Scott Monty

This Week in Digital – 9/25/2013

A significant percentage of Americans are not online - and of those who are, 20% are banned from using Facebook at work, Twitter makes some big announcements with CBS and the NFL, Facebook begins to make its way into China, how Asia startups differ from Silicon Valley, the FTC begins to take interest in native advertising, content's role in crisis communications, Amazon tweets a press release and more, it's <b>This Week in Social Media</b>.<br>
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<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-j-b41Kr-PDU/UkZOZ4XRd0I/AAAAAAAAJbk/Pve_rflRilA/s1600/140+Bus.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://3.bp.blogspot.com/-j-b41Kr-PDU/UkZOZ4XRd0I/AAAAAAAAJbk/Pve_rflRilA/s400/140+Bus.jpg" width="400"></a></div><br>
A roundup of relevant links affecting our industry.<br>
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Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Social Media Magazine</strong></a>.<br>
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Speaking of which (shameless plug alert), please check out <a href="http://flip.it/uML0n"><strong>my Red Couch interview with Flipboard</strong></a> in which I share Ford's approach to digital, audiences and content, and share some of my other passions that have resulted in Flipboard magazines. <br>
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This Week in Digital – 9/25/2013

A significant percentage of Americans are not online - and of those who are, 20% are banned from using Facebook at work, Twitter makes some ...

Context is King

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<a href="http://4.bp.blogspot.com/-zuOPoF_VxM4/UkJgN77l9NI/AAAAAAAAJRY/QCHpM4aEqdg/s1600/Age+of+Context+front+cover.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="358" src="http://4.bp.blogspot.com/-zuOPoF_VxM4/UkJgN77l9NI/AAAAAAAAJRY/QCHpM4aEqdg/s400/Age+of+Context+front+cover.jpg" width="400"></a></div>
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In 1996, Bill Gates famously said, "<i>Content is king</i>." To a large degree, he's still correct.<br>
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In 2006, <a href="http://twitter.com/shelisrael" target="_blank">Shel Israel</a> and <a href="https://plus.google.com/+scobleizer" target="_blank">Robert Scoble</a> wrote <i><b><a href="http://amzn.to/1an5GrL" target="_blank">Naked Conversations</a></b></i>, which largely prefaced the era of social business that we now find ourselves in. While it was centered around blogs and the ability for companies to have dialog with customers (and presumably to listen to them and learn what they want), it paved the way for social media to play a larger part in business communications.</div>
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It's now 2013 and Robert and Shel have the answer for where we're heading next in <i><b><a href="http://amzn.to/181e5Rm" target="_blank">The Age of Context</a></b></i>. They set it up by identifying the five forces in play: social, mobile, data, sensors and location. This isn't some futuristic Space Odyssey with computers with artificial intelligence; this is what we're living in right now - even if the dots aren't completely connected yet, these forces already exist everywhere around us. It can legitimately be said that now, context is king.</div>
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Context is King

In 1996, Bill Gates famously said, " Content is king ." To a large degree, he's still correct. In 2006, Shel Israel ...

5 Ways to Combine Email and Social Media to Grow Your Business

Guest post by <a href="http://twitter.com/MattLBrennan" target="_blank">@MattLBrennan</a><br>
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<a href="http://3.bp.blogspot.com/-8MoVSESVtMc/UkCx80mmZgI/AAAAAAAAJLc/9Zh_hzeeBUc/s1600/email+image.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="132" src="http://3.bp.blogspot.com/-8MoVSESVtMc/UkCx80mmZgI/AAAAAAAAJLc/9Zh_hzeeBUc/s400/email+image.jpg" width="400"></a></div>
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Even in 2013, <b><a href="http://www.scottmonty.com/2010/03/email-silent-e.html" target="_blank">email is still very much alive</a></b>. A well-built email list can often be a business’s most engaged online audience. When you understand how to interact with email readers it opens new doors for your business.<br>
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Building that list becomes hugely important. Don’t give in to temptation and just add anyone you can think of. Instead, you have to create and showcase your value at every opportunity. That’s the best way to entice people into signing up for your email list. But like anything else in digital marketing, it’s not an “If you build it, they will come,” type of project. You need to promote your brand. Social media offers great ways to maximize the effectiveness and reach of your email campaign.<br>
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5 Ways to Combine Email and Social Media to Grow Your Business

Guest post by @MattLBrennan Even in 2013, email is still very much alive . A well-built email list can often be a business’s most enga...

