It seems I'm in good company. Blue is in right now - my official color with crayon is Midnight Blue ( Greg is green and Joseph is Aqu...
Psst! Want the Secret to Viral Marketing?
Viral marketing is like the weather: everyone's talking about it, but no one is doing anything about it . You know why? Because you ca...
How PR Professionals Can Avoid Bad Blogger Outreach in 3 Easy Steps
Bad blogger pitches. We've all been on the receiving end . Or if you haven't, you will be. It's almost a mathematical certainty....
Truly, Madly, Deeply

When I first heard about AMC's series Mad Men , I was going to pass. I thought, "Uh oh. Here's a chance for a network to unleas...
Ad Age Hates Innovation

You have to wonder about the ability of the marketing profession to move forward when a mainstream medium such as Advertising Age seems dea...
There Are Worse Habits

This probably isn't a surprise to anyone reading this blog, but according to a poll I recently took, I have a problem: 90% How Addicted...
They Almost Had Me
I don't know what it is, but I find that I always begin to succumb to blogger outreach efforts. Maybe it's because I like the attent...
Five Marketing Secrets from Apple

Steve Chazin, a marketing executive with Apple, recently launched a blog called MarketingApple with the able assistance of David Meerman Sc...
How Hulu Made a Lulu
Just a quick post today. Have you heard about Hulu ? It's News Corp. / NBC Universal's supposed rival to YouTube. It took them 5 mon...
O Tempora, O Mores

I'm still trying to rub the cobwebs out of my labor-intensive Labor Day weekend, so in the hopes that you're more alert than I am to...