A short history of marketing, Advertising Week summed up, job cuts at the New York Times, the seven deadly sins of social media marketing, the world of Facebook is on Atlas's shoulders, Twitter partners with MIT, getting out of the measurement rut in digital, tips for keeping your great employees, TV secrets to inform your content marketing, PR should stand for people and relationships, a review of the crowds on El Loco and more, it's This Week in Digital.
A roundup of relevant links affecting our industry.
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. And now you have the option of just subscribing to this newsletter if you wish.
If you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.
Industry
- The marketing industry has a rich history. But here are 13 seminal moments that stand out. (iMedia)
- Advertising Week has wrapped up in New York. In case you missed it, here are the 5 hot trends in advertising. (Mashable)
- Four native ad campaigns that are worth looking at include Orange is the New Black, the Church of Scientology, Gap, and Game of Thrones. (Mashable)
- The New York Times has announced that it is cutting approximately 100 jobs in its newsroom staff. (NY Times)
- People are tired of the advertising mindset that so many unimaginative brands bring to social media and that a new network like "Ello won't change the bad habits of brands in social media." He summed it up in a brilliant cartoon and blog post 7 deadly sins of social media marketing. (Tom Fishburne)
Platforms
Facebook- As expected, Facebook has launched Atlas, with the goal of reaching people across devices and bridging the gap between online impressions and offline purchases. (Atlas Solutions)
- In case you were wondering, Atlas Solutions is an anagram for "Lo, it's Satan soul."
- Facebook has launched a mobile Like button. (Techcrunch)
- Taking the time to explain its "real name" policy, Facebook apologized to drag queens. (re/code)
- But the question still has to be asked, "Who is real enough for Facebook?" (The New Yorker)
- Twitter is investing $10 million in the Laboratory for Social Machines at MIT. The lab plans to build a system to enable "large-scale analysis of content, and implement pattern discovery, data visualization and mobile app technologies to analyse patterns in social systems." (AllTwitter)
- Twitter is getting friendlier with app developers as it opens Twitter Fabric, giving them ability to sign users up via mobile, incorporate CrashLytics for analytics and MoPub for an ad network. (Marketing Land)
Measurement / Metrics / Big Data
- If you wonder why your social metrics stink, maybe it's because you're not being social enough. (Awaken Your Superhero)
- Here are five unique ways to measure and evaluate a social media campaign. (The Next Web)
- Are you stuck doing things the same old way when it comes to marketing and metrics? It's time to change that. (Forbes)
Legal / HR
- With talent wars in software development, digital analytics and other hot fields, it can be tough to find the right people. And once you have them, you should know about ways to stop great employees from leaving. (Ragan.com)
- The FTC isn't kidding around. With Operation Full Disclosure, they sent 60 advertisers warning letters claiming that they did not provide satisfactory disclosure to consumers. (AdAge)
Content
- Video content is as important as ever for brands, as discussed at the IAB MIXX conference this week. (Smart Brief on Social Media)
- But creating video doesn't have to be expensive; here's how one entrepreneur created a full-length documentary for just $11,000. (Medium)
- And here's a site that's well worth spending a good deal of time with: 7 TV Secrets You Can Use to Make Killer Content (7secrets.com)
- A new report on B2B content marketing is out, produced by Content Marketing Institute and MarketingProfs: B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America. (Content Marketing Institute) Some highlights:
- Most B2B marketers have a content strategy, but only 35% have documented it.
- 60% of content marketers with a documented strategy say they're effective versus 32% who have a verbal strategy.
- Search engine marketing tops the list of paid distribution methods.
2015 B2B Content Marketing Benchmarks, Budgets and Trends - North America by Content Marketing Institute and MarketingProfs from Content Marketing Institute
Essential Reading / Watching / Listening
- Mitch Joel interviews marketing legend Tom Peters, in which they discuss the state of business, brands and marketing. (Six Pixels of Separation)
- Great discussion about ello.co (that's El Loco to you), Facebook's mobile ad platform, microsites and other marketing topics on this week's Beancast episode. (The Beancast)
- Did you ever want to be on television? Here's a sure-fire way to do that. (Peter Shankman)
- Don't let email rule your life. Google's Eric Schmidt has 9 simple rules to email. (TIME)
- If you've ever wondered what a truly luxury-class plane trip would be like, Derek Low describes the $23,000 Singapore Airlines Suite Class experience, with plenty of photos. (Medium)
- With all of the focus on marketing technology and automation, here's a novel thought: what if PR stood for People and Relationships? Brian Solis and Hugh McLeod took a stab at it with Vocus. (Slideshare)
