Newhart asked why he was dreaming about pancakes, when you can do anything you like in a dream. George responded, "I like this."
Thinking about how this applies to marketing for a moment, it's extremely easy to remain loyal to a particular tactic, channel, or approach. Have you ever tried to sell a client on a fresh new approach, only do be greeted with their version of "I like this" - WADITWA (we always did it this way).
It's tempting to read the same blogs, trade publications and opinion pieces all them time. But I find my mind instantly broadened when I try a fresh approach to a problem, read a blog or visit a Web site that I haven't read before. Pancakes are great, but sometimes it's nice to try something new - and surprise your constituency in the process, as George does at the end of the video.