Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

The New York Times surprises with its digital subscriber numbers, a slowing of digital marketing budgets, Google tightens its ad technology, morale is low at Twitter, Facebook gets into livestreaming video- in a limited way - and will snitch on you to your banker, leaked documents from Uber provide a partial look at its finances, a San Franciscan denounces laundromats and exposes a wealth gap, a popular YouTube series develops a print publication, why it's so difficult to find a good analytics hire, a plethora of security breaches, the death of the Internet and more, it's The Week in Digital.

A roundup of relevant links affecting our industry.

Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Based on subscriber feedback, we're now shifting to a Monday morning release. Please subscribe - either to the full feed or just to this newsletter to keep up to date on developments.

If you’re on Flipboard, you can get these links - and additional ones - by subscribing to the The Week in Digital Magazine at smonty.co/flipdigital.

News items are in regular text; additional commentary has been added in italics.

If you're interested in getting your hands on some books, ebooks or other material that can help you become a smarter communicator or marketer, please see our Recommended Reading section.



    • Facebook
      • Facebook may or may not be beating YouTube at its own game. But one disgruntled YouTuber took it upon himself to clarify the battle with Theft, Lies and Facebook Video. It seems to us that these are two very different beasts: Facebook is about serendipitous views of videos shared by your friends and brands that you like; YouTube is very much about search and discovery. Should Facebook ever decide to get its act together on search, then YouTube/Google might need to worry.
      • Facebook launched Live, its livestream video feature in its Mentions app. At this point, it's only for Pages of celebrities, athletes, musicians and influencers who have Verified accounts. The rest of we mere mortals will have to be satisfied with Meerkat and Periscsope.
      • Facebook filed patents that indicate it can help lenders by determining whether you're loan-worthy by looking at your social connections. Some are crying foul. But it just goes to show your mom was right: you really are judged by the company you keep.
    • An often-overlooked and simple platform is Imgur, a visual communications tool that has millions of dedicated users. Advertisers are starting to catch on. Its young audience is about 75% male and has a large crossover with reddit.
    • In two separate posts, I saw some experienced professionals indicate that they were alternately bored by Twitter and found Periscope uninteresting. It's not the platform; it's how you use it (or who you follow). That's not to say that Twitter couldn't make things easier to manage or that Periscope couldn't surface interesting content. But much of what need to be done - even on Facebook - is based on how you manage the platform, not how the platform manages you.

    Collaborative Economy 



    Social Fresh Conference, Sept 23-25 in Tampa, has less than 100 tickets left. This year's speaker list is outstanding! Featuring Jay Baer, Scott Monty, Chris Brogan, Twitter, HP, Patron, Priceline, Buffer, The Today Show, American Eagle and more. Social Fresh is one track, with no fluff — filled with highly actionable and practical content.


    Metrics / Measurement / Data

    • You probably have an analytics job opening at your company. After all, it's a hot area in digital marketing and communications right now. But why is it so difficult to find a good analytics candidate?
    • Brands are looking beyond holding companies, advertising agencies and media buying firms to drive marketing performance and handle exploding data, digital migration and channel fragmentation. The new candidates are more likely to be specialists than the traditional incumbents. If history is any guide, expect a raft of these specialty providers to be acquired by the holding companies within a year.
    • Here's a great use for big data: improving the customer experience. From predicting staffing needs to tracking customer behavior, there are practical applications that make for a happier customer.

    Privacy / Security / Legal

    When You Have the Time: Essential Watching / Listening / Reading 

    I consult with agencies and brands to help them improve their corporate and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project, to advise your group, or to address an audience at your next corporate or industry event.

    Top image credit: Hosting Canada