I guess the question is: does this really apply to you (or me)? I view my online activities as part research, part education, part self-marketing - all of which lead me to new discoveries, realizations and insights that I can then share with clients.
So while the online busy work may seem (and feel) like it's so much fluff, it's what you do with those findings, how you share them and how you impart your unique perspective that makes it time well spent.
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