Scott Monty

This Week in Digital - March 27, 2015

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<a href="http://4.bp.blogspot.com/-KibOFvwb8lo/VRVzhikBu6I/AAAAAAAAeFQ/wf_nToep274/s1600/DKW_F8_Cabrio_20PS_1940_1.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="The original F8 conference" border="0" src="http://4.bp.blogspot.com/-KibOFvwb8lo/VRVzhikBu6I/AAAAAAAAeFQ/wf_nToep274/s1600/DKW_F8_Cabrio_20PS_1940_1.jpg" height="365" title="DKW F8 Cabriolet" width="640" /></a></div>
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A big week for Facebook at f8, Twitter says "up, Periscope," how to out a lying Yelper, Google stays in the game with in-app options and a smartwatch, Facebook offers to host news stories directly on its site, some amazing Airbnb success stories, how one city regulated taxis so heavily that ridesharing has soared, the economics of podcasting, the impact of zero-based budgeting on measurement, Larry King tweets - but you'll never guess how, an essential video on the power of heliotropic leadership and more, it's <b>This Week in Digital</b>.<br />
<br />
A roundup of relevant links affecting our industry.<br />
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Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Please subscribe - either to <a href="http://www.feedblitz.com/f/?sub=95082" target="_blank">our full feed</a> or <a href="http://www.feedblitz.com/f?sub=968961" target="_blank">just to this newsletter</a> to keep up to date on developments.<br />
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If you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O" target="_blank"><i>This Week in Digital Magazine</i></a>.<br />
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News items are listed below; <i>additional commentary has been added in italics</i>.<br />
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<h4>
<b>Industry</b></h4>
<ul>
<li>The traditional newspapers are in decline. <a href="http://www.theguardian.com/artanddesign/2015/mar/21/philadelphia-inquirer-american-newspaper-will-steacy" target="_blank">A photojournalist spent five years chronicling the slow death of the industry</a> amid harsh realities of the digital world. (The Guardian)</li>
<li><a href="http://www.pewglobal.org/2015/03/19/internet-seen-as-positive-influence-on-education-but-negative-influence-on-morality-in-emerging-and-developing-nations/">A new survey</a> by Pew Research Center finds that the majority of the population in most nations now <a href="http://www.theatlantic.com/technology/archive/2015/03/its-a-social-world-after-all/388406/" target="_blank">uses the Internet every day</a>. (The Atlantic)</li>
<li>You know who loves brands? Brand managers. After all, this is the group that's most likely to talk about brand love. <a href="http://adcontrarian.blogspot.com/2015/03/what-brand-babblers-dont-understand.html" target="_blank">Consumers, on the other hand, not so much</a>. They just want a reliable product that does what it claims to do in the course of their busy days. (Ad Contrarian)</li>
<li>Check out <a href="http://nowiknow.com/aromattic/" target="_blank">this clever idea from Dunkin Donuts in South Korea</a>: a particular sound emitted from Dunkin radio commercials triggered a coffee-scented air freshener on buses, and when passengers were dropped off near store locations, they were more likely to buy coffee. (Now I Know)</li>
<li>Speaking of coffee: <a href="http://arstechnica.com/business/2015/03/an-afternoon-at-saps-latest-silicon-valley-venture-a-coffee-shop/" target="_blank">SAP has opened a coffee shop in Palo Alto</a> to encourage a place for innovators to gather and exchange ideas. (Ars Technica)</li>
<li>Comcast has decided that what it needs is note an overhaul of its corporate culture, but rather <a href="http://consumerist.com/2015/03/23/comcast-says-its-tripling-size-of-social-media-customer-service-team/" target="_blank">more social media customer service reps</a>. (The Consumerist)</li>
<li>Here's one way to out dishonest Yelpers: <a href="http://sf.eater.com/2015/3/24/8285033/local-chinese-restaurant-calls-out-dishonest-yelper-with-surveillance" target="_blank">use your store's surveillance video footage to show they're lying</a>. (San Francisco Eater)</li>
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<b>Platforms</b></h4>
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<li><b>Google</b></li>
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<li>Not to be outdone by last week's Apple Watch news, <a href="http://www.bloomberg.com/news/articles/2015-03-19/google-and-tag-heuer-s-smartwatch-could-change-the-game-for-apple" target="_blank">Google and Intel are teaming up with TAG Heuer for a luxury connected watch</a>. (Bloomberg) </li>
<li>YouTube is releasing a livestreaming update, <a href="http://www.dailydot.com/esports/youtube-google-esports-livestreaming/" target="_blank">focusing on gaming and esports</a>. (Daily Dot)</li>
<li>The FTC reported that <a href="http://www.wsj.com/articles/how-google-skewed-search-results-1426793553" target="_blank">Google skewed search results</a>, purposefully <a href="http://marketingland.com/ftc-report-google-purposely-demoted-competiting-shopping-sites-122234" target="_blank">demoting competing shopping sites</a> in its own favor. (WSJ and Marketing Land)</li>
<li>Google is working on a project that will allow users <a href="http://recode.net/2015/03/24/google-working-on-project-to-let-you-receive-and-pay-bills-directly-inside-gmail/?mkt_tok=3RkMMJWWfF9wsRonuK3MZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy+34cHWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">to pay bills directly within Gmail</a>. (re/code)</li>
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<li><b>Facebook</b></li>
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<li>Facebook is offering to <a href="http://www.nytimes.com/2015/03/24/business/media/facebook-may-host-news-sites-content.html?mwrsm=Email&_r=0" target="_blank">host publishers' content directly on Facebook</a> (as opposed to sending people back to news outlets' websites) and splitting the ad money.</li>
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<li>Naturally, a powerhouse like <a href="http://recode.net/2015/03/24/jonah-peretti-explains-why-buzzfeed-is-happy-to-cut-a-theoretical-deal-with-facebook/?mkt_tok=3RkMMJWWfF9wsRonuK3MZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy+34cHWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">BuzzFeed is happy with this arrangement</a>. Be sure to click through to watch the video with Jonah Peretti explaining why. (re/code)</li>
<li>But <a href="https://medium.com/@davepell/don-t-take-a-flying-leap-897f98c62840" target="_blank">Dave Pell cautions news organizations not to take a flying leap of faith</a>, because tech companies understand tech, not news. (Medium)</li>
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<li>Facebook's f8 developer conference was this week, and during the presentation Mark Zuckerberg referred to Facebook as a "<a href="http://venturebeat.com/2015/03/25/everything-facebook-announced-today-during-its-f8-developer-conference/" target="_blank">family of world-class apps to help people share in different ways</a>." (Venture Beat)</li>
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<li><b>Facebook for the Internet of Things</b>: the company introduced new SDKs for its Parse mobile app development platform, to let <a href="http://venturebeat.com/2015/03/25/facebooks-parse-unveils-sdks-for-the-internet-of-things/" target="_blank">developers incorporate data from Internet-connected devices</a>. (Venture Beat)</li>
<li><b>Messenger for Businesses</b>: the Messenger app will have the potential to support <a href="https://developers.facebook.com/blog/post/2015/03/25/introducing-messenger-platform-and-businesses-on-messenger/?__mref=message_bubble" target="_blank">shopping, receipts and package tracking</a>, among other things. (Facebook)</li>
<li><b>Embedded Video Player</b>: now <a href="http://thenextweb.com/insider/2015/03/25/facebook-introduces-an-embedded-video-player/" target="_blank">videos will be embeddable outside of Facebook</a>, putting its video platform on a more level playing field with YouTube. (The Next Web)</li>
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<li><a href="http://www.mediapost.com/publications/article/246343/facebook-rolls-out-blueprint-program-for-agencies.html?edition=81302" target="_blank">Facebook has created Blueprint</a>, a program that combines online courses, in-person training and certification on campaign optimization and measurement, to help agencies better understand Facebook's offerings. <i>And no doubt, to steer more ad dollars in its direction</i>. (MediaPost)</li>
</ul>
<li><b>Twitter</b></li>
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<li><a href="https://blog.twitter.com/2015/introducing-periscope" target="_blank">Twitter introduced Periscope</a>, a Meerkat rival that it purchased in January. (Twitter)</li>
<li>It seems that <a href="http://www.theverge.com/2015/3/26/8293353/periscope-live-streaming-twitter-meerkat" target="_blank">Periscope's killer feature</a> is the ability to replay video (Meerkat leaves you with dead links in your Twitter stream).</li>
<li>Be careful: that <a href="http://mashable.com/2015/03/25/meerket-data-plans-wireless-companies/" target="_blank">livestreaming selfie addiction is costing you</a>. <i>The wireless providers must be rubbing their hands together with glee.</i> (Mashable)</li>
<li>Twitter is <a href="http://recode.net/2015/03/23/twitter-testing-autoplay-video-ads/" target="_blank">testing autoplay video ads</a>. (re/code)</li>
<li><a href="https://medium.com/@dens/six-years-in-a-few-thoughts-on-foursquare-1ec31cbbe51c" target="_blank">Foursquare will be used to power location-based tweets</a> in a new deal between the location app and Twitter. (Medium)</li>
<li><a href="http://adage.com/article/digital/twitter-cmos-data-ad-impressions/297705/?ttl=1427734261" target="_blank">Twitter loves T-Mobile CEO John Legere</a>. Why? Hint: it's about data, not advertising. (Ad Age) [<i>Disclosure: client</i>]</li>
</ul>
<li>In one image, <a href="http://recode.net/2015/03/26/heres-the-chart-that-explains-why-media-companies-are-obsessed-with-snapchat/" target="_blank">here's why advertisers are so excited about Snapchat</a>. <i>But be careful about assumptions: 45% of 100 million is a lot less than 16% of 1.4 billion.</i> (re/code)</li>
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<a href="http://4.bp.blogspot.com/-NnpKoC4KuYs/VRVeEVpmeHI/AAAAAAAAeDg/LClUGZIB2rE/s1600/Demographics%2Bof%2Bmajor%2Bsocial%2Bnetworks%2B-%2BComScore.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-NnpKoC4KuYs/VRVeEVpmeHI/AAAAAAAAeDg/LClUGZIB2rE/s1600/Demographics%2Bof%2Bmajor%2Bsocial%2Bnetworks%2B-%2BComScore.png" height="414" width="640" /></a></div>
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<b>Collaborative Economy</b> </h4>
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<li><b>Airbnb</b></li>
<ul>
