Everyone probably has an older relative who at one time told them something like: "You were born with one mouth and two ears; use them in that proportion." Well, the same applies to marketing. Just think about how you can create brand loyalists by listening to your customers - and demonstrating to them that you heard what they had to say.
When I began reading my co-authors' contributions I began to see the word "listen" crop up a number of times. Since this is the more passive portion of conversing, I wasn't expecting much. Out of sheer curiosity, I took my e-book version (you can buy it as an e-book, paperback or hardcover) and did a quick search for the number of times "listen" was used.
Imagine my pleasant surprise when I found that this book about conversation by 103 authors contains 90 instances of the word.
But really, I shouldn't be surprised. These are 102 other people who get it. Now let's see if we can get the rest of the world to listen in with us.
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