Scott Monty

This Week in Digital - April 24, 2014

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<a href="http://1.bp.blogspot.com/-W4Zaiv_jXGc/U1nOYOsCcMI/AAAAAAAASxM/ZjVdHCUUxJI/s1600/Quiet+Conversations+by+Lotus+Carroll.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Lotus Carroll's "Quiet Conversations" is a reminder of everything wrong wtih #myNYPD" border="0" src="http://1.bp.blogspot.com/-W4Zaiv_jXGc/U1nOYOsCcMI/AAAAAAAASxM/ZjVdHCUUxJI/s1600/Quiet+Conversations+by+Lotus+Carroll.jpg" height="426" title="Quiet Conversations by Lotus Carroll" width="640" /></a></div>
<br />
Net neutrality rules proposed, the NYPD step into an unintended meme, Facebook posts huge mobile growth and reveals a tool for journalists, Twitter releases new profiles to all users, Google+ loses its biggest champion, a tool to graph reader sentiment, General Mills reverses course on lawsuits and likes,  the secrets to great content marketing and more, it's This Week in Digital.<br />
<br />
A roundup of relevant links affecting our industry.<br />
<br />
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in their jobs.<br />
<br />
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below.  And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><i>This Week in Digital Magazine</i></a>.<br />
<br />
<h4>
Industry </h4>
<ul>
<li><a href="https://www.eff.org/deeplinks/2014/04/fccs-new-rules-could-threaten-net-neutrality" target="_blank">The FCC is proposing new rules for network neutrality</a>, using such subjective terminology as a "commercially reasonable" standard for network management - whatever that means. (Electronic Frontier Foundation) </li>
<li><a href="http://www.beyondphilosophy.com/blog/the-unforgiving-brits" target="_blank">A study by New Voice Media</a> indicates that US customers are twice as likely as UK customers to spread negative stories about poor customer service, but British consumers are more likely to stop doing business with a company as a result of poor service. (Beyond Philosophy) </li>
<li>The New York Police Department tried to create a meme with its #myNYPD hashtag, <a href="http://www.cnn.com/2014/04/24/opinion/robbins-nypd-twitter/" target="_blank">but it backfired</a> when angry residents posted their own perspective of the public service, and it even spread to other cities.  (CNN) </li>
</ul>
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<center>
<blockquote class="twitter-tweet" lang="en">
Do you have a photo w/ a member of the NYPD? Tweet us & tag it <a href="https://twitter.com/search?q=%23myNYPD&src=hash">#myNYPD</a>. It may be featured on our Facebook. <a href="http://t.co/mE2c3oSmm6">pic.twitter.com/mE2c3oSmm6</a><br />
— NYPD NEWS (@NYPDnews) <a href="https://twitter.com/NYPDnews/statuses/458665477409996800">April 22, 2014</a></blockquote>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script><br />
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<h4>
Platforms </h4>
<ul>
<li><b>Facebook</b> </li>
<ul>
<li>In its continued effort to out-Twitter Twitter, <a href="http://www.thewrap.com/facebook-launches-fb-newswire-help-storyful/" target="_blank">Facebook is teaming up with Storyful to create FB Newswire</a> to help journalists cull breaking news from their feeds. (The Wrap) </li>
<li>In a nod toward the continued importance of mobile and the impact of mobile revenue, <a href="http://blogs.wsj.com/digits/2014/04/21/facebook-launching-mobile-ad-network/" target="_blank">Facebook is launching a mobile ad network</a>. (WSJ Digits) </li>
<li>Facebook continues to move away from being just one thing; <a href="http://blogs.hbr.org/2014/04/facebooks-unbundling-strategy-makes-perfect-sense/" target="_blank">this unbundling strategy makes perfect sense</a>. (Harvard Business Review) </li>
<li><a href="http://www.theverge.com/2014/4/23/5644740/facebook-q1-2014-earnings" target="_blank">Facebook announced its Q1 earnings this week</a>, and beat the street. Profits tripled over the same period a year ago and mobile monthly active users topped 1 billion.  (The Verge) </li>
<li>And here's <a href="http://www.shiftcomm.com/2014/04/state-of-social-1q14-facebook-second-largest-country-in-the-world-4-out-of-5-users-mobile/" target="_blank">a more in-depth view of the numbers</a> posted on Wednesday, as well as implications for marketing and communications professionals. (SHIFT Communications) </li>
</ul>
</ul>
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<a href="http://3.bp.blogspot.com/-2EFyEMZ4z60/U1nOeslJ5dI/AAAAAAAASxU/-ipxNDbktXg/s1600/Facebook+Monthly+Active+Users+Q1+2014.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Facebook's mobile MAUs for Q1 2014 top 1 billion " border="0" src="http://3.bp.blogspot.com/-2EFyEMZ4z60/U1nOeslJ5dI/AAAAAAAASxU/-ipxNDbktXg/s1600/Facebook+Monthly+Active+Users+Q1+2014.png" height="490" title="Mobile MAUs for Facebook Q1 2014" width="640" /></a></div>
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<ul>
<li><b>Twitter</b> </li>
<ul>
<li>The new Twitter profiles are now available to all users; here's <a href="http://www.mediabistro.com/alltwitter/twitter-new-profile-image-sizes_b56584" target="_blank">an image sizing guide</a> for creating yours. (AllTwitter) </li>
<li><a href="https://support.twitter.com/articles/166337-the-twitter-glossary" target="_blank">Twitter has released a glossary</a> for some of the common terms used on the platform. (Twitter) </li>
</ul>
<li><b>Google</b> </li>
<ul>
<li>Google is testing a feature that lets Chrome users save, <a href="http://thenextweb.com/google/2014/04/22/google-is-testing-a-feature-that-lets-chrome-users-save-share-and-organize-their-favorite-web-content/" target="_blank">share and organize their favorite Web content</a>. (The Next Web) </li>