<li>Ever wonder what <a href="http://www.huffingtonpost.com/2015/03/20/successful-airbnbs_n_6885714.html" target="_blank">the top Airbnb in each state</a> is? Wonder no more. (HuffPo)</li>
<li>Here are <a href="https://www.fastcompany.com/3043468/the-secrets-of-airbnb-superhosts" target="_blank">the secrets that six-figure earners on Airbnb</a>. (Fast Company)</li>
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<li><b>Uber</b></li>
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<li>Uber (and its ilk) wouldn't work <a href="http://qz.com/312537/the-secret-to-the-uber-economy-is-wealth-inequality/" target="_blank">if it weren't for two things</a>: a market need that's scalable and a working class willing to work for wages that are affordable to customers - in effect, inequality. The problem is they're literally eliminating the middlemen, which means there's no upward mobility to being an Uber driver. (Quartz)</li>
<li>On the heels of the news that Uber vehicles outnumber cabs, <a href="http://www.usatoday.com/story/tech/2015/03/20/uber-success-taxis-medallions-congestion/25027241/" target="_blank">New York City's taxi industry wants to put a curb on Uber</a> "until this could be studied." <i>Knowing how government works, Uber could go public, split into three companies and start another line of business before the Taxi License Commission figures it out.</i> (USA Today)
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<li><a href="http://www.phillymag.com/news/2015/03/24/woman-raped-uberx-philadelphia/" target="_blank">Another rape by an Uber driver</a> was reported in Philadelphia this week. (Philadelphia Magazine)</li>
<li><a href="http://techcrunch.com/2015/03/22/uber-times-internet/" target="_blank">Times Internet of India has made a strategic investment in Uber</a>, similar to Baidu's investment in China. The arrangement is designed to drive more awareness. (TechCrunch)</li>
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<li>Kauidi and Didi, <a href="http://www.forbes.com/sites/ellenhuet/2015/03/19/kuaidi-didi-merger-uber-in-china/" target="_blank">the two largest taxi-hailing apps in China, are merging</a>. Between the two, they account for over 99% of the market in China and are owned by Alibaba and Tencent, respectively. (Forbes) </li>
<li>In 2009, the Santa Monica city officials arbitrarily determined that there were too many taxis for its residents, so they restricted the number with municipal regulations. The joke is on them, as the five taxi companies permitted to operate in the city <a href="http://www.theatlantic.com/business/archive/2015/03/santa-monicas-failed-attempt-to-limit-the-taxi-options-of-its-residents/388388/" target="_blank">saw more than a quarter of their business evaporate between 2013 and 2014</a>. <i>Hmm. And we wonder how a regulated Internet is going to turn out?</i> (The Atlantic) </li>
<li>By now you've noticed that there seems to be "an Uber for" everything. <a href="http://qz.com/311217/poem-theres-an-uber-for-x/" target="_blank">This poem</a> chronicles exactly what we've got so far. (Quartz)</li>
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<a href="http://ctt.ec/6aqA4" target="_blank">Between Uber for weed,</a></div>
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<a href="http://ctt.ec/6aqA4" target="_blank">And Uber for sex,</a></div>
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<a href="http://ctt.ec/6aqA4" target="_blank">You name it,</a></div>
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<a href="http://ctt.ec/6aqA4" target="_blank">There’s likely an Uber for X.</a></div>
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<a href="http://ctt.ec/6aqA4" target="_blank">Click to tweet!</a></div>
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<b>Content</b></h4>
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<li>Content marketing is hard. It's akin to journalism (and see above for the struggles that the newspaper industry is undergoing) and it requires significant resources, including a grand strategy and an equally grand budget. But there are <a href="http://www.emarketer.com/Article/How-Overcome-Content-Marketing-Struggles/1012255?ecid=SOC1000" target="_blank">ways to overcome these content marketing challenges</a>. (eMarketer)</li>
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<a href="http://3.bp.blogspot.com/-yW6TrsnIDC0/VRVrC_dyyjI/AAAAAAAAeDw/JSVp0tIQsfA/s1600/repurposing%2Bcontent.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-yW6TrsnIDC0/VRVrC_dyyjI/AAAAAAAAeDw/JSVp0tIQsfA/s1600/repurposing%2Bcontent.gif" /></a></div>
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<b><i>John Cleese will be keynoting at <a href="http://cmi.go2cloud.org/aff_c?offer_id=22&aff_id=1159&url_id=106" target="_blank">Content Marketing World 2015</a> in September. No mention of whether he'll do a silly walk or a silly talk, but <a href="http://cmi.go2cloud.org/aff_c?offer_id=22&aff_id=1159&url_id=118" target="_blank">you can register here</a>.</i></b><br />
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<span style="font-size: x-small;">[Disclosure: affiliate link]</span><br />
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<b>Audio</b></h4>
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<li>A fascinating look at <a href="http://www.cjr.org/first_person/the_economics_of_the_podcast_boom.php" target="_blank">the economics of podcasting</a> and how the opportunities are ripe for media companies, if they play their cards right. So far, the "native ad" approach that gives online print publications so much angst is a perfect fit here. (Columbia Journalism Review)</li>
<li>If you think they've been successful on the web, then <a href="http://blogs.wsj.com/cmo/2015/03/24/buzzfeed-podcasts/" target="_blank">BuzzFeed's podcast debut should be equally as impressive</a>. Their new weekly show, Internet Explorer debuted. <i>And no doubt they got clearance to use that name since Microsoft announced they're <a href="http://www.npr.org/blogs/thetwo-way/2015/03/18/393914128/microsoft-is-phasing-out-internet-explorer" target="_blank">killing Internet Explorer</a> in the next Windows update</i>. (WSJ CMO Today)</li>
<li>In a new report, streaming music providers are having a difficult time <a href="http://www.businessinsider.com/streaming-music-companies-have-had-uneven-success-shifting-ad-supported-listeners-to-paid-accounts-2015-3" target="_blank">converting ad-supported listeners to regular paying customers</a>. (Business Insider Intelligence)</li>
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<a href="http://2.bp.blogspot.com/-5fF0eTigVrw/VRTN6fbEEhI/AAAAAAAAeDM/5IDEAdp9Wws/s1600/pandorarevenue(global)-1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-5fF0eTigVrw/VRTN6fbEEhI/AAAAAAAAeDM/5IDEAdp9Wws/s1600/pandorarevenue(global)-1.png" height="300" width="400" /></a></div>
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<b>Metrics / Measurement / Data</b></h4>
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<li>Heinz and Kraft will merge, and ad agencies ought to be worried. The combined company will implement "zero-based budgeting," meaning that <a href="http://blogs.wsj.com/cmo/2015/03/25/heinz-ketchup-merger-with-kraft-cheese-leaves-bad-taste-in-ad-agencies-mouths/" target="_blank">managers will have to justify every cost they need</a>. (WSJ CMO Today)</li>
As B2B companies spread efforts across a wide range of marketing channels, a <a href="http://www.emarketer.com/Article/Cross-Channel-View-Tops-B2Bs-Analytics-Wish-Lists/1012254?ecid=SOC1000#sthash.oqxumyft.dpuf" target="_blank">cross-channel view of analytics becomes critical</a> to them. (eMarketer)
<li>Google has a way to <a href="http://sf.eater.com/2015/3/24/8285033/local-chinese-restaurant-calls-out-dishonest-yelper-with-surveillance" target="_blank">determine the impact of online video on brand metrics</a>. (Think with Google)</li>
<li>ICYMI last week, SHIFT Communications (my employer) has long been a pioneer in progressive PR and oscial media. From the creation of the Social Media News Release to hiring a technical wizrd like Christopher Penn, it's been on the cutting edge. This week <a href="http://www.shiftcomm.com/2015/03/data-driven-pr-milestone-shift-becomes-google-analytics-certified-partner/" target="_blank">SHIFT was named a Google Analytics Certified Partner</a>, giving credence to its mantra of data-driven PR. (SHIFT Communications blog)</li>
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<a href="http://2.bp.blogspot.com/-m0EtYctHk3k/VRTAqoUQGBI/AAAAAAAAeC8/c9-HjyopW_g/s1600/calvinhobbesmath.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-m0EtYctHk3k/VRTAqoUQGBI/AAAAAAAAeC8/c9-HjyopW_g/s1600/calvinhobbesmath.gif" height="203" width="640" /></a></div>
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<b>Privacy / Security / Legal</b></h4>
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<li>Radio Shack is filing for bankruptcy. But in the event of the dissolution of the company, <a href="http://www.bloomberg.com/news/articles/2015-03-24/radioshack-s-bankruptcy-could-give-your-customer-data-to-the-highest-bidder" target="_blank">who owns your data?</a> (Bloomberg) </li>
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<h4>
<b>When You Have the Time: Essential Watching / Listening / Reading</b> </h4>
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<li><a href="http://www.washingtonpost.com/blogs/style-blog/wp/2015/03/19/larry-king-has-a-special-way-of-tweeting-the-broadcast-legend-who-just-cant-retire-talks-about-his-new-media-way-of-life/" target="_blank">You too can tweet like Larry King</a> - that is, if you have a dedicated voicemail and an assistant who transcribes the messages into tweets. (Washington Post)</li>
<li>It's always difficult to get employees to try something new - especially technology. But there are <a href="https://hbr.org/2015/03/convincing-skeptical-employees-to-adopt-new-technology" target="_blank">steps businesses can take to help skeptical employees adopt new technology</a>. (Harvard Business Review)</li>
<li>What is <a href="http://tedxtalks.ted.com/video/Heliotropic-Leadership-Harry-Co;search%3Aelonuniversity#.VRDNkchRfhw.facebook" target="_blank">heliotropic leadership</a>? Harry Cohen does a fine job of explaining why being genuinely positive will reap massive results in your daily dealings. <a href="https://youtu.be/c4QUp6tuo-E" target="_blank">Watch this 16-minute video</a> to see how the power of positive is a wonderful thing. (TedX) [<i>And take it from me - someone who spent six years around <b>Alan Mulally</b> - it's amazing and inspiring when done right.</i>]</li>
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<i>Image credit: <a href="http://en.wikipedia.org/wiki/DKW_F8#/media/File:DKW_F8_Cabrio_20PS_1940_1.jpg" target="_blank">DKW F8 Cabriolet (Wikipedia)</a></i></div>
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This Week in Digital - March 27, 2015

A big week for Facebook at f8, Twitter says "up, Periscope," how to out a lying Yelper, Google stays in the game with in-app op...

