Scott Monty

How to Use Social Media at a Trade Show

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<a href="http://4.bp.blogspot.com/-WLmj4dAgRMU/UpO02YzwoTI/AAAAAAAAKc8/bbOTl4r8cu0/s1600/Tools+for+tradeshows.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://4.bp.blogspot.com/-WLmj4dAgRMU/UpO02YzwoTI/AAAAAAAAKc8/bbOTl4r8cu0/s400/Tools+for+tradeshows.jpg" width="400" /></a></div>
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<span lang="EN-GB">You’ve reserved a prominent location,
prepared your booth, and trained your sales team. Now what? Preparing for a
trade show isn’t easy, and making the most of the opportunities a trade show
provides can be very difficult for a first-timer.<o:p></o:p></span></div>
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<span lang="EN-GB">One of the best
ways to capitalise on your first trade show is to use social media to enhance
your business’s presence. These five tips have been provided by trade show
product <a href="http://www.displaywizard.co.uk/portable-display-stands/portable-exhibition-furniture.html">supplier
Display Wizard</a> to help you succeed
at your next trade show.<o:p></o:p></span></div>
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Use Facebook and Twitter to build anticipation</h4>
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The key to effective marketing is building
anticipation. When your prospects know you’ll be attending a trade show with
great promotions on offer, it’s easy to market to them using social media.</div>
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<span lang="EN-GB">In the weeks leading up to your next trade
show, contact prospects on Facebook and Twitter to remind them that you’ll be
exhibiting. You might also want to reach out to your email list with
information about your exhibit and special trade show deals.<o:p></o:p></span></div>
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Promote your competition using social media</h4>
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One of the best ways to attract interest at
a trade show is by holding a competition or special event. From giveaways to
fun, quirky promotions, think up a way to get people into your exhibit and
promote it using social media.</div>
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<span lang="EN-GB">Maximise your social media exposure by
encouraging everyone to retweet or share your competition information. This is
a great way to generate interested followers in the weeks (and even days)
before a trade show.<o:p></o:p></span></div>
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Comment on blog posts and news stories</h4>
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A lot of trade show attendees will read
blog posts and news stories about the event before they attend. First-timers
will also read guides and FAQs about the trade show to learn its customs and
schedule prior to attending.</div>
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<span lang="EN-GB">Give your business an enhanced level of
visibility by commenting on blog posts and news stories in the lead up to the
event. A single blog comment can often attract an entirely new audience to your
exhibit, and eventually to your business.<o:p></o:p></span></div>
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<b style="text-indent: -0.25in;"><span lang="EN-GB" style="font-family: "Calibri","sans-serif"; font-size: 14.0pt; mso-ascii-theme-font: major-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-theme-font: minor-bidi; mso-hansi-theme-font: major-latin;"><br /></span></b></div>
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Reach out to bloggers and journalists</h4>
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Bloggers attend many different trade shows. From
free merchandise to increased traffic to interviews with company represetatives, they’re always eager to capitalize on the
benefits of trade shows and events. Reach out to a selection of bloggers in
your industry to see if they would be interested in stopping by while you're at the show - and more importantly, consider building a relationship with them that extends beyond the short-term needs of your show.</div>
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Contact attendees via Twitter and LinkedIn</h4>
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Trade show marketing doesn’t end when the
event begins. During the trade show, contact your best prospects using Twitter
and LinkedIn to encourage them to visit your booth.</div>
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<span lang="EN-GB">A lot of attendees feel overwhelmed by
salespeople at a trade show, making them far more likely to accept your
invitation if you come off as warm and welcoming rather than direct and overly
focused on closing the deal.  <o:p></o:p></span></div>
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<span lang="EN-GB"><i>Image credit: <a href="http://www.flickr.com/photos/merydith/7218264378/" target="_blank">merydith (Flickr)</a></i></span></div>
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How to Use Social Media at a Trade Show

You’ve reserved a prominent location, prepared your booth, and trained your sales team. Now what? Preparing for a trade show isn’t easy...

This Week in Digital – 11/6/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-qVudBvE9cCE/Uns8wU_pLHI/AAAAAAAAKLw/XqZUm3iULNM/s1600/Trip+up.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="240" src="http://3.bp.blogspot.com/-qVudBvE9cCE/Uns8wU_pLHI/AAAAAAAAKLw/XqZUm3iULNM/s400/Trip+up.jpg" width="400"></a></div><br>
Twitter's IPO pricing, Instagram's first ad, the growth of Google+, who owns the Internet, the company hot on the tail of Facebook, the most important social metrics to large enterprises, measuring the impact of content, teens are finding other social platforms, branded content and the Fair Use Doctrine, Forrester's hit job on Facebook and more, it's This Week in Digital & Social.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Digital & Social Magazine</strong></a>.<br>
<h2></h2>

This Week in Digital – 11/6/2013

Twitter's IPO pricing, Instagram's first ad, the growth of Google+, who owns the Internet, the company hot on the tail of Facebook,...

PR Advice From A Former VentureBeat Writer

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<a href="http://3.bp.blogspot.com/-4uQqk-DDe5E/Um7PZpYr7tI/AAAAAAAAJ7M/QCCJVFjL1F8/s1600/Gazeta_Lubuska_newsroom.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="http://3.bp.blogspot.com/-4uQqk-DDe5E/Um7PZpYr7tI/AAAAAAAAJ7M/QCCJVFjL1F8/s400/Gazeta_Lubuska_newsroom.jpg" width="400"></a></div>
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[<i>Guest post from Conrad Egusa - Ed.</i>]</div>
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To begin, many thanks to Scott for the opportunity to guest write this article.<br>
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Today, PR for companies large and small is arguably more important than it has ever been before. In this article, my aim is to deconstruct the PR process, with the hopes that you can better optimize your company’s opportunities for PR going forward.<br>
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This article comes from experience as a writer for <a href="http://www.venturebeat.com/"><b>VentureBeat</b></a>, as the Co-Owner of the largest English news publication in South America, <a href="http://colombiareports.co/"><b>Colombia Reports</b></a>, and as the founder of the marketing firm <a href="http://brownsteinegusa.com/"><b>Brownstein & Egusa</b></a>. If you have any questions, I am happy to answer them in the comment section. <br>
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PR Advice From A Former VentureBeat Writer

[ Guest post from Conrad Egusa - Ed. ] To begin, many thanks to Scott for the opportunity to guest write this article. Today, PR f...