<li>Vic Gundotra, largely viewed as the father of Google+, <a href="http://recode.net/2014/04/24/exclusive-google-head-vic-gundotra-leaving-company/">is leaving the company</a>. Some speculate that this means that Google+ will become <a href="http://techcrunch.com/2014/04/24/google-is-walking-dead/">more of a platform than a product</a>, although that's always been the strategy. (re/code and TechCrunch) </li>
</ul>
<li><a href="http://techcrunch.com/2014/04/23/amateur-beauty-vs-professional-entertainment/" target="_blank">Instagram is personalizing its "Explore" tab</a>, making it more distinct from Vine for video. (TechCrunch) </li>
<li><a href="http://recode.net/2014/04/24/linkedin-aims-to-attract-more-marketers-with-new-partner-programs/?utm_source=newsletter&&mkt_tok=3RkMMJWWfF9wsRonu6nPZKXonjHpfsX54uUuT%2Frn28M3109ad%2BrmPBy%2B2oMFWp8na%2BqWCgseOrQ8mFkIV8izUs0TrKM%3D#038;utm_medium=email&utm_campaign=rc_email_daily" target="_blank">LinkedIn is developing a Certified Marketing Partner program</a> to attract more marketers for content discovery. (re/code) </li>
</ul>
<br />
<h4>
Measurement/Metrics/Big Data </h4>
<ul>
<li><a href="http://blogs.wsj.com/cmo/2014/04/17/nielsen-comscore-mobile-ad-tracking/?mod=WSJBlog&mod=wsj_cmohome_cmoreport" target="_blank">Better measurement for video ads</a> is on the horizon. But advertisers will face a fork in the road: Nielsen or comScore, each with its own support agencies and methodologies. (WSJ CMO Today) </li>
<li>The best day to post on Facebook? Turns out <a href="http://time.com/73032/facebook-best-day-to-post/" target="_blank">it's Friday</a>. (TIME) </li>
<li>FourScore is a new tool that helps you <a href="http://www.niemanlab.org/2014/04/graph-your-readers-sentiment-with-this-new-tool/" target="_blank">graph your readers' sentiments</a>. (Nieman Journalism Lab) </li>
</ul>
<br />
<h4>
Legal/HR </h4>
<ul>
<li>When General Mills changed its legal terms on social channels to prevent consumers from suing them, the online backlash hit them hard. Now in response to that, <a href="http://money.cnn.com/2014/04/20/news/companies/general-mills-backlash/" target="_blank">General Mills is reversing course</a> on its legal decision.  This underscores <a href="http://holtz.com/blog/blog/general-mills-kerfuffle-highlights-why-social-media-and-legal-teams-need-to/4325" target="_blank">the need for a good relationship between legal departments</a> and the communications team. (CNN Money and Holtz Communication + Technology) </li>
</ul>
<br />
<h4>
Content </h4>
<ul>
<li>The <a href="http://www.forbes.com/sites/oracle/2014/04/16/secrets-to-great-content-marketing-value-place-and-being-the-best/" target="_blank">secrets to great content marketing</a>: value, place and being the best. (Forbes) </li>
<li>Visual communications are increasingly important; the <a href="http://www.slideshare.net/CMI/visual-content-marketing-look-book" target="_blank">Visual Content Marketing Look Book</a> is an excellent overview of some 25 brands that are succeeding in this area. (Content Marketing Institute)  </li>
</ul>
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<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/33871960?rel=0" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="427"> </iframe> <div style="margin-bottom: 5px;">
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</center>
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<h4>
Essential Reading/Watching/Listening </h4>
<ul>
<li>Google does more than search, email, YouTube and Drive. For a look under the hood, check out <a href="http://mashable.com/2013/07/05/google-tools/" target="_blank">14 Google Trends You Didn't Know Existed</a> and discover ways of digging into data, inspiring thought leadership and trends that matter to your industry. (Mashable) </li>
<li>Mitch Joel sits down with Stephen Rappaport to discuss <a href="http://www.twistimage.com/blog/archives/winning-digital-metrics-that-matter/" target="_blank">winning digital metrics that matter</a> in SPOS #406. (Twist Image) </li>
<li>A look at <a href="http://olivierblanchard.net/airbnb-disruption-adaptation-incumbent-survival-primer/" target="_blank">Airbnb as a disruptor in an established market</a>, and what it means for incumbents and their need to collaborate, rather than to defend. (OliverBlanchard.net) </li>
<li>The real reason newly-minted MBAs want to work for Goldman Sachs <a href="http://blogs.hbr.org/2014/04/the-real-reason-new-mbas-want-to-work-for-goldman-sachs/" target="_blank">is not money</a>. (Harvard Business Review) </li>
<li>When is it the right moment? <a href="http://sethgodin.typepad.com/seths_blog/2014/04/the-right-moment.html" target="_blank">Whenever</a>. (Seth's Blog) </li>
</ul>
<br />
<h4>
Commentary</h4>
Enough has been written about the #myNYPD fiasco this week. We've seen previous gaffes from major brands who quickly learned that companies and organizations that come upon the scene to campaign their way into conversations will fail. Ultimately, those who listen and engage on a regular basis - and who do so respectfully and with a desire to meet their audience's needs - will succeed.<br />
<br />
Using the longstanding cocktail party analogy, you can't barge in the door, start talking all about yourself and expect people to shower you with accolades. Especially if your brand has a questionable reputation.<br />
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Image credit: <a href="https://flic.kr/p/eQaHKA" target="_blank">Lotus Carroll (Flickr)</a><br />
--<br />
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This Week in Digital - April 24, 2014