This Week in Digital - March 20, 2015

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<a href="http://3.bp.blogspot.com/-CXIZcNZBbMs/VQxFTXyNvGI/AAAAAAAAdyI/TgU2MBn5kFc/s1600/Meerkat.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Meekat logo" border="0" src="http://3.bp.blogspot.com/-CXIZcNZBbMs/VQxFTXyNvGI/AAAAAAAAdyI/TgU2MBn5kFc/s1600/Meerkat.PNG" height="424" title="I went to SXSW and all I got was a bunch of dead links in my Twitter feed" width="640" /></a></div>
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It's back to reality after SXSW, Apple TV joins the cord-cutting movement, the NY Times makes good on its digital innovation plans, Facebook is so money, Twitter is in testing mode, Instagram needs more business, using Uber for "bar roulette," a milestone for data-driven PR, spending on data-driven marketing is up, what Americans- including Mark Zuckerberg - are doing to ensure their privacy, a search for tranquility, the math behind insane startup valuations  and more, it's <b>This Week in Digital</b>.<br />
<br />
A roundup of relevant links affecting our industry.<br />
<br />
Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Please subscribe - either to <a href="http://www.feedblitz.com/f/?sub=95082" target="_blank">our full feed</a> or <a href="http://www.feedblitz.com/f?sub=968961" target="_blank">just to this newsletter</a> to keep up to date on developments.<br />
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If you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O" target="_blank"><i>This Week in Digital Magazine</i></a>.<br />
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<b>Industry</b></h4>
<ul>
<li>SxSW Interactive wrapped up this week, and it was the usual festival of networking, parties, and would-be startup launches. <a href="http://www.theverge.com/2015/3/17/8234769/how-meerkat-conquered-all-at-sxsw" target="_blank">Dominating the bunch this year was Meerkat</a>. <i>Or, as we like to call it, "I went to SxSW and all I got was a bunch of dead links in my Twitter feed."</i> (The Verge)</li>
<ul>
<li>Want to know <a href="http://digiday.com/agencies/sxsw2015es-the-definitive-digiday-guide-to-whats-in-and-whats-out-at-sxsw-this-year/" target="_blank">what's in and what's out at SxSW</a> this year? Digiday has you covered. (Digiday)</li>
<li><a href="https://www.sprinklr.com/social-scale-blog/hottest-trends-insights-sxsw-2015/" target="_blank">The six hottest trends</a> at SxSW include some of our favorite topics: the collaborative economy, personalization vs. privacy, and of course the dreaded Meerkat. (Sprinklr)</li>
</ul>
<li><a href="http://www.wsj.com/articles/apple-in-talks-to-launch-online-tv-service-1426555611?KEYWORDS=apple&cb=logged0.34915903909131885" target="_blank">Apple is launching a web TV service</a> of 25 channels this fall. This could be <a href="http://www.businessinsider.com/apple-tv-and-iad-2015-3" target="_blank">a huge opportunity for iAds</a>, as device-specific information about viewing habits is the holy grail for advertisers; Apple has a wealth of first-party data about its customers.</li>
<li><a href="http://9to5mac.com/2015/03/16/apple-will-offer-android-switchers-gift-cards-to-trade-in-rival-smartphones-for-iphones/" target="_blank">Apple is offering a trade-in program</a> to users who ditch their Android devices. Does this spell trouble for Android makers, or does it signal a greater weakness from Apple? (9to5 Mac)</li>
<li>The New York Times continues to evolve its digital efforts, releasing a major Sunday feature online on Friday and <a href="http://digiday.com/platforms/nyt-deploys-journos-interact-readers-platforms/" target="_blank">deploying the author of the piece to engage and comment with readers online on Facebook and other sites</a>. (Digiday)</li>
<li>Pick your favorite: <a href="http://www.marketingprofs.com/articles/2015/27263/20-must-have-tools-for-clever-marketers" target="_blank">20 must-have tools for clever digital marketers</a>. (Marketing Profs)</li>
<li><a href="http://magazine.good.is/articles/worlds-first-selfie-museum" target="_blank">The world's first selfie museum</a> opened in Manila. God help us. (Good)</li>
</ul>
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<h4>
<b>Platforms</b></h4>
<ul>
<li><b>Google</b></li>
<ul>
<li>Not to be outdone by last week's Apple Watch news, <a href="http://www.bloomberg.com/news/articles/2015-03-19/google-and-tag-heuer-s-smartwatch-could-change-the-game-for-apple" target="_blank">Google and Intel are teaming up with TAG Heuer for a luxury connected watch</a>. (Bloomberg) </li>
</ul>
<li><b>Facebook</b></li>
<ul>
<li>Facebook <a href="http://newsroom.fb.com/news/2015/03/send-money-to-friends-in-messenger/" target="_blank">introduced payments to the Messenger app</a>. Now you'll be able to send money to friends if you connect your debit card to Facebook. <a href="http://techcrunch.com/2015/03/17/facebook-pay/" target="_blank">This may be a disruption</a> to PayPal, SquareCash and others. (Facebook Newsroom and TechCrunch)</li>
<li>In addition, Facebook plans to <a href="http://mashable.com/2015/03/19/facebook-messenger-third-party-apps/" target="_blank">add some 20 third-party apps to Messenger</a> to make it more multi-functional. (Mashable)</li>
<li>Related: Facebook will undoubtedly find ways for you to spend that money you got from your friend as they signal <a href="http://fortune.com/2015/03/13/facebook-acquires-thefind/" target="_blank">a move into e-commerce with their purchase of TheFind, a shopping search engine</a>. (Fortune) </li>
</ul>
<li><b>Twitter</b></li>
<ul>
<li>Twitter is experimenting with a major homepage overhaul, <a href="http://www.fastcodesign.com/3043811/twitter-is-experimenting-with-two-new-homepage-designs" target="_blank">making it something of a social media news portal</a>. (Fast Company)</li>
<li>Twitter is also <a href="http://thenextweb.com/twitter/2015/03/19/twitter-is-testing-big-new-app-install-advertisements-in-the-timeline/" target="_blank">testing a new advertising unit</a> in the form of a carousel, specifically for apps to install on your device. (The Next Web)</li>
<li>Meerkat made a big splash at SxSW, but Twitter did its part to negate that by <a href="http://www.buzzfeed.com/mathonan/twitter-chokes-off-meerkats-access-to-its-social-graph#.th2qMO27R" target="_blank">cutting off access to its social graph</a>. Twitter has been cutting back on access by developers and third party apps in recent months. (BuzzFeed)</li>
</ul>
<li><b>Instagram</b></li>
<ul>
<li>Instagram is popular with users, <a href="http://www.adweek.com/socialtimes/despite-instagrams-surging-growth-adoption-by-brands-remains-slow/617106" target="_blank">but not so much for brands</a>. Adoption by brands still remains low. (Social Times) </li>
<li>So brands - if you're listening - here's <a href="http://spinsucks.com/social-media/the-business-guide-to-using-instagram/" target="_blank">The Business Guide to Using Instagram</a>. (Spin Sucks)</li>
</ul>
<li>Remember Foursquare? They're still here, and thriving, with <a href="http://www.businessinsider.com/foursquare-revenue-doubling-2015-3" target="_blank">revenue that is at least doubling every year</a>. (Business Insider)</li>
<li>If you use Bitly, there's good news: <a href="http://adage.com/article/datadriven-marketing/bitly-extends-profile-data-deep-mobile/297614/" target="_blank">Bitly links will now open apps</a> if you're on a mobile device. (AdAge)</li>
<li>If you want to reach people on the social network they visit the most, Facebook is the one, with <a href="http://www.adweek.com/socialtimes/infographic-gwi-social-networks-more-than-once-daily/617278" target="_blank">50% of its users visiting more than once per day</a>. (Social Times)</li>
</ul>
<div>
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://3.bp.blogspot.com/-7eNhru6wGPs/VQwyFPL44II/AAAAAAAAdxQ/DOxBHCzQwDw/s1600/Social%2BNetwork%2BFrequency.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://3.bp.blogspot.com/-7eNhru6wGPs/VQwyFPL44II/AAAAAAAAdxQ/DOxBHCzQwDw/s1600/Social%2BNetwork%2BFrequency.PNG" height="396" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Source: <a href="http://globalwebindex.net/" target="_blank">globalwebindex.net</a></td></tr>
</tbody></table>
<b><br /></b>
<b><br /></b>
<br />
<h4>
<b>Collaborative Economy</b> </h4>
</div>
<ul>
<li>Uber is about more than being a taxi substitute; we've previously discussed how Uber is getting into the logistics business. To wit, here are <a href="http://www.businessinsider.com/seven-crazy-things-you-might-be-able-to-do-with-an-uber-soon-2015-3" target="_blank">seven crazy things you might be able to do with Uber soon</a>, including "bar roulette." (Business Insider)</li>
<li><a href="http://blogs.wsj.com/digits/2015/03/16/read-ubers-memos-about-cfo-brent-callinicoss-departure/" target="_blank">Uber's CFO is departing</a>, citing the very human need to spend time with his young family. (WSJ Digits blog) </li>
<li>We may have reached the tipping point: <a href="http://www.engadget.com/2015/03/18/uber-outnumbers-taxis-in-nyc/" target="_blank">Uber cars now outnumber taxis in New York City</a>. (Engadget)</li>
