And that's not easy. When it fails, it's a huge flop. But when it's successful, you've captured the entertainment value that seems to be at the core of so many great campaigns. I've previously extolled entertainment value as a key component in viral campaigns, and we've seen a few notables that have been comment-worthy, including Shave Everywhere, Subservient Chicken and Tea Partay.
What have you seen that's got entertainment value and causes you to "send to a friend"?
Coda: the output from the iPhone/Will It Blend experiment is for sale on eBay. Bidding closes on July 20 at 16:06:59 PDT. Current bid: $1,126.00. I guess their video series does sell blenders.
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