Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

I know it's a little early to think about "back to school," but August is just around the corner and that's when the kids stock up on all of their needs for heading back to the daily grind.

I don't know about you, but I have memories of office supply stores where I hunted for pens, pencils and other math-related hardware related to school. But mention "hardware" to today's generation of 10 to 12 year-olds and you're talking an entirely different language.

According to a recent survey by Shoplocal.com, a full 70% of pre-teens want to head back to school with a new computer. And as one would expect from this cohort, the priorities of boys are vastly different than those of their female counterparts. Evidently, the girls are interested in fashion and style and boys want entertainment.

Sounds like they're already prepared for the real world.

Personally, I've got all the gadgets I need right now - computer, iPod nano, smartphone. I don't think I'm in the market for anything else. How about you? Have you got any must-have supplies on your "back to school" list?

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