<li>Some legal troubles for Uber: <a href="http://www.wsj.com/articles/french-police-raid-uber-offices-in-paris-1426684679" target="_blank">its Paris office was raided</a> amid a ban of its Uberpop service in Germany. (WSJ)</li>
<li>Lyft is also in the news for a <a href="http://www.engadget.com/2015/03/16/lyft-bonuses-lawsuit/?%3Fncid=rss_full" target="_blank">lawsuit that accuses the company of depriving drivers of bonuses</a>. (Engadget)</li>
<li>Sean Moffitt has segmented the various components of the "crowd economy" into <a href="http://crowdsourcingweek.com/14-parts-of-the-crowd-economy/" target="_blank">14 different categories</a>. The visual is below. (Crowdsourcing Week)</li>
</ul>
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<a href="http://1.bp.blogspot.com/-pG0X3A2FqjI/VQw0nciJxmI/AAAAAAAAdxc/EETm-lPhZH4/s1600/Crowd%2BEconomy%2Bdefined.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-pG0X3A2FqjI/VQw0nciJxmI/AAAAAAAAdxc/EETm-lPhZH4/s1600/Crowd%2BEconomy%2Bdefined.PNG" height="472" width="640" /></a></div>
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<br />
<h4>
<b>Content</b></h4>
<ul>
<li>There's a lot of common sense here, but it's great to see it in one place: <a href="http://www.shiftcomm.com/2015/03/seven-principles-of-content-marketing/" target="_blank">Seven Principles of Content Marketing</a>. (SHIFT Communications)</li>
<li>Brands had some success publishing on BuzzFeed's platform, but the free ride is over: <a href="http://marketingland.com/buzzfeed-bars-brands-from-publishing-content-on-its-community-platform-121649" target="_blank">BuzzFeed has barred brands from self-publishing</a>, focusing their attention on BuzzFeed's paid alternatives. (MarketingLand)</li>
</ul>
<div>
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<hr />
<b><i>John Cleese will be keynoting at <a href="http://cmi.go2cloud.org/aff_c?offer_id=22&aff_id=1159&url_id=106" target="_blank">Content Marketing World 2015</a> in September. No mention of whether he'll do a silly walk or a silly talk, but <a href="http://cmi.go2cloud.org/aff_c?offer_id=22&aff_id=1159&url_id=118" target="_blank">you can register here</a>.</i></b><br />
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<span style="font-size: x-small;">[Disclosure: affiliate link]</span><br />
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</div>
</div>
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<h4>
<b>Audio</b></h4>
<ul>
<li>Listening to podcasts can be an isolating experience. Sharing functionality is limited to a handful of podcatcher apps. So <a href="https://medium.com/cuepoint/radio-cures-technical-barriers-in-audio-cf98440ee5c4" target="_blank">where's the Instagram of audio?</a> (Emily White on Medium)</li>
</ul>
<br />
<br />
<h4>
<b>Metrics / Measurement / Data</b></h4>
<ul>
<li>SHIFT Communications (my employer) has long been a pioneer in progressive PR and oscial media. From the creation of the Social Media News Release to hiring a technical wizrd like Christopher Penn, it's been on the cutting edge. This week <a href="http://www.shiftcomm.com/2015/03/data-driven-pr-milestone-shift-becomes-google-analytics-certified-partner/" target="_blank">SHIFT was named a Google Analytics Certified Partner</a>, giving credence to its mantra of data-driven PR. (SHIFT Communications blog)</li>
</ul>
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<a href="http://www.shiftcomm.com/2015/03/data-driven-pr-milestone-shift-becomes-google-analytics-certified-partner/" target="_blank"><img border="0" src="http://2.bp.blogspot.com/-gAPNE9SJgqI/VQxsBllV7WI/AAAAAAAAdyY/XZCIVDj73Rc/s1600/gacp250.png" /></a></div>
<div>
<br /></div>
<ul>
<li>Here's a nice DIY analytics hack: <a href="http://www.christopherspenn.com/2015/03/combine-bitly-google-analytics-and-google-sheets-for-winning-metrics-analysis/" target="_blank">combine Bitly, Google Analytics and Google Sheets for a winning metrics analysis</a>. (Awaken Your Superhero)</li>
<li>IBM and Twitter have launched their <a href="http://bits.blogs.nytimes.com/2015/03/17/ibm-introduces-twitter-fueled-data-services-for-business/?_r=0" target="_blank">Twitter-fueled data for businesses</a>, designed to give companies more insights based on what people are saying. (New York Times) </li>
<li>The Direct Marketing Association says that <a href="http://www.emarketer.com/Article/Digital-Marketers-Continue-Love-Affair-with-Data/1012229/1" target="_blank">data-driven marketing spending is on the rise</a>. (eMarketer)</li>
<ul>
<li>Of course, if you're a CMO, you want to be sure that <a href="http://venturebeat.com/2015/03/17/are-cmos-wasting-money-on-faulty-marketing-analytics/" target="_blank">you're not wasting money on the wrong analytics</a>. (VentureBeat)</li>
</ul>
</ul>
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<a href="http://2.bp.blogspot.com/-SptCvuTQVR0/VQw99FG_AaI/AAAAAAAAdxs/VxEHkFMo8VI/s1600/Data-Driven%2BResults.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-SptCvuTQVR0/VQw99FG_AaI/AAAAAAAAdxs/VxEHkFMo8VI/s1600/Data-Driven%2BResults.gif" /></a></div>
<br />
<br />
<h4>
<b>Privacy / Security / Legal</b></h4>
<ul>
<li>In a post-Snowden world, Americans have taken some steps <a href="http://www.pewinternet.org/2015/03/16/Americans-Privacy-Strategies-Post-Snowden/" target="_blank">to be more vigilant about their privacy</a>: about 34% of those aware of Snowden have taken at least one step to hide or shield information. (Pew Research Center)</li>
<ul>
<li>If Snowden had used the<a href="http://blogs.wsj.com/digits/2015/03/15/yahoo-exec-shows-encrypted-email-at-sxsw/" target="_blank"> newly unveiled encrypted Yahoo! email</a>, he might have been better off. (WSJ Digits)</li>
</ul>
<li>One of the great ironies of the week: Mark Zuckerberg is suing contractors working on his house for breach of privacy. From Zuckerberg's lawyers: <i>“Mr. Zuckerberg goes to great lengths to protect the privacy of his personal life.” </i>More nuggets in <a href="https://medium.com/@davepell/you-kids-get-off-mark-zuckerberg-s-lawn-25a32a4c37ca" target="_blank">You Kids Get Off Mark Zuckerberg's Lawn</a>.<i> </i>(Dave Pell on Medium)</li>
<li>Amid so much data and analysis, are we losing the ability to trust our instincts? With all of the data we intentionally an inadvertently give off, you can be sure that we're being taken advantage of: <a href="http://www.nytimes.com/2015/03/22/magazine/a-sucker-is-optimized-every-minute.html" target="_blank">a sucker is optimized every minute</a>. (New York Times Magazine)</li>
<li>Which means, whether you know it or not, <a href="http://www.businessesgrow.com/2015/03/17/social-media-experiment/" target="_blank">you're part of a giant social media experiment</a> You might be surprised to <a href="https://t.co/huSnyYgcYF" target="_blank">find out about your personality and potential with this tool</a>. ({grow}) </li>
</ul>
<br />
<br />
<h4>
<b>When You Have the Time: Essential Watching / Listening / Reading</b> </h4>
<div>
<ul>
<li>We have too many interruptions in our lives. What can be done to <a href="http://techcrunch.com/2015/03/17/the-age-of-interruption-overload/" target="_blank">minimize what our devices are doing to us</a>? (TechCrunch)</li>
<ul>
<li>There's always <a href="http://www.theonion.com/articles/annoying-welladjusted-friend-even-fucking-meditati,38245/" target="_blank">meditation</a>. (The Onion)</li>
</ul>
<li><a href="http://www.newyorker.com/science/maria-konnikova/can-tweets-predict-heart-disease" target="_blank">What your tweets say about you</a> could go as deep as heart disease. (The New Yorker)</li>
<li><a href="http://money.cnn.com/2015/03/14/technology/steve-case-sxsw/" target="_blank">The third wave of the Internet is here</a>, according to Steve Case. Crowdfunding, strategic partnerships, global startups and more. (CNN Money)</li>
<li>This is a long read, but an important one if you want a semblance of understanding how it is that an app can be worth more than a Fortune 10 company: <a href="http://www.bloomberg.com/news/articles/2015-03-17/the-fuzzy-insane-math-that-s-creating-so-many-billion-dollar-tech-companies" target="_blank">The Fuzzy, Insane Math That's Creating So Many Billon-Dollar Tech Companies</a>. (Bloomberg)</li>
<ul>
<li>Here's how two analysts think that <a href="http://www.businessinsider.com/instagram-valuation-2015-3#ixzz3Uflq9il8" target="_blank">Instagram could be worth $37 billion</a>. (Business Insider)</li>
<li>Hold onto your money: an Uber investor thinks <a href="http://sfist.com/2015/03/16/uber_investor_the_bay_area_bubble_w.php" target="_blank">the Bay-area bubble will pop this year</a>, affecting more than just the technology market. (SFist)</li>
</ul>
<li>Parting shot: <a href="https://medium.com/@davepell/revenge-of-old-media-c580e6206e8c" target="_blank">old media can still compete with new media</a>:</li>
</ul>
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--<br />
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<br />

This Week in Digital - March 20, 2015

It's back to reality after SXSW, Apple TV joins the cord-cutting movement, the NY Times makes good on its digital innovation plans,...