Net neutrality rules proposed, the NYPD step into an unintended meme, Facebook posts huge mobile growth and reveals a tool for journalist...

This Week in Digital - April 17, 2014

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<a href="http://3.bp.blogspot.com/--VrkFDnEgEc/U1BIQ_0aHqI/AAAAAAAASnE/F4WkzRVvz1s/s1600/USAirways+plane.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Someone got their wings clipped this week" border="0" src="http://3.bp.blogspot.com/--VrkFDnEgEc/U1BIQ_0aHqI/AAAAAAAASnE/F4WkzRVvz1s/s1600/USAirways+plane.jpg" height="358" title="Someone got their wings clipped" width="640" /></a></div>
<div>
<br /></div>
The tweet heard round the world, an example of a brand doing social well, data and measurement developments at Twitter and Google, physically finding your friends via Facebook, liking a brand may stop you from suing them, the pros and cons of brand smack-downs, the next big social platform, the rise of audio and more, it's <b><i>This Week in Digital</i></b>.<br />
<br />
A roundup of relevant links affecting our industry.<br />
<br />
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in their jobs.<br />
<br />
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below.  And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><i>This Week in Digital Magazine</i></a>.<br />
<br />
<br />
<h4>
Industry </h4>
<ul>
<li>It was not a good week for airlines and social media. </li>
<ul>
<li>First, <a href="http://theconcourse.deadspin.com/dont-tweet-menacing-things-to-airlines-like-this-girl-1562752072" target="_blank">American Airlines received a terrorist threat</a> that later turned out to be coming from a 14 year-old Dutch girl who was playing around. <a href="http://www.cnn.com/2014/04/14/travel/dutch-teen-arrest-american-airlines-terror-threat-tweet/" target="_blank">She was later arrested</a>, but multiple copycat tweets have been following.  (Deadspin and CNN) </li>
<li>Then, <a href="http://twitter.com/usairways" target="_blank">@USAirways</a> tweeted a pornographic image that later caused the web to <a href="http://mashable.com/2014/04/14/us-airways-best-tweets/" target="_blank">blow up with ridicule</a> and questions. It turns out the link was to an inbound image that was being routed for handling, and the individual running the account inadvertently pasted the wrong link in a reply to a customer. <a href="http://money.cnn.com/2014/04/16/news/companies/us-airways-pornographic-tweet/" target="_blank">The individual will not be fired</a>. (Mashable and CNN Money) </li>
</ul>
</ul>
<div>
<center>
<blockquote class="twitter-tweet" lang="en">
Who put this guy in charge of the <a href="https://twitter.com/USAirways">@USAirways</a> Twitter account?? <a href="http://t.co/azXBUQtdJy">pic.twitter.com/azXBUQtdJy</a><br />
— Jon Eiseman (@Jon_Eiseman) <a href="https://twitter.com/Jon_Eiseman/statuses/455788106168283136">April 14, 2014</a></blockquote>
<script async="" charset="utf-8" src="//platform.twitter.com/widgets.js"></script></center>
</div>
<ul>
<li><a href="https://econsultancy.com/blog/64701-why-is-ford-s-social-media-strategy-so-good" target="_blank">Ford is called out for having a strong social strategy</a> that incorporates a wide variety of platforms. (Econsultancy)</li>
<li>Not surprising, but most of the interaction on social networks <a href="http://www.comscoredatamine.com/2014/04/users-engage-with-major-social-networks-predominantly-via-mobile/" target="_blank">happens on mobile devices</a>. (comScore) </li>
</ul>
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<a href="http://2.bp.blogspot.com/-w8Wnd3nULlg/U1BFt-fUxHI/AAAAAAAASmc/728NpC9eYVU/s1600/US-Share-of-Time-Spent-on-Social-Networks-Between-Platforms+comScore.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Time spent on social networks by platform - 2014" border="0" src="http://2.bp.blogspot.com/-w8Wnd3nULlg/U1BFt-fUxHI/AAAAAAAASmc/728NpC9eYVU/s1600/US-Share-of-Time-Spent-on-Social-Networks-Between-Platforms+comScore.png" height="388" title="Time spent on social networks" width="640" /></a></div>
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<h4>
The Platforms </h4>
<ul>
<li><a href="https://blog.twitter.com/2014/twitter-welcomes-gnip-to-the-flock" target="_blank">With its acquisition of Gnip</a>, Twitter is signaling that <a href="http://recode.net/2014/04/15/with-gnip-buy-twitter-starts-taking-its-data-business-seriously/" target="_blank">it is getting serious about the sophistication of its data offering</a>. (Twitter blog and re/code) </li>
<li>As Twitter continues to roll out its redesign, it's clear why they need to create a more engaging site: because <a href="http://blogs.wsj.com/digits/2014/04/11/new-data-quantifies-dearth-of-tweeters-on-twitter/" target="_blank">44% of Twitter accounts have never sent a tweet</a>. (WSJ Digits) </li>
<li><a href="http://thenextweb.com/google/2014/04/16/google-pages-1000-followers-can-now-create-post-ads-promote-hangouts-air-automatic-posts/" target="_blank">Google has expanded its use of +Post ads</a> to allow brands to turn Google+ content into display ads. Available to pages with more than 1,000 followers, brands need to opt in to shared endorsements and use material that's relevant to their audiences. (The Next Web) </li>
<li><a href="https://newsroom.fb.com/news/2014/04/news-feed-fyi-cleaning-up-news-feed-spam/" target="_blank">Facebook is cracking down on spam in your News Feed</a> by eliminating like-baiting and spammy links and reducing repetitive content. (Facebook) </li>
<li>In an effort to help users connect IRL, <a href="http://techcrunch.com/2014/04/17/facebook-nearby-friends/?ncid=twittersocialshare" target="_blank">Facebook is launching an optional feature called Nearby Friends</a>. (TechCrunch) </li>
<li><a href="http://www.theverge.com/2014/4/17/5622744/flickr-goes-head-to-head-with-instagram-in-total-redesign-of-apps-for" target="_blank">Flickr's mobile apps for iOS and Android are being updated</a> to be more competitive with Instagram. (The Verge) </li>
</ul>
<br />
<h4>
Measurement / Metrics / Big Data </h4>
<ul>
