Global Social Network Figures

<div class="separator" style="clear: both; text-align: center;"><a href="http://www.vincos.it/wp-content/uploads/2009/06/wmsn-12-09.png" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="162" src="http://www.vincos.it/wp-content/uploads/2009/06/wmsn-12-09.png" width="320" /></a><br /> </div>When any global company undertakes a social media strategy, there is an expectation that even company-wide initiatives will need to be customized for each region. Whether it's local customs, language or even the device on which the networks are accessed, it's vastly different all over the world. Facebook does not rule the world.<br /> <br /> Not yet at least. ;-)<br /> <br /> The growth of social networks globally is a sure thing. The question is, where are they growing and which networks are dominant in which markets? Last year, <a href="http://www.scottmonty.com/2008/09/social-what.html">I shared some statistics.</a> Naturally, things have changed.<br /> <br /> Here are some interesting graphics, courtesy of <a href="http://www.vincos.it/world-map-of-social-networks/">Vinco's Blog</a>, that tell the story on social networks around the world.<br /> <br /> <br /> <br /> <br /> <br /> <br /> <center><script src="http://manyeyes.alphaworks.ibm.com/manyeyes/visualizations/7843c5d6ebb811dea956000255111976/comments/7865ca0aebb811dea956000255111976.js?width=425&height=350" type="text/javascript"> </script></center><br /> <br /> Here's a breakdown of top three social networks in the top 10 markets:<br /> <br /> <div class="separator" style="clear: both; text-align: center;"><a href="http://www.scottmonty.com/uploaded_images/sns-ranking-722081.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="197" src="http://www.scottmonty.com/uploaded_images/sns-ranking-722079.png" width="320" /></a><br /> </div><br /> <br /> Is there anything you'd add? Are there social networks in your region that seem to be springing up? What's the next big thing that will spread beyond borders? Drop a comment below and let us know what you're thinking.

Global Social Network Figures

When any global company undertakes a social media strategy, there is an expectation that even company-wide initiatives will need to be cust...

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Ford's Got a Reason to Fiesta

<img style="float:left; margin:0 10px 10px 0;cursor:pointer; cursor:hand;width: 200px; height: 150px;" src="http://www.scottmonty.com/uploaded_images/fiestaMovement-794613.jpg" border="0" alt="" />Last week, I wrote about how Ford was so thankful to the Fiesta Agents who were in 100 of our vehicles as part of the Fiesta Movement, and how some of them began to show their thanks as they wrapped up their experience.<div><br /></div><div>This week, it got even better.</div><div><br /></div><div>On Tuesday evening, Ford hosted a <a href="http://www.wordspy.com/words/tweetup.asp"><b>tweetup</b></a> in Hollywood at the famed <a href="http://en.wikipedia.org/wiki/Hollywood_Palladium"><b>Palladium</b></a>, where we brought together more than 90% of the Fiesta Agents in person, their friends, and fans of the Fiesta Movement to celebrate the conclusion of 6 months of activity by these social influencers. It was a remarkable event - <a href="http://current.com/max-and-jason-still-up/"><b>check it out on Current</b></a> - featuring the band Parachute, a short awards ceremony hosted by <a href="http://www.jakeandamir.com/"><b>Jake & Amir</b></a>, mobile tweeting food vehicles (including the famed <a href="http://kogibbq.com/"><b>KogiBBQ</b></a> and <a href="http://www.eatcoolhaus.com/"><b>Coolhaus</b></a>), and the first reveal of the <a href="http://www.fordvehicles.com/2011fiesta"><b>2011 Fiesta</b></a>.</div><div><br /></div><div>We even managed to score the <a href="http://media.ford.com/article_display.cfm?article_id=31541"><b>World's Largest Tweetup</b></a> according to Guinness World Records, which is now getting into the social media record-keeping business. </div><div><br /></div><div>And when we were done with that, we brought all of the nearly 100 agents out on the floor of the Los Angeles Auto Show to help us unveil the new cars. You can check the video out on <a href="http://www.thefordstory.com/green/celebrate-with-the-fiesta-agents/">The Ford Story</a>.</div><div><br /></div><div><b>And Now, For Something Completely Different</b><br /><div>We've completed the first phase of the Fiesta Movement. The numbers were great. But lost in a lot of that was the fact that the pool of 100+ drivers acted as something of a focus group for six months. The agents gave feedback to our design & engineering team so the North American version could be made with drivers like them in mind.</div><div><br /></div><div>Not only that, but here's the cool part: they've been creating content nonstop for 6 months. And really good content too. So here we have the making for consumer generated media as the cornerstone for some of our early advertising for the 2011 Fiesta:</div><div><br /><center><object height="344" width="425"><param name="movie" value="http://www.youtube.com/v/lBs8jPDPveg&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1"><param name="allowFullScreen" value="true"><param name="allowScriptAccess" value="always"><embed src="http://www.youtube.com/v/lBs8jPDPveg&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowscriptaccess="always" width="425" height="344"></embed></object></center><br /></div><div><b>Now What?</b></div><div>Since the Fiesta won't be delivered until the spring of 2010, there are still a few months to go to continue the online buzz. But how will that happen now that the program is over? The good news is there's a Chapter 2 to this evolving story.</div><div><br /></div><div>If you liked what you saw over the last six months, now you'll have the opportunity to get involved yourself and apply to be one of the 20 teams of two that will be part of the Fiesta Movement Chapter 2. Just head over to <a href="http://www.fiestamovement.com/"><b>FiestaMovement.com</b></a> and check out the rules.</div><div><br /></div><div>And in the meantime, Ford will be continuing to nurture the relationships with the 100 or so agents who had to give their cars back. They'll be part of <a href="http://twitter.com/FordFiestaAsk"><b>@FordFiestaAsk</b></a>, which is being set up to answer questions from people who want to know about the car or the reservation process. You can <b><a href="http://www.fordvehicles.com/cars/fiesta/experiencefiesta/?section=/ask">see the "Real Answers" interface here</a></b> or follow the hashtag <a href="http://search.twitter.com/search?q=%23fiestaask"><b>#FiestaAsk</b></a>. </div><div><br /></div><div>And on <a href="http://www.fordvehicles.com/2011fiesta"><b>the shopping site</b></a>, we're giving people a chance to totally customize their car and get some pretty sweet features and a customer experience that are unmatched in this segment. Once your reservation is complete, you'll be able to share it on Twitter and Facebook to tell your friends about it - and show them the design you've chosen.</div><div><br /></div><div>So that's where we are at this point. Lots of information, I know. But it's exciting stuff. And there's more to come.</div><div><br /></div><div>Related articles:</div><div><i><a href="http://www.wired.com/autopia/2009/12/ford-is-fiesta-movements-big-winner/">Ford is Fiesta Movement's Big Winner</a></i></div><div><a href="http://blog.tkcarsites.com/2009/12/crushing-doubts-about-social-media-marketing/"><i>Crushing Doubts About Social Media Marketing</i></a></div><div><a href="http://www.marketingvox.com/ford-update-automaker-launches-chapter-2-of-fiesta-movement-045657/"><i>Ford Update: Automaker Launches Chapter 2 of 'Fiesta Movement'</i></a></div><div><br /></div></div>

Ford's Got a Reason to Fiesta

Last week, I wrote about how Ford was so thankful to the Fiesta Agents who were in 100 of our vehicles as part of the Fiesta Movement, and h...

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