The FCC wants your Internet, the New York Times fires its editor and gets reflective with a major report, the maturation of Facebook on Zuckerberg's 30th, brand tweets cause actions online and offline, deleting Google results in the EU, the state of big data, a social media law final exam, the shortening of wire stories, corporate blogs making a comeback, the marketing funnel is dead and more, it's This Week in Digital.
A roundup of relevant links affecting our industry.
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in their jobs.
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.
- The FCC voted to adopt a new net neutrality proposal for so-called "fast lanes" of content online, opening the rules for public debate. (The Verge)
- Native advertising claims a victim. The New York Times fired Jill Abramson, its executive editor, reportedly over her opposition to native advertising as one factor. (Silicon Valley Watcher)
- But the leaked innovation report from the Times itself is the most fascinating document of our age. (Nieman Journalism Lab)
- Which online content categories are mostly consumed on mobile? Streaming radio, games, social media, weather and retail. (Marketing Charts)
- Brands can learn more about who they're targeting with ads by using the new Audience Insights tool on Facebook. (Inside Facebook)
- Mark Zuckerberg turned 30 this week. And Facebook continues to mature with him. (Guardian)
- In a study with the ARF, Fox and DB5, Twitter found that exposure to brand tweets drives consumers to take action, both on and off Twitter. (Twitter)
- Twitter has introduced the mute feature on mobile and web platforms, giving users more control over their content stream by allowing them to silence other users. (The Next Web)
- You can now target users by language on Twitter, which offers 20 different languages in its Promoted Tweets and Accounts. (Twitter)
- In a move that will transform its platform, Vine redesigned its website and introduced search. (GigaOm)
- Yahoo launched mobile-first native ads with larger photos that will be clearly marked as sponsored content. (The Next Web)
- The EU's top court has ruled that people can ask Google to delete sensitive information from its search results. (CNBC)
- Please disperse. Nothing to see here. On Pinterest, 92% of pins are made by women. The platform maintains 84% of its user base from four years ago. (VentureBeat)
- Foursquare has launched Swarm, it's check-in app that helps you meet and make plans with nearby friends. (The Next Web)
- Last week, we looked at rebooting your social media program by discussing customer acquisition. Part 2 covers customer development and retention. (Olivier Blanchard)
- Metrics to understand that will help drive your communications efforts. (SHIFT Communications)
- Big Data can be confusing; to sort things out (?) here's the state of big data in one chart. (Venture Beat)
- Why rely on the same three tools for every social initiative? Here are 21 of the best hashtag tools out there. (SteamFeed)
- Social media can be too self-serving. Here's how to use social media to advance your career. (WSJ Experts)
- For any aspiring legal types, you can try your hand at the final exam for the University of Texas Law & Social Media course. (SoMeLaw Thoughts)
- With more and more content flooding the Internet, it's no surprise that content shock is looming. But what will happen to society and its literacy as we increasingly rely on visual communications? (Geoff Livingston)
- Similarly, let's hope you don't have a long complex story to tell. The editor for Reuters America tells staff that most stories need to be shorter than 500 words. (Talking Biz News)
- But not all is lost: consumers do appreciate original content from brands, and the corporate blog is making a comeback amid a push to build a direct relationship with consumers, according to a WP Engine study. (Twist Image)
- 46% of consumers read the blogs of their favorite brands
- 40% believe there are negative effects if brands do not provide up-to-date content on their blogs.
- 40% prefer to read content directly from a company blog rather than a news magazine or website.
- If you're curious as to the next phase of viral headlines, check out these lessons from the most popular headlines. (Contently)
- Consumers are more connected than ever via multiple devices; therefore, marketing can no longer rely on a linear funnel. (Harvard Business Review)
- Instead of messaging, pitching and marketing all of the time, try providing value. Chipotle recently did something like that and the effect of unexpected value was impressive. (Twist Image)
- The digital age has carved out winners and losers. In this talk in New York, Scott Galloway of digital innovation think tank L2 outlines his conclusions based on the data. (DLD NYC 14 Conference)