Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Fix that leak!

Leaks from iCloud and Home Depot show cracks in security, the newspaper industry continues its slide, social acquisitions continue, Twitter maps out its product offering, Facebook patent acquisition hints at new developments, why listening matters, the gaps in cross-channel marketing, how to stand out in a boring industry, social media strategy in one slide, the updated CMO Survey and more, it's This Week in Digital.

A roundup of relevant links affecting our industry.

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in their jobs.

If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.


The death spiral of newspapers continues


Measurement / Metrics / Big Data

  • A study by Econsultancy and Oracle Marketing Cloud shows that while cross-channel marketing is viewed as a priority, few marketers are doing it and even fewer are measuring it. (eMarketer) 
Marketers have a problem executing and measuring cross-channel marketing

Legal / HR


Essential Reading / Watching / Listening

  • You use a number of social media sites every day. But were you aware of these 30 features that can help you be more productive? (Buffer)
  • An in-depth look at the celebrity photo leak and the security issues behind it shows just how pervasive this type of activity is and why you should be aware of it. (New Web Order)

"What we see in the public with these hacking incidents seems to only be scratching the surface. There are entire communities and trading networks where the data that is stolen remains private and is rarely shared with the public. The networks are broken down horizontally with specific people carrying out specific roles, loosely organized across a large number of sites (both clearnet and darknet) with most organization and communication taking place in private (email, IM)."

  • The August 2014 update to the CMO Survey from Duke's Fuqua School of Business is out. Prof. Christine Moorman comments on some of the highlights in a video below. (CMO Survey)
    • Spending on social media is high, but like branding, its value is difficult to prove.
    • Currently 9% of marketing budgets are allocated to social, with 13% expected next year and as much as 21% within five years.
    • The growth is likely being allocated toward infrastructure and technology rather than human capital.
    • Still, social media strategies remain only loosely connected to companies' marketing strategies.
    • Next year, traditional marketing budgets are expected to drop by about 3.6% and digital marketing budgets will increase by 10.8%.

Image credit: Aaron Escobar (Flickr)