<li>Google is using Acxiom to measure <a href="http://blogs.wsj.com/digits/2014/04/14/how-acxiom-ties-online-ads-to-purchases-in-stores/" target="_blank">the impact of online ads on purchases in physical stores</a>. (WSJ Digits) </li>
</ul>
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<a href="http://2.bp.blogspot.com/-UyWTZXSk2Bg/U1BGLQyP66I/AAAAAAAASmk/QtaEphruAz8/s1600/Axciom.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-UyWTZXSk2Bg/U1BGLQyP66I/AAAAAAAASmk/QtaEphruAz8/s1600/Axciom.jpg" height="427" width="640" /></a></div>
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<h4>
Legal / HR </h4>
<ul>
<li><a href="https://www.linkedin.com/today/post/article/20140410165503-4988668-celebrities-suing-brands-for-a-tweet-katherine-heigl-vs-pharmacy-chain-duane-reade?_mSplash=1&trk=tod-home-art-list-large_0" target="_blank">Retailer Duane Reade may find itself in some legal trouble</a> after tweeting a picture of actress Kathrine Heigl without permission that implied that she endorsed their brand. While individuals or media companies may use such publicly available images, when a brand acts this way, it is different because it is seen as a promotion tied to commerce. (LinkedIn) </li>
<li>General Mills is taking a lead in what may become a trend: they have added language to their legal terms on their site alerting customers that <a href="http://www.nytimes.com/2014/04/17/business/when-liking-a-brand-online-voids-the-right-to-sue.html?ref=technology&_r=0" target="_blank">they void their right to sue the company if they like its brands on Facebook</a>. (New York Times) </li>
</ul>
<br />
<h4>
Content </h4>
<ul>
<li>When brands get into smack-downs with each other, <a href="http://contently.com/strategist/2014/04/16/the-pros-and-cons-of-sassy-brand-fights/">there are pros and cons</a>. (Contently) </li>
<li>Three brands that are wildly succeeding at branded content are: Red Bull, General Electric and Intel. <a href="http://www.cmo.com/articles/2014/4/4/_3_brands_that_are_n.html">Find out why</a>. (CMO.com) </li>
<li>Here's <a href="http://www.niemanlab.org/2014/04/quartz-increases-newsletter-readers-by-going-simple/">a unique way of getting more readers</a>: simplify your process the way Quartz is doing with its newsletter. (Nieman Journalism Labs) </li>
<li>Millennials love user-generated content. In fact, <a href="http://mashable.com/2014/04/09/millennials-user-generated-media/" target="_blank">they trust it 50% more</a> than other media. (Mashable) </li>
<li>There are plenty of content distribution platforms to help spread your message. Here's a way to judge <a href="http://contently.com/strategist/2014/04/10/the-pros-cons-and-costs-of-the-top-10-content-distribution-platforms/" target="_blank">who has the best offering</a>. (Contently) </li>
</ul>
<br />
<h4>
Essential Reading/Watching/Listening </h4>
<ul>
<li>The next big social platform? <a href="http://research.gigaom.com/report/a-new-charter-for-hr/?utm_source=General+Users&utm_campaign=966abffa1f-v%3Asocial+d%3A04-14&utm_medium=email&utm_term=0_1dd83065c6-966abffa1f-99476305" target="_blank">It doesn't exist</a>. Chat apps, anonymous platforms and visual media-first properties are creating fragmentation. (SHIFT Communications) </li>
<li>The debate has raged about Facebook throttling the News Feed to allow more personal content to flow through at the expense of organic brand content. A recent commentary has called it <a href="http://contently.com/strategist/2014/04/11/facebooks-goodfellas-moment/" target="_blank">Facebook's Goodfellas Moment</a>. (Contently) </li>
<li><a href="http://www.buzzfeed.com/buzzfeedpress/buzzfeed-announces-social-tune-in-program" target="_blank">BuzzFeed is making social TV a reality</a> with its Social Tune In Program that will debut with IFC and Bravo. The BuzzFeed Block will be a 360-degree program that includes BuzzFeed's brand an unique voice on air and sponsored content online. The program design recognizes that a good deal of social TV is asynchronous. (BuzzFeed) </li>
<li>Something to think about: is it wise to have <a href="http://www.duperrin.com/english/2014/04/17/always-connected-dysfunctioning-organization/" target="_blank">employees that are connected 24/7?</a> (Bertrand Duperrin's Notepad)</li>
<li>Pay attention to audio. </li>
<ul>
<li><a href="http://www.marketingcharts.com/wp/online/radio-listening-gradually-transitions-to-digital-platforms-42029" target="_blank">About one-fifth of weekly radio usage in the US and Canada occurs on digital sources</a>, and year-over-year mobile listening apps have seen a 50% increase. (Marketing Charts) </li>
<li>All the more reason for the latest wearables craze <a href="http://www.psfk.com/2014/04/wearable-tech-earbuds-hearables.html#!EtGH0" target="_blank">to focus on audio devices, or "hearables."</a> (PSFK) </li>
</ul>
</ul>
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<a href="http://1.bp.blogspot.com/-_z7wac2pccc/U1BGbkdQ9CI/AAAAAAAASms/olDEjEdAD38/s1600/JacobsMedia-Radio-Listening-Platforms-2014-v-2013-Apr2014.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Mobile app usage of radio listening increases by 50%" border="0" src="http://1.bp.blogspot.com/-_z7wac2pccc/U1BGbkdQ9CI/AAAAAAAASms/olDEjEdAD38/s1600/JacobsMedia-Radio-Listening-Platforms-2014-v-2013-Apr2014.png" height="352" title="Radio station listening sees increase in mobile app usage" width="640" /></a></div>
<div>
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<ul>
<li>Erik Qualman (@equalman) <a href="https://www.youtube.com/watch?v=zxpa4dNVd3c" target="_blank">updated his Socialnomics video for 2014</a>. Lots of great statistics on the state of the digital/social world today. </li>
</ul>
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Image credit: <a href="https://flic.kr/p/5WwDML" target="_blank">quintanomedia (Flickr)</a><br />
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This Week in Digital - April 17, 2014

The tweet heard round the world, an example of a brand doing social well, data and measurement developments at Twitter and Google, physi...

