Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Lately, I've been lucky enough to have Ford's social media efforts covered in places like BusinessWeek's Innovators series and on a webinar by Powered, featuring Christopher Barger (my equivalent at GM) and Sylvia Marino from Edmunds.com.

But yesterday, I had the opportunity to appear on Fox Business News with Liz Claman and David Asman to discuss Ford's approach to social media. I was also joined by Michael Howard, COO of KiwiBox.com:

They asked me about Alan Mulally's foray into Twitter, and ultimately the question moves toward monetization. They wanted to know how Ford is advertising on social networks. My response (which of course was more about our communications efforts):
"We're not interested in advertising on social networks; we're interested in getting in there and interacting with people."

And there's the very core of our social media goals at Ford - to humanize the brand by having real people interacting in communities online.

How does that sit with you? What level of interaction (if any) do you prefer to see from brands in the social networks?