Using New Media to Respond to Customer Feedback

Here's a video that captures the essence of why companies should be thinking about social media with regard to customer issues. And it's from no less an old media bastion than the Wall Street Journal.

Interestingly, they advocate for blogging to come from all levels of the organization, citing the oft-quoted fact that people like to hear "from people like them." So, it's not just for the CEO to blog anymore. And it doesn't just end with customer relations, it's also can help with employee relations.

For the full scoop, click on the video:



Via Shel Holtz.