This Week in Digital – 10/23/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-6SIr5_ZxNaY/UmmaqjSC53I/AAAAAAAAJ4Q/_An8Fu2AgFY/s1600/The+ideal+teen+social+network.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="http://4.bp.blogspot.com/-6SIr5_ZxNaY/UmmaqjSC53I/AAAAAAAAJ4Q/_An8Fu2AgFY/s400/The+ideal+teen+social+network.jpg" width="400"></a></div><br>
Budgets shift to video, the top 10 apps worldwide, the common thread between US and Chinese consumers, Brazilian mobile habits, Facebook video ads are coming, Yahoo! finds its content mojo, teens disclose their most important social network (it may surprise you), content marketing needs help, the future of the business model and more, it's This Week in Digital & Social.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the <b><a href="http://flip.it/IfN4O">This Week in Digital & Social Magazine</a>.</b><br>
<br>
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This Week in Digital – 10/23/2013

Budgets shift to video, the top 10 apps worldwide, the common thread between US and Chinese consumers, Brazilian mobile habits, Facebook vi...

This Week in Digital – 10/16/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-nZFrIKZLHaY/UmS2Z9RJbYI/AAAAAAAAJyo/jNSwElQUEPI/s1600/Private.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://1.bp.blogspot.com/-nZFrIKZLHaY/UmS2Z9RJbYI/AAAAAAAAJyo/jNSwElQUEPI/s400/Private.jpg" width="400"></a></div><br>
An 800% increase in social media use, the mystery of high cable bills is solved, Twitter goes heavy into television, privacy changes for Facebook and Google - and a surprising partnership between the two behemoths - social media ROI is dead, the demographics behind the major social networks, key skills for anyone looking to succeed in marketing, a lawyer gets the last laugh and more, it's This Week in Digital & Social.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Digital & Social Magazine</strong></a>.<br>
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This Week in Digital – 10/16/2013

An 800% increase in social media use, the mystery of high cable bills is solved, Twitter goes heavy into television, privacy changes for Fa...

This Week in Digital – 10/2/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-my3AbUNVQ9c/Uk7XHnokqCI/AAAAAAAAJk0/v6LvEgVDGbE/s1600/Twitter+S-1+SEC+filing.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://1.bp.blogspot.com/-my3AbUNVQ9c/Uk7XHnokqCI/AAAAAAAAJk0/v6LvEgVDGbE/s640/Twitter+S-1+SEC+filing.jpg" width="489"></a></div><br>
Facts about Twitter emerge from its S-1 filing, AdTrap may change the face of the Internet, Facebook and Cisco collaborate on free wifi with check-ins, Instagram announces the debut of advertising, Bing will serve images from Pinterest boards, UM's Wave 7 study indicates increased global engagement, real-time media maps from bit.ly and more, it's This Week in Digital & Social.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, digital communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Digital & Social Magazine</strong></a>.<br>
<br>

This Week in Digital – 10/2/2013

Facts about Twitter emerge from its S-1 filing, AdTrap may change the face of the Internet, Facebook and Cisco collaborate on free wifi wit...

This Week in Digital – 9/25/2013

A significant percentage of Americans are not online - and of those who are, 20% are banned from using Facebook at work, Twitter makes some big announcements with CBS and the NFL, Facebook begins to make its way into China, how Asia startups differ from Silicon Valley, the FTC begins to take interest in native advertising, content's role in crisis communications, Amazon tweets a press release and more, it's <b>This Week in Social Media</b>.<br>
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<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-j-b41Kr-PDU/UkZOZ4XRd0I/AAAAAAAAJbk/Pve_rflRilA/s1600/140+Bus.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://3.bp.blogspot.com/-j-b41Kr-PDU/UkZOZ4XRd0I/AAAAAAAAJbk/Pve_rflRilA/s400/140+Bus.jpg" width="400"></a></div><br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Social Media Magazine</strong></a>.<br>
<br>
Speaking of which (shameless plug alert), please check out <a href="http://flip.it/uML0n"><strong>my Red Couch interview with Flipboard</strong></a> in which I share Ford's approach to digital, audiences and content, and share some of my other passions that have resulted in Flipboard magazines. <br>
<br>

This Week in Digital – 9/25/2013

A significant percentage of Americans are not online - and of those who are, 20% are banned from using Facebook at work, Twitter makes some ...

Context is King

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<a href="http://4.bp.blogspot.com/-zuOPoF_VxM4/UkJgN77l9NI/AAAAAAAAJRY/QCHpM4aEqdg/s1600/Age+of+Context+front+cover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="http://4.bp.blogspot.com/-zuOPoF_VxM4/UkJgN77l9NI/AAAAAAAAJRY/QCHpM4aEqdg/s400/Age+of+Context+front+cover.jpg" width="400"></a></div>
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In 1996, Bill Gates famously said, "<i>Content is king</i>." To a large degree, he's still correct.<br>
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In 2006, <a href="http://twitter.com/shelisrael" target="_blank">Shel Israel</a> and <a href="https://plus.google.com/+scobleizer" target="_blank">Robert Scoble</a> wrote <i><b><a href="http://amzn.to/1an5GrL" target="_blank">Naked Conversations</a></b></i>, which largely prefaced the era of social business that we now find ourselves in. While it was centered around blogs and the ability for companies to have dialog with customers (and presumably to listen to them and learn what they want), it paved the way for social media to play a larger part in business communications.</div>
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It's now 2013 and Robert and Shel have the answer for where we're heading next in <i><b><a href="http://amzn.to/181e5Rm" target="_blank">The Age of Context</a></b></i>. They set it up by identifying the five forces in play: social, mobile, data, sensors and location. This isn't some futuristic Space Odyssey with computers with artificial intelligence; this is what we're living in right now - even if the dots aren't completely connected yet, these forces already exist everywhere around us. It can legitimately be said that now, context is king.</div>
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Context is King

In 1996, Bill Gates famously said, " Content is king ." To a large degree, he's still correct. In 2006, Shel Israel ...

5 Ways to Combine Email and Social Media to Grow Your Business

Guest post by <a href="http://twitter.com/MattLBrennan" target="_blank">@MattLBrennan</a><br>
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<a href="http://3.bp.blogspot.com/-8MoVSESVtMc/UkCx80mmZgI/AAAAAAAAJLc/9Zh_hzeeBUc/s1600/email+image.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="132" src="http://3.bp.blogspot.com/-8MoVSESVtMc/UkCx80mmZgI/AAAAAAAAJLc/9Zh_hzeeBUc/s400/email+image.jpg" width="400"></a></div>
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Even in 2013, <b><a href="http://www.scottmonty.com/2010/03/email-silent-e.html" target="_blank">email is still very much alive</a></b>. A well-built email list can often be a business’s most engaged online audience. When you understand how to interact with email readers it opens new doors for your business.<br>
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Building that list becomes hugely important. Don’t give in to temptation and just add anyone you can think of. Instead, you have to create and showcase your value at every opportunity. That’s the best way to entice people into signing up for your email list. But like anything else in digital marketing, it’s not an “If you build it, they will come,” type of project. You need to promote your brand. Social media offers great ways to maximize the effectiveness and reach of your email campaign.<br>
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5 Ways to Combine Email and Social Media to Grow Your Business

Guest post by @MattLBrennan Even in 2013, email is still very much alive . A well-built email list can often be a business’s most enga...

