Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

When any global company undertakes a social media strategy, there is an expectation that even company-wide initiatives will need to be customized for each region. Whether it's local customs, language or even the device on which the networks are accessed, it's vastly different all over the world. Facebook does not rule the world.

Not yet at least. ;-)

The growth of social networks globally is a sure thing. The question is, where are they growing and which networks are dominant in which markets? Last year, I shared some statistics. Naturally, things have changed.

Here are some interesting graphics, courtesy of Vinco's Blog, that tell the story on social networks around the world.

Here's a breakdown of top three social networks in the top 10 markets:

Is there anything you'd add? Are there social networks in your region that seem to be springing up? What's the next big thing that will spread beyond borders? Drop a comment below and let us know what you're thinking.