Amazon goes brick and mortar, New York's quick takedown of ad executions, Comcast gets a customer fired, music listening habits of Americans, Facebook gets into geofenced advertising, anonymous apps and healthcare, fired Reddit employee gets owned by Reddit CEO on AMA, how to combat "content shock," the ice cream principle of search and social, marketing skills of the future, global digital statistics and more, it's This Week in Digital.
A roundup of relevant links affecting our industry.
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. And now you have the option of just subscribing to this newsletter if you wish.
If you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.
Industry
- Clicks, meet mortar: Amazon is opening its first physical store in Manhattan. (WSJ)
- As the collaborative economy grows, when things occur like a hammer attack in an Uber car, who is ultimately responsible? (Forbes)
- Are CIOs driving digital leadership? A Gartner survey says that 47% of CIOs think so, but only 15% of CEOs agree. (WSJ CIO Journal)
- Outdoor media company Titan placed hundreds of advertising beacons - to beam messages and advertisements or to track consumers' whereabouts - in payphones in New York City. Then, almost as quickly as they went up, they were removed. (BuzzFeed)
- Related: adult website PornHub somehow decided a billboard in Times Square was a good idea. It was erected and removed in a single day. (PornHub - SFW link)
- Cookies are getting stale; here's how Facebook, Apple and Google are tracking you now. (VentureBeat)
- Comcast, one of the least trusted brands, stepped in it by providing less than acceptable customer service and getting a customer fired from his job. (DM News and The Consumerist)
- Charlie Herrin, SVP of Customer Experience at Comcast (a newly created role), offered a very public apology to the customer and promised to make improvements. (Comcast)
- Where do the majority of Americans listen to music? By a wide margin, it's in the car. (Nielsen)
- Related: Podcasts are back (did they ever go anywhere?). And they're making money. (Washington Post)
Platforms
Facebook- Facebook is getting into the healthcare business, focusing on online support communities and preventive care. (Reuters) [Related item below in Essential Reading]
- Ads are getting smarter: Facebook is basing ads on where you've been recently. (Mashable)
- And for small and medium businesses, Facebook's local awareness ads provide geofenced targeting and even include the ability to get directions. (AllFacebook)
- Facebook is preparing a standalone app that will allow users to maintain anonymity, which we first reported on back in April. This is likely gaining traction as the competition for Whisper and Secret heats up and as the drag queen kerfuffle heated up leading to Ello defections. (NY Times Bits)
- Twitter is suing the US government over the Justice Department's gag orders on what the microblogging platform can say about data security requests. (Wired)
- Google+ is now giving users an option to insert polls in their updates. (The Next Web)
- Yahoo! is putting its new Alibaba money to good use, making a $20 million investment in Snapchat on a $10 billion valuation. (Mediapost)
- Pin Picks is Pinterest's weekly update of examples of how they're working with content partners. (Pinterest)
- You knew it was coming: how publishers are crafting their Ello strategy. Too soon? (Contently)
Metrics / Measurement / Big Data
- Here's a great post on sources of intelligence as you're looking to determine objectives and ROI. (LinkedIn)
- Big data is big. How big? Try 2.5 exabytes a day. So what are marketers to do? Four applications of big data for marketers - and we have a way to go before we get there - include:
- Improved forecasting and planning
- More granular audience targeting
- Optimizing campaigns in real time
- Moving to multi-touch attribution
Legal / HR
- Marriott blocked guests' wi-fi and the FTC fined them for $600,000. (Gizmodo)
- A former Reddit employee took to Reddit to criticize his former employer in an AMA. And then Reddit's CEO chimed in with the official word on why the employee was fired. BURN! (Daily Caller)
- Advice: don't criticize your employer (current or former) on their own platform.
Content
- The top 10 corporate blogs of 2014 are not necessarily well-known brands. (Social Fresh)
- Combatting "content shock" with a simple framework for content marketing. (SHIFT Communications)
Essential Reading / Listening / Watching
- The Ice Cream Principle of search and social is brilliant in its simplicity. (Social Media Explorer)
- Do you have a lot of followers? Hotelied.com would like to put them to use by giving you a discount. (Daily Mirror)
- Related to Facebook's healthcare news above: What can social media offer healthcare organizations? (SHIFT Communications)
- I'm convinced that Christopher Penn is a borg: he unlocks the secrets of what you'll need to succeed in The Marketing Skills of the Future. (Awaken Your Superhero)
- We Are Social are always good for in-depth statistics and reporting. They continue this trend with their Digital Statshot 001: A Compendium of Global Digital Statistics. (Slideshare)
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