This Week in Digital - March 13, 2015

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<a href="http://2.bp.blogspot.com/-rXFuXGKJtCg/VQNeA69avVI/AAAAAAAAdf4/b41nIKNRsvE/s1600/marketing_technology_jan2015.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-rXFuXGKJtCg/VQNeA69avVI/AAAAAAAAdf4/b41nIKNRsvE/s1600/marketing_technology_jan2015.png" height="480" width="640" /></a></div>
<br />
A new heirloom that loses value in two years, the closing of a tech publishing icon, Millennials may not deserve all of those trophies, the cable industry gets more bad news, Facebook unleashes its firehose of data, funding for Snapchat, Uber and Lyft, content strategy secrets to make you successful, Uber pledges more women drivers, what's holding back podcasting, why you need a marketing technologist, Disney holds the future of wearables and more, it's <b>This Week in Digital</b>.<br />
<br />
A roundup of relevant links affecting our industry.<br />
<br />
Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Please subscribe - either to <a href="http://www.feedblitz.com/f/?sub=95082" target="_blank">our full feed</a><a href="http://www.feedblitz.com/f?sub=968961" target="_blank"> just to this newsletter</a> to keep up to date on developments.<br />
<br />
If you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O" target="_blank"><i>This Week in Digital Magazine</i></a>.<br />
<div style="text-align: right;">
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<br />
<h4>
<b>Industry</b></h4>
<ul>
<li>Unless you slept all week, then you know about the Apple Watch announcement. The stock dropped 5% that day amid news that the gadget would cost a minimum of $349, require an iPhone for a connection and hold a charge for 18 hours a day. Perhaps <a href="http://time.com/3741126/apple-watch-china/" target="_blank">the strategy is centered more around China</a>. (TIME)</li>
<ul>
<li>Between the Apple Watch and the new UBS-less Macbook, <a href="https://www.youtube.com/watch?v=KHZ8ek-6ccc" target="_blank">Apple is laughing all the way to the bank</a>: </li>
</ul>
</ul>
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="338" src="https://www.youtube.com/embed/KHZ8ek-6ccc?rel=0" width="600"></iframe><br /></div>
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<br /></div>
<ul>
<li>In a surprise move this week, longtime tech publisher <a href="http://www.siliconvalleywatcher.com/mt/archives/2015/03/new_media_disrupted_g.php" target="_blank">GigaOm suddenly closed its doors</a>. It had great content, a staff of talented writers, an events arm and more - but advertising hasn't yet figured out mobile, where most of the consumption is happening. (Silicon Valley Watcher)</li>
<li>Changes are happening quickly in the marketing and communications fields, and it's absolutely essential to transform your sales and marketing organization to reflect that. <a href="http://www.mckinsey.com/insights/marketing_sales/six_steps_to_transform_your_marketing_and_sales_capabilities?cid=mckgrowth-eml-alt-mip-mck-oth-1503" target="_blank">Six steps are all it takes</a>. (McKinsey)</li>
<li>There are a number of <a href="http://www.adweek.com/socialtimes/why-people-unfollow-brands-on-social-media-infographic/616622" target="_blank">reasons people unfollow brands</a>. Complaints ranged from too many updates, repetitive content, and non-engagement, among others. (SocialTimes)</li>
<li>This might be a shocker (especially to them), but <a href="http://fortune.com/2015/03/10/american-millennials-are-among-the-worlds-least-skilled/" target="_blank">American Millennials are among the least skilled</a> in literacy, practical math and problem solving in technology-rich environments. (Fortune)</li>
<li>During the Cabletelevision Advertising Bureau's meeting last week, executives gathered to discuss falling subscription numbers, clearly <a href="http://blogs.wsj.com/cmo/2015/03/10/cable-tv-group-blames-subscription-web-tv-for-ratings-woes/" target="_blank">placing the blame on web-based subscription services like Hulu and Netflix</a>. (WSJ)</li>
<ul>
<li>Related: HBO released its <a href="http://techcrunch.com/2015/03/10/one-small-step-for-unbundling-one-big-leap-for-hbo/" target="_blank">HBO Now subscription service</a> for iOS users for $15 a month. (TechCrunch)</li>
<li><a href="http://www.cinemablend.com/television/Take-HBO-Showtime-Launching-Its-Own-Standalone-Streaming-Service-70599.html" target="_blank">And now, Showtime is following suit</a>, joining CBS and Nickelodeon in the pile-up for non-cable cable. (Cinemablend)</li>
<li>Millennials watch television shows <a href="http://www.emarketer.com/Article/Netflix-Cable-Battle-Millennials-Attention/1012167?ecid=SOC1000" target="_blank">on their own schedule</a> anyway. (eMarketer)</li>
</ul>
</ul>
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<a href="http://1.bp.blogspot.com/-slxVV7XGXxo/VQNcaWxJJpI/AAAAAAAAdfo/2wMp0C2EccE/s1600/Millennial%2BTime%2BShifting%2BTV%2Bwatching.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-slxVV7XGXxo/VQNcaWxJJpI/AAAAAAAAdfo/2wMp0C2EccE/s1600/Millennial%2BTime%2BShifting%2BTV%2Bwatching.gif" height="308" width="400" /></a></div>
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<h4>
<b>Platforms</b></h4>
<ul>
<li><b>Google</b></li>
<ul>
<li>When a company has a statement to make about breaking news, <a href="http://www.reuters.com/article/2015/03/11/us-google-news-idUSKBN0M729A20150311" target="_blank">Google News search will feature the company statement</a> at the top of its search results. In an era of fast-moving news and information in which users can jump to erroneous conclusions and businesses need to provide clarity against a mob of angry netizens, this is a way to make the correct information available quickly.  It does <i>not</i> mean that press releases are treated any differently in search. (Reuters)</li>
</ul>
<li><b>Facebook</b></li>
<ul>
<li>Have you noticed <a href="http://www.shiftcomm.com/2015/03/the-facebook-paradox-part-2-no-free-lunch/" target="_blank">something strange about Facebook Pages lately</a>? Christopher Penn did. Particularly that when a Page shares a link and a user then shares that to his own timeline, <i><b>the Page isn't given attribution</b></i>. In other words, your friends see the link, but the Page doesn't get credit for having shared it. Another reduction in organic reach. (SHIFT Communications)</li>
<li><a href="https://www.facebook.com/business/news/topic-data" target="_blank">Facebook is opening the firehouse topic data</a> to DataSift and its customers. This means that brands will potentially have a much better understanding of users, their habits and their likes - which means ads will be more accurate in their targeting. (Facebook)</li>
</ul>
<li><b>Twitter</b></li>
<ul>
<li>Twitter's future growth will come in the hopes of a very coveted demographic: <a href="http://www.adweek.com/socialtimes/visitors-are-the-future-of-twitters-growth/616862" target="_blank">new visitors</a>. (SocialTimes)</li>
<li>Twitter is taking seriously its claim to crack down on trolls as<a href="http://www.buzzfeed.com/charliewarzel/twitter-tackles-revenge-porn?mkt_tok=3RkMMJWWfF9wsRonuK3MZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy+34cHWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D#.dm37ZRma1" target="_blank"> it takes steps to combat revenge porn and stolen nudes</a>. (BuzzFeed)</li>
</ul>
<li><b>Instagram</b></li>
<ul>
<li>) </li>
</ul>
<li><a href="http://www.bloomberg.com/news/articles/2015-03-11/alibaba-said-to-plan-snapchat-funding-at-15-billion-valuation" target="_blank">Snapchat is raising $200 million</a> from Chinese firm Alibaba, for a valuation of $15 billion. (Bloomberg)</li>
