Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Amazon gets physical

Amazon goes brick and mortar, New York's quick takedown of ad executions, Comcast gets a customer fired, music listening habits of Americans, Facebook gets into geofenced advertising, anonymous apps and healthcare, fired Reddit employee gets owned by Reddit CEO on AMA, how to combat "content shock," the ice cream principle of search and social, marketing skills of the future, global digital statistics and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. And now you have the option of just subscribing to this newsletter if you wish.

If you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.


Not a family-friendly message in Times Square

Time spent with music - Nielsen study




Metrics / Measurement / Big Data

  • Here's a great post on sources of intelligence as you're looking to determine objectives and ROI. (LinkedIn)
  • Big data is big. How big? Try 2.5 exabytes a day. So what are marketers to do? Four applications of big data for marketers - and we have a way to go before we get there - include:
    • Improved forecasting and planning
    • More granular audience targeting
    • Optimizing campaigns in real time
    • Moving to multi-touch attribution

Legal / HR


Essential Reading / Listening / Watching


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