This Week in Digital – 9/18/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-iDHzJW0e-pg/Uj0px4rKdOI/AAAAAAAAJDo/mi5vbJDeE-4/s1600/TIME+Twitter+Headline+-+stevegarfield.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://3.bp.blogspot.com/-iDHzJW0e-pg/Uj0px4rKdOI/AAAAAAAAJDo/mi5vbJDeE-4/s400/TIME+Twitter+Headline+-+stevegarfield.jpg" width="400"></a></div><br>
Anger spreads farther than joy, manufacturing companies get social, CEOs are more interested in digital, why Twitter's MoPub acquisition is a big deal, how Facebook keeps you coming back, keeping your personal data safe, a like is free speech, the 10 Commandments of content marketing, the rise of resilient corporations and more, it's <b>This Week in Social Media</b>.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re <b><a href="http://magazines.flipboard.com/ford-social-media-chief-scott-monty-takes-flipboard-magazines-for-a-test-drive/" target="_blank">on Flipboard</a></b>, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><b>This Week in Social Media Magazine</b></a>, which is now available on the Web.<br>
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This Week in Digital – 9/18/2013

Anger spreads farther than joy, manufacturing companies get social, CEOs are more interested in digital, why Twitter's MoPub acquisitio...

The Incipience of Viral Videos

Norwegian comedy duo Ylvis has taken the world by storm over the past fortnight with its video The Fox . With an electro-thumping beat b...

This Week in Digital – 9/11/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-Tmq_OByul0A/UjKgkR0asqI/AAAAAAAAJAg/tjK7nKo6iFc/s1600/What+does+the+fox+say.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="241" src="http://1.bp.blogspot.com/-Tmq_OByul0A/UjKgkR0asqI/AAAAAAAAJAg/tjK7nKo6iFc/s400/What+does+the+fox+say.PNG" width="400"></a></div><br>
Key digital trends for 2013, the Twitter IPO, Instagram is getting ads, tweeting rumors in China could land you in jail, smartphone statistics, how brands are using social data, stop copying Oreo, the two videos that captured our collective attention and more, it's This Week in Social Media.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Social Media Magazine</strong></a>, which is now available on the Web.<br>
<h2></h2>

This Week in Digital – 9/11/2013

Key digital trends for 2013, the Twitter IPO, Instagram is getting ads, tweeting rumors in China could land you in jail, smartphone statist...

This Week in Digital – 9/4/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-DlfDUmMw1Is/UiksidOTOYI/AAAAAAAAI7I/kxsrk6v3nSU/s1600/Blues+Brothers+car+megaphone.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-DlfDUmMw1Is/UiksidOTOYI/AAAAAAAAI7I/kxsrk6v3nSU/s1600/Blues+Brothers+car+megaphone.jpg"></a></div><br>
The future of advertising on TV and video is in peril, Canadians love a good deal, Google+ is more popular than Twitter globally, Facebook continues to change, CEOs are sponsoring digital initiatives, BuzzFeed is the media industry's biggest nightmare, the four types of digital marketer, the promoted tweet that set the customer service world on fire and more, it's This Week in Social Media.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a><strong>.</strong> And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Social Media Magazine</strong></a>, which is now available on the Web.<br>
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This Week in Digital – 9/4/2013

The future of advertising on TV and video is in peril, Canadians love a good deal, Google+ is more popular than Twitter globally, Facebook ...

This Week in Digital – 8/28/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://2.bp.blogspot.com/-iDl4qqYyXWk/Uh_GqKtTM4I/AAAAAAAAI2U/Cprkag6ArnI/s1600/5449722994_98c44d7b6f.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-iDl4qqYyXWk/Uh_GqKtTM4I/AAAAAAAAI2U/Cprkag6ArnI/s1600/5449722994_98c44d7b6f.jpg"></a></div><br>
Mobile ad spending takes off, Facebook grabs a decent share of it, the first short film shot only on Vine, Twitter acquires Trendrr for social TV measurement, unintentional risks of cloud sharing on personal devices in the workplace, another Facebook privacy policy update, Kevin Spacey teaches us a thing or two about the future of content and more, it's This Week in Social Media.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Social Media Magazine</strong></a>, which is now available on the Web.<br>
<h2></h2>

This Week in Digital – 8/28/2013

Mobile ad spending takes off, Facebook grabs a decent share of it, the first short film shot only on Vine, Twitter acquires Trendrr for soc...

This Week in Digital – 8/21/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-Hhuwkn-BBXI/UhhO5pNW8uI/AAAAAAAAIqQ/qZASmF-b-8A/s1600/3273736503_8f1f31a0c9.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-Hhuwkn-BBXI/UhhO5pNW8uI/AAAAAAAAIqQ/qZASmF-b-8A/s1600/3273736503_8f1f31a0c9.jpg"></a></div><br>
Vine grows like a weed, LinkedIn is lowering its age requirement, Facebook's big announcement plus strong ad performance for Q2, how WPP plans to take on its merged rivals, PR is just fine thank you, Millennials are annoyed at your slow response, the secret formula to a good content strategy and more, it's This Week in Social Media.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in<strong> </strong><a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a><strong>.</strong> And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Social Media Magazine</strong></a>, which is now available on the Web.<br>
<h2></h2>

This Week in Digital – 8/21/2013

Vine grows like a weed, LinkedIn is lowering its age requirement, Facebook's big announcement plus strong ad performance for Q2, how WP...

"I'd like to add you to my professional network."

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<a href="http://2.bp.blogspot.com/-fIOAag6_kBs/UhKVoDpb6-I/AAAAAAAAInk/ifKpVbaNxcQ/s1600/279470263_2e0d14a987.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="298" src="http://2.bp.blogspot.com/-fIOAag6_kBs/UhKVoDpb6-I/AAAAAAAAInk/ifKpVbaNxcQ/s400/279470263_2e0d14a987.jpg" width="400"></a></div>
<br>
- [LinkedIn invitation likely to be deleted]<br>
<br>
If you send me an invitation to connect on LinkedIn and you don't take the time to personalize it, then I won't consider it.<br>
<br>
Sound harsh? It probably is.<br>
<br>
But you know what? With LinkedIn considered the most professional of all the social networks (and rightfully so, I'd say), you need to treat it - and its members - professionally.<br>
<br>
Would you send a generic cover letter to every single job you apply for? Well, maybe you would. But your chances of getting that job would likely be diminished. Odds are you're going to customize the letter or introduction to the person or company with which you're looking to associate yourself. Why should it be any different on a social network like LinkedIn?<br>
<br>

"I'd like to add you to my professional network."

