There's big money in anonymity, reddit as a source for story ideas, Omnicom and Instagram sign a deal, video ads launch on Facebook, ecommerce inside WeChat, what sets social innovators apart, the harsh realities of content marketing, the true meaning of SXSW, trust reigns supreme and more, it's This Week in Digital.
A roundup of relevant links affecting our industry.
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep leaders up to date on changes, newsworthy items and content that might be useful in their jobs.
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the This Week in Digital Magazine.
- As part of a major shift of its spending to digital media, Mondelez International is entering a strategic partnership with Facebook that puts it at the center of the food giant's media investment plans. (The Drum)
- Lyft, the ride-sharing service that competes with Uber, is raising a round of funding worth $150 million. (re/code)
- Disney is in talks with Maker Studios about a $500 million acquisition. The YouTube network deal would be the largest yet for a traditional media company being built on a video site. (re/code)
- Chart of the Day: two thirds of 16-24 year olds are second-screening via mobile. (Global Web Index)
- One of the platforms that's often overlooked is reddit. But in fact, reddit is a goldmine for ideas, stories and inspiration. (Econsultancy)
- Instagram inked its first advertising deal with a holding company in an arrangement valued at up to $50 million with Omnicom. Under the deal, brands represented by Omnicom that are already Instagram users will be able to have their images seen by a wider audience. (Live Mint)
- Flipboard has entered into a strategic partnership with CNN and has acquired the new giant's social reading mobile magazine Zite. (readwrite)
- Facebook is rolling out a streamlined look for brand pages. (Facebook)
- Also, Facebook is launching video ads in the News Feed. (Bloomberg)
- WeChat is opening an ecommerce offering inside the app. An example is a coffee chain that gives customers an opportunity to select the drink type and size, takes payment and allows the user to present the screen to check out. (Tech in Asia)
- Take a look at the 11 hottest pre-IPO enterprise startups. (Business Insider)
- Twitter is now offering a click-to-call button for advertisers to use for lower funnel direct response solutions. (Digday)
- Anonymous apps continue to thrive:
Measurement / Metrics / Big Data
- Which Facebook metrics matter? Chris Penn has the simplest Facebook metric to remember. (Awaken Your Superhero)
- What sets social innovators apart? They listen. (Inc.)
Legal / HR
- A lesson in paid endorsements: "Safety Mom," a guest on Today, was actually an endorser paid by security company ADT. But this wasn't disclosed on the show and the FTC says the company misrepresented that. (AdAge)
- The world's most famous selfie has a prickly legal issue attached to it: who owns the rights to Ellen's Oscars® selfie? The answer might surprise you. (Today's General Counsel)
- "Social is at the center of marketing, mobile is the vehicle, and content marketing is the best way into those essential spaces." - from a presentation at Social Media Week on the revolution of content marketing. (Percolate)
- Three harsh realities of content marketing delves into some of the hidden items behind a successful program. (The Digital Influence Mapping Project)
- Content marketing takes a lot more quality content than you have right now.
- The need to understand customers' journeys requires new research behaviors.
- Writing editorially (interesting and of-use to audiences) needs training, cultivation and practice.
- Two on trust:
Bookmark / Read / Watch Later
- SXSW is not about technology; SXSW is about innovation in marketing. (AdAge)
- What will the Internet look like in 2025? "Digital Life in 2025" features predictions by experts on what the world make contain. These include invisible information, the potential of wearables, democratization of education, the dark realities that accompany pervasive online activities and goods, unprepared geopolitics and more. (WSJ Digits & Pew)
- This week, President Obama shocked a few people by appearing on Between Two Ferns with Zach Galifianakis. The intent was to drive registrations of a younger demographic on HealthCare.gov. The result was impressive.
http://t.co/FrO24hdvcA is the #1 source of referrals to http://t.co/0r93BavlrV right now.
— Tara McGuinness (@HealthCareTara) March 11, 2014