The Social Media ProBook

<div class="separator" style="clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;"><a href="http://2.bp.blogspot.com/-tn_1OHSB8bw/TgqyrAaFgjI/AAAAAAAACMc/UvDM3W3Cxps/s1600/Scott_Monty_Hair.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://2.bp.blogspot.com/-tn_1OHSB8bw/TgqyrAaFgjI/AAAAAAAACMc/UvDM3W3Cxps/s320/Scott_Monty_Hair.jpg" style="cursor: move;" width="226" /></a></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">#ProBook is the brainchild of Joe Chernov and the team at Eloqua and JESS3 - a team I've had the privilege of working with previously on this site. They were responsible for <a href="http://www.scottmonty.com/2010/07/social-media-playbook.html"><b>The Social Media Playbook</b></a>, the <a href="http://www.scottmonty.com/2010/12/i-think-that-i-shall-never-see.html"><b>Blog Tree</b></a>, and <a href="http://www.scottmonty.com/2010/10/hashthis.html"><b>a little cartoon about hashtags</b></a>. And yes, it can now be revealed that the avatar I've been using on Facebook was in fact tied to this project.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">While the first ebook was focused on tools to help you master social media, this one is more personality-based. To be clear, I'm not saying that it's one of those <a href="http://www.scottmonty.com/2008/10/taking-me-out-of-social-media.html">insular, narcissistic, same-old-recycled-list-of-webutants</a> kind of a book. But it uses people to convey broader messages - people with great experience actually <i>doing</i> the very kind of work they're writing about. Not just those providing thought leadership, but "do leadership," as the epilogue points out.</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">One of those people is <a href="http://www.steverubel.me/">Steve Rubel</a>, the EVP of Global Strategy and Insights at Edelman Digital (and someone I've been following since my earliest days in this industry), who writes:</div><blockquote><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">   A few years ago at a 2007 Paley Center confab, Cisco executive Daniel Scheinman predicted that, in the future, content would find us through our social networks, rather than requiring us to seek it out.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">   Flash forward four years later and there’s no doubt he was right. Increasingly relevant information - whether it be from brands, the media or individuals - is finding us through our</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">social networks. However, with everyone and their mother creating content, standing out is becoming only more challenging.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">   Enter this guide. Eloqua and JESS3 have once again pulled together an allstar team to share their best practices in social media. However, talk is one thing. Action is another.</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">   Thankfully, the the team proved it had the know-how to stand out in an age of too much content and not enough time...With this resource, it’s clear that you’re in good hands to navigate the challenges.</div></div></blockquote><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><div class="separator" style="clear: both; margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px; text-align: center;"><a href="http://1.bp.blogspot.com/-DaquUkSD7_E/Tgq7OIRuyWI/AAAAAAAACMg/AZw3eKtwd2w/s1600/Eloqua-JESS3-ProBook-Contributors.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="400" src="http://1.bp.blogspot.com/-DaquUkSD7_E/Tgq7OIRuyWI/AAAAAAAACMg/AZw3eKtwd2w/s400/Eloqua-JESS3-ProBook-Contributors.jpg" style="cursor: move;" width="145" /></a></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Some of the hands that Steve alludes to include:</div><ul><li><a href="http://twitter.com/jessethomas">Jesse Thomas</a> of <a href="http://www.jess3.com/">JESS3</a> looks at some of those famous social networks of yore in "Whatever Happened To...?"</li> <li><a href="http://about.me/jchernov">Joe Chernov</a> of <a href="http://blog.eloqua.com/">Eloqua</a> helps us understand "How to Organize Internally" </li> <li><a href="http://twitter.com/supnah">Brad Cohen</a> of JESS3 takes us to the next level when he expounds upon "New Entrants"</li> <li><a href="http://web-strategist.com/blog">Jeremiah Owyang</a> of Altimeter brings his snappy visuals to the table with "Operational Models"</li> <li><a href="http://www.ekaterinawalter.com/">Ekaterina Walter</a> and <a href="http://twitter.com/bryanrhoads">Bryan Rhoads</a> of Intel team up to outline "8 Critical Elements of Scaling Your Social Media Strategy Globally"</li> <li><a href="http://twitter.com/lesliebradshaw">Leslie Bradshaw</a> of JESS3 gives us "Usage Guidelines"</li> <li><a href="http://www.jeffwidman.com/blog">Jeff Widman</a>, founder of <a href="http://twitter.com/pagelever">PageLever</a> has all sorts of tips on "Writing