- [LinkedIn invitation likely to be deleted] If you send me an invitation to connect on LinkedIn and you don't take the time to per...

This Week in Digital – 8/14/2013

<div class="separator" style="clear: both; text-align: center;"><iframe class="vine-embed" frameborder="0" height="250" src="https://vine.co/v/hbY9h27aPWd/embed/simple" width="250"></iframe><script async="" charset="utf-8" src="//platform.vine.co/static/scripts/embed.js"></script></div>Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared and ignorant of social media, Twitter use rises, the social networks that help search engine optimization and more, it's <b>This Week in Social Media</b>.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Social Media Magazine</strong></a>, which is now available on the Web.<br>
<h2></h2>

This Week in Digital – 8/14/2013

Android is better, big data in Asia, the merging of HR and marketing, Canadian women like to talk about brands, Fortune 500 CEOs are scared ...

This Week in Digital – 8/7/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-IptTIcPwB5g/UgMwd72Y57I/AAAAAAAAIk8/H7GXWE5RFsE/s1600/amazon-one-click.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-IptTIcPwB5g/UgMwd72Y57I/AAAAAAAAIk8/H7GXWE5RFsE/s1600/amazon-one-click.jpg"></a></div>Why Bezos bought the <em>Post</em>, Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it's <b>This Week in Social Media</b>.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in<b> <a href="http://plus.google.com/+ScottMonty">Google+</a></b>.<br>
<h2></h2>

This Week in Digital – 8/7/2013

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outl...

This Week in Digital – 7/31/2013

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</div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-KRXQmmIf89o/UugY04_vagI/AAAAAAAAP7w/0X7bSoectWw/s1600/Isaac+Asimov.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="634" src="http://4.bp.blogspot.com/-KRXQmmIf89o/UugY04_vagI/AAAAAAAAP7w/0X7bSoectWw/s1600/Isaac+Asimov.jpg" width="640"></a></div>
<br>
The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it's This Week in Social Media.<br>
<br>
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.   <br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>, which is now available on the Web.<br>
<h2>
</h2>

This Week in Digital – 7/31/2013

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve...

This Week in Digital – 7/24/2013

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<a href="http://2.bp.blogspot.com/-WPdlabU2mTA/UfIHbDQS6jI/AAAAAAAAIVs/PmjvbVovc8c/s1600/sharkjump.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="240" src="http://2.bp.blogspot.com/-WPdlabU2mTA/UfIHbDQS6jI/AAAAAAAAIVs/PmjvbVovc8c/s320/sharkjump.jpg" width="320"></a></div>
Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it's This Week in Social Media.<br>
<br>
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.   <br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>, which is now available on the Web.<br>
<h2>
</h2>

This Week in Digital – 7/24/2013

Facebook’s Q2 earnings show mobile growth, U.S. customers love to complain on Twitter, Flipboard makes users’ magazines available on the W...

This Week in Digital – 7/17/2013

<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-uXRJjmUr4Zg/Ueh39AKFbfI/AAAAAAAAISc/xi5GHkASNks/s1600/3053917782_62239f2b7e_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-uXRJjmUr4Zg/Ueh39AKFbfI/AAAAAAAAISc/xi5GHkASNks/s1600/3053917782_62239f2b7e_m.jpg"></a></div>
How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.<br>
<br>
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.   <br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.<br>
<br>

This Week in Digital – 7/17/2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, We...

This Week in Digital – 7/10/2013

<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-sBFtezWPGlI/UeF_SHVSxQI/AAAAAAAAIOc/9cG-fbKqdtU/s1600/1803481528_f16109ae0e_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-sBFtezWPGlI/UeF_SHVSxQI/AAAAAAAAIOc/9cG-fbKqdtU/s1600/1803481528_f16109ae0e_m.jpg"></a></div>
LinkedIn poised to serve as a global economic graph, what causes customers to recommend brands, Vine withers in the face of Instagram video, Twitter targeted ads, Facebook differences in Asia and Africa, what to do with CEOs who doubt social media, the changing role of television in the digital age, the language of images and more, it’s This Week in Social Media.<br>
<br>
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>. <br>
<br>

This Week in Digital – 7/10/2013

LinkedIn poised to serve as a global economic graph, what causes customers to recommend brands, Vine withers in the face of Instagram vide...

What Does It Mean to Reboot Your Life?

<a href="http://www.amazon.com/gp/product/1455523305/ref=as_li_qf_sp_asin_il?ie=UTF8&camp=1789&creative=9325&creativeASIN=1455523305&linkCode=as2&tag=thebakerstree-20" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=1455523305&Format=_SL160_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=thebakerstree-20"></a><img alt="" border="0" height="1" src="http://ir-na.amazon-adsystem.com/e/ir?t=thebakerstree-20&l=as2&o=1&a=1455523305" style="border: none !important; margin: 0px !important;" width="1"><br>
It's not a typical question. But then again, Mitch Joel isn't your typical author.<br>
<br>
I've had the pleasure of knowing Mitch for nearly a decade, and I've been constantly impressed with his prolific output, his thought leadership and his ability to ask some of the most insightful, probing questions.<br>
<br>
Normally, this would be enough of a promo to get you interested enough to head over to <b><a href="http://www.twistimage.com/blog/" target="_blank">Six Pixels of Separation</a></b> to read his blog and listen to his <b><a href="http://www.twistimage.com/podcast/" target="_blank">weekly podcast</a></b>. When you add in his history as a published author (and a good one at that) and a highly sought after speaker, it's no wonder why it was a pleasant surprise to welcome him to Dearborn earlier this week and to be able to sit down with him to discuss his new book <b><i><a href="http://www.amazon.com/gp/product/1455523305/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=1455523305&linkCode=as2&tag=thebakerstree-20" target="_blank">Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It</a></i></b> [affiliate link].<br>
<br>
This new book is not your standard marketing book. It's certainly not a social media book. It's a book about life and practical matters with respect to business, marketing and how we all fit into the picture. And I don't say that lightly, as there are far too many books crowding the marketing and social media sections of the bookstores right now.<br>

What Does It Mean to Reboot Your Life?

