Scott Monty - Strategic Communications & Leadership Advisor

Scott Monty - Strategic Communications & Leadership Advisor

For those of you who appreciate humor in marketing, here's something that's bound to cheer you up, no matter how your day is going:

When marketing humor is unintentional, it's even funnier. But humor is one of the most difficult types of writing and speaking styles to pull off. It takes a sense of humor, an understanding of what your audience finds humorous, the ability to set up the concept and a good sense of timing - or in the case of print ads and banners, proper placement.

And that's not easy. When it fails, it's a huge flop. But when it's successful, you've captured the entertainment value that seems to be at the core of so many great campaigns. I've previously extolled entertainment value as a key component in viral campaigns, and we've seen a few notables that have been comment-worthy, including Shave Everywhere, Subservient Chicken and Tea Partay.

What have you seen that's got entertainment value and causes you to "send to a friend"?

Coda: the output from the iPhone/Will It Blend experiment is for sale on eBay. Bidding closes on July 20 at 16:06:59 PDT. Current bid: $1,126.00. I guess their video series does sell blenders.

Post a Comment