Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Philae - a spic and span landing on a comet

Landing a rocket on a comet, being single in China is expensive, picking sides on net neutrality, Facebook updates privacy policy for humans, Twitter announces native video, Yahoo buys a video ad platform, Instagram evolves, CMO tenure is growing, Uber is getting richer while attempting to prohibit Lyft from doing the same, podcasting is in vogue with a $1.5 million for a new podcast and a database of marketing podcasts, Amazon settles with Hachette and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, business, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. And now you have the option of just subscribing to this newsletter if you wish.

If you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.

And if you wouldn't mind answering a simple, one-question survey about this weekly update, it would be greatly appreciated.


  • The European Space Agency (ESA) celebrated this week as craft Philae landed on a comet after a 10-year journey. Livestreams, photos, tweets, media outlets and drone lovers everywhere followed the historic event. (Rosetta)
  • In China, 11/11 is known as Singles Day (because of the four lonely 1's that make up the date) - it's the Chinese equivalent of Valentine's Day. And it blows away Black Friday in terms of sales. (eMarketer)
    • In fact, last year, Alibaba did $5.75 billion that day; this year they surged to $9.3 billion. (Yahoo)
    • But at least you weren't the guy who spent $82,000 on 99 iPhone 6s, arranged them in a mall in the shape of a heart, proposed to his girlfriend - and she said no. Ouch. Someone's got a broken heart. On the plus side, does anyone need an iPhone 6? (TheNanFang)
Chinese mobile shopping spikes on Singles Day


Collaborative Economy

Uber's vision for the taxi industry
Uber's intention for the taxi industry

Metrics / Measurement / Big Data

  • You've heard the expression "correlation does not equal causation," right? It means that while things may be related, they are not necessarily ordered action/reaction. But flip it around and you might be surprised to learn that causation can exist without correlation. It might be a bit mind-boggling, and therefore the full article is worth a read. TL;DR version: it's the data equivalent of saying "Just because you're paranoid doesn't mean people aren't out to get you." (Awaken Your Superhero)
  • It's always been difficult to reach employees that aren't deskbound. And how would you measure it, even if you were able to reach them? Red E App has it figured out. (Cite World)

Legal / HR


Quality trumps quantity content on new metrics from Chartbeat

When You Have Time: Essential Reading / Listening / Watching

Image credit: Wikimedia Commons