It's not a typical question. But then again, Mitch Joel isn't your typical author. I've had the pleasure of knowing Mitch for...

This Week in Digital – 6/26/2013

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<a href="http://4.bp.blogspot.com/-iAWhvVrlPXY/Uc5wEEV0UWI/AAAAAAAAIEQ/kHUOvKmVmS4/s612/Marketoonist.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://4.bp.blogspot.com/-iAWhvVrlPXY/Uc5wEEV0UWI/AAAAAAAAIEQ/kHUOvKmVmS4/s200/Marketoonist.jpg" width="320"></a></div>
<span style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px;">A roundup of relevant links affecting our industry.</span><br>
<br style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px; margin: 0px; padding: 0px;">
<span style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px;">Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. </span><br>
<br style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px; margin: 0px; padding: 0px;">
<span style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px;">If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in </span><a href="http://plus.google.com/+ScottMonty" style="background-color: white; color: #562900; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px; margin: 0px 0px 10px; padding: 0px; text-decoration: none;"><strong style="margin: 0px; padding: 0px;">Google+</strong></a><span style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px;">. And if you’re on Flipboard, you can get these links in the </span><strong style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px; margin: 0px; padding: 0px;"><a href="http://flip.it/IfN4O" style="color: #562900; margin: 0px 0px 10px; padding: 0px; text-decoration: none;">This Week in Social Media Magazine</a></strong><span style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px;">. </span><br>
<br style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px; margin: 0px; padding: 0px;">
<span style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px;">Key digital trends from the first half of the year, the tablet wars, worldwide social network usage, Chinese microbloggers are a sad lot, the inconsistency of Facebook ads, why fans <i>really </i>like you, Klout gets inside your company, the FTC wants Congress to do something about marketers and big data, real-time analytics at Wimbledon, what influence means and more - it's This Week in Social Media.</span><br>
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</h2>

This Week in Digital – 6/26/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter for our team that includes a series of links about...

This Week in Digital – 6/19/2013

<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-DlVy3cECMXQ/UcN33xm2eBI/AAAAAAAAHvA/SjJaRYXbgdY/s1600/547818337_6b123b4d3f_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-DlVy3cECMXQ/UcN33xm2eBI/AAAAAAAAHvA/SjJaRYXbgdY/s1600/547818337_6b123b4d3f_m.jpg"></a></div>
A roundup of relevant links affecting our industry.<br>
<br>
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.    <br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.    <br>
<br>
International protests documented on social media, when employees – and customers – go bad, worldwide media spending statistics, the 5 questions that nag social media marketers, why your fans don’t like your Facebook updates, what Bing has in store, video, video, video and more - it's This Week in Social Media.<br>
<br>

This Week in Digital – 6/19/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter for our team that includes a series of links about...

This Week in Digital – 6/12/2013

<div class="separator" style="clear: both; text-align: center;">
<a href="http://static.someecards.com/someecards/usercards/2b0db52d64bf4ea13f94e4f6adef477a.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="280" src="http://static.someecards.com/someecards/usercards/2b0db52d64bf4ea13f94e4f6adef477a.png" width="400"></a></div>
A roundup of relevant links affecting our industry.<br>
<br>
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.<br>
<br>
Google Maps get more social, the role of social and television, where traditional media is heading, Facebook gets all #cool, Twitter opens analytics to all, making progress on social metrics, the NSA's use of big data and more - it's This Week in Social Media.<br>
<h2>
</h2>

This Week in Digital – 6/12/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter for our team that includes a series of links about...

The Last Thing the World Needs

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<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-b-RQqUPwFIE/UtIHlfxDmUI/AAAAAAAAPKE/3T5FBimMIeU/s1600/annoying.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://2.bp.blogspot.com/-b-RQqUPwFIE/UtIHlfxDmUI/AAAAAAAAPKE/3T5FBimMIeU/s1600/annoying.jpg" width="480"></a></div>
<b><i><br></i></b>
<b><i>UPDATE</i></b>: Gary has been in touch with me. Please see below for a clarification.<br>
<br>
Not sure if you caught the news today that the very talented and successful <b><a href="http://www.forbes.com/sites/dorieclark/2013/06/05/why-gary-vaynerchuks-new-social-media-strategy-should-change-the-way-you-do-business/">Gary Vaynerchuk has chosen an employee to follow him around and document what he says</a></b>.<br>
<br>
It's definitely not a suggestion you're likely to see from everyone. Or anyone from that matter. Gary has always been a disruptor. He has a great knack for knowing what makes people tick, how to talk with them, what's coming next and how to position businesses to take advantage of that. I have nothing but admiration for his past work, in what he has done to help build his family's business, to his books (such as <a href="http://www.amazon.com/gp/product/B003YL4M74/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B003YL4M74&linkCode=as2&tag=thebakerstree-20" style="font-style: italic; font-weight: bold;">The Thank You Economy</a> - [affiliate link]), to his Vaynermedia business.<br>
<br>
But I think he's wrong on this one.<br>
<br>

The Last Thing the World Needs

UPDATE : Gary has been in touch with me. Please see below for a clarification. Not sure if you caught the news today that the very ta...

This Week in Digital – 6/5/2013

<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-fA0RU7AEwv0/UbANDo7MZoI/AAAAAAAAHiA/kdAN-Qk9uDg/s1600/4251803169_5743b59920_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-fA0RU7AEwv0/UbANDo7MZoI/AAAAAAAAHiA/kdAN-Qk9uDg/s1600/4251803169_5743b59920_m.jpg"></a></div>
A roundup of relevant links affecting our industry.<br>
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.<br>
<br>
Salesforce’s biggest bet yet, smartphones begin their global dominance, social media trends in India, The Atlantic discovers the secret to audience growth, Altimeter Group’s latest report and more - it's This Week in Social Media.<br>
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This Week in Digital – 6/5/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter for our team that includes a series of links about ...

