The days of the blind taste test are over.
When you're considering an online purchase, it's a huge leap of faith to simply buy anything without knowing much about the people, the company or its customers. In this case, I'm thinking specifically about books. After all, that's what the entire Amazon model is built on - knowing what you're getting, what's similar, and what people are saying about it.
There has already been a remarkable and enthusiastic response to The Age of Conversation, but I can understand the hesitancy in hitting that "buy" button without more information. Even though we live in a fast-paced hyperactive society that rewards quick action, it's still going to take more than saying "trust me" to drive sales - on this book or on any product or service marketed online.
With that, I'd like to give you some samples of what to expect from the 103 authors of this tome (listed alphabetically by authors' last names):
A taste from A-D
A taste from E-J
A taste from K-R
A taste from S-Z
Have you read it yet? Do you have a favorite?
Thanks to Steve Woodruff for the links and synopses.
Home » age of conversation » books » Marketing » strategy » Getting to Know You
Subscribe to: Post Comments (Atom)
Post a Comment