When I first started writing this blog, it was focused on social media in the b-to-b space. I was working at a B2B agency at the time so it made sense, plus I saw a lot of potential.Fast forward to today. I've broadened the focus of the blog (sacrilege!) but I've probably become better known for offering perspectives on the tools and my level of knowledge in general (or you tell me what I'm known for). But occasionally I dabble back into business-to-business applications, because there are some worthy examples and that market is finally starting to catch up.
Which makes a perfect segue to refer to a conference at which I'll be speaking in Boston next month: the Marketing Profs Business to Business Forum 2008. There are going to be some heavy hitters there, talking about all sorts of marketing in the b-to-b space:
- Marketing Profs own Roy Young and Ann Handley will be there;
- Valeria Maltoni, that Conversation Agent, will talk about making your site engaging for your customers;
- My colleague Greg Verdino will walk everyone through the essence behind how to stay current with trends to support your business acumen;
- Boston's own Chris Brogan will talk about social media and sales leads;
- The inimitable David Meerman Scott will give one of his famous keynotes;
- I'll be on a panel with Lewis Green and Robin Carey moderated by Paul Dunay titled "Is Social Media Harder for B2B vs. B2C?"
I hope you'll take the opportunity to avail yourself of some of the best current thinking on this subject today and consider attending. If you do show up, please introduce yourself, as I'd be delighted to meet you.
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