Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

News Corp gets more digital, a new ad blocker blocker, U.S. digital trends,Flipboard puts together a resource for marketers and communicators, Twitter gets Lightning fast, Facebook allows you to prioritize what you see, Uber has a rough week, LastPass and the Houston Astros get hacked, an essential report on the sharing economy, the great secret of influencer marketing, a long read on the marketing machine and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Please subscribe - either to the full feed or just to this newsletter to keep up to date on developments.

If you’re on Flipboard, you can get these links and more by subscribing to the This Week in Digital Magazine.

News items are in regular text; additional commentary has been added in italics.


  • Last year, the New York Times digital report was greeted with surprise and awe. This week, News Corp - owner of the Wall Street Journal - announced that it would be cutting jobs and shifting resources to digital media. Areas for hiring include mobile offerings, interactive graphics and data-driven journalism. 
    • If history is any guide, look for this trend to continue at other reputable news organizations and brands.
  • Brands have had to worry about ad blocking technology more frequently in the last year. So, ad tech veteran Ben Barokas is launching Sourcepoint, a solution to block ad blockers. That's right - an ad blocker blocker.
    • We're just waiting for the next inevitable iteration: a blocker to block blockers that block ad blockers. Or put more simply, an ad blocker blocker blocker. [TWEET THIS]
  • What do customers want? Everything! When do they want it? Now! Their list of demands includes: access to services faster than ever, 24/7 access and connectivity, access on an increasing number of platforms and more. Companies are on point to innovate and meet customer demands more and more each year thanks to technology.


  • Flipboard
  • Twitter
    • Twitter announced new features to help people discover products and places: product and place pages and collections that will have more information about a place, service, product or brand.
    • An interview with the leader that some think should be the next CEO of Twitter includes many nuggets, including who should acquire his company, Nuzzel.
    • Twitter will begin operating even more at the speed of real time with its new Project Lightning, a visually-driven, curated collection of tweets. One thing Facebook will never beat Twitter at is real-time news. This is the kind of innovation that should have been more regular under Dick Costolo's watch; we're just glad he gets to see it get a start before he departs.

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    Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches are appearing every day. Yet in most companies the organizational structure of the marketing function hasn’t changed since the practice of brand management emerged, more than 40 years ago.

ICYMI, I'm launching a consultancy to help brands and agencies with their corporate and digital acumen. Please get in touch if you'd like to put my experience and digital smarts to work on a project or to advise your group.