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Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor
 

Beat up car in LEGO bricks

Disruption hits the New York Times, the real story behind Apple Pay, Facebook makes privacy changes (again), Twitter makes it easier to deal with abuse, the quiet success that is Medium, going viral with audio, Uber takes a beating but bounces back and Lyft bounces higher, dark social and its impact, creating a culture of content, the reason it's hard to recognize genius, why PR is best left to the professionals and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. And now you have the option of just subscribing to this newsletter if you wish.

If you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.

Two notes:
  1. Because of last week's holiday, there are more articles in the Flipboard magazine than could be accommodated here; please be sure to check it out. 
  2. In the last few weeks, a section on Audio has been added, owing to the increased attention on podcasting and other audio content. 




And if you wouldn't mind answering a simple, one-question survey about this weekly update, it would be greatly appreciated.




Industry


Platforms

  • Facebook 
  • Twitter 
    • While working on a deal or deals, the CFO of Twitter inadvertently made public a message that was meant to be a DM. Twice. The question is whether this was an intentional leak or simply a misuse of the platform. (Business Insider) 
    • Twitter released an improved way to block and report accounts that abuse and harass. (The Verge) 
  • Instagram 
    • In a move to make itself relevant in the digital era, Polaroid is launching Socialmatic, its $299 instant camera that connects to Instagram, Facebook and Twitter via wifi. And true to form, it comes with a lens on the back for selfies. (CNN Money) 
    • Six brands that are killing it on Instagram include National Geographic, GoPro and Intel (yes, B2B brands can be relevant on Instagram). See what separates the great from the good. (Mashable) 
    • IKEA is experimenting with creating an online catalog with Instagram accounts. (Mashable) 
  • Tumblr is growing in active users faster than Facebook, Twitter, Instagram, YouTube or Pinterest. (Inc.) 
  • Don't forget about Medium. It's a really strong platform for writers that is clean, well integrated with social channels, and full of interactivity. And it's getting big. [Does that mean we'll have to call it Large one day?] (Medium) 

Collaborative Economy

Audio


Metrics / Measurement / Big Data


Legal / HR

Content

  • The culture of content is an important factor in planning your content strategy. Driven by people, processes and inspiration, it's important to set the tone in order to get strong results. The Altimeter Group has a report out on the topic. (Top Rank Blog) 
  • It's never too late to start a blog; if you're just starting out there are still some things to consider, such as broad vs. niche, growing your audience and how to think about SEO. ({grow}) 

When You Have Time: Essential Reading / Listening / Watching


Put another way: 

"Mediocrity knows nothing higher than itself, but talent instantly recognizes genius." [click to tweet]
- Sherlock Holmes 


Image credit: Âtin (Flickr)
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