<li>YouTube needs to pay attention as <a href="http://www.wsj.com/articles/web-video-newcomers-undercut-youtube-1425860589" target="_blank">Facebook, Snapchat and others eat its lunch</a> with better revenue sharing deals for creators. (WSJ)</li>
<li>Last week, we mentioned Twitter's acquisition of Periscope and how it put Meerkat at risk. However this week, with the advent of SxSW, Meerkat is getting another boost. So just <a href="http://time.com/3742746/meerkat/" target="_blank">what is this latest app craze all about?</a> Two words: livestream video. (TIME)</li>
<ul>
<li>Frankly, we're skeptical of the real-time nature of these apps - whether it's Meerkat, Stre.am, Periscope or others. Our opinion is that viewing by appointment is dead; it's an on-demand world. [<b><i>See eMarketer graphic above</i></b>] We'll see how it plays out.</li>
</ul>
</ul>
<div>
<br /></div>
<div>
<hr />
</div>
<h4 style="text-align: center;">
SHIFT Communications' ebook <a href="http://www.shiftcomm.com/2015/03/the-future-of-marketing-ebook/" target="_blank">The Future of Marketing 2015</a> is now available. Interviews with marketing leaders will help you grasp the importance of many different elements of marketing.</h4>
<hr />
<br />
<h4>
<b>Collaborative Economy</b></h4>
<ul>
<li><b>Lyft</b></li>
<ul>
<li>Lyft is getting a boost. Japanese e-commerce giant <a href="http://blogs.wsj.com/digits/2015/03/11/lyft-raises-530-million-in-fight-with-uber/?mkt_tok=3RkMMJWWfF9wsRonuK3MZKXonjHpfsX54uUuT%2Frn28M3109ad+rmPBy+34cHWp8na+qWCgseOrQ8mFkIV8izUs0TrKM%3D" target="_blank">Rakuten is investing $530 million</a> in the ride-sharing company that values Lyft at over $2.5 billion. (WSJ Digits)</li>
<li>In an effort to create loyalty among its drivers, <a href="http://blog.lyft.com/posts/2015/3/2/accelerate" target="_blank">Lyft introduced Accelerate, a driver rewards program</a>. Drivers can achieve Silver, Gold or Platinum status by the number of rides they offer, thereby unlocking higher levels of service from Lyft. (Lyft Blog) </li>
</ul>
<li><b>Uber</b></li>
<ul>
<li>Uber is trying to combat its negative image with a pledge to <a href="http://www.reuters.com/article/2015/03/10/us-uber-women-drivers-idUSKBN0M60RH20150310" target="_blank">hire 1 million female drivers by 2020</a>. While this may assuage some of the critics of the company, some of whose drivers have assaulted women, at this time there are no plans for the app to allow customers to select or request drivers by gender. (Reuters) </li>
</ul>
<li>It turns out that a judge thinks that <a href="http://www.businessinsider.com/uber-and-lyft-fail-to-convince-judges-their-employees-are-independent-contractors-2015-3" target="_blank">Uber and Lyft employees are not "independent contractors,"</a> which has the potential to disrupt the already disruptive collaborative economy movement. (Business Insider)</li>
</ul>
<br />
<br />
<h4>
<b>Content</b></h4>
<ul>
<li>The IAB's head of brand initiatives is <a href="http://www.adweek.com/news/technology/why-branded-content-poised-take-over-162992" target="_blank">bullish on branded content</a>. (Adweek) </li>
<li>It's not too late to begin <a href="http://contentmarketinginstitute.com/2013/03/content-marketing-institute-framework/" target="_blank">creating a successful content strategy</a> - and here are 7 steps to get you started. (Content Marketing Institute)</li>
</ul>
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<iframe allowfullscreen="" frameborder="0" height="612" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/17731799" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="572"> </iframe> </div>
<div style="margin-bottom: 5px;">
<div style="text-align: center;">
<strong> <a href="https://www.slideshare.net/CMI/cmi-framework" target="_blank" title="The CMI Content Marketing Framework">The CMI Content Marketing Framework</a> </strong> from <strong><a href="https://www.slideshare.net/CMI" target="_blank">Content Marketing Institute</a></strong> </div>
</div>
<br />
<hr />
<b><i>John Cleese will be keynoting at <a href="http://cmi.go2cloud.org/aff_c?offer_id=22&aff_id=1159&url_id=106" target="_blank">Content Marketing World 2015</a> in September. No mention of whether he'll do a silly walk or a silly talk, but <a href="http://cmi.go2cloud.org/aff_c?offer_id=22&aff_id=1159&url_id=118" target="_blank">you can register here</a>.</i></b><br />
<hr />
<div style="text-align: right;">
<span style="font-size: x-small;">[Disclosure: affiliate link]</span><br />
<div>
</div>
</div>
<br />
<h4>
<b>Audio</b></h4>
<ul>
<li>It may sound semantic, but Tom Webster rightly asks: <a href="http://brandsavant.com/brandsavant/is-podcasting-holding-back-podcasting" target="_blank">is "podcasting" holding back podcasting?</a> (Brand Savant)</li>
</ul>
<br />
<br />
<h4>
<b>Metrics / Measurement / Data</b></h4>
<ul>
<li>If you needed any evidence why marketing technology is a growing and necessary field, then simply look at <a href="http://chiefmartec.com/2015/01/marketing-technology-landscape-supergraphic-2015/" target="_blank">the landscape of all of the vendors, in graphic</a> and <a href="http://chiefmartec.com/2015/03/marketing-technology-landscape-excel/" target="_blank">Excel format</a>. (Chief Marketing Technologist Blog)</li>
</ul>
<br />
<br />
<h4>
<b>Privacy / Security / Legal</b></h4>
<ul>
<li>Oops. <a href="http://arstechnica.com/security/2015/03/in-major-goof-uber-stored-sensitive-database-key-on-public-github-page/" target="_blank">Uber stored sensitive user data on a public GitHub site</a>. Don't worry - it was only the data of 50,000 passengers. (Ars Technica)</li>
<li>The CIA was trying to crack <a href="http://www.theguardian.com/technology/2015/mar/10/cia-tried-to-crack-security-of-apple-devices" target="_blank">the security of Apple devices</a>. (The Guardian)</li>
<li>But <a href="http://avc.com/2015/03/the-clinton-email-affair/" target="_blank">no one is reading the Clinton emails</a>. (A VC)</li>
</ul>
<br />
<br />
<h4>
<b>When You Have the Time: Essential Watching / Listening / Reading</b></h4>
<ul>
<li>It sounds like a stretch, but with their ability to command so much attention online, it can't be dismissed, even if written by Ben Thomson: <a href="http://stratechery.com/2015/buzzfeed-important-news-organization-world/" target="_blank">Why BuzzFeed Is the Most Powerful News Organization in the World</a>. (Stratechery)</li>
<ul>
<li><a href="https://medium.com/@davepell/revenge-of-old-media-c580e6206e8c" target="_blank">Or are they?</a> (Medium)</li>
</ul>
<li>The Apple Watch may have launched this week, but if you want a sense as to the potential of the future of wearables, just <a href="http://www.wired.com/2015/03/disney-magicband/" target="_blank">head to Walt Disney World and don the Disney MagicBand</a>. (Wired)</li>
<li>With all of the apps and dazzlingly digital ways of jotting down notes, making reminders, sending messages, <a href="http://contently.net/2015/03/02/resources/writing-hand-underrated/" target="_blank">the good old art of handwriting is underrated</a>. (Contently)</li>
<ul>
<li>We'd agree, as we use <a href="http://amzn.to/1Dh4OXA" rel="nofollow" target="_blank">Moleskine notebooks</a>, <a href="http://amzn.to/1L8lgxt" rel="nofollow" target="_blank">Levenger notepads</a>, a <a href="http://amzn.to/1Dh5Lz0" rel="nofollow" target="_blank">Waterman fountain pen</a> and <a href="http://amzn.to/1Ec5ybv" rel="nofollow" target="_blank">Staedler 2B pencils</a>. </li>
</ul>
</ul>
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This Week in Digital - March 13, 2015

A new heirloom that loses value in two years, the closing of a tech publishing icon, Millennials may not deserve all of those trophies,...