This Week in Digital - April 9, 2014

<div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-SHFpUVVZTvQ/U0dp_5w-FVI/AAAAAAAASXk/MolEFsQ85p4/s1600/Bleeding+Heart.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Bleeding heart - the flower" border="0" src="http://3.bp.blogspot.com/-SHFpUVVZTvQ/U0dp_5w-FVI/AAAAAAAASXk/MolEFsQ85p4/s1600/Bleeding+Heart.jpg" height="252" title="Bleeding heart - the natural kind" width="640" /></a></div>
<br /></div>
The largest encryption flaw spans the web, another marketing automation acquisition, changes within the mobile and desktop version of Facebook, Twitter gets a makeover, LinkedIn wants you to stay at your company, the need for behavioral change before measurement change, the FTC cracks down, why you're not funny and more, it's This Week in Digital.<br />
<br />
A roundup of relevant links affecting our industry.<br />
<br />
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on the changes, newsworthy items and content that might be useful in their jobs.<br />
<br />
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below.  And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O" target="_blank">This Week in Digital Magazine</a>.<br />
<br />
<div style="border: 0px; margin-bottom: 0.714285em; padding: 0px;">
<h4>
<span style="line-height: 1.428571em;">Industry</span></h4>
</div>
<ul style="border: 0px; list-style-position: outside; margin: -0.428571em 0px 0.714285em 2em; padding: 0px;" type="disc">
<li style="border: 0px; margin: 0px; padding: 0px;">The <a href="http://heartbleed.com/" target="_blank">Heartbleed bug</a> is the largest encryption flaw ever to hit the web. Sites from Google to Yahoo, Facebook to Tumblr, Dropbox to GoDaddy and more have been affected. The <a href="http://mashable.com/2014/04/09/heartbleed-bug-websites-affected/" target="_blank">Heartbleed Hit List</a> is the most comprehensive and up to date directory of which sites require your attention. (Mashable) </li>
<li style="border: 0px; margin: 0px; padding: 0px;">Additionally, you can find out <a href="http://blogs.wsj.com/personal-technology/2014/04/09/how-and-why-to-change-your-passwords-today/" target="_blank">how and why to change your passwords today</a>. (WSJ Live<span style="line-height: 1.428571em;">)</span></li>
</ul>
<center>
<iframe frameborder="0" height="288" scrolling="no" src="http://live.wsj.com/public/page/embed-F3DDAE69_31C7_4E8D_B7C0_306A6E3CD680.html" width="512"></iframe></center>
<div style="border: 0px; font-family: Helvetica, Arial, 'Droid Sans', sans-serif; font-size: 14px; line-height: 1.428571em; margin: 0px; padding: 0px;">
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<ul style="border: 0px; list-style-position: outside; margin: 0.2857em 0px 0.714285em 2em; padding: 0px;" type="disc">
<li style="border: 0px; margin: 0px; padding: 0px;">The goals of <a href="http://www.shiftcomm.com/2014/03/pr-is-the-new-seo/" target="_blank">PR and SEO are becoming intertwined</a> - awareness, attention and trust. (SHIFT Communications) </li>
<li style="border: 0px; margin: 0px; padding: 0px;">The marketing automation race continues as <a href="https://gigaom.com/2014/04/10/ibm-snatches-up-silverpop-as-marketing-automation-landgrab-continues/" target="_blank">IBM buys Silverpop</a>. With more marketers spending dollars on IT and the collaboration between CMOs and CIOs, it's a smart move. Compare to the Oracle acquisition of Eloqua and the <a href="http://www.scottmonty.com/2013/06/this-week-in-social-media-652013.html" rel="nofollow" target="_blank">Salesforce acquisition of ExactTarget</a> last year. (GigaOm) </li>
</ul>
<br />
<div style="border: 0px; line-height: 1.428571em; margin-bottom: 0.714285em; padding: 0px;">
<h4>
The Platforms</h4>
</div>
<ul>
<li><b>Facebook</b></li>
<ul>
<li>In an effort to force adoption of its Messenger and Paper apps, <a href="http://techcrunch.com/2014/04/09/facebook-messenger-or-the-highway/" target="_blank">Facebook is removing chat from its native app</a>. (TechCrunch) </li>
<li>Following the popularity of the anonymish apps Secret and Whisper, <a href="http://recode.net/2014/04/03/facebook-explores-anonymity-features" target="_blank">Facebook is exploring anonymity features</a>. So it's not a surprise that some would ask: <a href="http://finance.fortune.cnn.com/2014/04/07/will-facebook-buy-secret/" target="_blank">will facebook buy Secret?</a> (re/code and Fortune) </li>
<li>Once again, <a href="http://www.washingtonpost.com/blogs/the-switch/wp/2014/04/08/your-facebook-privacy-settings-are-about-to-change-again/?tid=sm_fb" target="_blank">new privacy settings are looming</a> for Facebook. Expect the updates to clarify the difference between public and friends, to give users the ability to change the privacy settings on old cover photos, and a pop-up for those who haven't changed their privacy settings in a while. (Washington Post) </li>
<li>Facebook is making its right-hand side ads <a href="http://allfacebook.com/right-hand-side-ads-redesign_b130766" target="_blank">look more like posts in the main section</a> of the News Feed. (All Facebook) </li>
</ul>
<li><b>Twitter</b></li>
<ul>
<li><a href="http://www.adweek.com/news/technology/twitters-redesign-speaks-brands-and-users-emojis-vine-messenger-video-ads-156876" target="_blank">Twitter is rolling out a redesign</a> that makes it look more like Facebook. This is most likely in an attempt to address slow growth and bolster ad revenues. (AdWeek) </li>
<li>Facebook succeeded in generating revenue through in-app purchases; now <a href="http://recode.net/2014/04/04/app-ads-are-huge-for-facebook-here-comes-twitters-version/" target="_blank">Twitter is planning to to the same</a>. (re/code) </li>
