Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

It seems I'm in good company. Blue is in right now - my official color with crayon is Midnight Blue (Greg is green and Joseph is Aquamarine. I'll let them explain their own choices, if they wish).

I chose that color when I joined because - well, look around you here on my blog for a hint. But more than that, I chose the color for a business reason. Since I deal with clients on a regular basis, I wanted to espouse some of the feelings that blue typically conveys:
  • Openness
  • Calm, cool and soothing effects
  • A feeling of well-being
  • Fidelity

I know a lot of this might be hocus-pocus or completely subjective. Does blue have any sort of effect on you or on the decisions you make? Would you or have you ever decided against a brand or product because of its color?

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