Scott Monty

Creo Que Si

Social networks in Latin America are pretty strong. Here's a chart from <a href="http://www.emarketer.com/Article.aspx?id=1006870">a recent comScore report</a> that looks at the penetration rate of social networking sites and their relative growth over the last year.<br />
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In case you can't make out the fine print, the overall penetration rate of social networks in Latin America is a whopping 87.2%. This is for ages 15 and up, at home and at work, not including mobile access and Internet cafes.</div>
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I would argue, that based in high mobile phone usage in these countries, the percentage of social network users would be <span class="Apple-style-span" style="font-style: italic;">even higher</span>.</div>
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Oh, and the most common social networks in Latin America? MySpace, Facebook, Hi5, Orkut and Sonico, according to comScore.</div>
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Creo Que Si

Social networks in Latin America are pretty strong. Here's a chart from a recent comScore report that looks at the penetration rate of ...

Tactically Speaking

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Wgi7DTsDt2g/SWdmKkBofbI/AAAAAAAABls/jH00luvyQgE/s1600-h/tactics.jpg"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5289308619025186226" src="http://4.bp.blogspot.com/_Wgi7DTsDt2g/SWdmKkBofbI/AAAAAAAABls/jH00luvyQgE/s320/tactics.jpg" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px; height: 111px;" /></a>While I like to spend a lot of time reinforcing the importance of strategy, at some point, it gets down to tactics. In other words, how are you actually going to put those great ideas to work?<br /><br />A recent headline from eMarketer trumpeted <a href="http://www.emarketer.com/Article.aspx?id=1006848">Marketers Eye Online Video in 2009</a>. While that shouldn't be a surprise (I think we can all agree that this particular visual medium is advancing and will be a more important part of our ADD-affected lives on a regular basis), as usual, it's some of the associated details that interest me.<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://4.bp.blogspot.com/_Wgi7DTsDt2g/SWdmlGJW3NI/AAAAAAAABl0/uJ8GreF-DUk/s1600-h/onlinevideo2009.gif"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5289309074860989650" src="http://4.bp.blogspot.com/_Wgi7DTsDt2g/SWdmlGJW3NI/AAAAAAAABl0/uJ8GreF-DUk/s400/onlinevideo2009.gif" style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 324px; height: 231px;" /></a><br />As you can see, video gets the attention of about two-thirds of marketers. Pretty significant. But more than 4 out of 10 are also eyeing social media. Not bad for a niche channel that seemed to be fighting for attention over the past couple of years.<br /><br />I'm happy to see that podcasts are part of more mainstream thinking, and that marketers haven't forgotten about that bellweather, search. I'd be interested to see what the plans are with a tried-but-true methodology: email marketing.<br /><br /><span style="font-weight: bold; font-style: italic;">Have you got any unusual - or perhaps even back-to-basics - plans for 2009? I'd love to hear about them.</span><br /><br /><span style="font-style: italic;">Photo credit: <a href="http://www.flickr.com/photos/bootbearwdc/20110135/in/photostream/">dbking</a></span>

Tactically Speaking

While I like to spend a lot of time reinforcing the importance of strategy, at some point, it gets down to tactics. In other words, how are ...

