Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Almost a year ago, I was approached by Drew McLellan and Gavin Heaton - two very inspiring marketers - and asked to be a co-author of The Age of Conversation. Naturally, I jumped at the chance.

The resulting effort was a book with 103 chapters, one from each author, on a single topic: conversation. The bonus was that when the book went on sale as an e-book, paperback and hardcover, the proceeds went to Variety, the Children's Charity. It was a huge success.

As we begin to prepare for The Age of Conversation 2, Chris Wilson has done something extraordinary. Without the benefit of having authored the first volume, he has suggested that we do one final push for AOC this Saturday, March 29 and bum-rush the book on Amazon.

If you'd like the full story on the plans, please read Chris's post about how you can help. In short, please buy the book this Saturday on Amazon (using this link) and tell everyone you know to do the same - use whatever tools you'd like to spread the word. The goal is to get the book to the top of the sales chart for the day (and to continue to raise money for Variety).

Note: if you're buying more than one copy of the book, please be sure that you order each one separately. When computing rank, Amazon counts orders placed, not individual copies.

Special thank/full disclosure: the term "bum-rush," while not original to the social media space, was first used in these parts in conjunction with a promotion that Christopher S. Penn was doing between the band Black Labs and his employer, the Student Loan Network.

Update: Chris Penn tells me (via his comment below) that credit for the origination of the concept goes to Mark Yoshimoto Nemcoff and Mike Yusi, hosts of Pacific Coast Hellway. I knew they were involved in some way - thanks for clarifying that, Chris.

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