<li>All that hype over social TV may be a little premature; Nielsen surveyed Americans and discovered that <a href="http://www.mediabistro.com/alltwitter/social-tv-engagement-study_b56220" target="_blank">8 out of 10 did not use social media while watching TV</a>. (AllTwitter) </li>
</ul>
<li>In an effort to keep people from leaving their employers, LinkedIn is now offering service <a href="http://blogs.wsj.com/digits/2014/04/10/linkedin-wants-to-help-you-stay-at-your-company/?mod=djemTECH_h" target="_blank">that identifies job openings within users' companies</a>. (WSJ Digits)</li>
</ul>
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<span style="line-height: 1.428571em;"><br /></span>
<br />
<h4>
<span style="line-height: 1.428571em;">Measurement / Metrics / Big Data</span></h4>
</div>
<ul>
<li>As our methods of sharing and communicating change, so do the ways we need to measure our storytelling abilities. Here are <a href="http://contently.com/strategist/2014/04/04/10-charts-that-are-changing-the-way-we-measure-content/" target="_blank">10 charts that are changing the way we measure content</a>. (Contently) </li>
<li>The real challenge is recognizing that using big data and analytics to better solve problems and/or make decisions obscures the organizational reality that new analytics often requires new behaviors. And thus, this is <a href="http://blogs.hbr.org/2014/04/why-your-analytics-are-failing-you/" target="_blank">why our analytics are failing us</a>.</li>
</ul>
<div style="border: 0px; line-height: 1.428571em; margin-bottom: 0.714285em; padding: 0px;">
<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-zwmt3b0iVzY/U0dro3EABmI/AAAAAAAASX0/-3UZ4AUafzg/s1600/more+data+does+not+equal+better+measurement.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="We don't need more data; we need more insights" border="0" src="http://4.bp.blogspot.com/-zwmt3b0iVzY/U0dro3EABmI/AAAAAAAASX0/-3UZ4AUafzg/s1600/more+data+does+not+equal+better+measurement.png" height="358" title="Too much data is not inherently better" width="640" /></a></td></tr>
<tr><td class="tr-caption">More data ≠ better measurement</td></tr>
</tbody></table>
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<div style="border: 0px; line-height: 1.428571em; margin-bottom: 0.714285em; padding: 0px;">
<h4>
<span style="line-height: 1.428571em;">Legal / HR</span></h4>
</div>
<ul>
<li><a href="http://www.internetretailer.com/2014/04/03/ftc-requires-disclosures-social-media-based-contests" target="_blank">The FTC now requires disclosure from consumers</a> when they're participating in online giveaways and contests (Internet Retailer) </li>
<li>Amid claims that it buried positive reviews when companies refused to buy advertising on its site, <a href="http://www.fastcompany.com/3028725/fast-feed/ftc-subpoena-revelations-send-yelps-stock-price-tumbling" target="_blank">Yelp is now being subpoenaed by the FTC</a>. (Fast Company)</li>
</ul>
<div style="border: 0px; line-height: 1.428571em; margin-bottom: 0.714285em; padding: 0px;">
<span style="line-height: 1.428571em;"><br /></span>
<br />
<h4>
<span style="line-height: 1.428571em;">Content</span></h4>
</div>
<ul>
<li>Humor can play a powerful role in your content strategy. Unfortunately, <a href="http://www.fastcocreate.com/3028499/this-is-why-youre-not-funny-a-professors-scientific-approach-to-dissecting-humor?partner=newsletter" target="_blank">here's why you're not funny</a>. (Fast Company) </li>
<li>Speaking of which: stuck for an idea? Have a go at the <a href="http://www.portent.com/tools/title-maker/" target="_blank">Content Idea Generator</a>. </li>
</ul>
<br />
<div style="border: 0px; line-height: 1.428571em; margin-bottom: 0.714285em; padding: 0px;">
<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-vh2DY0AnP40/U0dpCL8R6kI/AAAAAAAASXc/Jli7dKhEMSw/s1600/Content+Idea+Generator.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-vh2DY0AnP40/U0dpCL8R6kI/AAAAAAAASXc/Jli7dKhEMSw/s1600/Content+Idea+Generator.PNG" height="304" width="640" /></a></div>
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<div style="border: 0px; line-height: 1.428571em; margin-bottom: 0.714285em; padding: 0px;">
<h4>
<span style="line-height: 1.428571em;">Essential Reading/Watching/Listening</span></h4>
</div>
<ul>
<li>When Ezra Klein left the Washington Post, he vowed to remake journalism. His new venture, Vox, is doing that through <a href="http://www.nytimes.com/2014/04/07/business/media/voxcom-takes-melding-of-journalism-and-technology-to-next-level.html?_r=0" target="_blank">a combination of journalism and technology</a>. (New York Times)</li>
</ul>
<br />
<br />
Finally, we'll leave you with <a href="https://www.youtube.com/watch?v=el8Ydwh0QlQ" target="_blank">HootSuite's social version</a> of <i>The Game of Thrones</i> intro:<br />
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<embed src="//www.youtube.com/v/el8Ydwh0QlQ?hl=en_US&version=3" type="application/x-shockwave-flash" width="600" height="338" allowscriptaccess="always" allowfullscreen="true"></embed></object></center>
<br />
<i><br />
</i> <i>Image credit: <a href="https://www.flickr.com/photos/11741671@N03/3278633695/in/photolist-5ZHRza-qjVUL-4VrHjM-4VvWZE-9NCJBx-Drxkz-bynzxT-bksFkb-bksGiJ-bksFJJ-6z17M8-8mG8HY-9FNWgb-4NAi57-JwKqe-4NAgfq-4NAgTN-JwKqa-6z17Y8-bUJeTn-4qQmKb-N5fb5-86Mb7-eeWbEj-7SKhUr-7SNzco-4Wjtne-HYb9A-7SKgSx-4AJKzQ-dpnxC-bXrg61-cgDy9A-bKGN1R-9E7yv3-9Er9jC-9E4DTz-9Er9md-9E7yoo-7T4bHt-7T4bBK-7T7rKW-7T7rEb-9KVWpP-dw6Xv-bwN5tj-ep5Qit-bEieGW-8bSo9P-6wP6ak" target="_blank">Geert Orye (Flickr)</a></i><br />
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This Week in Digital - April 9, 2014