This Week in Digital – 9/18/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://3.bp.blogspot.com/-iDHzJW0e-pg/Uj0px4rKdOI/AAAAAAAAJDo/mi5vbJDeE-4/s1600/TIME+Twitter+Headline+-+stevegarfield.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://3.bp.blogspot.com/-iDHzJW0e-pg/Uj0px4rKdOI/AAAAAAAAJDo/mi5vbJDeE-4/s400/TIME+Twitter+Headline+-+stevegarfield.jpg" width="400"></a></div><br>
Anger spreads farther than joy, manufacturing companies get social, CEOs are more interested in digital, why Twitter's MoPub acquisition is a big deal, how Facebook keeps you coming back, keeping your personal data safe, a like is free speech, the 10 Commandments of content marketing, the rise of resilient corporations and more, it's <b>This Week in Social Media</b>.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re <b><a href="http://magazines.flipboard.com/ford-social-media-chief-scott-monty-takes-flipboard-magazines-for-a-test-drive/" target="_blank">on Flipboard</a></b>, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><b>This Week in Social Media Magazine</b></a>, which is now available on the Web.<br>
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This Week in Digital – 9/18/2013

Anger spreads farther than joy, manufacturing companies get social, CEOs are more interested in digital, why Twitter's MoPub acquisitio...

The Incipience of Viral Videos

Norwegian comedy duo Ylvis has taken the world by storm over the past fortnight with its video The Fox . With an electro-thumping beat b...

This Week in Digital – 9/11/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://1.bp.blogspot.com/-Tmq_OByul0A/UjKgkR0asqI/AAAAAAAAJAg/tjK7nKo6iFc/s1600/What+does+the+fox+say.PNG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="241" src="http://1.bp.blogspot.com/-Tmq_OByul0A/UjKgkR0asqI/AAAAAAAAJAg/tjK7nKo6iFc/s400/What+does+the+fox+say.PNG" width="400"></a></div><br>
Key digital trends for 2013, the Twitter IPO, Instagram is getting ads, tweeting rumors in China could land you in jail, smartphone statistics, how brands are using social data, stop copying Oreo, the two videos that captured our collective attention and more, it's This Week in Social Media.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below. And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Social Media Magazine</strong></a>, which is now available on the Web.<br>
<h2></h2>

This Week in Digital – 9/11/2013

Key digital trends for 2013, the Twitter IPO, Instagram is getting ads, tweeting rumors in China could land you in jail, smartphone statist...

This Week in Digital – 9/4/2013

<div class="separator" style="clear: both; text-align: center;"><a href="http://4.bp.blogspot.com/-DlfDUmMw1Is/UiksidOTOYI/AAAAAAAAI7I/kxsrk6v3nSU/s1600/Blues+Brothers+car+megaphone.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-DlfDUmMw1Is/UiksidOTOYI/AAAAAAAAI7I/kxsrk6v3nSU/s1600/Blues+Brothers+car+megaphone.jpg"></a></div><br>
The future of advertising on TV and video is in peril, Canadians love a good deal, Google+ is more popular than Twitter globally, Facebook continues to change, CEOs are sponsoring digital initiatives, BuzzFeed is the media industry's biggest nightmare, the four types of digital marketer, the promoted tweet that set the customer service world on fire and more, it's This Week in Social Media.<br>
<br>
A roundup of relevant links affecting our industry.<br>
<br>
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
<br>
If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a><strong>.</strong> And if you’re on Flipboard, you can get these links by subscribing to the <a href="http://flip.it/IfN4O"><strong>This Week in Social Media Magazine</strong></a>, which is now available on the Web.<br>
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This Week in Digital – 9/4/2013

The future of advertising on TV and video is in peril, Canadians love a good deal, Google+ is more popular than Twitter globally, Facebook ...

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Scott Monty - Strategic Communications & Leadership Advisor

This Week in Digital – 9/25/2013

Context is King

5 Ways to Combine Email and Social Media to Grow Your Business

This Week in Digital – 9/18/2013

The Incipience of Viral Videos

This Week in Digital – 9/11/2013

This Week in Digital – 9/4/2013

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