Foursquare - HBO Tie-Up is Brilliant

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<a href="http://1.bp.blogspot.com/-y88x5s31fSA/Ua5Rjd0nwrI/AAAAAAAAHJ0/krNbifD9NCw/s1600/gameofcones.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/-y88x5s31fSA/Ua5Rjd0nwrI/AAAAAAAAHJ0/krNbifD9NCw/s200/gameofcones.jpg" width="200"></a></div>
#GameofCones is coming. And our prediction is that it's going to be huge.<br>
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Already a pop culture phenomenon, HBO's <i><a href="http://www.amazon.com/gp/product/B007HPO3CC/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B007HPO3CC&linkCode=as2&tag=thebakerstree-20">Game of Thrones</a></i> has been a runaway success online, with <b><a href="http://memebase.cheezburger.com/tag/game-of-thrones">more memes</a></b> than you can swing a sword at and <b><a href="http://www.usatoday.com/story/life/tv/2013/06/03/game-of-thrones-red-wedding/2384031/">online conversations (particularly on Twitter) that accompany or follow episodes</a></b>.<br>
<br>
But the latest iteration is pure genius on the part of HBO and Foursquare. In what looks to be a collaboration between the entertainment outlet and the most popular of check-in apps, the program is called "<b><a href="http://gameofcones.foursquare.com/">Game of Cones</a></b>" and it is set to pit the east coast against the west coast, akin to the struggles between the Seven Kingdoms of Westeros on the show.<br>
<br>
But rather than the Iron Throne at the center of the battle, it's the Iron Cone that is at stake this summer. What's the Iron Cone, you ask?<br>
<br>

Foursquare - HBO Tie-Up is Brilliant

#GameofCones is coming. And our prediction is that it's going to be huge. Already a pop culture phenomenon, HBO's Game of Throne...

This Week in Digital – 5/29/2013

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<a href="http://4.bp.blogspot.com/-xrl7koTCsmc/UaeY0WMWmkI/AAAAAAAAHHQ/wfrZLktomKA/s1600/198388721_ac585ce8a4_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-xrl7koTCsmc/UaeY0WMWmkI/AAAAAAAAHHQ/wfrZLktomKA/s1600/198388721_ac585ce8a4_m.jpg"></a></div>
A roundup of relevant links affecting our industry.<br>
<br>
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.    <br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.    <br>
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Mary Meeker’s Internet Trends 2013 edition, more bidding efforts from Yahoo, Twitter gets into the CRM business, how brands are getting social media wrong, giving employees the tools they need to be productive and more - it's This Week in Social Media.<br>
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This Week in Digital – 5/29/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current even...

When Word of Mouth Fails

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<a href="http://1.bp.blogspot.com/-X2PypVHSf7I/UaED2LyJlfI/AAAAAAAAHE0/hmLB8ALfdVQ/s1600/6843918770_a7f239eaba_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-X2PypVHSf7I/UaED2LyJlfI/AAAAAAAAHE0/hmLB8ALfdVQ/s1600/6843918770_a7f239eaba_m.jpg"></a></div>
Sometimes, word of mouth doesn't work.<br>
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As much as personal testimony, first-person persuasion and even hands-on demonstration of products can be more effective than any advertising, there come times when others are impervious to such efforts.<br>
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And that's above and beyond the usual array of television, radio, email, print, direct, search and other marketing swirling around in the background, doing their best to reinforce the brand and drive awareness.<br>
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Sometimes, people are just too set in their ways to ever try something new. Perhaps they are comfortable in what they know (or in what they think they know) and they can't begin to comprehend or believe that a competing brand has made great strides in quality or performance.<br>
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When Word of Mouth Fails

Sometimes, word of mouth doesn't work. As much as personal testimony, first-person persuasion and even hands-on demonstration of pro...

This Week in Digital – 5/22/2013

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<a href="http://2.bp.blogspot.com/-MWhF1Y2i2ok/UZ6I0xW11zI/AAAAAAAAHEc/7ppH4zJipdI/s1600/98868397_ac6e8aee13_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-MWhF1Y2i2ok/UZ6I0xW11zI/AAAAAAAAHEc/7ppH4zJipdI/s1600/98868397_ac6e8aee13_m.jpg"></a></div>
A roundup of relevant links affecting our industry.   <br>
<br>
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.   <br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.<br>
<br>
Yahoo gets with the program, Google makes some major overhauls, Nutella goes nuts on a fan, teens know how to use privacy settings (and Twitter!), why we can't embrace the truth about online video and more - it's This Week in Social Media.<br>
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This Week in Digital – 5/22/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current ev...

This Week in Digital – 5/15/2013

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<a href="http://1.bp.blogspot.com/-mPtCkuAb93w/UZPvimEzfYI/AAAAAAAAHBY/vd4YGc5hKJQ/s1600/3337096715_f3f1400c5d_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-mPtCkuAb93w/UZPvimEzfYI/AAAAAAAAHBY/vd4YGc5hKJQ/s1600/3337096715_f3f1400c5d_m.jpg"></a></div>
A roundup of relevant links affecting our industry.   <br>
<br>
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.   <br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.    <br>
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Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it's This Week in Social Media.<br>
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</h2>

This Week in Digital – 5/15/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current ev...

This Week in Digital – 5/8/2013

<a href="http://1.bp.blogspot.com/-ebcN8uIK3wI/UYsttMD4fwI/AAAAAAAAG6E/ICwsOLUDB0Q/s1600/8408367249_9f83008a9d_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ebcN8uIK3wI/UYsttMD4fwI/AAAAAAAAG6E/ICwsOLUDB0Q/s1600/8408367249_9f83008a9d_m.jpg"></a><br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in the <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.<br>
<br>
Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it's This Week in Social Media...<br>
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This Week in Digital – 5/8/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current event...

Must-Not-See TV

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<a href="http://1.bp.blogspot.com/-ParotdNKJ58/UYkMSS7smQI/AAAAAAAAG4A/QUIj_wpbRkg/s1600/64725005_4bff224c36_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-ParotdNKJ58/UYkMSS7smQI/AAAAAAAAG4A/QUIj_wpbRkg/s1600/64725005_4bff224c36_m.jpg"></a></div>
It wasn't all that long ago that we viewed TV by appointment. NBC's "Must-See TV" lineup of Thursday nights included legendary shows like <i>The Cosby Show</i>, <i>Seinfeld</i> and <i>Cheers</i>, among others, and audiences turned out in droves to see them.<br>
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Things are drastically different now, as you know. Beyond DVRs and on-demand viewing, we now have online options that include Netflix, Hulu and others, and cable providers like Xfinity, DirecTV and Dish Networks, not to mention specialty apps like HBO Go. We not only have a wide variety in when we view our shows, but <i>where</i> we watch them as well.<br>
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At the same time, we have an unrivaled number of programs and channels from which to choose. A television viewer's dream, right? On the surface, it would seem so. But a funny thing happened on the way to the remote...<br>
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Must-Not-See TV

It wasn't all that long ago that we viewed TV by appointment. NBC's "Must-See TV" lineup of Thursday nights included le...

