Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

You have to wonder about the ability of the marketing profession to move forward when a mainstream medium such as Advertising Age seems dead-set against it.

Here are just three examples:
  1. Even though they're embracing new media by offering RSS feeds, you can't read the entire posts in your feedreader. Ad Age makes you visit their site for the full content. Yes, they probably want the traffic so they can support the site with (ahem) ads, but you know what? You can run ads in feeds too, guys.
  2. Today Jonah Bloom decided that he'd call out a small company and rant against it. In this case, he was talking about my company's recent announcement. I couldn't find any instance of him berating any other small companies, but then again, I got tired of scrolling through the archives since the Adages blog doesn't have tags.
  3. Finally (and this one's a doozy), Mark Simon gives us his take on trends by recommending that CMOs Ditch the Lunatic Web Content Crazes in the CMO Strategy column. He particularly calls out Twitter as nothing more than a personal update application; it's clear he hasn't spent any time on it or developed a network. As the very astute Karl Long puts it:
Even more ironic this is under “CMO Strategy”, yep this is exactly the kind of advice you need if you’re a CMO, ignore new things, don’t experiment, don’t participate and your world will be simpler, safer and easier to understand.
Maybe the folks over at Ad Age don't think this whole Internet thing is going to catch on.

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