Social Media for the Entrepreneur

<a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.flickr.com/photos/43133418@N00/3043678658/sizes/o/"><img alt="" border="0" id="BLOGGER_PHOTO_ID_5288343791305146978" src="http://4.bp.blogspot.com/_Wgi7DTsDt2g/SWP4qMriwmI/AAAAAAAABlk/ZFko8X4xgfc/s200/socialentrepreneur.jpg" style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 129px; height: 200px;" /></a>I recently received an email from someone asking me, " I'm starting a company and I'm interested in how I can use social media to get people to my site and my blog."<br /><br />It's a fair question, and one that is probably on many people's minds. I'm not an entrepreneur, nor do I know if I could ever be one. (That's probably why I'm at a corporate job). A few people - much more qualified than I to speak on this subject - have addressed this issue. You might take a look at what they had to say:<br /><ul><li><a href="http://www.chrisbrogan.com/social-media-starter-moves-for-entrepreneurs/">Social Media Starter Moves for the Entrepreneur</a> [chrisbrogan.com]</li><li><a href="http://garyvaynerchuk.com/2008/09/11/execute-on-being-you/">Execute on Being You</a> [garyvaynerchuk.com]</li><li><a href="http://tangerinetoad.blogspot.com/2008/10/social-media-and-tech-entrepreneur-now.html">Social Media and the Tech Entrepreneur</a> [alanwolk.com]<br /></li><li><a href="http://www.chrisbrogan.com/if-i-started-today/">If I Started Today</a> [chrisbrogan.com again - boy, this guy's good!]<br /></li></ul><br />I'm not sure what I can add, but here's my email response. Rather than being list of tools, resources or prescribed tactics, I took more of a behavioral approach.<br /><span id="fullpost"><br /><br />First off, I wouldn't be concerned about getting people to your site/blog. Social media isn't about getting traffic, it's about building relationships.<br /><br />What are you doing out there? What social networks are you involved in? What blogs do you read? Interact with people, leave comments, be helpful by providing tips or links. Overall, spend 2-3X more reading & commenting on other people's stuff than you do writing your own. Over time, this will get people naturally interested in what you have to say.<br /><br />Social media is a karmic business, and you have to give in order to receive. Share you knowledge and information freely. Create an ebook with valuable tips and give it away on your blog or site. Go out of your way to connect people and to show you're willing to give something before you get something.<br /><br /><span style="font-weight: bold; font-style: italic;">I'm sure there are many more suggestions that you have, as a smart social media practitioner, student or professional. What are they?</span><br /><br /><span style="font-style: italic;">Photo credit: </span><a style="font-style: italic;" href="http://www.flickr.com/photos/43133418@N00/3043678658/">forimpact</a><br /><br /></span>

Social Media for the Entrepreneur

I recently received an email from someone asking me, " I'm starting a company and I'm interested in how I can use social media ...

What's In It for YOU?

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When the one year turns into the next, it's human nature to become reflective. Rather than do a best-of post or look at what I've written, I thought I'd turn this post over to you.<br />
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I'll admit that this is not a totally original idea. My friends and social media colleagues <a href="http://www.pr-squared.com/2008/12/help_your_humble_servant_plan.html">Todd Defren</a> and <a href="http://www.communityguy.com/2054/i-need-your-feedback/">Jake McKee</a> have both done so as well.<br />
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<span style="font-weight: bold;">It <span style="font-style: italic;">Is</span> All About You</span><br />
Essentially what I'd like to know is this: what would <span style="font-style: italic; font-weight: bold;">you</span> like to see me write about in 2009?<br />
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Would you like me to write more about blogging techniques? Or tips for using <a href="http://twitter.com/ScottMonty">Twitter</a>? Or maybe developments in Facebook? News, information, statistics, and studies from the marketing and social media industry? I know I've spent a lot of time writing about Ford lately, but would you like to see more case studies from my work?<br />
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Maybe I'm missing the boat completely. But I'd like your input, either in the comments section, through an email, or Twitter. Let me know what kind of information you'd find most helpful.<br />
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If you don't already do so, please consider <a href="http://feeds.feedburner.com/SocialMediaMarketing">subscribing to this blog</a>. It's free, painless, and calorie-free for all of your 2009 resolutions.<br />
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<span style="font-style: italic;">Photo credit: <a href="https://flic.kr/p/a72CTx" target="_blank">Groume (Flickr)</a></span>

What's In It for YOU?

When the one year turns into the next, it's human nature to become reflective. Rather than do a best-of post or look at what I've...

Scott Monty - Strategic Communications & Leadership Advisor

Creo Que Si

Tactically Speaking

Social Media for the Entrepreneur

What's In It for YOU?

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