The largest encryption flaw spans the web, another marketing automation acquisition, changes within the mobile and desktop version of Fa...

This Week in Digital - April 2, 2014

<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.flickr.com/photos/tomathon/5063563885" style="margin-left: 1em; margin-right: 1em;" title="Obama ATL wax, in shirt by Tommy Miles, on Flickr"><img alt="Obama ATL wax, in shirt" height="453" src="https://farm5.staticflickr.com/4128/5063563885_3c11840e88.jpg" title=""As a rule, the White House objects to attempts to use the president's likeness for commercial purposes."" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: left;">
<br /></div>
The White House objects to Samsung's retweet, replacing cookies for tracking, a flurry of objections over Facebook organic reach dropping,  the Facebook page cost calculator, Google+ and LinkedIn performance, the availability of cross-device analytics, Upworthy monitization, trust in third-party content dominates, two very important posts on the future of PR and social and more, it's <b><i>This Week in Digital</i></b>.<br />
<br />
<div>
A roundup of relevant links affecting our industry.<br />
<br />
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on the changes, newsworthy items and content that might be useful in their jobs.<br />
<br />
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or via suggesting it to me on Flipboard, where you can get these links by subscribing to the <a href="http://flip.it/IfN4O">This Week in Digital Magazine</a>.<br />
<br />
<br />
<h4>
Industry </h4>
<ul>
<li><a href="http://recode.net/2014/03/28/ready-for-marissas-closeup-yahoo-is-considering-creating-its-own-youtube-and-poaching-youtube-stars/">Yahoo is planning to create its own video network</a> to compete with YouTube and is tapping into YouTube talent to help kick it off. (re/code) </li>
<li>Cookies are going stale. As more people move to a multi-browser, multi-device Internet habit, it becomes difficult to track their activities. Instead, look for the rise of <a href="http://gigaom.com/2014/03/29/as-advertisers-phase-out-cookies-whats-the-alternative/">known identifiers, stable identifiers and statistical IDs</a>. (Giga Om) </li>
</ul>
<br />
<h4>
The Platforms</h4>
<ul>
<li>Twitter quietly launched its <a href="https://twitter.com/search-advanced">Advanced Search</a> function, which includes the ability to search specific date ranges and with sentiment. (Twitter) </li>
<li>A look at <a href="http://www.shiftcomm.com/2014/03/how-much-will-you-need-to-pay-facebook/">how much you'll need to pay Facebook</a> for better engagement rates on your page, including a very useful <a href="http://www.shiftcomm.com/facebook-page-cost-calculator/">Facebook Page Cost Calculator</a>. (Shift Communications) </li>
<li>As Facebook reach gets squeezed, one page decided to write <a href="http://blog.eat24hours.com/breakup-letter-to-facebook-from-eat24/">a break-up letter to the social network</a>. A Facebook spokesman <a href="http://www.adweek.com/adfreak/facebook-exec-snarkily-confirms-brands-big-fear-their-content-isnt-important-156662">gave the Reply Churlish</a>, which laid bare Facebook's intent that users' content is more important than brands' content. (Eat24, AdAge) </li>
<li>But others issued more level-headed reactions, reminding us that <a href="http://www.insidefacebook.com/2014/03/31/why-brands-need-to-quit-complaining-about-facebook-reach-advertising/">Facebook, after all, is a business</a>; and that it is difficult to try to balance all of that content with <a href="http://techcrunch.com/2014/04/03/the-filtered-feed-problem/">limited space in the News Feed and limited attention</a>.  (Inside Facebook, TechCrunch) </li>
<li>Tumblr is a strange place. And <a href="http://contently.com/strategist/2014/04/02/what-brands-dont-understand-about-tumblr/">brands need to understand it before advertising there</a>. (Contently) </li>
<li><a href="http://thenextweb.com/socialmedia/2014/03/31/google-linkedin-drive-engaged-social-referrals-compared-twitter-facebook-pinterest/">Google+ and LinkedIn have stronger engagement and referrals</a> than do Facebook, Twitter and Pinterest. (The Next Web) </li>
</ul>
<a href="http://2.bp.blogspot.com/-ZEyPlolKUUo/Uz4v86SEVqI/AAAAAAAASRc/Vz53VfSkN8M/s1600/Social-Referrals-That-Matter-Mar-2014.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-ZEyPlolKUUo/Uz4v86SEVqI/AAAAAAAASRc/Vz53VfSkN8M/s1600/Social-Referrals-That-Matter-Mar-2014.png" height="640" width="614" /></a><br />
<br />
<h4>
Measurement / Metrics / Big Data</h4>
<ul>
<li>An important way to think about metrics and measurement: embrace the customer journey - not just the last-click attribution - because the Internet is a much more complex place than a single metric will allow. And focus your efforts <a href="http://www.kaushik.net/avinash/best-web-metrics-digital-marketing-own-rent-strategies/">on the properties you own and rent</a>. (Occam's Razor)</li>
<li>Related: <a href="http://analytics.blogspot.com/2014/04/universal-analytics-out-of-beta-into.html">Google has released Universal Analytics</a>, with cross-device reports. (Google Analytics)</li>
</ul>
<br />
<br />
<h4>
Legal / HR</h4>
<ul>