This Week in Digital - March 6, 2015

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<a href="http://4.bp.blogspot.com/-ft2ZPdfOvwg/VPk1uojrgVI/AAAAAAAAdMI/0eHYoCSBbjc/s1600/Verizon%2BMorse%2BCode%2Bpress%2Brelease.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-ft2ZPdfOvwg/VPk1uojrgVI/AAAAAAAAdMI/0eHYoCSBbjc/s1600/Verizon%2BMorse%2BCode%2Bpress%2Brelease.PNG" height="368" width="640" /></a></div>
<br />
Surprises galore from Mobile World Congress, a telecom company cracks wise, the inspiration behind Geico's new ads, why senior communications executives exempt themselves from digital skills, Krispy Kreme needs to read Sherlock Holmes, a social network for financial executives, the Future of Marketing 2015 ebook, who wins in the Uber vs. Lyft battle, native advertising has a trust problem, The Infinite Dial 2015 has the latest digital and audio trends, better podcast measurement, watch Charlie Rose and Chris Hughes go at it and more, it's <b>This Week in Digital</b>.<br />
<br />
A roundup of relevant links affecting our industry.<br />
<br />
Each week, we compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. Please subscribe - either to <a href="http://www.feedblitz.com/f/?sub=95082" target="_blank">our full feed</a><a href="http://www.feedblitz.com/f?sub=968961" target="_blank"> just to this newsletter</a> to keep up to date on developments.<br />
<br />
If you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O" target="_blank"><i>This Week in Digital Magazine</i></a>.<br />
<br />
<hr />
<b><i>The Content Marketing Institute just announced that John Cleese will be keynoting at <a href="http://cmi.go2cloud.org/aff_c?offer_id=22&aff_id=1159&url_id=106" target="_blank">Content Marketing World 2015</a> in September. No mention of whether he'll do a silly walk or a silly talk, but <a href="http://cmi.go2cloud.org/aff_c?offer_id=22&aff_id=1159&url_id=118" target="_blank">you can register here</a>.</i></b><br />
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<span style="font-size: x-small;">[Disclosure: affiliate link]</span><br />
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</div>
<br />
<h4>
<b>Industry</b></h4>
<ul>
<li>One of last week's pieces in reaction to the FCC's net neutrality decision was a scathing bit of satire from Verizon. As a protest, Verizon created a press release that was written in Morse Code (and then translated to a typewriter-based font) and claimed "<a href="http://publicpolicy.verizon.com/blog/entry/fccs-throwback-thursday-move-imposes-1930s-rules-on-the-internet" target="_blank">FCC's 'Throwback Thursday' Move Imposes 1930s Rules on Internet</a>." (Verizon)</li>
<li>You've long been told that teens are leaving Facebook in droves. You've likely been told where they're going. But are they? <a href="http://www.edisonresearch.com/social-media-usage-12-24-2015/" target="_blank">You might be surprised</a>. (Edison Research) </li>
<li>Geico's new unskippable <a href="http://www.adweek.com/news/advertising-branding/ad-day-geico-makes-clever-pre-roll-ads-are-basically-unskippable-163233" target="_blank">5-second ads are getting a lot of attention</a>. (AdAge)</li>
<ul>
<li>But Geico's agency was clearly making a reference to <a href="https://www.youtube.com/watch?v=A_3rJqHWYjs" target="_blank">the original Police Squad! epilogues</a>. (YouTube)</li>
</ul>
</ul>
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<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="450" src="https://www.youtube.com/embed/A_3rJqHWYjs?rel=0" width="600"></iframe><br /></div>
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<ul>
<li>Krispy Kreme got itself into hot water recently with a Facebook campaign. <a href="http://ihose.co/1GpvBBO" target="_blank">Could the brand have avoided trouble</a> if it had read one of the Sherlock Holmes stories? (I Hear of Sherlock Everywhere)</li>
<li>According to a CIPR survey, <a href="http://holtz.com/blog/blog/paucity-of-digial-social-skill-at-senior-pr-levels-is-a-threat-to-the-indus/4477/" target="_blank">senior communications executives value traditional PR skills over digital skills</a> and deem digital skills a junior responsibility, even though they acknowledge that the future of the industry depends on the skillful execution of social and digital communication. (Holtz Communication + Technology)</li>
</ul>
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<a href="http://2.bp.blogspot.com/-XoRAce5PEJU/VPk3Ay2SETI/AAAAAAAAdMQ/il4BtEoeefg/s1600/PR%2Bskills%2Bto%2Bget%2Byou%2Bhired.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-XoRAce5PEJU/VPk3Ay2SETI/AAAAAAAAdMQ/il4BtEoeefg/s1600/PR%2Bskills%2Bto%2Bget%2Byou%2Bhired.png" height="400" width="270" /></a></div>
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<br />
<h4>
<b>Platforms</b></h4>
<ul>
<li><b>Google</b></li>
<ul>
<li><a href="http://gizmodo.com/google-is-being-broken-into-photos-and-streams-1688855230?rev=1425290877687" target="_blank">Google+ is being broken up</a> into Photos, Streams and Hangouts. Or, as <a href="http://qz.com/354015/google-proving-it-still-hasnt-figured-out-social-it-will-strip-google-for-parts/" target="_blank">a Quartz headline put it</a>, "Google, proving it still hasn’t figured out social, will strip Google+ for parts."<br />
(Gizmodo and Quartz)</li>
<li>Stay tuned in the coming weeks, as Google unveils <a href="http://techcrunch.com/2015/03/02/google-sundar-pichai-mvno/" target="_blank">its plan to build a mobile network</a>. (TechCrunch)</li>
<li>Until then, at least your contacts will be easier to manage, as <a href="http://gmailblog.blogspot.com/2015/03/the-new-google-contacts-bringing.html" target="_blank">Google rolls out the new Google Contacts</a> that include a smoother interface and a better way to manage your multiple contacts. (Gmail Blog)</li>
</ul>
<li>Not to be left out in the cold, <a href="http://techcrunch.com/2015/03/04/smart-contact-cards-arrive-in-yahoo-mail-featuring-automatically-updated-contact-info-and-links-to-social-profiles/#dxMZ7G:0EIn" target="_blank">Yahoo! followed up with automatically updating "Contact Cards"</a> for its mail product. (TechCrunch)</li>
<li><b>Facebook</b></li>
<ul>
<li>At Mobile World Congress, <a href="http://www.wired.com/2015/03/zuckerberg-mobile-world-congress/" target="_blank">Mark Zuckerberg took the opportunity to mend fences with the telecommunications industry</a>, saying that Internet.org would be something that would be beneficial to the industry. (Wired)</li>
<li>If you run any Facebook campaigns, you might want to check out <a href="http://techcrunch.com/2015/03/02/wisemetrics-optimizes-facebook-ad-campaigns-to-make-you-pay-less/" target="_blank">Wisemetrics to help you be more efficient with your advertising spend</a>. (TechCrunch)</li>
</ul>
<li><b>Twitter</b></li>
<ul>
<li>ISIS isn't too pleased with Twitter co-founder Jack Dorsey over the deletion of some of their accounts. To the point where <a href="http://thenextweb.com/twitter/2015/03/02/twitter-co-founder-jack-dorsey-receives-death-threats-from-isis-for-deleting-accounts/" target="_blank">they're making death threats against him</a>. (The Next Web)</li>
<li>You can now <a href="http://www.theverge.com/2015/3/2/8134773/you-can-now-embed-twitter-video" target="_blank">embed Twitter videos across the web</a>. (The Verge)</li>
<li>Supposedly, <a href="http://techcrunch.com/2015/03/01/meerkat/" target="_blank">Meerkat is the live streaming video app that Twitter should have built</a>. But the company is in early talks with <a href="http://www.valuewalk.com/2015/03/twitter-buy-periscope/" target="_blank">Periscope, a service that allows users to stream live video via Twitter</a>. (TechCrunch and ValueWalk)</li>
</ul>
<li><b>Instagram</b></li>
<ul>
<li>Instagram is introducing <a href="http://gizmodo.com/brands-get-a-better-version-of-instagram-than-you-do-no-1689426757" target="_blank">carousel-style photo sets - but only for brands</a> (aka advertisers). (Gizmodo)</li>
<li>The new layout will also allow advertisers to provide <a href="http://blogs.wsj.com/cmo/2015/03/04/instagram-ads-will-soon-include-links/" target="_blank">a "Learn More" button that will link outside of Instagram</a>. (CMO Today - WSJ) </li>
</ul>
<li>Still lagging on absolute numbers, <a href="http://wearesocial.net/blog/2015/03/snapchat-fastest-growing-social-app/" target="_blank">Snapchat is the fastest-growing social app</a>. (We Are Social)</li>
<ul>
<li>And pay attention brands, because the Snapchatters, Instagrammers and Viners tell you that <a href="http://adage.com/article/digital/brand-advice-generation-z-social-media-influencers/297339/" target="_blank">Tumblr is out when it comes to reaching Gen Z</a>. (AdAge)</li>
</ul>
<li><a href="http://nypost.com/2015/03/02/goldman-sachs-to-debut-new-social-networking-service/" target="_blank">Symphony, a new social network for Wall Street financial professionals</a>, will debut this summer. It is backed by 15 major banks and was developed via a hackathon sponsored by Goldman Sachs. (New York Post)</li>
