The magic bendy iPhone, how to get the most out of iOS 8 (when it's working), ad dollars versus time spent on Facebook, Ello says hello, the logic between the disparity of increased TV viewing and decreased ratings, measurement is as easy as apple pie, legal considerations in socially-driven engagements, the sports network for the YouTube age, over 30 predictions on the future of B2B marketing, how to freak out a friend online and more, it's This Week in Digital.
A roundup of relevant links affecting our industry.
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in your job. You can subscribe here.
If you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.
- Apple's new iPhone 6 is thin - maybe too thin. So much so that it bends in your front pocket. On a sartorial note: if you're wearing a suit, why the hell are you putting a phone in the front pockets of your pants? #thirdgrademove (Macrumors)
We don't bend, we #break. #bendgate #iPhone6plus pic.twitter.com/uippCg4kCi
— KITKAT (@KITKAT) September 24, 2014
- Lots of tips abound for those getting iOS 8: 6 helpful tricks, top 10 secret features, 15 insanely great tricks to master iOS 8 and 25 things you can do on iOS 8 that you couldn't on iOS 7. (The Week, Lifehacker, Wired, Gizmodo)
- Recommendations for getting out of the glut on social channels include directing consumers to your good old website. (AdWeek)
- Google has listed the top 25 search advertisers. Holding the #1 spot: Amazon. (AdAge)
- The industry is overspending on Facebook advertising, compared with time spent on the network. (eMarketer)
- The newest social network on the block is Ello, driven by "beauty, simplicity and transparency," started gaining significant traction this week.
- Seemingly set up as an anti-Facebook network, its manifesto states that it is ad-free and that your data will remain private ("you are not the product"). (Fast Company)
- As one might imagine, the skeptics are lining up to critique it. Even on Ello itself. (Wired and Ello)
Oh, and if you'd like to follow me, I'm at ello.co/scottmonty
- Next Facebook will unveil a retooled version of Atlas, an advertising platform designed to improve how marketers target and measure the advertisements they buy across the Web. (Inside Facebook)
- Some businesses are becoming more wary of Facebook sharing data and are blocking access to their sites. (WSJ)
- Facebook opened Facebook Media, a site designed to show how public figures and media entities are using Facebook (and ostensibly to encourage more of the same). (Facebook)
- Twitter's audience management tool is more powerful than ever, with the ability to target by phone number and app ID. (Marketing Land)
- We had announced that TwitPic was being shut down over an intellectual property issue, but the latest news is that they're being acquired. (Engadget)
Measurement / Metrics / Big Data
- TV viewing is up, but ratings are down. What gives? It turns out that the television industry is reluctant to lump television, online and mobile viewing audiences together. (WSJ - paywall)
- Perhaps they could start by reading Avinash Kaushik's explanation on how to measure mobile. (Occam's Razor)
- The latest in a series on the CMO and the Cloud - looking at the alarmingly low use of analytics by marketers. (Olivier Blanchard)
- Is measurement hopelessly convoluted and complex to you? Here are some tips for navigating the measurement maze. (Media Bistro)
- One of the best analogies for measurement responsibilities we've seen. (SHIFT Communications)
Legal / HR
- If you host a Twitter party or Twitter chat, you need to be aware of the legal risks. (Social Media Explorer)
- As the Ice Bucket Challenge raged on, there were opportunities for brands, media and entertainment personalities to get involved. Here are some of the legal lessons from the #icebucketchallenge. (Maximize Social Business)
- ‘Storytelling!’ It’s up there with ‘big data’ as a phrase that’s kind of annoying but has yet to be improved upon by a better alternative. So what is brand storytelling and why do you need it? (Econsultancy)
- The Whistle is building a sports network for the YouTube age. What exactly does that look like? They've got their own studios, as well as partnerships with major sporting leagues and teams, and arrangements with individual content creators. (Contently)
Essential Reading / Watching / Listening
- This report on how social media is shaping the news is worth a deeper dive. Particularly of note is that direct visitors to news sites spend more time there than those referred by social platforms. (Pew)
- Just for fun: here's how one person pranked his roommate with eerily targeted Facebook ads. (My Social Sherpa)
- Be careful what you wish for. The New York Mets started a hashtag campaign #ImAMetsFanBecause and you can imagine how quickly that devolved, due to the team's constant struggle with losses. (NY Post)
- Lots to think about in Google and the Right to Be Forgotten, including this gem: "Requiring Google to be a court of philosopher kings shows a real lack of understanding about how this will play out in reality." (New Yorker)
- Lee Odden gives readers 31 predictions on the future of B2B marketing. (Top Rank Marketing)