Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

Just a quick post today. Have you heard about Hulu? It's News Corp. / NBC Universal's supposed rival to YouTube. It took them 5 months to come up with a name, but that didn't stop YouTube from referring to them as Clown Co in the interim.

NBC Universal will be running its own content on Hulu, which is more crucial than ever, after its contract cancellation with iTunes because of the dramatic price increase per episode that was proposed by iTunes.

And just when you thought the soap opera aspects of this venture couldn't get any more interesting, comes a lawsuit being lobbed by none other than Lulu (publishers of the Age of Conversation). Evidently, Lulu is claiming trademark infringement, unfair and deceptive trade practices and for federal cyberpiracy. So in addition to sounding alike, here's some sort of overlap of products & services.

What makes this all the more ironic is that in when translated to Swahili, "hulu" means cease & desist.

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