for Facebook"</li> <li><a href="http://twitter.com/aboutfoursquare">Chris Thompson</a> of <a href="http://aboutfoursquare.com/">About Foursquare</a> locates some "Practical Uses for Geo"</li> <li>Joe and Leslie team up to talk about "Influencers"</li> <li><a href="http://twitter.com/ripetungi">Robin Richards</a> of JESS3 sketches out some thoughts on "Infographics"</li> <li><a href="http://prsarahevans.com/">Sarah Evans</a> of Sevans Strategy tells us "How PR People Should Approach Social Media"</li> <li><a href="http://darmano.typepad.com/">David Armano</a> of Edelman Digital asks "Do You Believe in Life After Likes? Measuring Social Business"</li> <li><a href="http://twitter.com/williambeutler">William Beutler</a> of <a href="http://thewikipedian.net/">The Wikipedian</a> gets down to the basics of "Wikipedia Fundamentals"</li> <li><a href="http://twitter.com/leslie">Leslie Poston</a> of <a href="http://magnitudemedia.net/services/">Magnitude Media</a> lists "10 'Rules' of Social Advertising" </li> </ul><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Just for fun, the book is interspersed with more personal interviews as you're invited to go on "A Day in the Life Of..."</div><ul><li><a href="http://thefuturebuzz.com/">Adam Singer</a> of Lewis PR</li> <li><a href="http://twitter.com/lizathp">Liz Phillips</a> of Hewlett-Packard</li> <li><a href="http://twitter.com/jamiegrenney">Jamie Grenney</a> of <a href="http://salesforce.com/">Salesforce.com</a></li> <li><a href="http://www.frankeliason.com/">Frank Eliason</a> of Citi</li> <li>And yours truly :-)</li> </ul><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Leslie Bradshaw wraps everything up nicely with an Epilogue that describes the inspiration for the project and those involved behind the scenes, before heading into a very comprehensive index that gives readers websites and Twitter handles of every entity mentioned in the book. Even better, you can follow all of those with <a href="https://twitter.com/#!/Eloqua/the-social-media-probook">this handy Twitter list</a>. There's also <a href="http://www.flickr.com/photos/eloqua/sets/72157627062125590/">a Flickr set with everyone's avatar</a>, in case you'd like to see them a little more closely.</div><table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-bottom: 0.5em; margin-left: auto; margin-right: auto; padding-bottom: 6px; padding-left: 6px; padding-right: 6px; padding-top: 6px; text-align: center;"><tbody> <tr><td style="text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a href="http://1.bp.blogspot.com/-IAY7SmGu36c/Tgq7OqKUFlI/AAAAAAAACMk/pdJWyFGK1ks/s1600/Eloqua-JESS3-ProBook-Pages.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="http://1.bp.blogspot.com/-IAY7SmGu36c/Tgq7OqKUFlI/AAAAAAAACMk/pdJWyFGK1ks/s320/Eloqua-JESS3-ProBook-Pages.jpg" style="cursor: move;" width="203" /></a></div></td></tr> <tr><td class="tr-caption" style="font-size: 13px; padding-top: 4px; text-align: center;"><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">The book in layout form</div></td></tr> </tbody></table><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">As usual, Eloqua and JESS3 have published <b><a href="http://media.eloqua.com/documents/ProBook.pdf">The Social Media ProBook</a></b> under a Creative Commons license which allows you to redistribute, share or host it, provided that you don't change it in any way. They've made it<a href="http://media.eloqua.com/documents/ProBook.pdf"> available as a downloadable PDF</a>; I've embedded it here as a Scribd document:</div></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><a href="http://www.scribd.com/doc/58946704/Social-Media-ProBook-2011-12?secret_password=1gy1833df3liyvru8wkg" style="display: block; font-family: Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant: normal; font-weight: normal; line-height: normal; margin-bottom: 6px; margin-left: auto; margin-right: auto; margin-top: 12px; text-decoration: underline;" title="View Social Media #ProBook 2011/12 on Scribd">Social Media #ProBook </a><iframe class="scribd_iframe_embed" data-aspect-ratio="0.772727272727273" data-auto-height="true" frameborder="0" height="600" id="doc_85823" scrolling="no" src="http://www.scribd.com/embeds/58946704/content?start_page=1&view_mode=list&access_key=key-w3342ai96xi6qpwu9cn&secret_password=1gy1833df3liyvru8wkg" width="100%"></iframe></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">Please share this post and this book with anyone you think could use it. What was the most helpful part of the book to you?</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /> </div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><i>Related link</i>: <a href="http://blog.eloqua.com/social-media-probook">Eloqua's Social ProBook</a></div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;">--</div><div style="margin-bottom: 0px; margin-left: 0px; margin-right: 0px; margin-top: 0px;"><br /> </div>