<li>The White House <a href="http://blogs.wsj.com/washwire/2014/04/03/samsung-called-out-on-ortizs-selfie-with-obama/">is calling out Samsung on its promotion of a selfie</a> that Red Sox player David Ortiz took with President Obama. The electronics company, which has a promotional deal with Ortiz, <a href="https://twitter.com/SamsungMobileUS/status/451034331046502400">shared the photo</a> with millions of followers on the @SamsungMobileUS Twitter account. But press secretary Jay Carney replied that "As a rule, the White House objects to attempts to use the president's likeness for commercial purpose." (WSJ Washington Wire)</li>
</ul>
<br />
<br />
<h4>
Content</h4>
<ul>
<li>With content marketing and storytelling on the rise, here's <a href="http://adage.com/article/newscred/inspire-brand-journalism-organization/292388/?ttl=1397082933">how to inspire brand journalism in your organization</a>. (AdAge)</li>
<li>A look at <a href="http://blog.upworthy.com/post/81385633180/our-mission-is-huge-heres-how-were-building-the">how Upworthy is supporting its business model</a> by working with brands on promoted posts, sponsored curation and content consultation. Previous examples have included tear-jerking videos from <a href="http://www.upworthy.com/when-girls-are-constantly-shamed-for-their-looks-is-it-any-wonder-theres-only-1-photog-they-trust-2">Dove</a> and <a href="http://www.upworthy.com/if-you-were-looking-at-the-beautiful-picture-this-guy-is-looking-at-youd-have-this-reaction-too-5">Skype</a>. (Upworthy)</li>
<li>A study by InPowered and Nielsen has yielded this perhaps unsurprising result: that <a href="http://digiday.com/publishers/truth-branded-contents-credibility/">third party content is trusted more than branded content</a> or user-generated content. (Digiday)</li>
</ul>
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<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-E3ekXFkjj3I/Uz4wgJjn1PI/AAAAAAAASRk/rAeUp0ivRgc/s1600/inpwrd.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-E3ekXFkjj3I/Uz4wgJjn1PI/AAAAAAAASRk/rAeUp0ivRgc/s1600/inpwrd.PNG" height="97" width="400" /></a></div>
<br />
<h4>
Essential Reading/Watching/Listening</h4>
<ul>
<li>Attempting a digital transformation? Here are <a href="https://econsultancy.com/blog/63125-six-key-considerations-for-succeeding-with-digital-transformation">six key considerations for success</a>. (Econsultancy) TL;DR</li>
<ul>
<li><b>Be customer-centric</b>. It's no longer an option, and personalization is standard.</li>
<li><b>Build trust.</b> Too often there is a gap between what is said and what is done.</li>
<li><b>Create meaning, find your voice</b>. Brands need to stand for something, but to truly differentiate, it has to be a deeper meaning and a stronger sense of purpose than just delivering a great product.</li>
<li><b>Digital centers of excellence.</b>  The digital center of excellence serves to enhance innovation, anticipate the future, trial embryonic options and choose and invest in larger scale systems.</li>
<li><b>The 5 Es of new marketing.</b> Engagement, exchange, emotion, experience and essence.</li>
<li><b>Be digital.</b> In order to <i>get</i> digital, it is important that at the top level, executives <i>be</i> digital.</li>
</ul>
<li><a href="http://www.arikhanson.com/2014/04/01/6-pr-and-marketing-e-newsletters-that-will-make-you-smarter/">Six PR and marketing newsletters</a> that will make you smarter. (Communications Conversations)</li>
</ul>
<br />
<h4>
Extra</h4>
I'm separating these links out because these are two very deep pieces that require your undivided attention - please bookmark these and dive into them when you have a moment, for they are essential if you have any interest in the future of the digital communications and marketing industry:<br />
<br />
<ul>
<li><b><a href="http://twitter.com/rbinhammer" target="_blank">Richard Binhammer</a></b> pieced together a number of newsworthy pieces - each itself worth reading - and looked at the future of the communications business in "<a href="http://richardbinhammer.com/tracks-future-pr-communications/">Tracks to the Future for PR and Communications</a>." The future will depend on data and technology, strategy and integration, equal development of internal and external communications, and skills and training to make it all work. (Binhammer Social Business)</li>
<li><a href="http://twitter.com/augieray" target="_blank">Augie Ray</a> broke down what we've commonly come to understand about social media and  suggested that social media is not a marketing channel in "<a href="http://www.experiencetheblog.com/2014/04/what-if-everything-you-know-about.html">Everything You Know About Social Media Marketing Is Wrong</a>." (Experience: The Blog)</li>
</ul>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-q9ccoXHk-z0/Uz4xqmQchhI/AAAAAAAASRw/AhDTnXoxjyE/s1600/Forrester-Consumer-Trust-Advertising-Promotion-Types-Mar2013.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-q9ccoXHk-z0/Uz4xqmQchhI/AAAAAAAASRw/AhDTnXoxjyE/s1600/Forrester-Consumer-Trust-Advertising-Promotion-Types-Mar2013.png" height="348" width="640" /></a></div>
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This Week in Digital - April 2, 2014

The White House objects to Samsung's retweet, replacing cookies for tracking, a flurry of objections over Facebook organic reach dro...

Scott Monty - Strategic Communications & Leadership Advisor

This Week in Digital - April 24, 2014

This Week in Digital - April 17, 2014

This Week in Digital - April 9, 2014

This Week in Digital - April 2, 2014

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