 35 of his alleged victims were shown on its cover. Coincidentally, a hacker took the site down with a distributed denial-of-service (DDoS) attack - not because he was pro-Cosby, but he because hated New York. 
    • The site took the attack in stride, posting the story to its social network pages and resolved the issue within 24 hours. 
    • The good news is there are plenty of options for publishers these days, and a site takedown does not mean they need to go dark. Coupled with the story in our Content section, it's an important lesson in reaching your audience.

When You Have the Time: Essential Watching / Listening / Reading 

  • Last year, a Seattle-area CEO decided to make a $70,000 minimum wage for his employees. While many lauded the decision and proclaimed the executive a progressive visionary, there was a significant and surprising backlash. Consider this part of the law of unintended consequences.
  • If you've ever thought about going on a digital detox, here's some motivation: being too connected results in narcissism, loss of empathy and insomnia. But here's what really happened when a group of digitally-connected individuals was subjected to days without their devices.
  • We all procrastinate. You might be surprised to know that procrastination is more a function of our emotion than of time management. Here's how to get out of the cycle of procrastination. Something to read the next time you're procrastinating.

I consult with agencies and brands to help them improve their corporate and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to advise your group, or to address an audience at your next corporate or industry event.

Top image credit: Robert Couse-Baker (Flickr)