The Social Media ProBook

#ProBook is the brainchild of Joe Chernov and the team at Eloqua and JESS3 - a team I've had the privilege of working with previously on...

Read more »

Global Map of Social Networking [INFOGRAPHIC]

<a href="http://www.scottmonty.com/2010/07/global-web-index.html"><b>Last July</b></a>, I covered the work of <a href="http://globalwebindex.net/">Global Web Index</a>, which offered a quick glimpse of data for global social network usage, which they called <a href="http://globalwebindex.net/thinking/lite/">Global Web Index LITE</a>.<br /> <div><br /> </div><div>Today, they shared their latest work with me - an infographic. The <a href="http://globalwebindex.net/thinking/new-globalwebindex-infographic/"><b>Global Map of Social Networking 2011</b></a> shows the size of <i>active </i>social networkers for each regional market and then segments them into three behavior types: messagers and mailers, joiners and creators of groups, and content sharers.</div><br /> <br /> <center><a href="http://www.flickr.com/photos/wsmonty/5857234446/" title="Global Web Index - legend by Scott Monty, on Flickr"><img alt="Global Web Index - legend" height="178" src="http://farm3.static.flickr.com/2613/5857234446_d90abbe71f_o.png" width="357" /></a></center><br /> <br /> Here's the entire graphic as a Slidehshare embed:<br /> <br /> <center><div id="__ss_8375422" style="width: 425px;"><strong style="display: block; margin: 12px 0 4px;"><a href="http://www.slideshare.net/Tomtrendstream/global-map-of-social-networking-globalwebindex-june-2011" title="Global Map of Social Networking - GlobalWebIndex - June 2011">Global Map of Social Networking - GlobalWebIndex - June 2011</a></strong> <iframe frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/8375422" width="425"></iframe> </div></center><br /> <br /> You can also <a href="http://globalwebindex.net/wp-content/uploads/downloads/2011/06/Global-Map-of-Social-Networking-GlobalWebIndex-June-20112.pdf"><b>download the PDF</b></a> directly from Global Web Index's website.<br /> <br /> The legend that outlines social network penetration by country, enlarged for more clarity:<br /> <br /> <center><div style="text-align: -webkit-auto;"><br /> </div><a href="http://www.flickr.com/photos/wsmonty/5856690281/" title="Global Web Index - legend 2 by Scott Monty, on Flickr"><img alt="Global Web Index - legend 2" height="317" src="http://farm3.static.flickr.com/2723/5856690281_ee3194286b.jpg" width="500" /></a></center><br /> <br /> Are there any surprises for you in here? From the planning that I see many companies doing - not only in their marketing and communications efforts, but in their actual product planning and manufacturing - the BRIC markets (Brazil, Russia, India and China) are essential. That's borne out here as well - although it should be noted that Facebook has very little penetration into Russia and China currently.<br /> <br /> To me, it's interesting to look at markets like Mexico, Italy, India, Russia, Malaysia and the Phillipines, where there is a greater percentage of people sharing content rather than those simply sending messages. This means that you need to have a content plan that enables active sharing of content - photos, videos, embeddable documents and slides, etc.<br /> <br /> If you're in a global business, how does this infographic make you think about your plans? If you're based in a single market, how do the numbers reflect what you've seen?<br /> --

Global Map of Social Networking [INFOGRAPHIC]

Last July , I covered the work of Global Web Index , which offered a quick glimpse of data for global social network usage, which they calle...

Read more »