This Week in Digital – 5/1/2013

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<a href="http://2.bp.blogspot.com/-A3FDY7lxV2E/UYHOjeGDCQI/AAAAAAAAGvU/qE1doDVoros/s1600/2573523368_3f244c949e_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-A3FDY7lxV2E/UYHOjeGDCQI/AAAAAAAAGvU/qE1doDVoros/s1600/2573523368_3f244c949e_m.jpg"></a></div>
A roundup of relevant links affecting our industry.<br>
<br>
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
<div style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px; margin-bottom: 10px; padding: 0px;">
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If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty" style="color: #562900; margin: 0px 0px 10px; padding: 0px; text-decoration: none;"><strong style="margin: 0px; padding: 0px;">Google+</strong></a>. And if you’re on Flipboard, you can get these links in my new <strong style="margin: 0px; padding: 0px;"><a href="http://flip.it/IfN4O" style="color: #562900; margin: 0px 0px 10px; padding: 0px; text-decoration: none;">This Week in Social Media Magazine</a></strong>.</div>
<div style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px; margin-bottom: 10px; padding: 0px;">
This week, I've expanded the sections a bit to include a section on content and content marketing. While it gets plenty of play as a buzzword, there's actually much more to this area of the industry, and I thought it deserved its own section.</div>
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This Week in Digital – 5/1/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current eve...

This Week in Digital – 4/24/2013

<a href="http://2.bp.blogspot.com/-Y-yY9qQfvGU/UXds6ooZp4I/AAAAAAAAGsQ/QbNYS1m3VZQ/s1600/bstrong.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="163" src="http://2.bp.blogspot.com/-Y-yY9qQfvGU/UXds6ooZp4I/AAAAAAAAGsQ/QbNYS1m3VZQ/s200/bstrong.jpg" width="200"></a><br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
<div style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px; margin-bottom: 10px; padding: 0px;">
<br style="margin: 0px; padding: 0px;">
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty" style="color: #562900; margin: 0px 0px 10px; padding: 0px; text-decoration: none;"><strong style="margin: 0px; padding: 0px;">Google+</strong></a>. And if you’re on Flipboard, you can get these links in my new <strong style="margin: 0px; padding: 0px;"><a href="http://flip.it/IfN4O" style="color: #562900; margin: 0px 0px 10px; padding: 0px; text-decoration: none;">This Week in Social Media Magazine</a></strong>.</div>
<div style="background-color: white; color: #555555; font-family: Helvetica, Arial, sans-serif; font-size: 13px; line-height: 19px; margin-bottom: 10px; padding: 0px;">
This week, I've expanded the sections a bit to include a section on content and content marketing. While it gets plenty of play as a buzzword, there's actually much more to this area of the industry, and I thought it deserved its own section.</div>

This Week in Digital – 4/24/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current event...

This Week in Digital – 4/17/2013

<a href="http://1.bp.blogspot.com/-JCwNYfcC3WQ/UW977C_-XSI/AAAAAAAAGqQ/yK96vSmg80k/s1600/3860794424_d3fb694139_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-JCwNYfcC3WQ/UW977C_-XSI/AAAAAAAAGqQ/yK96vSmg80k/s1600/3860794424_d3fb694139_m.jpg"></a><br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in my new <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.<br>
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</h2>

This Week in Digital – 4/17/2013

A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about curre...

Restoring Faith in Humanity - Together

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<a href="http://4.bp.blogspot.com/-fV2MoT2q9yY/U001WXrMuwI/AAAAAAAASaM/TyyxzDM-3Qw/s1600/charity_bm_logo_color.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="640" src="http://4.bp.blogspot.com/-fV2MoT2q9yY/U001WXrMuwI/AAAAAAAASaM/TyyxzDM-3Qw/s1600/charity_bm_logo_color.jpg" width="640"></a></div>
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Watching the events unfold in Boston yesterday was horrific. As a former resident of the city - and as one who had previously volunteered at the finish line of the Boston Marathon - it was especially difficult to experience.<br>
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As with any tragic event that plays out in the media, there is always fear, speculation, uncertainty and loose facts running rampant.<br>
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What happened thanks in part to digital and social media was fascinating to watch as we as a collective nation were thrust into an uncomfortable situation <i>together</i>. The immediacy of the information flowing in, particularly because of visual storytelling, was in some ways jarring, in that we were able to learn about the raw information immediately. But it was also comforting, as we were sharing those images and reactions to them <i>together</i>, as a shared experience.<br>
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Restoring Faith in Humanity - Together

Watching the events unfold in Boston yesterday was horrific. As a former resident of the city - and as one who had previously voluntee...

Taking a Peek at Twitter Analytics

<a href="http://3.bp.blogspot.com/-vdw0bnfxASY/UWeDA1W9BKI/AAAAAAAAGnw/jC5dAUoyb44/s1600/5727124115_6d231d7056_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-vdw0bnfxASY/UWeDA1W9BKI/AAAAAAAAGnw/jC5dAUoyb44/s1600/5727124115_6d231d7056_m.jpg"></a><br>
<p>I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by <strong><a href="http://www.peekanalytics.com/" target="_blank">PeekAnalytics</a></strong>. The request was to share the analysis with you, my readers.</p><br>
Rather than reporting on a third person’s Twitter followers, I thought it might be more interesting (to me, at least) to take a look at a breakdown of my own Twitter followers. So I asked the PeekAnalytics team if they’d be able to run my account through their system. They agreed.<br>
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So what is it? PeekAnalytics is a social audience measurement tool that enables its users to gain a large and diverse assortment of actionable insights into both the audiences following specific Twitter accounts, as well as those audiences behind the tweeting of certain words, phrases, links, memes, hashtags, and the like. <br>
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Here’s what they were able to discover from my <a href="http://twitter.com/scottmonty" target="_blank"><strong>@ScottMonty</strong></a> account:<br>
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Taking a Peek at Twitter Analytics

I received an email recently that contained an analysis of a high-profile Silicon Valley executive’s Twitter followers, as performed by Pee...

This Week in Digital – 4/10/2013

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<a href="http://2.bp.blogspot.com/-WsvGVHS0RI8/UWY1nB37C_I/AAAAAAAAGnI/24DCVoBcaso/s1600/4585924354_a5c9d02d11_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-WsvGVHS0RI8/UWY1nB37C_I/AAAAAAAAGnI/24DCVoBcaso/s1600/4585924354_a5c9d02d11_m.jpg"></a></div>
A roundup of relevant links affecting our industry.<br>
<br>
Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in my new <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.<br>
<h1>
</h1>

This Week in Digital – 4/10/2013

A roundup of relevant links affecting our industry. Each week, I compose a newsletter that includes a series of links about current even...

