Scott Monty

It's Time to Stop Thinking Like Marketers

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What is it going to take to realize there's a better way to do things?<br>
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It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred <i>that</i> to social media. If we weren't satisfied with the results we were seeing in the primary model, what makes us think that repeating it elsewhere would solve our problems?<br>
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Marketers are constantly testing, assessing and doubting advertising on social networks, but rather than questioning the platforms, shouldn't we be questioning the methods? We spend so much time trying to target the right audience through demographics, psychographics, behavioral targeting and other market research methods, and then we put our messages on the platforms that reflect these figures.<br>
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But even though their types may be represented on the networks and outlets we've chosen, will they really care about what we have to say? After all, if consumers aren't coming around to the way we want them to think, shouldn't we be pausing to consider how we view the world through their eyes?<br>
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It's Time to Stop Thinking Like Marketers

What is it going to take to realize there's a better way to do things? It strikes me as odd that we've taken the old style of...

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

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The following is a guest post. <br>
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As brands worldwide realize how to use video for business, the focus has shifted from integrating video to developing visual content that’s truly engaging. <a href="http://contentmarketinginstitute.com/2013/03/video-content-marketing-effective-strategy/">The YouTube marketing specialists at Pixability</a> recently conducted a major study of 200,000 branded videos on YouTube, and ultimately discovered that more than 50% had lunder 1,000 views. The platform has enormous potential, especially given the fact that YouTube users are 10 times more-likely to engage, embed or share content than on blogs or social media. Companies that succeed at winning the video arms race are those who bridge the gap between content that’s simply visually stimulating, and content that’s truly tailored to their fan base.<br>
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It’s not always about how long your content is, but really what you do in the time and space. “If brands can't get users to watch a 30 second ad, they can get [them] to watch a 3 minute branded content piece if it's done right,” states <a href="http://www.bizreport.com/2013/01/brands-how-to-engage-with-better-video-content.html">MyPod Studios CEO Jay Miletsky</a>. He cautions against the temptation to oversell your products and services, but rather focusing on producing something that resonates. We’ve highlighted several of the sharpest ways to engage prospects online with branded videos: <br>
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7 Ways the Sharpest Brands Are Using Videos to Engage Customers

The following is a guest post. As brands worldwide realize how to use video for business, the focus has shifted from integrating video t...

This Week in Digital - 3/26/2013

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A roundup of relevant links affecting our industry.<br>
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Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.<br>
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If you have additional links, sources or ideas that might be helpful, I'd encourage you to add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><strong>Google+</strong></a>.<br>
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This Week in Digital - 3/26/2013

A roundup of relevant links affecting our industry. Each week at Ford, I compose a newsletter that includes a series of links about curr...

This Week in Digital - 3/19/2013

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Each week at Ford, I
compose a newsletter that includes a series of links about current events and
trends in the worlds of technology, social media, mobile, communications and
marketing in order to keep the wider team up to date on changes, newsworthy items
and content that might be useful in their jobs. These are those links.</div>
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If you have
additional links, sources or ideas that might be helpful, I'd encourage you to
add some via a comment below or tag me in <a href="http://plus.google.com/+ScottMonty"><span style="font-weight: bold;">Google+</span></a>.</div>
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Of course, Google put the social world abuzz with <b><a href="http://googleblog.blogspot.com/2013/03/a-second-spring-of-cleaning.html" target="_blank">its announcement that it would be retiring Google Reader in July</a></b>. For a non-social technology, it certainly produced a good amount of social chatter as a result of the news. Of course, the best interpretation of Google's strategy was summed up in a tweet by @Pinboard:<br>
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This Week in Digital - 3/19/2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology,...

This Week in Digital - 3/13/13

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Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant progress made over the course of the previous week, and any items of note that Ford leadership might be interested in.<br>
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In addition to that at-a-glance summary of our teams' global social media activities, the newsletter also includes a series of links about current events and trends in the worlds of technology, social media, mobile, marketing and communications in order to keep the wider team up to date on changes, newsworthy items, and content that might be useful in their jobs.<br>
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I thought it might be useful to share that agglomeration of links here as well on a weekly basis so we can all benefit. And if you have content that you think should have my attention, please feel free to leave a link in the comments section. While I can't promise that it will make the next edition, it will help shape the thinking around the social media environment that we all have to work in.<br>
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This Week in Digital - 3/13/13

Each week at Ford, I assemble a newsletter from all of our regional social media teams on projects they're working on, significant pr...

Scott Monty - Strategic Communications & Leadership Advisor

It's Time to Stop Thinking Like Marketers

7 Ways the Sharpest Brands Are Using Videos to Engage Customers

This Week in Digital - 3/26/2013

This Week in Digital - 3/19/2013

This Week in Digital - 3/13/13

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