Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Last month, Joe Chernov, the director of content for marketing automation company Eloqua, contacted me with some material to share with you. And while I don't always accept unsolicited material for this site, the content was just that good. Not to mention that Eloqua actually challenged us to steal it.

What they shared were two things: the Content Grid, which they created with the design firm JESS3. The Content Grid is a content marketing framework that plots type and channel across two dimensions: who should create it (a single owner or the entire staff) and how it should be distributed for maximum impact on the sales funnel. And here it is:

In addition to the graphic, there was also a document included. Let me just say that if I had this available to me some four years ago when I started this site, I would have been much smarter much more quickly. Eloqua's Social Media Playbook is filled with exactly the kind of material that will bring you and your employees up to speed on social media. As Eloqua describes it:
The 10-platform, 42-page Eloqua Social Media Playbook was created as a veritable “how-to” guide for our staff to follow on the social Web. It’s frankly everything we know about social media, distilled into one awesomely designed document. Now you can have it. For free.

You'll find uses and best practices for using blogs, Facebook, Twitter, LinkedIn, YouTube, Flickr, Wikipedia, Delicious, Google Buzz, Foursquare and Gowalla for marketing purposes.

Steal it. Download it. Share it with everyone you know. Use it as a best practices document for your team. Because this is the single best playbook of its sort I've seen yet. Well done, Eloqua.