</ul>
<div>
<br /></div>
<h4 style="text-align: center;">
SHIFT Communications' ebook <a href="http://www.shiftcomm.com/2015/03/the-future-of-marketing-ebook/" target="_blank">The Future of Marketing 2015</a> is now available. Interviews with marketing leaders will help you grasp the importance of many different elements of marketing.</h4>
<ul>
</ul>
<br />
<br />
<h4>
<b>Collaborative Economy</b></h4>
<ul>
<li>Airbnb keeps growing, and its <a href="http://techcrunch.com/2015/02/27/airbnb-2/" target="_blank">latest round of funding will place the value of the firm at $20 billion</a>. (TechCrunch) </li>
<li>Previously, Airbnb announced it was creating <i>Pineapple</i>, a print magazine for its hosts (see This Week in Digital - November 21, 2014); this week, <a href="http://www.businessinsider.com/uber-launches-momentum-magazine-2015-3" target="_blank">Uber launched <i>Momentum</i>, a magazine for its 150,000 drivers</a>. (Business Insider)</li>
<li>Uber doesn't make apologies for the way it does business. <a href="http://www.funnyordie.com/videos/f8fbe12966/an-apology-from-uber?utm_source=ScottMonty.com&utm_medium=Outreach&utm_content=Link&utm_campaign=UberSketch" target="_blank">But what if it did?</a> (Funny or Die) </li>
</ul>
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="400" mozallowfullscreen="" src="http://www.funnyordie.com/embed/f8fbe12966?utm_source=General&utm_medium=Outreach&utm_content=Embed1&utm_campaign=UberSketch" webkitallowfullscreen="" width="640"></iframe></div>
<div style="font-size: x-small; margin-top: 0; text-align: left; width: 640px;">
<div style="text-align: center;">
<a href="http://www.funnyordie.com/videos/f8fbe12966/an-apology-from-uber?utm_source=General&utm_medium=Outreach&utm_content=Embed2&utm_campaign=UberSketch" title="from Funny Or Die">An Apology From Uber</a> from <a href="http://www.funnyordie.com/funnyordie?utm_source=General&utm_medium=Outreach&utm_content=Embed3&utm_campaign=UberSketch">Funny Or Die</a> </div>
</div>
<div style="text-align: center;">
<br /></div>
<br />
<ul>
<li>But if Uber's previously documented strategies pitted Lyft and Uber drivers against each other, the good news is that <a href="http://www.washingtonpost.com/blogs/the-switch/wp/2015/03/03/why-drivers-are-winning-the-labor-war-between-uber-and-lyft/" target="_blank">drivers of both services are benefiting from the rivalry</a>. (Washington Post)</li>
</ul>
<br />
<br />
<h4>
<b>Content</b></h4>
<ul>
<li>There's a <a href="http://www.fastcompany.com/3042312/most-creative-people/the-secrets-of-writing-smart-longform-articles-that-go-absolutely-viral" target="_blank">secret to writing long-form content that goes viral</a>. The good news is that BuzzFeed doesn't have a lock on it. The bad news is you need to read this long-form article about it. (Fast Company)</li>
<li>If you have editorial responsibilities or manage a content marketing effort, you'll understand how complex it can be. This week, <a href="https://www.sprinklr.com/social-scale-blog/content-lifecycle-management/?_hsenc=p2ANqtz--Y3WVN9b3XfGzw_otLLC-2QrTvod0HwrVxXd3E-BWKCgNM1ekZiCs8kTjphksYtsRPpYaGhuF139cXHqQjJYzAwYGt5g&_hsmi=16328616" target="_blank">Content Lifecycle Management</a> made its debut to help with that process. (Sprinklr)</li>
<li>Aside from its actual name, native advertising (or sponsored content or branded content) has made a bad name for itself. <a href="http://contently.com/strategist/2015/02/12/can-publishers-convince-consumers-to-trust-native-advertising/" target="_blank">A majority of readers don't trust native advertising</a>. Can that image be repaired? (Contently) </li>
</ul>
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<a href="http://3.bp.blogspot.com/-NX8JvPj0nSg/VPkxpzf_1YI/AAAAAAAAdL8/0m_mFmVOokw/s1600/Trust%2Band%2Bsponsored%2Bcontent.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-NX8JvPj0nSg/VPkxpzf_1YI/AAAAAAAAdL8/0m_mFmVOokw/s1600/Trust%2Band%2Bsponsored%2Bcontent.jpg" height="184" width="640" /></a></div>
<br />
<br />
<h4>
<b>Audio</b></h4>
<ul>
<li><a href="http://digitalcontentnext.org/blog/2015/02/23/the-ap-and-podcastone-partner-to-offer-dynamic-news-via-podcasts/" target="_blank">The Associated Press and PodcastOne are teaming up</a> to provide dynamic news via podcasts, in which AP content will be distributed across the podcasting network founded by Norm Pattiz. (Digital Content Next)</li>
<li>Edison Research, in conjunction with Triton Digital, has released its <a href="http://www.slideshare.net/webby2001/the-infinite-dial-2015" target="_blank">Infinite Dial 2015</a> report on trends in digital media [full slideshow embedded at bottom]. A few key takeaways: listening to online audio is now a mainstream activity, Pandora is the most recognized brand, AM/FM radio still dominates the in-car listening experience, the Serial podcast was recognized by 10% of the respondents and this slide is all marketers need to know when it comes to sponsoring podcasts:</li>
</ul>
<br />
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-B5oskcJiXMo/VPku6ACHiMI/AAAAAAAAdLs/A4Me366Tmc4/s1600/Podcast%2Blistening%2B-%2BInfinite%2BDial%2B2015.PNG" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-B5oskcJiXMo/VPku6ACHiMI/AAAAAAAAdLs/A4Me366Tmc4/s1600/Podcast%2Blistening%2B-%2BInfinite%2BDial%2B2015.PNG" height="358" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Isn't it time you started advertising on podcasts?</td></tr>
</tbody></table>
<br />
<br />
<h4>
<b>Metrics / Measurement / Data</b></h4>
<ul>
<li>Next-generation measurement for the PR industry means <a href="http://www.shiftcomm.com/2015/03/are-pr-and-marketing-entering-the-moneyball-ii-era/" target="_blank">Moneyball II</a>. (SHIFT Communications) </li>
<li>Podcast measurement has always been tenuous. There may be <a href="http://brandsavant.com/brandsavant/a-step-forward-for-podcast-measurement" target="_blank">a new method of podcast measurement on the horizon</a>. (Brand Savant)</li>
</ul>
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<br />
<h4>
<b>Privacy / Security / Legal</b></h4>
<ul>
<li><a href="http://www.theguardian.com/technology/2015/mar/02/apple-pay-mobile-payment-system-scammers" target="_blank">Apple Pay is giving rise to fraudulent behavior</a>, as criminals use the system to make transactions with stolen credit card information. (The Guardian)  </li>
<li>CIOs are people too. And <a href="http://www.cio.com/article/2888037/leadership-management/cios-reveal-their-worst-nightmares.html" target="_blank">their primary concern is security</a>, along with a few others that may sound familiar. (CIO)</li>
<li>At the recent Summit on Cybersecurity and Consumer Protection sponsored by the White House, Apple CEO Tim Cook was the only CEO to claim that <a href="http://www.washingtonpost.com/blogs/the-switch/wp/2015/02/13/apple-ceo-tim-cook-we-believe-deeply-that-everyone-has-a-right-to-privacy-and-security/" target="_blank">"everyone has a right to privacy and security."</a> (Washington Post)</li>
<li>Uber didn't feel that way, as it stored the <a href="http://arstechnica.com/security/2015/03/in-major-goof-uber-stored-sensitive-database-key-on-public-github-page/" target="_blank">personal data of some 50,000 of its drivers on GitHub</a> - a public site. (Ars Technica)</li>
</ul>
<br />
<br />
<h4>
<b>When You Have the Time: Essential Watching / Listening / Reading</b></h4>
<ul>
<li>Charlie Rose recently interviewed Chris Hughes, new owner of The New Republic and co-founder of Facebook, about the differences between traditional media and digital media. It got <a href="http://www.twistimage.com/blog/archives/the-conflict-of-media-and-digital-media/" target="_blank">a little uncomfortable</a> at times. And it's <a href="http://www.charlierose.com/watch/60518907" target="_blank">well worth a watch</a>. (Twist Image)</li>
</ul>
<div>
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="288" mozallowfullscreen="" scrolling="no" src="http://www.hulu.com/embed.html?eid=_zrd92xhiqwqvtwsjwea-a&partner=charlierose&url=http%3A%2F%2Fwww.hulu.com%2Fwatch%2F754276" webkitallowfullscreen="" width="512"></iframe><br /></div>
</div>
<ul>
<li>PR and journalism jobs are the opposite sides of the same coin. But are the technological changes in both industries, resulting in an imbalance of numbers, placing <a href="http://www.takepart.com/feature/2015/02/13/pr-jobs-journalism-jobs" target="_blank">a permanent wedge between journalists and PR practitioners</a>? (TakePart)</li>
</ul>
<div>
<br /></div>
<div>
The full presentation from <a href="http://www.slideshare.net/webby2001/the-infinite-dial-2015" target="_blank">The Infinite Dial 2015 from Edison Research</a>:</div>
<div>
<br /></div>
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="485" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/45433782" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="595"> </iframe> </div>
<div style="margin-bottom: 5px;">
<br /></div>
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