Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

I'm perfectly capable of wasting it myself.


According to a recent poll by Ruder Finn, 100% of the people on the Internet go online to pass the time. But what other activities do they say they primarily use it for?


Reasons that US Internet Users Go Online, Q2 2009 (% of respondents)

For those of you interested in the social space, 92% want to connect with others, 76% wish to discuss, 72% aspire to be part of a community, and 56% desire to influence others, and 52% hope to activate support. Those are pretty strong numbers.


Especially when you compare them to the percentage of people who wish to manage finances, comparison shop or join a cause (all 30% or less). Hmm. I wonder if that means we'll have a generation of people who are too busy yapping with each other to pay attention to how they spend their money?


Unless they connect and discuss personal finances with others in an influential community. :-)


Chart source: eMarketer

Posted via web from The Full Monty