This Week in Digital – 4/3/2013

<a href="http://3.bp.blogspot.com/-DJkmQi3ads4/UVvkTZqVN2I/AAAAAAAAGk8/cBH3n8D3DcA/s1600/93136022_25afa7e458_m.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-DJkmQi3ads4/UVvkTZqVN2I/AAAAAAAAGk8/cBH3n8D3DcA/s1600/93136022_25afa7e458_m.jpg"></a><br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>. And if you’re on Flipboard, you can get these links in my new <strong><a href="http://flip.it/IfN4O">This Week in Social Media Magazine</a></strong>.<br>
<br>
<br>

This Week in Digital – 4/3/2013

A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about curre...

It's Time to Stop Thinking Like Marketers

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What is it going to take to realize there's a better way to do things?<br>
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It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred <i>that</i> to social media. If we weren't satisfied with the results we were seeing in the primary model, what makes us think that repeating it elsewhere would solve our problems?<br>
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Marketers are constantly testing, assessing and doubting advertising on social networks, but rather than questioning the platforms, shouldn't we be questioning the methods? We spend so much time trying to target the right audience through demographics, psychographics, behavioral targeting and other market research methods, and then we put our messages on the platforms that reflect these figures.<br>
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But even though their types may be represented on the networks and outlets we've chosen, will they really care about what we have to say? After all, if consumers aren't coming around to the way we want them to think, shouldn't we be pausing to consider how we view the world through their eyes?<br>
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It's Time to Stop Thinking Like Marketers

What is it going to take to realize there's a better way to do things? It strikes me as odd that we've taken the old style of...

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

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The following is a guest post. <br>
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As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. <a href="http://contentmarketinginstitute.com/2013/03/video-content-marketing-effective-strategy/">The YouTube marketing specialists at Pixability</a> recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media. Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base.<br>
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It’s not always about how long your content is, but really what you do in the time and space. “If brands can't get users to watch a 30 second ad, they can get [them] to watch a 3 minute branded content piece if it's done right,” states <a href="http://www.bizreport.com/2013/01/brands-how-to-engage-with-better-video-content.html">MyPod Studios CEO Jay Miletsky</a>. He cautions against the temptation to oversell your products and services, but rather focusing on producing something that resonates. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: <br>
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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

The following is a guest post. As brands worldwide realize how to use video for business, the focus has shifted from integrating video t...

This Week in Digital - 3/26/2013

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A roundup of relevant links affecting our industry.<br>
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Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
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If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>.<br>
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This Week in Digital - 3/26/2013

A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about curr...

This Week in Digital - 3/19/2013

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Each week at Ford, I
compose a newsletter that includes a series of links about current events and
trends in the worlds of technology, social media, mobile, communications and
marketing in order to keep the wider team up to date on changes, newsworthy items
and content that might be useful in their jobs. These are those links.</div>
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If you have
additional links, sources or ideas that might be helpful, I'd encourage you to
add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><span style="font-weight: bold;">Google+</span></a>.</div>
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Of course, Google put the social world abuzz with <b><a href="http://googleblog.blogspot.com/2013/03/a-second-spring-of-cleaning.html" target="_blank">its announcement that it would be retiring Google Reader in July</a></b>. For a non-social technology, it certainly produced a good amount of social chatter as a result of the news. Of course, the best interpretation of Google's strategy was summed up in a tweet by @Pinboard:<br>
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This Week in Digital - 3/19/2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology,...

This Week in Digital - 3/13/13

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Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in.<br>
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In addition to that at-a-glance summary of our teams' global social media activities, the newsletter also includes a series of links about current events and trends in the worlds of technology, social media, mobile, marketing and communications in order to keep the wider team up to date on changes, newsworthy items, and content that might be useful in their jobs.<br>
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I thought it might be useful to share that agglomeration of links here as well on a weekly basis so we can all benefit. And if you have content that you think should have my attention, please feel free to leave a link in the comments section. While I can't promise that it will make the next edition, it will help shape the thinking around the social media environment that we all have to work in.<br>
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This Week in Digital - 3/13/13

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant pr...

Time for Real Introspection on Real Time Marketing

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<b id="internal-source-marker_0.3955722691025585"><span style="font-family: inherit;"><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Within the last few weeks, we've been treated to the birth of a new phrase that's leaving marketing pundits everywhere breathless: </span><span style="font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"><u>real time marketing</u></span><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. It’s a branch of the equally as hyped "content marketing," and we can thank Oreo for doing such a tremendous job at the Super Bowl with their infamous </span><a href="https://twitter.com/Oreo/status/298246571718483968"><span style="color: #1155cc; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">"dunk in the dark" tweet</span></a><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> in response to the power outage, along with the likes of Tide, Audi and others. In the last week or so, we've seen commentary saying that </span><a href="http://www.digiday.com/brands/brands-adjust-to-a-247-marketing-model/"><span style="color: #1155cc; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">brands need to adjust to the new 24/7 marketing model</span></a><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. </span><br><span style="font-weight: normal;"><span style="font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></span><br><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Of course, this isn't new, as </span><a href="http://www.scottmonty.com/2012/10/a-new-twist-on-content.html"><span style="color: #1155cc; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Oreo demonstrated its prowess last year</span></a><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> with its 100 days of content as part of the Oreo Daily Twist campaign last year, and as we fondly recall with the </span><a href="http://mashable.com/2010/07/18/old-spice-guy-videos/"><span style="color: #1155cc; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">video responses of the Old Spice Guy</span></a><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> in 2010, and going even farther back with Burger King's groundbreaking </span><a href="http://www.subservientchicken.com/"><span style="color: #1155cc; font-size: 15px; vertical-align: baseline; white-space: pre-wrap;">Subservient Chicken</span></a><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">. But the thing with every one of those campaigns is that while they surprised and delighted us with the responsive content, ultimately they were campaigns that were </span><span style="font-size: 15px; font-style: italic; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">asking for</span><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;"> some input from fans and consumers.</span><br><span style="font-weight: normal;"><span style="font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></span><br><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">Why did the Super Bowl activity stand out? The power outage was </span><span style="font-size: 15px; font-style: italic; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">unexpected</span><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">, and the brands that pivoted and embraced the opportunity before them were the brands that were celebrated by the public for truly understanding the nature of real-time engagement. Why? Because they related to </span><span style="font-size: 15px; font-style: italic; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">us</span><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">, not because they forced us to relate to </span><span style="font-size: 15px; font-style: italic; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">them</span><span style="font-size: 15px; font-weight: normal; vertical-align: baseline; white-space: pre-wrap;">.</span><br><span style="font-weight: normal;"><span style="font-size: 15px; vertical-align: baseline; white-space: pre-wrap;"></span></span></span></b><br>
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Time for Real Introspection on Real Time Marketing

Within the last few weeks, we've been treated to the birth of a new phrase that's leaving marketing pundits everywhere breathles...